“At Oakley, we don’t believe in predicting the future; we believe in creating it. We don’t just witness greatness; we inspire and equip it. And the Oakley Exoplanetary Bunker is an experience to honour this obsession and celebrate our future!” shared Caio Amato, Chief Marketing at Oakley.  “Here’s to breaking boundaries, rewriting history, and celebrating innovation and storytelling wrapped in art. Welcome to our Bunker.”

Team Oakley Athletes and Oakley guests alike can reset, recharge, and get excited for the next competition in the spacious auditorium, complete with food, game viewing, and more, with the ambience set by a Live DJ. The bunker also features an athlete exclusive area, and different rooms and experiences, each dedicated to storytelling around Oakley:

The Oakley Muzm 

A walkthrough of Oakley’s history, the Muzm is a captivating showcase of its most iconic products, including those that throughout the years have made a bold statement on the world’s biggest sporting stage. From Over the Top, the radical eyewear worn by sprinter Ato Boldon in 2001, to Xeus and Kato, seen on elite athletes during high-stakes competitive moments, the Muzm tells the story of the relentless innovation and bold design that has made Oakley legendary in eyewear and beyond.

Innovation Area  

Oakley’s cutting-edge designs will be on full display, and a dedicated area will be dedicated to the latest product innovation. Introducing QNTM Kato: the next iteration of Oakley Kato, the ground-breaking frames that revolutionised the face of sports. The eyewear features the instantly recognisable, frameless, mask-like structure as its predecessor, strong enough for the best athletes but also customized for lasting comfort, no matter how intense the performance.

Redefine your vision with the most forgettable eyewear to date, Sphaera, find serenity and focus with Latch Panel, and get an exclusive behind-the-scenes look at the creation of Oakley’s latest breakthrough in surf, the WTR Icon helmet. And discover more of the unique products that grow the Oakleyverse in sports culture.

Lens Cut Bar 

Athletes can transform Oakley’s most forgettable eyewear into a piece that is truly their own at the Lens Cut Bar. The bar features a monumental, five-axis cutting machine made to custom cut and assemble Sphaera eyewear. Athletes can choose from seven exclusive lens shapes, available only at the Oakley Exoplanetary Bunker, each varying in size and design, to create personalized eyewear that fits perfectly and matches their personality.

Shiftwave Experience  

This dedicated recovery experience helps athletes find their inner spark, restore their flow-state, and unlock their victory protocol. Athletes, seated comfortably, will experience adjustable pulse waves of pressure that can be tailored to their needs. Throughout the session, they will be led through a guided meditation boosting regeneration and total readiness through breathwork and strengthening the mind-body connection.

The Future Genesis Room 

The future of Oakley will come to life in a top-secret, “no phones allowed” room which offers a glimpse into the innovative minds at Oakley and a peek behind the curtains at what lies ahead for the brand.

The Oakley Exoplanetary Bunker is open from July 26 to August 11 and is restricted to credentialed guests only. Oakley has run safehouse lounges since 1996 in commemoration of the historic moments and trials of athletes.

The four-piece 2024 Lunar New Year Collection reimagines two iconic eyewear styles, Holbrook® and Sutro, each outfitted with fiery Prizm 24K lenses and a custom microbag adorned with a hand-drawn dragon logo print.

The styles feature a captivating geometrical pattern on their stems, symbolizing lunar shadows and moon phases derived from the lunar calendar, and a distinctive Lunar Dragon logo adorning the lens. The collection is complete with Line Miner Goggles with Prizm Snow Torch, also equipped with the signature geometrical pattern on the strap, and MOD1 helmet, with hand-drawn dragon logos on the temples. 

Launched in 2017, Fortnite is an always-evolving space where culture lives and players can create, watch and play alongside a global community with friends: think the best house party of all time, where everyone is welcome. If it’s positive energy, it’s Fortnite. This same positive energy is shared and supported by Oakley, whose commitment to create, improve and expand gaming technologies in the eyewear industry has continued to strengthen from the brand’s first steps into the gaming universe in 2020 with the introduction of Oakley Prizm Gaming lens technology.

The new collaboration begins with two eyewear designs, both proudly bearing the mark of Fortnite Battle Royale’s Victory Crown etched on the lens. Oakley’s Helux Fortnite, equipped with the brand’s proprietary Prizm Gaming 2.0 Lens Technology, assists players in reducing glare from OLED and LED screens while providing a sharp visual acuity during intense gaming sessions. On the other hand, Oakley’s Hydra Fortnite provides the ultimate style loadout for any outdoor adventure, bearing golden Prizm 24k lens for victorious skies ahead.

This partnership between Fortnite and Oakley was facilitated by IMG.

At the full-day event held at Gurugram, around 1000 underserved school-going children aged between 10 and 15 years, participated in the eye clinic for testing visual acuity. Children found in need of vision correction were given free Oakley Eyeglasses fitted with lenses made to their prescription. Good vision is a basic human right, yet uncorrected poor vision affects 2.7 billion people around the world and over 550 million people in India alone. 

One in three people is not able to reach their full potential when 80% of all vision problems can be solved by solutions that exist today. Studies show that clear sight can dramatically impact learning, job performance, and earning potential. Clear sight can help students learn up to twice as much in school and can help increase a worker’s productivity by 35 percent, enabling them to earn 20 percent more. Eye exams and glasses act as powerful tools that can play a significant role in helping lift people out of poverty by enabling education and employment.

Following the eye clinic, Rohit Sharma spoke to the children, sharing anecdotes from his life to inspire the next generation, stressing the importance of good vision and focusing on fulfilling one’s dream, via an interactive session. In addition, Rohit also spent time participating in a series of sports activities along with the kids.

The mission here was clear: Oakley and Cruise were to design and produce the perfect eyewear for his character, Ethan Hunt, ahead of one of the most dangerous stunts seen in the franchise. The result is the ECLP23 which features High Speed Protection, expanded field of view and Zero Gravity making sure the eyewear was custom fit for his face, leaving no room for chance in this historic moment in the Mission franchise.

“To me, being a football player means understanding the importance of paying attention to every detail,” said Mbappé. “I brought this same mentality into creating my new signature collection with Oakley. Bold and vivid colors reflect my personality, whilst having aesthetic and versatile designs. In the same way, I have my own philosophy of play, each eyewear has its own style.”

OAKLEY – RE: SUBZERO

24 grams of evolution. For the 30th anniversary of Sub Zero, Oakley® launches Re: SubZero, a reinterpretation of the original, lightweight style; taking the iconic silhouette to a new dimension. Leveraging PhysioMorphic Geometry, which enables eyewear to be designed without limitations.

Oakley’s chic model wins in the Best New Functional Eyewear (Sports) category at VP Awards 2022 gala.

TO VIEW THE COMPLETE LIST OF WINNERS

The new ‘Be Who You Are’ campaign film is a short narrative on Rohit Sharma’s journey, highlighting his individual attitude and spirit. The film touches upon that one moment in Rohit’s life, where he is seen looking at his life from a vantage point – the sum of all the events and challenges that have led him to his present glory. All the ups and downs, all the struggles and battles throughout his career, all of it crystallized into one sink or swim moment; a message he is keen to share with the community in the hope of inspiring them on their own personal journey. And this is the basis for the ‘Be Who You Are’ campaign film.

“We are elated to be strengthening our partnership with Rohit Sharma to bring to life the next chapter of our iconic ‘Be Who You Are’ campaign. Through this campaign we want to inspire people to live out their dreams and passions by celebrating their personal journeys. Oakley as a brand has always forged ahead in its endeavour to bring communities and people together and with this new chapter we wanted to create a universal message that inspires everyone to truly be who they are!” said Sahil Jandial, Brand Business Manager, Oakley India.

Commenting on the campaign Rohit Sharma, shared, “I believe that faith in oneself and trust in one’s abilities can enable an individual to achieve what they strive for. I have been fortunate to be living my dream because I decided to pursue my passion with self-belief and motivation. I am pleased to partner with Oakley which as a brand shares the same ideology as mine to push boundaries of performance. Together, we look forward to inspiring people to overcome their hurdles and achieve greatness.’’

Rohit Sharma has sported Oakley eyewear multiple times on & off the pitch. In the latest campaign, Rohit is seen sporting the latest styles such as Encoder, Radar EV Path, CMDN and Leffingwell.

OAKLEY-RE: SUBZERO was one of the Five entries nominated in the Best New Functional Eyewear (Sports) category.

24 grams of evolution. For the 30th anniversary of Sub Zero, Oakley® launches Re:SubZero, a reinterpretation of the original, lightweight style; taking the iconic silhouette to a new dimension. Leveraging PhysioMorphic Geometry, which enables eyewear to be designed without limitations.

The nominations were selected by the special Jury comprising five of the most prominent optical retailers in the Middle East. Each entry was rated by them on varied critrea that was unique to each category.

Following the nominations, eye care practitioners and opticians in the MENA region get a chance to VOTE online or through printed Ballot Sheets. Voting has commenced on Aug 24, 2022, and will continue until Oct 07, 2022.

VOTE and help your favourite products win!!

The winners will be announced at the VisionPlus EXPO 2021 — an all new international optical exhibition being hosted in Dubai on 26-27-28 Oct 2021 | Festival Arena Exhibition Centre, Dubai. For details, visit www.vpexpodubai.com  

Product Highlights

Kato – Injected Man Sunglass.