The shopping experience is enhanced by a unique surf simulator, reminiscent of ‘80s arcades, allowing customers to engage interactively. Shoppers can try on Maui Jim sunglasses equipped with PolarisedPlus2 lenses and experience the brand’s tropical Hawaiian theme through polarised video screens. This innovative approach blends nostalgia with cutting-edge technology, offering an immersive and engaging retail environment.

Known for their shared commitment to pushing limits and delivering unparalleled quality, Maui Jim, the premium sunglasses brand distinguished for its PolarizedPlus2 lens technology, and Red Bull are set to embark on a journey that fuses cutting-edge performance with unmatched style.

The partnership aims to blend the precision and clarity of Maui Jim’s high-performance sunglasses with the energy and excitement that Red Bull brings to action sports and entertainment

With a focus on the dynamic worlds of skateboarding and watersports, enthusiasts can anticipate the co-creation of jaw-dropping events that seamlessly blend the realms of sport, adventure, and eyewear innovation. Exhilarating moments and indelible experiences await fans at these joint events, promising to celebrate the spirit of these dynamic cultures in a way that resonates with both seasoned athletes and passionate fans alike.

With this partnership, anticipate an extraordinary mix of style innovation and adventure that will leave an indelible mark on the realms of polarised sunglasses and sports.

MAUI JIM-VIOLET LAKE was one of the Five entries nominated in the Best New Sunglass Model (Popular) category.

A distinctive butterfly silhouette with acetate inserts expertly cut to seamlessly fit the titanium base frame. The subtle lined impressions give the titanium temples a sumptuous texture. The style is also fitted with the brand’s patented, PolarizedPlus2 lenses for unmatched visual performance.

The nominations were selected by the special Jury comprising five of the most prominent optical retailers in the Middle East. Each entry was rated by them on varied critrea that was unique to each category.

Following the nominations, eye care practitioners and opticians in the MENA region get a chance to VOTE online or through printed Ballot Sheets. Voting has commenced on Aug 24, 2022, and will continue until Oct 07, 2022.

VOTE and help your favourite products win!!

The winners will be announced at the VisionPlus EXPO 2021 — an all new international optical exhibition being hosted in Dubai on 26-27-28 Oct 2021 | Festival Arena Exhibition Centre, Dubai. For details, visit www.vpexpodubai.com  

Their complementary distribution networks and product offerings will contribute to amplify the growth potential through the expansion of Maui Jim’s geographical footprint and the ability to gain new customers, more focused on innovation and functionalities. Through this combination, Kering Eyewear aims to reach newer levels, with revenues materially ahead of the billion-euro mark on a full-year basis and profit margins further improving.

Roberto Vedovotto, President and CEO of Kering Eyewear, declared: “Maui Jim has a unique positioning in the market, with very high-end and technically innovative sunglasses that are beloved by its clientele, and we are delighted that the brand is joining Kering Eyewear’s exceptional portfolio. We see strong potential globally for Maui Jim, which will benefit from our expertise and worldwide network to extend its geographical footprint and build on its core values to attract new consumers. This second key acquisition is also a major step for Kering Eyewear, which has now become unparalleled in its market segment, further validating the strategy that laid behind its creation by Kering in 2014.”

“The combination of Kering Eyewear and Maui Jim is a once-in-a-lifetime opportunity for both of our organizations and our Ohana members,” said Walter Hester, CEO of Maui Jim. “Our companies share similar values, along with a strong commitment to our people and our customers, leading to a remarkable strategic fit. I am both humbled and excited that Maui Jim will join the Kering Eyewear family. We have proud pasts, and together will have an even brighter future.”

The transaction is subject to the clearance by the relevant competition authorities and is expected to be completed in the second half of 2022.

Product Highlights

The aesthetic of Hukilau’s dual mirror lenses, gold to silver, are accentuated by the frame’s unique geometric shape. The solid monel metal frame, in a gold hue, is complemented by spring hinges for a personalised fit. Pull in glorious PolarizedPlus2® views—free from glare and steeped in colour!

Maui Jim Hukilau one of the five entries nominated in the Best New Sunglass Model (Popular) Category.

The nominations were selected by the special Jury comprising five of the most prominent optical retailers in the Middle East. Each entry was rated by them on varied critrea that was unique to each category.

Following the nominations, eye care practitioners and opticians in the MENA region get a chance to VOTE online or through printed Ballot Sheets. Voting has commenced on Sep 01, 2021 and will continue until Oct 15, 2021.

VOTE and help your favourite products win!!

The winners will be announced at the VisionPlus EXPO 2021 — an all new international optical exhibition being hosted in Dubai on 26-27-28 Oct 2021 | Festival Arena Exhibition Centre, Dubai. For details, visit www.vpexpodubai.com  

Maui Jim launches its latest range of sunglasses named Kumu which is especially crafted for physically active users

The revolutionary range sports the Maui-Brilliant/Bi-Gradient molded lenses. The sunglasses come with a lightweight and flexible frame. Built with a beta-titanium bridge and rubber sleeves on the temples, Kumu sunglasses offer utmost comfort and a non-slippery grip which is just perfect while doing any kind of sport activity. Kumu’s 8 base frame and additional lens coverage provide consumers with superior protection from the sun’s harmful rays.

Popular for its bold and trendy designs, Maui Jim’s sunglasses are highly popular among people who want to stay one step ahead in the game of fashion. Inspired by the latest high-street fashion trends across the world, Maui Jim’s Kumu sunglasses come in various vibrant frame colors such as Gloss Black, Blue, Metallic Gloss Copper and Gunmetal.

“In our new range, we have incorporated the most technologically advanced lenses that provide superior protection to eyes against the harmful UVA and UVB rays of the sun. Kumu range is designed keeping those men and women in mind who lead an active and sporty lifestyle. The high grip sunglasses can be worn while jogging, running or playing at the beach. The range is being launched in various color combinations of frames and lenses, in order to suit the taste of each individual. We are sure, the consumers would love this new range of sunglasses by Maui Jim” says Mr. I Rahumathullah, Managing Director, Maui Jim, India.

Kumu sunglasses are constructed with beta-titanium material at bridge area, beta-titanium at temple core and rubber at sleeves. The sunglasses feature the saddle-style bridge design with adjustable nose pads and hinge less frames. The unisex range is completely rimless and is an ideal fit for medium to large sized faces.

Maui Jim’s patented PolarizedPlus2® lenses eliminate 99.9 percent of glare, manage 95 percent of HEV and block 100% of harmful UV rays while boosting the color to unmatched levels. Maui Jim’s optically correct, distortion-free lenses feature patented lens treatments or rare earth elements. Color and clarity are enhanced using natural light.

Kumu sunglasses are available in four trendy color combinations- Gloss Black frame with Blue Hawaii lenses, Blue frame with Neutral Grey lenses, Metallic Gloss Copper with HCL Bronze lenses, Gunmetal frame with Maui Ht lenses and Gloss Black frame with Maui Rose lenses.

Maui Jim launches its latest range of sunglasses called ‘Kaupo Gap’. The exclusive design combines a staple aviator silhouette with a thin injected nylon frame that is as light as a feather. Kaupo Gap is the perfect companion for an active or relaxed adventure.

Crafted for adventure lovers, the sunglasses come with a lightweight frame. Aviator style sunglasses are trendy and comfortable. They are sure a good pick for any kind of adventure or relaxed activity. Kaupo Gap’s lens coverage provides consumers with superior protection from the sun’s harmful rays.

Known for its chic and unique designs, Maui Jim’s sunglasses are highly popular among masses who want to stay one step ahead in the game of fashion. Inspired by the latest fashion trends across the world, Maui Jim’s Kaupo Gap sunglasses come in various vibrant frame colours such as Gloss Black, Matte Black, Matte Blue, Translucent Smoke Grey and Tortoise.

“In its new range, Maui Jim has incorporated the most technologically advanced lenses that provide superior protection to eyes against the harmful UVA and UVB rays of the sun. Kaupo Gap range is designed keeping those men and women in mind who lead an active and adventurous lifestyle. The light weight sunglasses can be worn while jogging, Trekking or taking a stroll at the beach. The range is being launched in various color combinations of frames and lenses, in order to suit the taste of each individual. We are sure, the consumers would love this new range of sunglasses by Maui Jim” mentions Mr. I Rahumathullah, Managing Director, Maui Jim, India.

Kaupo Gap sunglasses are constructed with Light-weight thin injected nylon material and double bridge with adjustable nose pads and pin hinge. The unisex range is an ideal fit for medium sized faces.

Maui Jim’s patented PolarizedPlus2® lenses eliminate 99.9 percent of glare, manage 95 percent of HEV and block 100 percent of harmful UV rays while boosting the color to unmatched levels. Maui Jim’s optically correct, distortion-free lenses feature patented lens treatments or rare earth elements. Color and clarity are enhanced using natural light.

Whether it is raining, cloudy or sunny; it is very essential to wear sunglasses while traveling outdoors in order to prevent your delicate eyes from the harmful UV rays of sun. However, if you have a weak eyesight and prescription eye glasses is your constant companion than you might face the trouble of letting go sunglasses.

A lot of people who need to wear eye glasses for vision correction stay deprived of the benefit and comfort of sunglasses as they cannot replace their vision eye gear with a protection eye wear. For people who have vision issues, driving without their eye wear can be dangerous, even walking on the road can be dangerous without a vision correcting eye wear. But, does this mean, that you who have to wear a prescription glass cannot take recourse to sunglasses to beat that summer glare and make a fashion statement? Absolutely not! Today, people with vision correction needs can easily get prescription sunglasses to meet the dual requirements of their eyes.

Many people who wear glasses often use transitional lenses to serve the dual purpose and save them the discomfort of changing glasses for different environments. But, transitional lenses do not often adjust or ‘transition’ quickly enough to meet their needs. Some do not find transitional lenses suitable to match their styles. In both cases transitional lenses are a sort of an uneasy compromise for a person who needs to reap the benefit of sunglasses while traveling outdoors.

Prescription sunglasses are special technology backed sunglasses that come with powered lenses to meet the needs of a person’s vision correction. Prescription sunglasses are available for all kinds of prescription even bifocal and progressive prescriptions.

In India, a large number of people today have realized the value of sunglasses and have adopted the product into their lifestyles. While sunglasses were considered by most people as a fashion accessory earlier, the idea of sunglasses as a health wear that protects eyes against the glare of the sun and its ultraviolet radiation is also fast catching up.

Maui Jim specialises in manufacturing sunglasses that offers one of the best protections for the eye against glare and harmful ultraviolet radiation. Their patented PolarizedPlus colour-infused lens technology, wipes out 99.9 percent of glare, 100 percent of harmful Ultraviolet radiation and boosts colour via specially designed lens treatments to make view clearer, with crisper contrast and amazing brilliance. Maui Jim is also the only company to embed three rare earth elements in its lenses to improve definition and depth perception while allowing you to see true, vivid colors.

Prescription sunglasses are certainly a way to the future. They enable people to achieve the benefits of sunglasses while not worrying about vision correction lenses.

Even people who wear contact lenses will find prescription sunglasses a better option for their eyes.

Designed especially for the fashionista of today’s world, Starfish comes with an understated cat-eye and sloping brow. It is a beautiful addition to Maui Jim’s evolving collection of trendsetting sunglasses and comes in a series of subtle hues with a style that is bound to make heads turn.

This high-end fashion accessory is crafted with a lightweight injected nylon frame and ST Glass lenses. Starfish provides an easy-to-wear look while protecting your eyes and revealing the world’s true beauty. It is comfortable and light, designed to protect your eyes from the sun’s scorching glare.

The feminine frame has saddle-style bridge with embedded nose pads and spring hinge which provides additional comfort and stability for day long wear. It is perfectly suited for the fashion-conscious woman of today who believes in wearing glasses that are a perfect fit to accentuate her feminine, medium face shape.  The lenses are made of ST Glass/MauiGradient and allow for perfect shade if the wearer of these stylish shades is relaxing by the pool all day.

“The Star Fish Collection is of Italian origin and is for the lady who has a passion for the outdoors. It is available in three amazingly striking frame and lens colours to add a whole new dimension to her personality. The Collection has class and style besides providing UV protection to the eyes,” said Mr. I Rahumathullah, Managing Director, Maui Jim, India.

Maui Jim’s patented PolarizedPlus2® lenses wipe out 99.9% of glare, manage 95% of HEV and block 100% of harmful UV while boosting colour to unmatched levels. Maui Jim’s optically correct, distortion-free lenses feature patented lens treatments or rare earth elements. Colour and clarity are enhanced using natural light. It is recommended as an effective UV filter for the eyes and surrounding skin.

The premier Star Fish Collection is available in three interesting colour combinations: RS744-22B is in Sandstone with Blue Maui Rose; GS744-02T comes in Black with Tortoise Neutral Grey hues and HS744-01T has a Translucent Chocolate colour with Tortoise HCL Bronze tint. All Maui Jim sunglasses have been recommended as an effective UV filter for the eyes and surrounding skin by the Skin Cancer Foundation.