Nova offers a comfortable optical experience for the discerning consumers, with personalized progressive lenses built for each individual’s distinctive style of looking, powered by the latest cutting-edge optical technology and AI. 

‘Ocular Dynamics’ is the term used to describe the visual method employed to observe the environment. The link between the eye-head motions is how ‘ocular dynamics’ is assessed in order to comprehend the distinctive manner that each person sees. ‘Ocular Dynamics’ is employed from a young age, yet it changes over time as our oculomotor system develops and in reaction to environmental stimuli. To guarantee a precise and trustworthy diagnosis, Nova Ai incorporates the analysis and interpretation of ocular dynamics.

The supporting ecosystem conducts a thorough study to gather data on prescription, wear position, and selected frame. The development of progressive lenses depends on the interpretation of data. The wearer receives unfettered natural vision that is customized to their style of looking, with a visual solution provided with complete data and the utmost meticulousness possible with ‘Metamorph technology’ for a truly individualized visual experience.

The high-end customized progressive lenses designed with Nova Ai technology come with outstanding features to delight the wearers. The advanced Binocular Balancing System balances and minimizes the blurriness on both sides of the corridor. Maxi View Technology offers a wide amount of natural vision, and Bespoke Visual Fields which is achieved through Ocular Dynamics.

Digital Profile technology enables a comfortable position when using handheld devices. Digi-Contour technology provides a contrast-rich image with a wider field of vision, while Slim-tech is the technology behind its excellent aesthetics and lightness. Multi Aspheric Technology and Aberration Filter System 2.0 reduce aberrations, and its improved near vision with optimized inset correctly aligns the reading zone.

Nova Ai is the technological gift that the consumer has been waiting for, if they want highly customized lenses with the best possible visual quality using the most recent technological developments and precise instruments like VR device. It’s a breakthrough in progressive lens technology which people can count on. 

In addition, all ECPs and optometry students who screened athletes at the USA Games received a clinical training to better understand how to meet the unique needs of people with intellectual disabilities—not only at the USA Games, but back home at their optometry practices.

“Our participation at the 2022 Special Olympics USA Games was a truly meaningful way to see this partnership come to life. It is a privilege to provide vision care services that have the potential to make a marked impact on the lives of these athletes,” said Michele Andrews, OD, vice president, professional and government affairs, CooperVision. “We look forward to further collaboration with Optometry Giving Sight and the Special Olympics Opening Eyes program to conduct more screenings and help raise awareness about the importance of inclusive vision care.”

The double benefit of the product derives from the pioneering combination of distinctive styles with smart lenses characterised by a blue-light-filtering treatment with photochromic technology, which allows to reduce the impact of high-energy light from laptops and digital devices, while also protecting the eyes by darkening the colour when exposed to sunlight.

“Over the last year, the increasing amount of time spent in front of digital screens led us to develop a novelty for the industry, as these intelligent lenses have a double filtering effect that is unique in the fashion and luxury segment, especially if adopted, as in this project, by high-end brands”, commented Roberto Vedovotto, President & CEO of Kering Eyewear. “The launch of the Blue & Beyond project marks a further step forward in our continuous commitment to offering the perfect mix of style and functionality. We are sure our customers will appreciate the opportunity to wear their favourite eyewear brands with the added value of advanced comfort.”

This improved solution is now transferred to an exclusive assortment of ready-to-wear styles for some of the most coveted brands within Kering Eyewear’s portfolio.

Gucci

Gucci’s Blue & Beyond selection includes men’s, women’s and unisex designs crafted from subtle metal and thick acetate. The smart photochromic lenses transition from transparent pink to burgundy on feminine styles with sophisticated oversize profiles, and from transparent ochre to brown on the male and unisex options revisiting modern classic elegance with a vintage twist.

Saint Laurent

Saint Laurent implements the Blue & Beyond concept on its iconic eyewear shapes for women and men, all coming with statement all-black contours in acetate. Bold cat-eye silhouettes for her, and streamlined and versatile styles for him feature transparent grey to dark grey transition lenses that perfectly align with the Maison’s vision of distinctive sophistication.

Montblanc

The new Montblanc range adds the innovative solution to the signature masculine frames in acetate, metal and in lightweight mixes of different materials. The rimless and full rim structures balance classic style and contemporary allure hosting smart lenses changing in colour from transparent blue to deep blue.

The original Barton Perreira x 007 collaboration features three sunglasses worn by the principal characters in the film.

Series 2 of the BP x 007 collaboration adds four new colours of the existing Joe sunglass – a polished classic rectangular style frame — inspired by four locations in the new No Time To Die film including Matera, Italy; Port Antonio, Jamaica; Hakadal, Norway; and the El Nido bar scene based on Havana, Cuba.

All made with Japanese acetate, the new Joe sun frames are available in:
● El Nido/Old English Polarized – a deep ombre brown hue with dark brown polarized lenses similar to the misty night scene set at Havana’s El Nido Bar
● Port Antonio/Safari Polarized – a champagne sand coloured frame with dark green polarized lenses mimicking the white sandy beaches surrounded by the plush green jungle of Port Antonio, Jamaica
● Hakadal/Noir – a translucent blue frame with dark lenses reminiscent of the cold icy landscape in Hakadal, Norway
● Matera/Green Smoke – a greyish stone tortoise frame with green lenses that mirror the colours of the hillside village of Matera, Italy

Series 2 of the BP x 007 collection will come with a custom branded 007 sunglass case and cleaning cloth. The El Nido and Port Antonio polarized frames are priced at 425 euro and the Hakadal and Matera sunglasses are 380 euro.

“Following the success of the BP x 007 collaboration, we are thrilled to bring our customers and Bond fans even more colour choices in our classic yet evolving Joe style for our second instalment with EON Productions Limited ahead of the release of No Time to Die,” said Bill Barton, co-founder and CEO of Barton Perreira.

“I often draw inspiration for our frames from unique places around the world, so it was a natural fit that the new colours of the collection were influenced by the various locations in the film which exudes the elegance and flair James Bond is known for internationally,” said Patty Perreira, co-founder and designer of Barton Perreira.

Series 2 of the BP x 007 collection is already available for presale at 007store.com and will be available for purchase on BartonPerreira.com, and in all Barton Perreira stores and authorized retailers worldwide starting May 5.

No Time To Die will be released globally from September 30, 2021 in the United Kingdom through Universal Pictures International and in the United States on October 8, from Metro Goldwyn Mayer Studios via their United Artists Releasing banner.

Designing technical pleasure

Sophistication, elegance… and high technicality. This new concept in stainless steel was especially designed for men, demanding fans of innovations and new high-tech gadgets. Its particularity is in the innovative and ingenious design of a double hinge articulated on the temples.

The apparent simplicity of the design conceals a complex and highly technical mechanism designed to create a surprise effect on the use. It consists of very thin pieces of metal that interlock with the temple by inspiring from the structure of ceramic watch bracelets. The aesthetic of the model is appreciated in the colour details and the addition of thin coloured metal pieces on the front that create a subtle graphic effect and bring an exquisite touch of sophistication.

The use of colour is remarkable, drawing from a refined masculine repertoire where khaki, burgundy, navy blue or ruthenium perfectly pairing with bright hues into tasteful contrasts. A genuine technical pleasure where the frame cleverly becomes a men’s jewel.

“It was also important to create a connection between the eyewear and the collection: the key piece is the beach towel, where the lens shapes of the two sunglasses were the inspiration for the design. The organic shapes of the towel contrast with the striped look used on the oversized beach bag, bathrobe and shirt. The terry bathrobe and shirt both feature a lapel collar and are made of intricately woven fabric in a double face look. The collection is completed with a bucket hat and a matching glasses case, also made of terry cloth.” states the press release from the company.

The two sunglasses are named LINDA (port. “the beautiful”) and AMADO (port. “the beloved”) and each comes in two colours. LINDA is a feminine reinterpretation of a geometric cat-eye shape, AMADO an angular oversized frame. Similar to stones polished round by wind and water over time, the designs play with completely rounded corners and details on the front and temples. The colours are inspired by the coast of Portugal: a light blue Havana, an exclusive in-house creation by ANDY WOLF, stands for the sea. Symbolic of the rising sun is the second version in red-brown Havana, in which the two-tone lens does not run vertically as usual, but horizontally from brown to light blue.

The glasses are limited to 300 pieces per colour and style worldwide. Each pair of glasses is available in a case and towel set. Both companies stand for sustainability and local production, so it was especially important that the glasses and towels are 100% made in Austria.

In order to also meet the social responsibility for people and nature, both labels decided to start a special upcycling project. Towles in yellow and brown get a 2nd chance and are reworked by the institution “Jugend am Werk” to stylish scrunchies. This is how the 90s come back to life!

The collection will be available from May 01, 2021 in the online store of Vossen www.vossen.com and ANDY WOLF www.andy-wolf.com as well as from selected partners.

The delightful thin full-rim eyewear comes in three Shapes – the Soft Butterfly for women, the Soft Rectangle for men and the unisex Classic Panto. You can choose from a balanced colour spectrum of classic shades such as Grey, Brown, Classic Gradient, as well as fresh, stylish colour combinations and mirrored lenses. Variations of metallic shades in Gold, Rose Gold, Chrome, Black or Brown compliment warm and cool skin types.

In addition to high quality and innovative design, Silhouette sunglasses always focus on function and protection. The patented Silhouette Light Management® technology from the Linz-based premium eyewear manufacturer is a perfect example of this. This gives your eyes the highest level of protection from harmful UV radiation and blue light. Silhouette lenses have specially developed transmission areas that provide a pleasant brightening effect and brilliant, high-contrast colours with optimal glare protection. 

In 1999, Austrian premium eyewear manufacturer Silhouette revolutionized the global eyewear market with a rimless model that has become a design icon and international best-seller in the 20 years that followed. The iconic Titan Minimal Art (TMA) will appear this March in a model that evokes images of dazzling fireworks. Designer Gerhard Fuchs is dipping the world’s most famous rimless eyewear in gold and adorning it with sparkling gemstones.

Two exciting new men’s models combine extraordinary colour effects with minimalistic elegance. This is the first model to feature a two-tone effect with subtle contrasts from the front to the side. The Swarovski crystals in the Black Diamond and the Crystal Clear temples of the new women’s models look like champagne bubbles.

All are made using pure titanium for signature Silhouette lightness and ultimate comfort. The 23-carat gold plating turns them into a luxurious fashion statement.

TMA – The Icon

Gold Edition includes two women’s models with different lens shapes. The Gold/Crystal colour combination is the most luxurious of these. It features yellow gold, clear crystals, a refined pearl effect and a decorative ring at the earpieces. The model in Rhodium/Black Diamond features a harmonious interplay of silver surfaces, smoky anthracite crystals and various shades of grey, creating an enchanting combination.

The men’s model features extraordinary colour effects, from the dazzling side parts of the bridge in the Elegant Gold/Rhodium Gold colour combination, to the Rhodium inner side of the model in Sophisticated Rhodium/Gold. The black earpieces add the perfect finishing touch to both colour combinations. TMA – The Icon. This Gold Edition is available from March 2021.