The new collection presents new sunglasses with timeless shapes and technical details aimed at guaranteeing the best fitting and maximum comfort, and also stylish and on-trend sunglasses and optical frames for men and women, emphasized by playful colors on the frames and on the lenses, as well as by the distinctive Polaroid rainbow detail as an unexpected touch.

In addition, the active sports collection offers new colorful unisex styles, matching maximum comfort and top quality of vision thanks to polarized lenses perfect for outdoor workouts and complementing all athleisure outfits.

The cool collection presents stylish and trendy sunglasses and optical frames for men and women, in lightweight polycarbonate or metal, emphasized by playful colors on the frames and on the lenses, as well as by the distinctive Polaroid rainbow detail as an unexpected touch.

The essential collection introduces new sunglasses with timeless shapes and technical details aimed at guaranteeing the best fitting and maximum comfort.

The active sports collection offers new colorful unisex styles, matching maximum comfort and top quality of vision thanks to polarized lenses perfect for outdoor workouts and complementing all athleisure outfits.

The kids’ collection introduces a new selection of sunglasses for the little ones, particularly comfortable thanks to their lightweight frames and lively color combinations.

POLAROID-PLD 2133/S was one of the Five entries nominated in the Best New Functional Eyewear (Children) category.

Made of extremely flexible rubber, these lightweight unisex sunglasses are perfect for outdoor activities and even for everyday use thanks to the comfort of a material that adapts perfectly to the face. Contrast details pop on these Polaroid Gummy sunglasses.

The nominations were selected by the special Jury comprising five of the most prominent optical retailers in the Middle East. Each entry was rated by them on varied critrea that was unique to each category.

Following the nominations, eye care practitioners and opticians in the MENA region get a chance to VOTE online or through printed Ballot Sheets. Voting has commenced on Aug 24, 2022, and will continue until Oct 07, 2022.

VOTE and help your favourite products win!!

The winners will be announced at the VisionPlus EXPO 2021 — an all new international optical exhibition being hosted in Dubai on 26-27-28 Oct 2021 | Festival Arena Exhibition Centre, Dubai. For details, visit www.vpexpodubai.com  

Poloaroid has launched their new Fall Winter 2022 Collection. And you can discover the playful and contemporary style of optical frames & sunglasses, designed for your bright moments spent indoors & outdoors, all polarized.

A broad range of trendy and sustainable new designs to add a dash of color to your style and brighten up your look.

Safilo will debut Eastman Tritan Renew with its proprietary brand Polaroid in January 2022. The two innovative materials will be progressively rolled out across Safilo’s broad brand portfolio, both for sun and for optical frames, further asserting the Company’s business commitment to sustainability and its efforts to bring more recycled materials to the eyewear industry.

“It is so important nowadays to act responsibly and to consider the social and environmental impacts of our business,” – declared Angelo Trocchia, CEO of Safilo Group. “We are committed to leading the way in our approach to our products and packaging without using new resources and without compromising the quality of our frames, thereby continuing to offer the same level of impeccable quality. Our intention is to expand the use of sustainable materials as much as possible in order to progress in our sustainability journey.”

“By using both Eastman Tritan Renew and Eastman Acetate Renew, Safilo can provide their consumers and their licensors with a variety of differentiated options that meet their high standards for both design and sustainability” – said Glenn Goldman, Commercial Director, Eastman Specialty Plastics. “We are proud to work with Safilo as they make these bold steps and deliver on their commitment to a more sustainable future.”

Eastman Tritan Renew is a high-performance copolyester made of 50% certified recycled content*. Crystal clear, durable and BPA-free, it offers sustainability without compromise, ensuring performance and safety. Safilo will be the first eyewear player to introduce this renewable material in its product offer.

Eastman Acetate Renew is composed of 60% bio-based and 40% certified recycled content*. The resulting material is identical in performance to traditional acetate, meaning it can give the same premium “look and feel” to eyewear that wearers expect from traditional acetate. Produced via Eastman’s innovative Advanced Circular Recycling technologies – carbon renewal technology (CRT) and polyester renewal technology (PRT) – these new products are made from waste plastic and, as such, reduce consumption of fossil resources, and have significantly lower greenhouse gas footprints than traditional eyewear materials.

In 2020, Safilo also introduced ECONYL® regenerated nylon in its eyewear collections, starting with the TOMMY JEANS line, thanks to a pioneering partnership with Aquafil, a well-known global player that produces polymers and synthetic fibres. Also in 2020, Safilo developed the first eyewear style made with ocean waste plastic for The Ocean Cleanup, the recognized Dutch non-profit environmental organization, with injected plastic deriving from the Great Pacific Garbage Patch (GPGP).

*The recycled content is achieved by allocating the recycled waste plastic to Eastman Renew materials using a mass balance process certified by ISCC.

Thanks to their legendary polarized lenses, POLAROID sunglasses allow the wearer to always have a perfect and protected vision, always keeping a fresh and playful attitude.

These come under the Safilo’s launch of #united4eyecare, a global project that includes a number of actions taken in response to the Covid-19 emergency in the countries where the Group operates, specifically in the hardest hit ones, first of all, Italy, Spain and the United States. 

Polaroid Eyewear, inventor of the original polarized lenses and a
leading brand in the mass cool eyewear segment celebrates its 80th
anniversary with a new pair of unique, iconic sunglasses straight
from the brand’s archives, yet revisited with a contemporary twist.
The new Polaroid sunglasses are presented through the shots of the original 1940s ad campaign, as a testament to Polaroid’s
trendsetting role throughout the past 80 years: today, like back
then, the brand continues to set the latest fashion trends.

PLD 6037/S

These 1940s-inspired teardrop wraparound acetate sunglasses
feature unique cable temples and come in four colourways:
fluorescent orange, fluorescent yellow, black and blue, with grey
polarized lenses.

Lady Gaga’s coloured jacket made a perfect companion for her glittering thigh-high heels.  The look was completed with Polaroid PLD 2053S eyewear.

Taylor goes carefree with Jimmy Choo!

The pop singer was spotted, sporting Jimmy Choo ANDIE sunglasses.

Taylor looked simply stunning in her blue denim crop top and shorts. As she paired the outfit with white sneakers. Jimmy Choo sunglasses highlighted her facial features and made her look a little more attractive than she already is. The look she carried is perfect for a summer shopping day or a picnic date.

Simon Pegg Looking classy in Polaroid sunglasses

English actor and comedian Simon Pegg, pulled off a Spy look for the premiere of the Spy-Action ‘Mission: Impossible-Fallout’. He looked absolutely stunning in his black suit and Polaroid PLD 6049 sunglasses, as he walked in the Palais De Chaillot.

Clemence rocking the chic look with Fendi Cut Eye!

Clemence Poesy looked beautiful in the new Fendi – Cut Eye!  These distinctive small cat-eyes looked simple yet glamorous and just spiced up Clemence’s travel look 

A loose, folded sleeve trenchcoat with a satin golden insider, paired with dark jeans and a white shirt looked simply elegant. Poesy completely owned the look as season’s star outerwear this 75th Venice film festival. Pairing the look with the innovative Fendi Cut-Eye sunglasses was indeed a wise choice. The golden finish metal of the sunglasses enhanced the colour of the outfit. Looks like the fashion-police would definitely approve the chic look!

Lady Gaga in Fendi

Lady Gaga looked simply stunning in her Fendi FF0327S eyewear. She was seen rocking the classy yet simple look in her grey dress which she clubbed with an oversized plaid coat. Hair tied tight up just completed the look.