Hyunjin said, “I’m so excited to be starting my Versace journey as a global ambassador and to make beautiful moments together. I am both inspired and honoured to play a part in the House’s truly amazing heritage and that Donatella believes I have the Versace attitude! I’m filled with anticipation and can’t wait to experience the artistic synergy with Donatella.”

The festive season in India brings with it in an atmosphere of happiness and cheer, and an opportunity to celebrate with loved ones. In a bid to capture the grandeur and warmth of Indian festivities, Versace launches a limited-edition Eyewear Collection
featuring two iconic Sun styles, meticulously crafted for ‘him’ and ‘her’.

The two exclusive styles will be available in havana with brown gradient lenses and feature the iconic Gold Greca on the temple. Both the styles have “Celebrating India” imprinted within the right temple, making these styles special for the Indian market. The two sunglasses will be available in a golden gift box wrapped in a cheerful festive spirit, making it a perfect gifting option for loved ones—be it for festivities, anniversaries, and weddings.

VERSACE-0VK4428U 536787 was one of the Five entries nominated in the Best New Functional Eyewear (Children) category.

Introducing Versace Kids – the brand’s biggest hits in mini-me styles in a collection that instills the brand’s rock&roll spirit into children’s frames.

The nominations were selected by the special Jury comprising five of the most prominent optical retailers in the Middle East. Each entry was rated by them on varied critrea that was unique to each category.

Following the nominations, eye care practitioners and opticians in the MENA region get a chance to VOTE online or through printed Ballot Sheets. Voting has commenced on Aug 24, 2022, and will continue until Oct 07, 2022.

VOTE and help your favourite products win!!

The winners will be announced at the VisionPlus EXPO 2021 — an all new international optical exhibition being hosted in Dubai on 26-27-28 Oct 2021 | Festival Arena Exhibition Centre, Dubai. For details, visit www.vpexpodubai.com  

VERSACE-0VE4432U 538887 was one of the Five entries nominated in the Best New Sunglass Model (Luxury) category.

A GRAPHIC STORY ROOTED IN THE ’90S, VERSACE RECAPTURES AND REINSTATES THE ICONIC BRAND LOGO FROM THE ARCHIVES WITH AN ORIGINAL ATTITUDE AND SPECTACULAR OVERSIZED TEMPLE CONSTRUCTIONS.

The nominations were selected by the special Jury comprising five of the most prominent optical retailers in the Middle East. Each entry was rated by them on varied critrea that was unique to each category.

Following the nominations, eye care practitioners and opticians in the MENA region get a chance to VOTE online or through printed Ballot Sheets. Voting has commenced on Aug 24, 2022, and will continue until Oct 07, 2022.

VOTE and help your favourite products win!!

The winners will be announced at the VisionPlus EXPO 2021 — an all new international optical exhibition being hosted in Dubai on 26-27-28 Oct 2021 | Festival Arena Exhibition Centre, Dubai. For details, visit www.vpexpodubai.com  

Cole Sprouse embodies the Versace spirit, interpreting it into a series of captivating characters delivered with irony, wisdom, and levity: the dreamer, the seducer, and the good audience.

Photographed in New York by internationally renowned photographer Steven Klein, the campaign imagery was taken through a hand-held camera to fully capture Sprouse’s movement, charisma, and innate star power. Videos cross the boundaries of reality with verve, imagination, and humor, as Sprouse dances, talks to the camera, and engages with his audience.

The star’s glamour and charisma makes for a playful and fun campaign with moments of electrifying dynamism, a full reflection of the new Versace Men’s capsule collection.

VE2242 – Medusa Focus
Embodying Versace’s bold, striking aesthetic, these metal navigator sunglasses with adjustable nose pads feature several of the fashion house’s iconic elements including the Greek Key and brand logo at the temples. A small, embossed Medusa on the frame completes the model’s exclusive appeal with a touch of hypnotic magnetism.The color palette is equally magnetic, featuring gunmetal with light gray lenses and a black mirror effect, and gold with dark gray or gray-brown gradient lenses.

VE2243 – Medusa Mesmerize
Glamorous sunglasses with a futuristic look, featuring a wrap-around metal mask frame.The iconic Greek Key above the bridge enhances the charisma of the silhouette,while the legendary Versace logo is engraved on the temples. Clip-on details along the profile of the lenses add a magnetic vibe to a model presented in bold color combinations of gunmetal with gray lenses with a black mirror effect, gold with yellow lenses, or light gray with a silver mirror effect.

VE1279 – Medusa Dream
Iconic elements of the brand reimagine and renew Versace’s enduring bold vision.With its clean design and sophisticated round pro le, this optical model epitomizes the urban chic cosmopolitan spirit.The Greek Key detail and Versace logo are engraved on the temples for a luxurious nish and contemporary appeal.This model’s elegance is enhanced by striking color combinations: gold or gold and matt black.

The exclusive collection is followed by a campaign starring Cody Simpson. A singer, actor, model and swimmer, Cody encapsulates the Versace man – bold, talented, and unafraid to step out of his comfort zone.

Completing her casually luxe approach, Rihanna wore distressed denim shorts by Arvixe. Rihanna was the total Hollywood star running errands in strappy sandals in metallic and smooth leather by Amina Muaddi. These have a think strap with an open toe and adjustable ankle twist strap and chain.
She also stepped up the accessories for the day: layers of gold anklets, a thick gold chain necklace, huge statement rings, even a neon-green face mask.

Rihanna is a popular Barbadian singer, actress, and businesswoman. Rihanna’s album, Good Girl Gone Bad (2007), incorporated elements of dance-pop and established her status as a sex symbol in the music industry. The chart-topping single “Umbrella” earned Rihanna her first Grammy Award and catapulted her to global stardom. She continued to mix pop, dance, and R&B genres on her next studio albums, Rated R (2009), Loud (2010), Talk That Talk (2011), and Unapologetic (2012), which became her first Billboard 200 number one. Rihanna is known for her involvement in humanitarian causes, entrepreneurial ventures, and the fashion industry. She is the founder of the nonprofit organisation Clara Lionel Foundation, cosmetics brand Fenty Beauty, and fashion house Fenty under LVMH. Rihanna has also ventured into acting, appearing in a variety of roles.

Luxottica and Versace announced recently that Luxottica will share part of its robust COVID-19 prevention, detection and research program in Italy with Versace in the country. A successful element of the program revolves around active surveillance and risk management. The objective is to detect infected individuals, even asymptomatic, through swab testing of risk profiled employees. This program, which was developed in conjunction with the University of Padua, will now be adopted by Versace.

One key aspect of Luxottica’s open preventative model is a swab testing program under the scientific coordination of the Department of Molecular Medicine directed by Professor Andrea Crisanti at the University of Padua. Supported by a significant contribution from the Leonardo Del Vecchio Foundation, the University created a new COVID-19 Laboratory capable of processing up to a maximum of 40,000 diagnostic tests per month.

Now, Luxottica and the University of Padua will expand the research surveillance program to Luxottica’s key partners in Italy, the first of which will be Versace. Versace employees will now have access to a voluntary swab test to detect the presence of coronavirus. This model will help Versace, with whom Luxottica has had a business relationship for over 17 years, to prevent outbreaks within its company and promote a healthy workforce.

The first phase of the project, which started in July 2021 involves the company’s employees from the Milan and Novara offices with a second swab campaign for the fall.

“We are pleased to share our open prevention model and capabilities with our partners in Italy who want to join us including Versace, whose values have always been aligned with ours, in order to pursue the common mission of keeping our organizations safe and healthy. There is no better way to honour our role as a socially responsible company than to invest in our people and by extension, the people who have worked alongside us for years. We are proud of our collaboration with the University of Padua and believe the work we’re doing together to stop the spread of COVID-19 among Italian workers will have an important impact long term“, commented Francesco Milleri, Deputy Chairman – CEO of Luxottica.

“Here at Versace, the safety and well-being of our community have always been the top priority. During this period of a global pandemic, we have always been attentive to the health of our employees, and this is why we have decided to take another step towards preventing COVID- 19 infections. We are proud to partner with Luxottica and collaborate with the Department of Molecular Medicine of the University of Padova to offer all Versace employees the opportunity to undergo swab tests in order to diagnose any possible COVID-19 positive results as fast as possible. Currently, the most efficient and reliable method to identify cases of contagion and possible asymptomatic cases, the swab tests are conducted in the Milan and Novara offices, starting from July, with a second phase for the fall. This is not just a duty towards our employees, but the entire community in order to stop the spread of COVID-19”, added Jonathan Akeroyd, CEO of Versace

Kendall Jenner starred in the Campaign shots for the Versace Spring/Summer 2020 Eyewear Campaign. This was exclusively shot by renowned photography duo Mert and Marcus, Versace’s eyewear campaign is set in a futuristic universe that explores the power of technology.

Kendall interacts with screens in a photographic series that examines communication in the digital age. The way we stay connected has never been more important; the images champion technological innovation as a force for togetherness and progression.

Kendall wears the new Medusa Icon Shield sunglasses that debuted on the Spring-Summer 2020 runway, they feature oversized frames and Medusa medallions at each temple. She also wears the Medusa Icon Square frames in classic black.

Luxottica Group and Versace on 10^th April 2020, announced the early renewal of an exclusive license agreement for the development, production and worldwide distribution of sunglasses and prescription frames under the Versace brand.

“We are pleased to renew our partnership with Versace, which marks the further extension of a long- standing relationship between our two Companies dating back to 2003. Together we continue to create unique collections that express the wonder of Versace’s style through eyewear around the world”, commented Francesco Milleri, CEO of Luxottica.

“Versace is delighted to renew and further develop its strong and successful partnership with Luxottica. We look forward to the next chapter of our relationship where we will continue to innovate in the eyewear category” added Jonathan Akeroyd, CEO of Versace.