Shamir Metaform one of the five entries nominated in the Most Popular Lens Coating / Value Add Category.

The nominations were selected by the special Jury comprising five of the most prominent optical retailers in the Middle East. Each entry was rated by them on varied critrea that was unique to each category.

Following the nominations, eye care practitioners and opticians in the MENA region get a chance to VOTE online or through printed Ballot Sheets. Voting has commenced on Sep 01, 2021 and will continue until Oct 15, 2021.

VOTE and help your favourite products win!!

The winners will be announced at the VisionPlus EXPO 2021 — an all new international optical exhibition being hosted in Dubai on 26-27-28 Oct 2021 | Festival Arena Exhibition Centre, Dubai. For details, visit www.vpexpodubai.com  

The Shamir-Alpine F1 Team partnership will create the first ever vision performance lab in Formula 1, providing high performance ophthalmic assessment for Alpine F1 Team and Alpine Academy drivers as well as the pit crew, pit wall and personnel at Alpine F1 Team’s bases in Enstone and Viry-Châtillon.

Research and development will be a cooperative endeavour and both Alpine and Shamir engineers will investigate new technologies to improve racing and safety performance, focused on vision, including reduced glare goggles and coloured visors and anti-fog lenses for the pit crew helmets, amongst other innovations.

Alpine F1 Team track team, as well as personnel in its two HQ in Viry-Chatillon, France, and Enstone, UK, will benefit from accurate ophthalmic follow-ups, while being equipped with Shamir’s most advanced safety equipment and lenses aimed at improved visual performance.

Reflecting its new standing as technical partner, Shamir’s logo will now appear on Alpine F1 Team equipment, such as mechanics’ helmets, garage doors, and so on.

Cédric Journel, Vice President, Sales & Marketing, Alpine: “We are delighted to welcome Shamir on board. Visual excellence is a much-underexplored area in our sport and we look forward to exploring new avenues with Shamir, an ophthalmic industry leader, to improve performance through visual tools and processes. They share our drive for constant improvement and there is huge scope to collaborate on many creative and innovative new technologies that will initially help our team but also consumers across the world.”

Yagen Moshe, Chief Executive Officer, Shamir: “We are proud to be associated with this great brand and happy to apply our expertise in support of Alpine F1 performance. We believe our partnership will allow Shamir to express its passion for innovation and continue developing unique and leading products. A wonderful collaboration such as this, with a leading team in one of the top performance sports, represents for us a great opportunity for furthering the Shamir mission – Improving quality of life by improving vison.”