Motion Archives - Spectr https://spectr-magazine.com/category/allgemein/in-motion/ International Eyewear Fashion Magazine Tue, 15 Oct 2024 12:16:27 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.2 https://spectr-magazine.com/wp-content/uploads/2016/05/Spectr_Logo_black1-1024x1024.gif Motion Archives - Spectr https://spectr-magazine.com/category/allgemein/in-motion/ 32 32 KALEOS Kids // Welcome To Emily’s Chapter https://spectr-magazine.com/kaleos-kids-welcome-to-emilys-chapter/ Tue, 15 Oct 2024 09:53:08 +0000 https://spectr-magazine.com/?p=92726 KALEOS introduces their exciting new Kids eyewear collection, inviting you to explore Emily’s vibrant universe. Crafted with the next generation of innovators in mind, this Fall-Winter 2024 collection is all about empowering children and teenagers to showcase their individuality while embracing the adventures that lie ahead. These frames represent a leap toward the future for […]

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KALEOS introduces their exciting new Kids eyewear collection, inviting you to explore Emily’s vibrant universe. Crafted with the next generation of innovators in mind, this Fall-Winter 2024 collection is all about empowering children and teenagers to showcase their individuality while embracing the adventures that lie ahead. These frames represent a leap toward the future for bold, imaginative kids with big dreams and ambitions. Designed to inspire confidence and creativity, KALEOS ensures that each pair helps young trendsetters express who they are and where they’re headed.

photos KALEOS

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KALEOS // 10th-anniversary limited edition sunglasses https://spectr-magazine.com/kaleos-10th-anniversary-limited-edition-sunglasses/ Thu, 10 Oct 2024 14:17:12 +0000 https://spectr-magazine.com/?p=92668 This September marks a significant milestone for KALEOS, as they celebrate their 10th anniversary. Looking back, their journey has been marked by a natural evolution, driven by creativity and a clear vision. Anniversaries like this feel both celebratory and reflective. For KALEOS, it’s a moment to reconnect with their roots and appreciate all they’ve accomplished. […]

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This September marks a significant milestone for KALEOS, as they celebrate their 10th anniversary. Looking back, their journey has been marked by a natural evolution, driven by creativity and a clear vision. Anniversaries like this feel both celebratory and reflective. For KALEOS, it’s a moment to reconnect with their roots and appreciate all they’ve accomplished. To honor this milestone, KALEOS is releasing a limited edition pair of sunglasses that perfectly encapsulate everything the brand represents. These sunglasses are a tribute to KALEOS’ bold design, quality craftsmanship, and timeless style.

photos KALEOS

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Red Bull SPECT Eyewear // Energize Your Eyes https://spectr-magazine.com/red-bull-spect-eyewear-blue-filter-glasses/ Tue, 08 Oct 2024 09:14:52 +0000 https://spectr-magazine.com/?p=92535 Red Bull SPECT Eyewear combines innovation with expressive design and stands for a way of life characterized by a sense of adventure, spontaneity, joie de vivre and freedom. The sporty eyewear brand appeals to active people of all age groups who don’t want to compromise on style or functionality. The premium sports brand is now […]

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Red Bull SPECT Eyewear combines innovation with expressive design and stands for a way of life characterized by a sense of adventure, spontaneity, joie de vivre and freedom. The sporty eyewear brand appeals to active people of all age groups who don’t want to compromise on style or functionality. The premium sports brand is now presenting new models that promise a unique combination of innovation, functionality and design.

Blue light filter glasses: The game changer for the working world

One highlight is the blue filter collection, which has been specially developed for people who spend a lot of time in front of screens. The glasses are equipped with an integrated blue light filter that reduces the harmful short-wave blue light emitted by digital devices. This not only relieves eye strain but also promotes general well-being, improves sleep and increases physical performance.

Another special feature of the collection is the numerous functional details: from adjustable temple tips and 180° spring hinges to comfortable nose pads, these glasses offer maximum support and comfort. In addition, a wide selection of harmonious colors and shapes ensures that there is a suitable model for every style and taste. Whether classic, sporty or fashion-forward, the collection sets new standards in terms of comfort and design.

Find more information about Red Bull SPECT Eyewear here!

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ECO x Waste Free Oceans https://spectr-magazine.com/eco-x-waste-free-oceans/ Thu, 20 Apr 2023 10:13:48 +0000 https://spectr-magazine.com/?p=85566 This fall, ECO sponsored river and beach clean-ups in the Dominican Republic – a combined effort stretching over several months and involving hundreds of volunteers. Waste, primarily single-use plastics like food wrappers, straws, and water bottles, clogs up the Ozama and Isabela rivers, and becomes harmful to fish, animals and humans. This waste moves downstream […]

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This fall, ECO sponsored river and beach clean-ups in the Dominican Republic – a combined effort stretching over several months and involving hundreds of volunteers.

Waste, primarily single-use plastics like food wrappers, straws, and water bottles, clogs up the Ozama and Isabela rivers, and becomes harmful to fish, animals and humans.

This waste moves downstream to the ocean, eventually breaking down into dangerous microplastics, which are ingested by fish, corals and other marine life.

In collaboration with Waste Free Oceans, ECO recently prevented over 10 tons of plastic from ending up in the Caribbean Sea, to be recycled and reused within the nation’s emerging circular market.

“ECO EYEWEAR and Waste Free Oceans established their partnership back in 2021 with the creation of sunglasses made out of ocean plastic. Since then, it has only grown. ECO’s contribution to Waste Free Oceans has made a real impact on the ground. Not only have we managed to clean up rivers and beaches in the Dominican Republic in light of our Caribbean Roadshow, but we also have brought to the attention of the Dominican government the urgency of providing recycling facilities for the region. We’re looking forward to continuing this fruitful collaboration with ECO in the coming years to further enhance our clean up groundwork and develop high quality products made out of recycled plastic.” says Alexandre Dangis from Waste Free Oceans.

At eco-eyewear.com you can follow the Wave of Change initiative! So far, they have collected over 40 tons of plastic, and we keep counting.

Watch the video to get to know the project and the people behind the efforts.

photos, video & text ECO EYEWEAR

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MUNIC signature // new campaign 2023 https://spectr-magazine.com/munic-signature-new-campaign-2023/ Tue, 07 Mar 2023 15:23:38 +0000 https://spectr-magazine.com/?p=85281 In a world where plastic, mass fashion and quick disposable products have prevailed in recent years, it seems that people are now longing for quality, value and products with a handmade feel and devoted workmanship. Because nothing is more environmentally sustainable than longevity, MUNIC EYEWEAR focuses on high-quality and timeless products. The German eyewear company […]

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In a world where plastic, mass fashion and quick disposable products have prevailed in recent years, it seems that people are now longing for quality, value and products with a handmade feel and devoted workmanship. Because nothing is more environmentally sustainable than longevity, MUNIC EYEWEAR focuses on high-quality and timeless products. The German eyewear company looks back on 32 years of existence and is committed to their roots.

Inspired by the love of nature, MUNIC presents the exclusive signature collection which combines 2 things – sign and nature – not only in the collection’s name: stylish vintage design with an unmistakable MUNIC trademark, handcrafted details in the temples, titanium bridges, titanium rims and matching sun clips. A lasting design with premium craftsmanship and quality.

True to their slogan “frame your personality”, MUNIC produces eyewear in a harmonious design language made of the highest quality materials that underline, not overshadow, one’s personality.

Character is something inside – personality is a way of showing it – frame your personality!

mod. 8027-1
mod. 8028-1
mod. 8029-1

MUNIC Brand Profile

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OVVO X ZEISS SUNGLASSES // PERFECT FOR DRIVING https://spectr-magazine.com/ovvo-x-zeiss-sunglasses-perfect-for-driving/ Wed, 28 Sep 2022 10:24:55 +0000 https://spectr-magazine.com/ovvo-x-zeiss-sunglasses-perfect-for-driving/ OVVO Optics is coming up with new styles in their Surgical Steel & Titanium collection with the all-new LightPro Technology® by Zeiss. The new frames deliver an elevated form of distinction and self expression while pioneering performance and innovative technology. A Sharper Vision for the Future Zeiss’ groundbreaking LightPro lenses are specially designed for drivers, […]

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OVVO Optics is coming up with new styles in their Surgical Steel & Titanium collection with the all-new LightPro Technology® by Zeiss. The new frames deliver an elevated form of distinction and self expression while pioneering performance and innovative technology.

A Sharper Vision for the Future

Zeiss’ groundbreaking LightPro lenses are specially designed for drivers, providing up to 80% more contrast than a standard polarized lens, while reducing glare, maximizing depth perception, and sharpening details. The lenses are also perfectly balanced for viewing screens, either as a vehicle passenger on a smart device or laptop, or a driver viewing the vehicle’s displays.

Performance Meets Perception

A signature OVVO Optics collection, the Surgical Steel & Titanium line, was created to withstand the demands of the most ambitious, adventurous lifestyles. Each frame is hypoallergenic, durable, feather-light, heat-resistant, and hand-crafted from the finest materials. Patented screwless hinges, which are fully adjustable, flexible, and durable enough to withstand up to 90 pounds of force. Like all OVVO frames, they’re hand-crafted to the highest standards in family owned and operated state-of-the-art facilities in Europe.

Find out more in our OVVO Optics Brand Profile or on ovvooptics.com

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ALLPOETS // The Poetry Of Nature https://spectr-magazine.com/allpoets-the-poetry-of-nature/ Mon, 20 Jun 2022 13:21:35 +0000 http://relaunch.spectr-magazine.com/?p=82652 “With the same spirit and desire to keep our planet safe, from ALLPOETS we continue to fight for sustainability through our values and our products. And for this reason, and with great enthusiasm, we are launching our first campaign to the world.” ALLPOETS is the name of the latest brand started by Spanish Etnia Eyewear Culture […]

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With the same spirit and desire to keep our planet safe, from ALLPOETS we continue to fight for sustainability through our values and our products. And for this reason, and with great enthusiasm, we are launching our first campaign to the world.

ALLPOETS is the name of the latest brand started by Spanish Etnia Eyewear Culture Group. The young label jumps into the fray with a clear positioning: ALLPOETS is all about maintaining the smallest possible eco footprint. Sustainability serves as the main pillar behind the company philosophy and fundamental element of the brand DNA.

Their new campaign is a call to take care of our world and learn to live in a more sustainable way and to see poetry in the nature that surrounds us… in a simple ray of summer sunshine or in the scent of a flower, even in the colours of an insect or in the gentle movement of the leaves of an olive tree. Let’s make our world a place full of poetry!

It is ALLPOETS’ first collection based on concepts such as sustainable consumption and ethical production. Each item of ALLPOETS eyewear is designed for people who seek top quality at an affordable price. A timeless collection of minimalist basics comprising 44 different models in acetate and metal. 33 prescription frames and 11 sunnies for an ISCC certified modern collection of BIO eyewear.  Every single ALLPOETS frame is made from CRT (Carbon Renewed Technology) acetate, created by the Mazzuchelli – Eastman partnership. An infinity of acetates in havana, salmon, olive green, magenta, pink or grey and gold, silver or old gold coloured metals combined with mint, maroon, blue or black hues.

SPECTR talked to Eduard Pitarch, Global Marketing Director at Etnia Eyewear Culture Group, about the ALLPOETS brand approach and their young fan community.

Hi Edu, ALLPOETS is a fairly young brand. When did you make your first pair of glasses?

That was two years ago. We started testing recyclable materials and we clearly saw that the subject warranted the creation of a brand fully focused on this future-oriented segment. 

On that note, what was the initial spark for ALLPOETS and your reasoning behind launching a new brand under the Etnia umbrella?

Bill Gates’ book How to Avoid Climate Change was clearly an eye-opener. The climate crisis is a fact, and we have evidence of growing consumer interest in responsible products. We clearly see the impact in segments such as food and fashion, but the optical segment seems reluctant to embrace this reality. It’s only a matter of time before the end consumer will demand 100% responsible products. ALLPOETS is a brand that acts as a loudspeaker. If we can inspire other brands to do the same, it is already a success. 

But aren’t almost all brands today trying to operate sustainably? 

Yes, many brands are doing greenwashing and communicate the aspect of sustainability as another attribute of the brand. But in our case, it is the backbone. 

How do you approach the topic in a tangible way?

We know that by 2050 we must have reversed the effects of climate change, or we will all suffer the consequences. We used to think it was some theory, but every year we see natural disasters and rising temperatures that are not normal. 

Where is the connection between your sustainable mission and the brand name, ALLPOETS?

We believe that a poet is anyone who raises their voice to say or denounce something. The philosophy behind the brand is very naturalistic, inspired by nature and its poetics. Studying the behavior of young people, we realized they are more aware of what is happening to the planet than we are. And their way of communicating through quotes and song verses is very similar to the language of poets. ALLPOETS is our way of saying that the new generations are more idealistic than we are and are willing to fight with more certainty for this issue than previous generations were. 

In which areas do sustainability aspects manifest at ALLPOETS?

Mainly in the materials of the eyewear and our packaging. 

Please explain in more detail, Edu.

We use ISCC-certified acetate which indicates that it is carbon neutral. This is possible thanks to Mazzucchelli’s partnership with Eastman

To what extent are your manufacturing processes more sustainable than those of other brands?

Basically, we substitute the percentage of plasticizer in the acetate with plant-based plasticizer, so we reduce the oil in the frame to zero. 

Are there other areas besides production where you follow your ecological responsibility?

The main part of the company where we have already eliminated single-use plastic entirely is the packaging. We replaced plastic with materials derived from corn and recycled materials are used throughout the company. 

How about sustainability at your offices?

Yes, the kitchen that we have just created at Etnia HQ is certified by EcoCook. It is the first certified responsible kitchen, in terms of foods and processes that are followed, in Barcelona. 

Back to the products, do you have a special design language? 

In the ALLPOETS design department, our design is based on an understanding of the consumption of minimalist basics by new generations. 

Is there also a certain color DNA? 

The ALLPOETS color palette is much more natural, inspired by the colors of nature. 

You mentioned that you’re addressing a rather ‘new’ and young target group. Is this target group particularly receptive to sustainability issues?

Absolutely, yes. Besides, one of the problems of young people is, at least in Spain, the difficult access to work. There is a polarization around purchasing power. Young people cannot access certain things based on price. So the entry price points for ALLPOETS and the positioning is a direct response to them. 

But just making sure, older people can also wear your glasses?

Of course they can! It is not an exclusive collection but inclusive, the age range is still wide, perfectly suited from 16 to 60.

Thanks for the interview.

Find more information on www.allpoets.com

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BLACKFIN // The Highlighter https://spectr-magazine.com/blackfin-highlighter/ https://spectr-magazine.com/blackfin-highlighter/#respond Wed, 20 Apr 2022 00:00:00 +0000 http://relaunch.spectr-magazine.com/blackfin-highlighter/ Blackfin Drops First Capsule Collection Tech, titanium and colour Here’s to BLACKFIN launching their very first Capsule Collection named The Highlighter encompassing the essence of the Italian brand in 3 new and exciting frames. Far from classic shapes and their various adaptions, BLACKFIN lend themselves to a sophisticated style exercise where the spirit of the […]

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Blackfin Drops First Capsule Collection

Tech, titanium and colour

Here’s to BLACKFIN launching their very first Capsule Collection named The Highlighter encompassing the essence of the Italian brand in 3 new and exciting frames. Far from classic shapes and their various adaptions, BLACKFIN lend themselves to a sophisticated style exercise where the spirit of the brand has been driven toward an extreme, iconic design concept.

Three Sunwear styles inspired by a strong 90’s pop culture vibe are turned into a futuristic vision. Squared lines recall the oversize proportions of 90’s eyewear while the neon colour strongly remind us of the 80’s excesses. What barely resembles a wrap, a cat-eye and a classic aviator are in fact three models that might as well be considered as all new shapes, as unique as their looks are – edgy angular frames enhanced by clear neon lines drawn across the bold front, a bit like using a highlighter.

By processing different thicknesses of titanium, BLACKFIN’s favourite material, achieves a sleek look that truly stands out. Using a single 3 mm block for the frame, the streak of colour on the top rim is slightly going inwards, giving the frames more depth. If that is not Keanu Reeves next signature Matrix silhouette, we don’t know what is! A truly extraordinary product designed and created at the brand’s Black Shelter, the company’s new sustainable headquarters, which in itself resembles a time capsule landed from the future!



All three silhouettes come in strictly black with the neon stripe available in five bold colours: Red, Fuchsia, Blue, Yellow and Green. Once again, the combination of colour and the meticulous craftsmanship necessary when working with titanium make these frames exceptional in so many ways.

Perfectly matching the futuristic vibe emanating from the frames, BLACKFIN produces an exclusive photo shoot highlighting the Capsule product features. Dressed in geometric garments wrapped in bands of fluorescent laser light the robotic 80s vibe couldn’t be more modern.

BLACKFIN – neomadeinitaly | titanium | eyewear    


The Highlighter Capsule is available in the online Blackfin shop from April 20th and at select optical boutiques soon. Make sure to grab a pair with your favourite colour and turn many heads this Summer!

Blackfin is among our FAVR brands. For more background info, please read their Brand Profile and discover many more models for you to try on.

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MUNIC // SIGNATURE https://spectr-magazine.com/munic-signature/ https://spectr-magazine.com/munic-signature/#respond Tue, 01 Feb 2022 12:12:46 +0000 http://relaunch.spectr-magazine.com/munic-signature/ signature – interpreting the signs of nature. To celebrate their 30th anniversary, munic has created a new exclusive collection called “signature” combining “sign” and “nature” – two elements not only encompassed in the name. On the one hand munic´s unmistakable trademark with a strong recognizability, on the other hand the love for nature and the […]

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signature – interpreting the signs of nature.

To celebrate their 30th anniversary, munic has created a new exclusive collection called “signature” combining “sign” and “nature” – two elements not only encompassed in the name. On the one hand munic´s unmistakable trademark with a strong recognizability, on the other hand the love for nature and the sustainability of their products. Inspired by the characteristics of the 4 elements water, earth, air and fire, each of which brought to life in their newest designs.

An anniversary Collection featuring entirely new Concepts

Stylish, with the highest level of workmanship, outstanding quality and loving attention to detail. Air above me, earth below me, fire within me, water around me. The first design series of the collection is characterized by the element water: flowing shapes, a clear design-language and harmonious colors. Temple inlays and sunclip – rims featuring an intricately crafted fine wave pattern leave a very special recognition value. The high-quality sunlenses used in the clip-on are polarizing and anti-reflective-coated.

The next chapter of munic’s signature collection is dedicated to the elements earth and air and is going to be released soon this year. The last design series – fire – will be launched in winter 2022/2023. Stay tuned to see the collection in its entirety here soon.

To find out more about the Brand Munic, visit the Website!

Brand Profile at SPECTR.

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COLOURSCAPE | Blackfin 2022 Campaign https://spectr-magazine.com/blackfin-colourscape/ https://spectr-magazine.com/blackfin-colourscape/#respond Mon, 17 Jan 2022 09:26:00 +0000 http://relaunch.spectr-magazine.com/blackfin-colourscape/ BLACKFIN introduces their new campaign COLOURSCAPE – a new chapter in the story of the brand’s growth and maturity. With COLOURSCAPE, the Italians wanted to define colour as a representation of knowledge, awareness and determination. As an expression of feelings and moods. But before anything, colour is what brings to life the new BLACKFIN frames. […]

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BLACKFIN introduces their new campaign COLOURSCAPE – a new chapter in the story of the brand’s growth and maturity. With COLOURSCAPE, the Italians wanted to define colour as a representation of knowledge, awareness and determination. As an expression of feelings and moods. But before anything, colour is what brings to life the new BLACKFIN frames. A collection of vivid tones and bright shades applied on high-end titanium.

In his photoshooting, the photographer Giovanni De Sandre highlights the contrast between the whiteness of the location and the chromatic brilliance of the panels installed in the shots, representative of the dominant hues applied on the glasses. The marble quarry is a familiar but at the same time impersonal place where the models move with elegance in a continuum with the surroundings.

Alike other impressive locations BLACKFIN chooses to feature their new collections, this quarry has a much more intimate meaning connecting it to the brand. It is a place of memory, of a story written by men who for millennia have transformed raw stone into something aesthetically pure with sacrifice and skill. Similar to these hard working men and women, BLACKFIN pours the same craft and dedication into the creation of their collections, encapsulating the technical skill and artistic vocation of generations workers who, with their passion, have turned a raw material into a work of art.



The analogy also works for the material itself due to the profound connection between marble and titanium. Both are products of natural origin that convey a sense of concreteness and solidity. Just like a work of art is created from a single block of marble, a pair of glasses is forged from a single titanium plate. And while the marble works have handed down Italian excellence for centuries, the BLACKFIN collections take the beauty of the most authentic Made in Italy around the world. In finding analogies and thus a deeper meaning in what they do, BLACKFIN takes eyewear to a superior level where each pair of glasses becomes a statement and physical embodiment of a monumental story behind. Thus, by wearing a BLACKFIN it’s as if the wearer becomes a part of that story, forever connected.

COLOURSCAPE

There’s a place we know
but can’t quite define.
Here colour transforms the outer world
and reflects on our inner self.
Here colour brings knowledge,
it creates a deeper understanding
and gives us the strength to show who we are.
Overcoming prejudice,
abandoning convention,
breaking the rules.
Here colour leaves no room for compromise,
but inspires brave choices.
The kind that never betray you.
And help you see who you really are.

BLACKFIN – neomadeinitaly | titanium | eyewear    


art direction Studio GDS – Giovanni De Sandre,  photos Giovanni De Sandre & Andrea Sottana, fashion stylist Manuela Mezzetti, make-up artist Alessio Giovannelli, poetry copywriting Paolo Pollipoli

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OVVO OPTICS // PERFORMANCE EVOLVED https://spectr-magazine.com/ovvo-optics-performance-evolved/ Thu, 11 Nov 2021 21:43:17 +0000 http://relaunch.spectr-magazine.com/?p=76908 Merging Materials Surgical Steel & Titanium, Diamond-like Carbon, Acetate, and Carbon Fiber Come Together OVVO Optics expands their award-winning portfolio of frames with five all-new styles. High-tech, masculine, and sporty, these new styles infuse carbon fiber and acetate elements into the Diamond-like Carbon (DLC) collection. This collection combines all of OVVO’s highest-performance materials in a […]

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Merging Materials

Surgical Steel & Titanium, Diamond-like Carbon, Acetate, and Carbon Fiber Come Together

OVVO Optics expands their award-winning portfolio of frames with five all-new styles. High-tech, masculine, and sporty, these new styles infuse carbon fiber and acetate elements into the Diamond-like Carbon (DLC) collection. This collection combines all of OVVO’s highest-performance materials in a single frame: surgical steel and titanium, DLC technology, Italian acetate, and the most durable carbon fiber type in the world.

Used in high-performance industries from auto racing to aeronautics, Diamond-like Carbon (DLC) is synthesized by decomposing hydrocarbon gases to stack individual atoms in a carbon film that exceeds the mechanical properties of diamond. This film is thinner than paper, harder than diamond, and stronger than steel. By applying the DLC nanotechnology to their surgical steel and titanium composite eyewear, OVVO has achieved even more durability and unprecedented scratchproof characteristics of nature’s rarest gemstones. To date, OVVO remains as the one and only brand to incorporate DLC in the field of eyewear.

Check out the Video to see the whole thing in action!

To find out more about these five styles and the complete collection, visit ovvooptics.com

Brand Profile at SPECTR.

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23° EYEWEAR // A NATURAL INCLINATION https://spectr-magazine.com/23-eyewear-a-natural-inclination/ Tue, 05 Oct 2021 15:07:55 +0000 http://relaunch.spectr-magazine.com/?p=76351 [vc_row][vc_column][vc_single_image image=”76356″ img_size=”full”][vc_column_text css=”.vc_custom_1634744300435{margin-bottom: 0px !important;}”]Following the brand’s launch last April, 23° Eyewear now presents its brand new campaign, a tribute to humans and their relationship with nature in its most intimate and genuine form. A visual portrayal of the physical need to come back to our essence, which we can only satisfy by recognizing […]

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[vc_row][vc_column][vc_single_image image=”76356″ img_size=”full”][vc_column_text css=”.vc_custom_1634744300435{margin-bottom: 0px !important;}”]Following the brand’s launch last April, 23° Eyewear now presents its brand new campaign, a tribute to humans and their relationship with nature in its most intimate and genuine form. A visual portrayal of the physical need to come back to our essence, which we can only satisfy by recognizing the value of the world around us. A strong call to a simple, non-artificial dimension that unleashes pure sensations and feelings.

23° Eyewear becomes a manifesto of the very essence of nature and our need to reconnect with it with the awareness that there is only one planet. And there is no more time for compromise.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_gallery interval=”3″ images=”76354,76352,76363″ img_size=”full”][vc_gallery interval=”5″ images=”76541,76493,76495,76498,76500,76502″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1634742384706{margin-bottom: 0px !important;}”]23° Eyewear is made of NEUCLEUS, a cutting-edge blend of a naturally-derived biomaterial, high-tech processing and an innovative, sustainable production process that allows it to be recycled indefinitely. The 23° Eyewear collection is based on an “eco-thought”: creating frames that in turn give life to other frames, eliminating waste. A circular flow that begins, ends and begins again without stopping, in perpetual motion, like the Earth.

The Barberini mineral glass sunglass lenses not only ensure superior vision but, depending on the type and colour, make these glasses ideal for both city use and sporting activities in different weather conditions.

23° Eyewear was born from a collective of eco-warriors from different professional and cultural backgrounds, united by a common vision, an activist attitude and a ready-for-action mentality.[/vc_column_text][vc_video link=”https://youtu.be/75gWWWdcIhc” autoplay=”true”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1634744337947{margin-bottom: 0px !important;}”]Find out more about 23° Eyewear: www.23eyewear.com/

Visit FAVR to virtually try on new eyeglasses and sunglasses and find opticians in your area.[/vc_column_text][/vc_column][/vc_row]

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Silhouette 2021 Highlights https://spectr-magazine.com/statement-pieces-silhouette-2021-highlights/ Fri, 01 Oct 2021 12:02:05 +0000 http://relaunch.spectr-magazine.com/?p=76181 For the last few decades, SILHOUETTE has commanded a position among the world’s premium eyewear labels. Through it all, the Austrian company has delivered the constant level of quality and innovation to act as one of the main players among independent eyewear brands.  For a full showcase of excellence, we have hand-picked several standout models […]

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For the last few decades, SILHOUETTE has commanded a position among the world’s premium eyewear labels. Through it all, the Austrian company has delivered the constant level of quality and innovation to act as one of the main players among independent eyewear brands. 

For a full showcase of excellence, we have hand-picked several standout models from four different SILHOUETTE collections. The level of design is always top-notch, the main differentiator is the range of materials employed by SILHOUETTE. What’s more, the frames all share the same longevity, high comfort of wear as well as amazing lightweight.


Virtually try on SILHOUETTE on FAVR!


Let’s take a closer look: In the Momentum Select Collection, SILHOUETTE applies stylish touches of black and gold. Both of these colors, although from different ends of the spectrum, work in unison to create stylish accents. Elegance meets true luxury. The rimless models receive a true style upgrade through the ultra-thin black Accent Ring. Taking things over the top, the extraordinary lens shapes make a self-confident style statement.

The Greek goddess of the dawn served as the namesake to the Eos View Collection. These full-rim frames conjure images of first light in their translucent colorways and color accents. The shape-in-shape effect provides these models with a three-dimensional character that is enhanced by carefully appointed color nuances. The comfortable Eos View models not only make a great impression in the early morning hours when the sun rises but can be counted on 24/7 for overwhelming lightness and depth of color. 

Transparency is the operative term in the Infinity View Collection. These models dazzle viewers with their lightness, translucency, and lofty appearance. From a design perspective, the one-piece look is the true standout: The lenses and frames seem to blend together without visible or noticeable transitions. The borderless polyamide shield is secured by titanium temples that allow for easy customization to individual wearers.

Finally, the models in the Lite Arcs Collection all share the signature cut-outs in the upper bridge above the lenses. The effect is created via delicate laser cuts. These titanium half-rim frames serve as a modern interpretation of Nylor frames and make a strong statement with their purist design and clean form language. Conformable for all-day wear. Stylish through day and night with that special SILHOUETTE design DNA.


SILHOUETTE
Momentum Select

Up to date in terms of fashion styles: rimless styles with ultrathin acetate rings in a premium black-gold colorway.

SILHOUETTE
Momentum Select
»5552 JV«
SILHOUETTE
Momentum Select
»5552 JW«

SILHOUETTE
Eos View

Full-frame glasses in translucent colors and a striking threedimensionality thanks to shap-ein-shape designs.

SILHOUETTE
Eos View
»2929« & »1597«

SILHOUETTE
Infinity View

Polyamide shields and titanium temples with a one-piece appearance: lenses and frames blend together nearly seamlessly.

SILHOUETTE
Infinity View
»2938«
SILHOUETTE
Infinity View
»2937«

SILHOUETTE
Lite Arcs

Half-frame glasses from high-tech titanium and components from SPX®+ in a purist design with clean form language.

SILHOUETTE
Lite Arcs
»5549« & »4556«
SILHOUETTE
Lite Arcs
»5549«

photography ANDREA KADLER
models CELIA & FABIAN at SPIN MODEL MANAGEMENT
hair & make-up ARMIN VOGL at CLOSE UP AGENCY
videography NAVINA CLEVER
styling assistance SVEA BECKEDORF
retouch FRANCISCO BELTRAN
location HAMBURG


Find out more about SILHOUETTE here or visit their SPECTR Brand Profile here! There are many more designer eyewear brands featured on the platform. 

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Hoffmann Natural Eyewear // The Art of Craftsmanship https://spectr-magazine.com/hoffman-natural-eyewear-the-art-of-craftsmanship/ Wed, 29 Sep 2021 12:13:47 +0000 http://relaunch.spectr-magazine.com/?p=76047 Handcrafted. Sustainable. Individual. In the atelier of Hoffmann Natural Eyewear in the Volcanic Eifel area of Germany, spectacles are being made from natural horn since 1978, in particular, from natural horn. Experience, crafting skills and passion for perfection are all reflected in each of the multiple steps taken when creating a beautiful frame by hand. […]

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Handcrafted. Sustainable. Individual.

In the atelier of Hoffmann Natural Eyewear in the Volcanic Eifel area of Germany, spectacles are being made from natural horn since 1978, in particular, from natural horn. Experience, crafting skills and passion for perfection are all reflected in each of the multiple steps taken when creating a beautiful frame by hand. With each frame a unique piece of unmatched quality is created.

“Many people like to see their spectacles as a kind of window. They allow a clear view of things. At the same time, they give others an insight into the wearer‘s personal lifestyle – and identity.“

100% Handmade in Germany

The handmade spectacles offer outstanding quality and an unparalleled range of colours. Skilled hands and experienced eyes turn every frame created in the atelier into a unique masterpiece. The exceptional natural materials, countless painstaking tasks undertaken and the passion for perfection bestow that certain something on each frame.

“Since 1978“ means the fusion of experience and progress. With each new decade and each innovation, the brand’s expertise has grown and deepened. From the beginning, the Hoffmann craftspeople working in the eyewear atelier have passed on their artistry to the next generation, while remaining receptive to new trends and fresh ideas. Here, traditional handcrafting skill welcomes the spirit of innovation.





Hoffmann tradition comes alive every single day.

 

In the Hoffmann atelier, skilled craftspeople make the most of tradition and innovation to create irresistible eyewear looks using only the finest natural materials – first and foremost, genuine horn. The sustainable eyeglasses are in the premium eyewear segment. They offer a feeling of luxury for the wearer as each pair is a unique eyewear masterpiece.

 

More exciting news about the brand Hoffmann Natural Eyewear and their collections Rimless R800-Series, Ti-line Collection, V-line Collection, S-line Collection and of course the Anniversary Collection can be found here:

www.hoffmann-eyewear.com
www.facebook.com/hoffmanneyewear
www.instagram.com/hoffmanneyewear

Brand Profile at SPECTR.

Visit the Hoffmann Natural Eyewear brand profile on FAVR to virtually try on their eyeglasses and sunglasses and find opticians in your area.

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EINSTOFFEN // DANCING IN THE DARK https://spectr-magazine.com/einstoffen-dancing-in-the-dark/ Tue, 21 Sep 2021 12:19:02 +0000 http://relaunch.spectr-magazine.com/?p=75903 We’ve all recognised the good old Springsteen classic referenced in the title of EINSTOFFEN’s new Fall Collection. But it really was this year‘s Summer, as we‘ve all lived it – the Summer That Wasn‘t, some might say – that mainly inspired the name. In that respect, the title might as well have been Dancing in […]

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We’ve all recognised the good old Springsteen classic referenced in the title of EINSTOFFEN’s new Fall Collection. But it really was this year‘s Summer, as we‘ve all lived it – the Summer That Wasn‘t, some might say – that mainly inspired the name. In that respect, the title might as well have been Dancing in the Dark… Times. In a pervasively gloomy period that has at times felt a lot like perpetual crisis, the brand is ready to take and share some concentrated doses of joie de vivre wherever we can.

And so that‘s how the new collection feels. Smells, tastes, wanderlust, celebration – and colours that pop – everywhere. The shapes are a bit rounder and more harmonious – but with clear edges and with new «E-Temples» providing added stability. In all the gloominess however, it should be mentioned that, EINSTOFFEN won a German Brand AwardAn accolade that surely sent the German Brand into a new design season with plenty of confidence – confidence that you‘ll find reflected in increasingly dynamic lines. A whopping 62 new pairs of glasses are waiting to be discovered.

Autumns are all about gentle temperatures and golden sunsets, bonfires, sweaters, and ciders. This one calls for something different. Let‘s get a little loud and bright in autumn instead. Remember the title: even if it gets dark, we won‘t stop dancing. 

Get in the Automn dancing mood by watching the Video below!

If you want to dance into Fall with us, meet us at SILMO at booth H093 in hall 5a! See you there!

Brand Profile at Spectr.

Check out all EINSTOFFEN Models available at FAVR now!

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LEISURE SOCIETY // LIFE IN FULL BLOOM https://spectr-magazine.com/leisure-society-life-in-full-bloom/ Tue, 31 Aug 2021 08:59:35 +0000 http://relaunch.spectr-magazine.com/?p=75660 Heirloom eyewear design house, Leisure Society by Shane Baum, announces their latest campaign, Life: In Full Bloom, by celebrating a new awakening from a life of isolation. Leisure Society campaigns have historically encaptured escapism, seeking reprieve from the daily intensity of societies digitally over-connected culture, but this campaign is the opposite. Life: In Full Bloom […]

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Heirloom eyewear design house, Leisure Society by Shane Baum, announces their latest campaign, Life: In Full Bloom, by celebrating a new awakening from a life of isolation.

Leisure Society campaigns have historically encaptured escapism, seeking reprieve from the daily intensity of societies digitally over-connected culture, but this campaign is the opposite. Life: In Full Bloom is a tad dark leading to surreal reemergence to previous norms of fashionable human interaction. The short film shown here below feels isolated at moments, yet colorful and formally elegant. The campaign concludes with a cross-cultural dream sequence that challenges the minds ability to process reality as we enter a new world order of health, love and prosperity.

The new releases are designed with the utmost ornamentation, timeless aesthetic and with sustainable construction to last a lifetime. Designer Shane Baum features two pure titanium frame styles called the Corsair and Dorian Gray. The Corsair, named after Lord Byron’s poem “The Corsair,” is built with the finest heirloom quality materials. Handcrafted in Japan out of 100% pure titanium, this frame features a round and timeless lens shape paired with the Leisure Society signature ‘Horizicon’ detail pressed on the bridge. Available in various color combinations, the frames are all ion-plated in 12k, 18k, 18k rose gold or 24k gold and are complimented with matte-finish enamel.

Created with innovative Japanese manufacturing techniques and designs with a timeless aesthetic charm is the second highlighted style called the Dorian Gray (above). This rectangular shape is named after another notable Dandy, Oscar Wilde and his novel, “The Picture of Dorian Gray.” Styled for the modern sophisticate, the Dorian Gray combines a soft-edged rectangular silhouette with a vintage-inspired keyhole bridge in a pure block titanium construction.

Additionally, a new thoughtful and elegant offering in this collection are the various tint lenses. Baum picked the color variations for the daydreamer wearer to add a touch of individuality and personal expression to their Leisure Society frame. The fantasy palette includes Teal, Peach, and Yellow tinted lenses which have been added as options to the Bandini and Presidio styles.

DORIAN GREY
CORSAIR

Watch the Video below and get inspired…

Find out more about the brand Leisure Society and their current collection here: https://leisure-society.com/

Brand Profile at SPECTR.

Find more Frames from Leisure Society on FAVR.

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LINDBERG // Introducing Thintanium Collection https://spectr-magazine.com/lindberg-introducing-thintanium-collection/ Wed, 30 Jun 2021 12:02:33 +0000 http://relaunch.spectr-magazine.com/?p=74588 LINDBERG launches Thintanium, the future of titanium Eyewear. LINDBERG proudly presents the new Thintanium collection, a brand-new eyewear concept from the Danish design brand. Taking lightness to a new level LINDBERG’s constant attraction to technical innovation has resulted in leading-edge development with titanium. Thintanium is a brand-new and patent-pending eyewear collection by LINDBERG. The brand […]

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LINDBERG launches Thintanium, the future of titanium Eyewear.

LINDBERG proudly presents the new Thintanium collection, a brand-new eyewear concept from the Danish design brand.

Taking lightness to a new level

LINDBERG’s constant attraction to technical innovation has resulted in leading-edge development with titanium. Thintanium is a brand-new and patent-pending eyewear collection by LINDBERG. The brand put a great deal of attention into every created piece, that is why thintanium is manufactured in Denmark by Lindberg’s in-house experts.

The designers and engineers of LINDBERG have pushed the possibilities of titanium to new levels by creating most likely the thinnest full-plate titanium eyewear collection in the world. Thintanium is both cutting-edge and minimalistic – setting the tone for the future of eyewear fashion.

An Engineering Milestone

Thintanium is named after the revolutionary thin titanium strips developed by LINDBERG.

The eyewear looks essentially rimless in appearance, while still maintaining the stability of a full titanium front – a truly remarkable feat. Using the hypoallergenic material in such a minimalistic way makes the designs weigh as little as 3.0 grams, so you might even forget you’re wearing them. Until now, the technique has never been possible in the history of eyewear design.

It is with great pleasure from myself, the design team, the technical design team and the whole of the company to present to you the latest addition to our LINDBERG designs. I’d like to reveal to you the name of the new product, thin tanium. The name says a lot already – something very thin and made of the unique element of titanium.
LINDBERG’s DNA concentrates on unique designs, unique technical solutions, and of course, working with unique materials. The search to always be optimised by creating, designing, constructing, and producing the impossible drives the company from the beginning to where we are today. We have been in situations where challenges arise, where new technological levels are needed to face the goal. Only recently, our expert engineers and tool makers have succeeded in cracking the problem.
– Henrik Lindberg
Founder, CEO, Creative Director.

Find out more about the new Thintanium collection here.

Check out our platform FAVR for more frames and Sunglasses now!

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BRETT EYEWEAR. BECOME YOUR NEO HERO. https://spectr-magazine.com/brett-neo-heroes/ Wed, 09 Jun 2021 11:10:07 +0000 http://relaunch.spectr-magazine.com/?p=74299 The new Eyewear Collection for Bad Boys and Gentlemen across the globe In case you wonder, BRETT is the name of that Brit in the cult series “The Persuaders”, broadcast in the early 70s and played by the great Roger Moore. For those who’ve been around during that time, this should set the scene right […]

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The new Eyewear Collection for Bad Boys and Gentlemen across the globe

In case you wonder, BRETT is the name of that Brit in the cult series “The Persuaders”, broadcast in the early 70s and played by the great Roger Moore. For those who’ve been around during that time, this should set the scene right away. In the series, his counterpart was a real bad boy, an American self-made man played by Tony Curtis. Together they formed a great match, as contrasting as it was charismatic.



Flash-forward to France, 50 years later, where one eyewear brand still remembers the show and decided to name their brand after it. Not only that, the whole spirit and look of the brand’s imagery and eyewear is inspired by that era and the great on-screen characters that came with it. Charismatic actors from the likes of Sean Connery or Steve Mc Queen who have marked their generation with their rebellious temperament, and their assumed style of “Self Made Men“.

Opposites attract each other – BRETT, somewhere between Elegance and Virility

Contrasts not only spice up relationships, they also make for a nice approach when it comes to design. Combining materials, colours and shapes in a surprising manner, navigating between elegance and masculinity, is what the French brand knows how to do best. 

With as silver lining the look of those daring investigator duos of the 70s and the fast vehicles they drive in, BRETT designs fine shades merging savvy thickness with subtle thinness in stainless steel, titanium and acetate. Uniting what normally works better by itself in a tasteful manner is an art in itself, that the French have perfected over the years. Thus, each BRETT design has both very thin parts and others that are intentionally very thick, thereby alternating between elegance and virility.

Let your helmet on! 

Created in several work steps, each model emanates the coolness of those TV heroes and let the wearers be heroes themselves. High-quality frames, laser-cut from a single block of titanium, BRETT glasses are assembled after being laser-cut and brushed by hand. 

Not only have BRETT glasses been specially crafted to fit easily under a helmet, they also feature a bunch of other clever details:

The titanium or stainless-steel temples can all be adjusted without being heated up, which helps reaching perfect comfort when wearing the glasses. 

The rounded tips assure gentleness when putting on and taking off the glasses, even under said helmet. And the elaborated fit of the frames as well as their lightness lead to great comfort. 

Rivals and Brothers at the same time

Proving that you can be both, a gentleman and a bad boy, rivals and brothers, is the diversity of BRETT’s current collections. The French came up with four collections that focus on the interplay of elegance and masculinity, the duality of titanium, beta titanium and acetate, narrow and wide as well as matt and shiny sections – a contrast that has become the label’s trademark.

Each frame carries the name of an acting legend – scrolling through all models equals reading the cast of a cult film from the 70s. To name a few charismatic figures: Steve (McQueen), Paul (Newman), Robert (Redford) and Clint (Eastwood) – all models are guaranteed to honour the stamina of their heroes and give the wearer the means to become “Neo Heroes” of their own. 

NEO Acetate – elegant and affordable 

Here the contrast beautifully plays out between the acetate front and the stainless-steel temples. The thickness of the rim seen from above contrasts with the thinness on the front. Meet Paul, Bruce and Derek!

NEO Titanium Block Drive – very light with a distinctive look

Inspired by the steering wheels of the 70s, these frames are made of a one piece 100% titanium block, ultralight and very distinctive in their shape and finishing. Niki, Phil and Jim are ready to start those engines. 

NEO COMBINED – Frames with nothing but contrasts

Through thick and thin you will go with these contrasting silhouettes made of an association of acetate and metal. We love the underdog colour combos of Starsky, Steve and Hutch. 

NEO LUXURY 

The concept of this collection is the drop one super exclusive piece, the “concept frame” per year. The models are made of the most exquisite materials such as plated gold, Palladium or Ruthenium and sometimes drop as collabs, such as BMW and MotoHeroes. 


All you have to do now is to check how TV literate you are by guessing the full names of all BRETT models and then visit the brand’s website for more information! 

Don’t forget to head over to FAVR where more BRETT frames are waiting! And also check out the article on the Best American Eyewear Brands.


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NIRVAN JAVAN #Seetheworld – The Show https://spectr-magazine.com/nirvanjavan-seetheworld/ Sun, 16 May 2021 13:59:03 +0000 http://relaunch.spectr-magazine.com/?p=73905 The wait is finally over: NIRVAN JAVAN‘s new campaign #SEETHEWORLD – THE SHOW introduces the multifaceted richness of this world and celebrates a cosmopolitan, modern society embracing different perspectives. The campaign serves as an extension of the concept #SEETHEWORLD and the invitation to see the world with one’s own eyes. #SEETHEWORLD – THE SHOW: A […]

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The wait is finally over: NIRVAN JAVAN‘s new campaign #SEETHEWORLD – THE SHOW introduces the multifaceted richness of this world and celebrates a cosmopolitan, modern society embracing different perspectives. The campaign serves as an extension of the concept #SEETHEWORLD and the invitation to see the world with one’s own eyes.

#SEETHEWORLD – THE SHOW: A symbol for diversity

As an open-minded urban lifestyle brand NIRVAN JAVAN appeals to a cosmopolitan approach striving for endless cultural diversity. In their current campaign #SEETHEWORLD – THE SHOW the Zurich-based brand refers to this philosophy, bringing together people from all over the globe to celebrate life and the multifaceted richness on this earth. As modern cosmopolitans each character represents the diversity of our planet.



A journey throughout the year with different destinations

Not only has NIRVAN JAVAN wittingly chosen every single character standing for a different origin; each of them represents a collection and metropolis within the NIRVAN JAVAN universe and creates a thematic spotlight over the upcoming year. London, Tokyo, Paris, Chicago, Rome – all those cities will be highlighted and are once again drawing attention to the diverse impressions that the brand gathers on its stylistic journey around the globe. The campaign video forms therefore the opening of this multifaceted campaign.

“The campaign #SEETHEWORLD – THE SHOW and the story behind it is truly special to me. After a long and intensive process, we are very excited to invite every single one of you to this show and take you with us on a journey around the globe.” 

Nirvan Javan, Creative Director

Find out more about the Swiss Brand here!

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ROBERT LA ROCHE // “MOST WANTED” https://spectr-magazine.com/robert-la-roche-most-wanted/ Wed, 28 Apr 2021 09:54:46 +0000 http://relaunch.spectr-magazine.com/?p=73858 A hint of film noir is in the air! Combined with the sophisticated glamour of the golden era of Hollywood and the Italian Cinecittà, it makes for an explosive new line created by a new Duo, the Viennese “Les Deux H”, pronounced Harry Bader & H.H. The two Viennese master opticians have landed a coup […]

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A hint of film noir is in the air! Combined with the sophisticated glamour of the golden era of Hollywood and the Italian Cinecittà, it makes for an explosive new line created by a new Duo, the Viennese “Les Deux H”, pronounced Harry Bader & H.H. The two Viennese master opticians have landed a coup worthy of a film with their first act.

First Models, first success.

Their new creations go by the names of as “Bacall“, “Federico” or “Marlene” as the collection is inspired by the style of film noir and its charismatic icons. The new Robert La Roche models are just as excitingly attractive as they are graceful and wicked. Always elegant, but never superficial. Because only that form of beauty is exciting to the eye..

Once again, Robert La Roche celebrates an aesthetic that does not shy away from cleverly chosen dissonances. “Les Deux H” have breathed a dramatic depth and a complex essence into their creations, like figures of light in a shadowy world. This idea is also reflected in the shoot, which brings surprising glamour to a bleak environment. The models pose full of self-confidence and nonchalance in fictitious “mug shots” – transforming police identification photos into a sophisticated fashion shoot.

The first Robert La Roche collection of “Les Deux H” had its world premiere in March. And we are sure that these dangerously beautiful models will soon be awarded the title “most wanted” for real!

Find out more about this exciting collection here: https://www.robert-laroche.com/

Robert La Roche is among our brands at FAVR among many more.

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NEUBAU // THE NEW “ODEEH x NEUBAU“ COLLECTION https://spectr-magazine.com/neubau-the-new-odeeh-x-neubau-collection/ Tue, 27 Apr 2021 12:24:46 +0000 http://relaunch.spectr-magazine.com/?p=73847 State of the Art – The sustainable Austrian eyewear brand NEUBAU EYEWEAR and German fashion label ODEEH, which is renowned for its revival of the fine art of atelier craftsmanship, are launching their first joint collection as an ode to their appreciation of materials, fashion and functionality. A collective understanding of high-quality materials is manifested […]

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State of the Art – The sustainable Austrian eyewear brand NEUBAU EYEWEAR and German fashion label ODEEH, which is renowned for its revival of the fine art of atelier craftsmanship, are launching their first joint collection as an ode to their appreciation of materials, fashion and functionality.

JOERG

A collective understanding of high-quality materials is manifested in the minimalist yet striking designs of the creations, which incorporate the latest technology and functional features. The color concept of the five models also conveys a contemporary approach to sophisticated design with shades that not only make a statement but are also understated at the same time. This was the aim of the design process, both at the atelier of designer duo Otto Drögsler and Jörg Ehrlich and at the local NEUBAU EYEWEAR production facility in Austria. A unique aspect of the designer edition is the launch of NEUBAU EYEWEAR’s first glasses made of titanium, a material that stands out with exceptional features such as a high flexibility, extreme lightness and long-lasting color intensity.

OTTO

Inspired by natural materials like ceramics, the color nuances are a tonal interpretation of warm earthy hues and harmonize perfectly with the clothing designs in ODEEH’s spring/summer 2021 collection. From graphic prints to flowing silhouettes and elegant, yet contrasting styles – every collection, including the capsule collection with NEUBAU EYEWEAR, is testament to the designer duo’s constant pursuit of perfection and passion.

ODEEH is a label that invests the utmost passion in all its creations. It’s easy to see why the label enjoys such an excellent reputation, not only in Germany but also internationally. And here at NEUBAU EYEWEAR we have a constant focus on sustainability and work with partners who treat resources with just as much respect as we do.” – Daniel Liktor, Global Brand Director NEUBAU EYEWEAR.

JOERG

Find out more about the „Made in Austria“ Brand NEUBAU EYEWEAR here: www.neubau-eyewear.com/de

Brand Profile at Spectr. NEUBAU is also available on FAVR among many other great brands!

OTTO


The collection is all about bold statements that also exude an elegant understatement. In our understanding of a modern wardrobe, which encompasses both fashion and accessories, this balance was so important to us. Because, at the end of the day, we always design with our responsibility to the environment in mind, which is why our creations outlast the seasons. Longevity and a respect for the environment are what connect us with NEUBAU EYEWEAR.”

– ODEEH designers Otto Drögsler and Jörg Ehrlich

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ETNIA BARCELONA // EUFLUORIA https://spectr-magazine.com/etnia-barcelona-eufluoria/ Mon, 15 Mar 2021 09:06:40 +0000 http://relaunch.spectr-magazine.com/?p=73230 There’s a light that never goes out. Etnia Barcelona presents its new Eufluoria capsule collection Etnia Barcelona, true to its rebellious, non-conformist stance, presents a new capsule collection bursting with contrast and inspired by a range of fluorescent colours. The capsule, created “in a state of Euphoria”, transports us to a psychedelic, sophisticated world, brimming […]

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There’s a light that never goes out.

Etnia Barcelona presents its new Eufluoria capsule collection

Etnia Barcelona, true to its rebellious, non-conformist stance, presents a new capsule collection bursting with contrast and inspired by a range of fluorescent colours.


The capsule, created “in a state of Euphoria”, transports us to a psychedelic, sophisticated world, brimming with the vibrant hues ever-present in the colour palette of the Barcelona eyewear firm which, since 2003, has stood as a lighthouse for the study and application of colour. Colours which take the capsule by storm to create vitality packed icons. Conceived and created in 2020, Eufluoria was born with hope for a world of renewed rights and freedoms. A collection inspired by the euphoria that will take the world the day we all come out on the other side of this.

KENNEDY

KAHLO

“The Einstein”, “The Kennedy” and “The Khalo”. Three models that exude personality in 7 mm natural 3D Mazzuchelli acetate with grooved steps that give the frames both great shape and comfort. The three models in the collection all come with HD colour mineral lenses that offer a truly unique visual experience in colour and quality, as always with ETNIA BARCELONA.
The temples are built in layers of acetate, superimposed to create a “see thru” effect, and end in a splendid blade bearing the exclusive motif created for each of the three models: an eye with rays of light, an eye with lashes or an eye and a pyramid.

I like living, breathing better than working…my art is that of living. Each second, each breath is a work which is inscribed nowhere, which is neither visual nor cerebral, it’s a sort of constant euphoria”
Marcel Duchamp

EINSTEIN
EINSTEIN

Eufluoria is an optimistic collection with an eye to the details that are the hallmark of the collection.

Etnia turned to the Moroccan photographer Mous Lamrabat for the artwork for the campaign. He added the finishing touches to the project with pictures flooded with an ethnic identity which transports us to the very roots of the brand.

To find out more about this flamboyant collection, visit: www.etniabarcelona.com

Head over to FAVR to find your perfect glasses now!

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ANDY WOLF // REDISCOVER https://spectr-magazine.com/andy-wolf-rediscover/ Sun, 14 Mar 2021 14:28:00 +0000 http://relaunch.spectr-magazine.com/?p=73228 Personal, Approachable and Forward-thinking The Independent eyewear brand ANDY WOLF launches a new campaign for 2021 titled REDISCOVER. The campaign is about looking at what is taken for granted and rediscovering what already exists from a new perspective. Not only has the past year given us a new kind of appreciation for what we take […]

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Personal, Approachable and Forward-thinking

The Independent eyewear brand ANDY WOLF launches a new campaign for 2021 titled REDISCOVER. The campaign is about looking at what is taken for granted and rediscovering what already exists from a new perspective. Not only has the past year given us a new kind of appreciation for what we take for granted – the Austrian Brand also celebrates their 15th anniversary in 2021. The perfection occasion for Andy WOLF to look more closely at its own values: being personal and approachable as well as uncompromising in our forward thinking.

“In times of uncertainty, we need to rediscover the power of our foundation. It’s time to reflect upon the values that have helped pave our way.”

Tim Tobias Zimmermann

What have you rediscovered?

In addition to the great challenges of the past year, this time has also brought moments of pause and reflection. An opportunity arose to rediscover the existing and discover new things. The new REDISCOVER campaign created by Art Director Tim Tobias Zimmermann in
cooperation with ANDY WOLF now expresses these thoughts: the brand presents a wide variety of personalities in six different stories. Asking the following questions: What was their experience of the past year? What values do they want to take with them for the time ahead?

The main characters include Femi, a Berlin theatre dancer who rediscovered the art of performing when everything stood still. The New Yorker Lili found a new way to express
herself exploring an unexpected way of self-love. The duo Vanessa and Ari rediscovered their love for craftsmanship and founded a brand for handmade ceramics. These and other personal stories will be featured on ANDY WOLF’s social media channels over the coming
months.

We’ve managed to get a sneak peak of one of the videos to be seen soon.

For those who want to follow the campaigns on Social Media: FACEBOOK and INSTAGRAM and WEBSITE.

And if you feel like shopping Eywear now, head over to FAVR and find your perfect pair!

Brand Profile at SPECTR.

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NEUBAU // CHANGING THE PERSPECTIVE https://spectr-magazine.com/neubau-changing-the-perspective/ Thu, 18 Feb 2021 16:28:45 +0000 http://relaunch.spectr-magazine.com/?p=72861 NEUBAU EYEWEAR AIR COLLECTION PREMIUM EYEWEAR INSPIRED BY THE NATURAL ELEMENTS Following its “Changing the Perspective” ethos, Austrian eyewear label NEUBAU EYEWEAR is presenting its new AIR collection. The second in a total of four collections inspired by the natural elements is based on the element of air. Three new models Its three models Anton, […]

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NEUBAU EYEWEAR AIR COLLECTION
PREMIUM EYEWEAR INSPIRED BY THE NATURAL ELEMENTS

Following its “Changing the Perspective” ethos, Austrian eyewear label NEUBAU EYEWEAR is presenting its new AIR collection. The second in a total of four collections inspired by the natural elements is based on the element of air.

Three new models

Its three models Anton, Laura and Herbert come in soft color nuances with tones like teal matte, crystal taupe, iron grey and khaki matte and combine translucent frames made of naturalPX with recycled stainless-steel temples in natural metal tones. The versatile styles range from the timeless panto model Anton and the angular framed Herbert to the nostalgic, 60s-style Laura with itsbutterfly shape.

With their clear shapes and minimalist design, the frames evoke the symbiosis of lightness and strength that air represents.

»Laura«
»Herbert«
»Anton«

„Sustainable Avantgarde“

NEUBAU EYEWEAR is positioning itself as the “Sustainable Avantgarde” and has made changing the way we treat the planet the focus of everything it does. As a pioneer of sustainable eyewear, connecting people with nature is always of paramount importance for the eyewear label. To breathe life into this vision, NEUBAU EYEWEAR has come up with a collection that is both light and expressive.

To find out more about the Brand NEUBAU and their current collections: NEUBAU

NEUBAU is also available on FAVR, go check it out!

Brand Profile at SPECTR.

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SPECTR In Motion: “Let There Be Light” https://spectr-magazine.com/let-there-be-light/ Fri, 15 Jan 2021 10:19:08 +0000 http://relaunch.spectr-magazine.com/?p=71610 SPECTR Magazine issue #31 is out and with it lots of great new photo spreads! Like for example “Let There Be Light” featuring AD LIB, ALAIN MIKLI, BLACKFIN, J.F. REY, KOMONO, MODO, NIRVAN JAVAN and STARCK EYES. photography & video GOODBYEFUTURE creative direction & styling BERNARD WERKMEISTER hair & make-up LENA GEHRIG models ELLI SCHWENK […]

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SPECTR Magazine issue #31 is out and with it lots of great new photo spreads! Like for example “Let There Be Light” featuring AD LIB, ALAIN MIKLI, BLACKFIN, J.F. REY, KOMONO, MODO, NIRVAN JAVAN and STARCK EYES.

photography & video GOODBYEFUTURE
creative direction & styling BERNARD WERKMEISTER
hair & make-up LENA GEHRIG
models ELLI SCHWENK & LAURA LUNDGREEN at LOUISA MODELS
location MUNICH


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SPECTR MAGAZINE #31 Out Now! https://spectr-magazine.com/issue-31-out-now/ Wed, 13 Jan 2021 15:07:56 +0000 http://relaunch.spectr-magazine.com/?p=71457 “Commitment” In the making of the 31st issue of SPECTR, we were committed to avoiding the ‘c-word’ at all cost. It’s all over the news anyhow. But we are ready to talk about what the year 2020 has done to people. That’s because the coronavirus crisis has not only caused dramatic disruptions in the world […]

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“Commitment”

In the making of the 31st issue of SPECTR, we were committed to avoiding the ‘c-word’ at all cost. It’s all over the news anyhow. But we are ready to talk about what the year 2020 has done to people. That’s because the coronavirus crisis has not only caused dramatic disruptions in the world economy. It has also led to a change of thought in many areas – and we’re here to see the positives. For instance, restrictions on international travel have led many people to discover the beauty at their immediate doorstep. Going for nature walks instead of dancing the night away at clubs, investing in experiences instead of stuff, and rediscovering what is really essential. The past year also had a dramatic impact on consumer behaviors: Status pieces and luxury items had a tough time. Meanwhile, products that are functional and sustainable experienced an unprecedented surge. It seems that more and more consumers are making conscious decisions on what they purchase; with a preference for minimalistic and local goods, made by companies that are thoughtful and have strong commitment.

Under the motto “Commitment” our new issue bears witness to this paradigm shift. That’s why our cover shoot of gorgeous LINDBERG frames may resemble a large family trip out into the countryside. And as in several of this issue’s photo shoots, we are reframing our focus on what’s really essential: the actual eyewear.

Still, a couple of interesting questions remain open: Once the crisis is over, will humanity revert to the old ‘normal’ or does the new mindset stand a chance to prevail? And what lessons does the year 2020 present to the eyewear industry? How can brands and opticians find ways to emerge even stronger from these changes? One thing that’s already certain is that meta themes such as fairness, transparency, consolidation and lean practices will remain for all of us. Opticians are already forced to adapt to a changed reality, for example by scheduling appointments for customers under strict health guidelines, while discovering that this kind of advance notice also has its advantages.


“Noblesse Oblige” – LINDBERG 2021 Highlights

Scandinavian designer label LINDBERG maintains its momentum into 2021 with a number of great designs. The Danish brand is taking its new models on a journey through time while playing with a number of different geometries: soft and round shapes reminiscent of the 1990s but also on-trend angular, polygonal outlines. The common denominator behind all these releases? Timeless design with that signature LINDBERG minimalism.

One of the driving design criteria for LINDBERG’s team was to achieve a balance between the frame and the wearer’s facial features. For inspiration, the label looked into the realm of architecture, where a built structure aims to add beauty and functionality to a natural landscape. Much in the same way, eyeglasses are supposed to combine style, comfort and a sense of balance in order to enhance the natural beauty of their users.

The new collection expands on the other 16 classic collections in the LINDBERG portfolio. As the brand moves into 2021, the main pillars of the brand DNA remain fully intact: minimalist design, technical innovation, craftsmanship and individual customization options.

In this Collection Shoot for SPECTR, photographer Ulrich Hartmann and team showcase the new models in a natural ambiance. Playing with the narrative of achieving a symbiosis between landscape, architecture and beauty, the photo shoot adds gorgeous stylistics and a coherent selection of protagonists. You may notice tones of red as a dominant factor in the visual language, from the shoes all the way to hairstyles. What’s more, the premium eyewear designs from LINDBERG blended into the setting just so wonderfully, we couldn’t resist showcasing them on the cover again.

»9745«
»9746«
»6587« & »9751«

»9628« & »Arnold«
»9849« & »9752«
»9753«
»9848« & »9628«
»9752«, »9752« & »Rui«
»9753«

photos ULRICH HARTMANN
video ASTRID GLEICHMANN
assistant MAX BÖTTGER
hair & make-up STEFANIE MELLIN
styling & all looks VONUWE
styling assistant ATIENO WOLTERS
models LINUS at PMA, CASPER at IZAIO, GIAN at LICHTKIND, ROBINA at M4MODELS, JONA at MIRRRS
retouch ANNA DALEGE
location WWW.EMMA-EMMELIE.DE

»9752«, »Rui« & »9752«
»9750«
»2453«, »Arnold« & »Esben«
»9745«

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ANDY WOLF // WHO IS ANDY WOLF? https://spectr-magazine.com/andy-wolf-who-is-andy-wolf/ Wed, 13 Jan 2021 11:13:36 +0000 http://relaunch.spectr-magazine.com/?p=71687 A sneak peak into the Brand’s Headquarter and Manufacture The independent eyewear brand ANDY WOLF celebrates its 15th anniversary this year. But who is behind the name and what does it stand for? ANDY WOLF has planned numerous surprises to mark this anniversary. With the video (here below), the company provides an insight into the […]

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A sneak peak into the Brand’s Headquarter and Manufacture

The independent eyewear brand ANDY WOLF celebrates its 15th anniversary this year. But who is behind the name and what does it stand for?

ANDY WOLF has planned numerous surprises to mark this anniversary. With the video (here below), the company provides an insight into the headquarters and the acetate manufacture in Austria as well as the metal eyewear manufacture in France.

New Beginnings

A mere idea among friends, that was the beginning of ANDY WOLF. In 2006, the eyewear label was named after the founders Wolfgang Scheucher (Wolf). The vision back then was to keep local, traditional eyewear crafts alive. Thus, the knowledge of manufacturing could be preserved and the manufacture could keep on existing with former employees in Hartberg. In addition, there was the idea of combining the craft with a contemporary perspective, Andreas Pirkheim (Andy) and Wolfgang’s innovative design.

ACETAT UND METALL ALS GRUNDBAUSTEINE

History in the making

For the company’s 10th anniversary, the brand acquired a factory for metal eyewear in the French Jura. This is where the craft of metal eyewear manufacture originated and where the knowledge of this special manufacturing tradition had to be protected and continued.

Today, 15 years later, numerous eyewear models have been created, some of which are worn by world stars. But what is it that people appreciate about the brand so much? It’s simple. ANDY WOLF is personal, approachable and forward-thinking.

In their new video, the people behind Andy Wolf, working at both locations, are portrayed. In addition to the namesakes Andy and Wolfgang, the prototype builder Gottfried is shown, or Saida based at the French manufacture, who paints the rim of the frame with a steady hand. In addition, numerous employees were filmed at work. It’s really them who make every single pair of glasses possible.

At SPECTR, we are happy to have Andy Wolf in our Family and hope you enjoy watching the video as much as we did!

Brand Profile at SPECTR. And your direct link to FAVR, where a fine selection of Acetat frames and more await. Go check it out.

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VAVA EYEWEAR // TECHNO CRAFTS FW 20/21 https://spectr-magazine.com/vava-eyewear-techno-crafts-fw-20-21/ Thu, 26 Nov 2020 09:38:23 +0000 http://relaunch.spectr-magazine.com/?p=70974 With art direction and storytelling by Creative Director Pedro da Silva, the new VAVA campaign captures the pioneer spirit, Techno Crafted eyewear to enable pioneers to discover the unexplored. Very much in line with what the art & crafts movement stood for, VAVA embraces techno-crafts as a means to open up new perceptions in eyewear that […]

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With art direction and storytelling by Creative Director Pedro da Silva, the new VAVA campaign captures the pioneer spirit, Techno Crafted eyewear to enable pioneers to discover the unexplored.

Very much in line with what the art & crafts movement stood for, VAVA embraces techno-crafts as a means to open up new perceptions in eyewear that emphasizes the century. 

BL 0024
WL 0045

In VAVA’s hands, craft is modernized in a minimal way with the aid of cutting-edge and sustainable technology. Some of the most persistent influences on VAVA’s work are revolutionary technologies, especially mechanics, electronic, and digital; the rituals and emblems of modern culture, as well as futuristic visions of cyberspace.

VAVA seeks to foster a dialogue between crafts and high-tech, using the most advanced technologies. A techno-crafted product that embodies the experience, knowledge and art of the great masters of handmade eyewear. Using state-of-the-art manufacturing technology, Italian craft and contemporary design principles, VAVA is creating frames that are both performant and precious. This approach, combined with the use of the highest quality materials, is what makes the brand and their frames so unique. Check out the Video below to see the models in action!

For more information about the brand and their eco conscious approach as well as to see the current collection, head over to www.vavaeyewear.com/collections/optical/

VAVA is produced at a family-owned Italian factory, located in the province of Treviso, UNESCO heritage site. The frames are made of ecological Aluminum, 100% Recyclable as well as Mazzucchelli Eco-Friendly M49 Acetate, Biodegradable and 100% Recyclable.           

And don’t forget to head over to FAVR to see Vava’s latest frames!                                

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CAZAL // FINDING NEW PATHS https://spectr-magazine.com/cazal-finding-new-paths/ Mon, 09 Nov 2020 11:02:28 +0000 http://relaunch.spectr-magazine.com/?p=70636 Exceptional circumstances require extraordinary measures We no longer need to emphasize that the year 2020 is difficult, different, challenging. Instead of pondering this, CAZAL has decided to take on new paths and set new standards. The Hip Hop-inspired Eyewear Brand tries to create new spheres of reality and overcome the barriers of time and space. […]

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Exceptional circumstances
require extraordinary measures

We no longer need to emphasize that the year 2020 is difficult, different, challenging. Instead of pondering this, CAZAL has decided to take on new paths and set new standards. The Hip Hop-inspired Eyewear Brand tries to create new spheres of reality and overcome the barriers of time and space. How they do that? By immersing themselves and thereby us too in the lives of unique people from different cultures, but who all have one thing in common – their love for CAZAL!

6025
7081

The goal is to show the global diversity of CAZAL and to involve the eyewear community. In these times of social distancing, it is all the more important to strengthen social connections and spread positive vibes only! Thus, CAZAL’s idea was to show people of different ages, backgrounds or vita, but with the same mindset. They are authentic people with strong personalities who are legends in their own ways and lives. To pledge their love and dedication to CAZAL they stood in front of the camera, in their familiar surroundings, in front of their own screen. A cool idea that can be followed on Cazal’s Instagram account! And here is what “the Making of” looks like”…

And since you’re already on Instagram, don’t forget to check out and follow our pages SPECTR and FAVR if you haven’t already!

Fnd out more about CAZAL and their new Paths here: https://www.cazal-eyewear.com/

Brand Profile at SPECTR.

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YUNIKU // 3D-Tailored Eyewear https://spectr-magazine.com/yuniku/ Sun, 01 Nov 2020 13:18:33 +0000 http://relaunch.spectr-magazine.com/?p=70200 Evolving with the customer: Yuniku, a leader in 3D-tailored eyewear When Hoya Vision Care, a key player in the global market for ophthalmic lenses, launched Yuniku in 2016, a revolutionary platform was born. It’s the world’s first 3D tailored eyewear designed entirely around the wearer’s vision. Customization, sustainability, comfort and self-care are at the center […]

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Evolving with the customer: Yuniku, a leader in 3D-tailored eyewear

When Hoya Vision Care, a key player in the global market for ophthalmic lenses, launched Yuniku in 2016, a revolutionary platform was born. It’s the world’s first 3D tailored eyewear designed entirely around the wearer’s vision. Customization, sustainability, comfort and self-care are at the center of Yuniku’s journey of progress. It’s a system that evolves with the customer’s needs. 

“See tomorrow. Today.
The future of eyewear is here.”

THE CONCEPT

Yuniku  uses a revolutionary vision-centric approach. It begins by assessing the wearer’s visual needs and facial features using 3D scanner technology. Advanced software calculates the ideal position of the lenses in relation to the eyes, then designs the frame based on those unique parameters. 3D printing allows to further tailor the frame. The result is ultimate vision and comfort for the wearer.

AN EVOLVING EYEWEAR PLATFORM

The successful partnership with Materialise, a leading provider of 3D printing software and services, and several collaborations with innovative eyewear brand designers are key elements to Yuniku’s success. Since the beginning, the company has been constantly evolving to enhance the experience during the optical consultation process. They came up with an exclusive selection of frame designs, colors and finishes, complemented by a choice of a premium progressive, single vision and digital lens designs, for optical and sunglasses solutions. Five different pioneers in eyewear design are now part of the platform. They include the in-house brands Yuniku base and UNITi, the Belgian Hoet Design studio, Danish eyewear brand Ørgreen, and most recently, Meyer Eyewear from Germany. Unique eyewear styles, a selection of design languages and different product features make Yuniku an ambassador of high-performance comfort.

YUNIKU x ØRGREEN

YUNIKU x UNITi

YUNIKU x MEYER EYEWEAR
YUNIKU x HOET

ENVIRONMENTALLY FRIENDLY – 70% LESS WASTE

With their tailored eyewear, Yuniku generates up to 70% less waste than traditional frame producers. In fact, this means that just the materials actually required for the frames are needed. Powerful selective laser sintering creates each Yuniku frame with over 600 layers – completely waste-free. Yuniku appeals to the power to go green without having to compromise on design or fit. Yuniku represents the future of eyewear, and the future is climate conscious.

HYGIENIC, CONTACT-FREE FITTINGS

COVID-19 has not only changed our daily life but also shaped our future. As safety has become our number one priority, contact-free fitting systems have become indispensable. And here’s how: The Yuniku face scanner system empowers customers to virtually try on frames. During the consultation process, the customer can explore the frames virtually on the screen. With just a few clicks, he can generate a complete eyewear solution entirely without human contact. 


Learn more on yuniku.com

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