The premium eyewear segment is known to be characterized by the independent spirit. However, the industry has long been increasingly dominated by large corporations. It is remarkable that GLORYFY, an independent family business, has been able to assert itself so successfully in this environment. The company, based in the idyllic Tyrolean Zillertal, has written an impressive success story. Since it was founded in 2011, GLORYFY has been developing and producing unbreakable glasses made from the patented special plastic NBFX. The eyewear is characterized by sustainable production, technical innovation and functional, contemporary design, setting new standards in the industry.

At the heart of the GLORYFY brand are unbreakable glasses made from the patented cast resin NBFX. This “unbreakable” technology offers the wearer unique protection and incomparable comfort, which clearly sets GLORYFY apart from other providers. In addition to outstanding break resistance, the company also focuses on sustainability. The glasses are manufactured in the company’s own production facility in Schlitters in Tyrol, which enables short transportation routes and fast delivery times.

The successful establishment of GLORYFY is based on several factors. One decisive factor is the focus on high-end specialist retailers and the close cooperation with opticians. Many opticians confirm that it is possible to work with smaller brands in a more individual, partnership-based and service oriented manner. This not only sharpens their own positioning, but also ensures that the customer receives the best possible advice and can experience the technical benefits of the glasses directly. The emotional connection to the brand and the enthusiasm for the innovative products ensure high customer loyalty and a high repurchase rate. There is also a new awareness of quality. Anyone who spends money on glasses wants the best product. “We offer our customers glasses that not only look good, but also offer many clear technical benefits, are durable and are produced sustainably. With all these arguments, we have a strong unique selling point in the eyewear world”, says GLORYFY founder Christoph Egger.

The presentation of all these technical added values at the POS is very important to the Austrian eyewear manufacturer. “Our glasses offer many unique technical features – and these need to be presented. Ideally in a stylish and understandable way, such as with our ‘GLORYFY Wall’. Then you arouse the customer’s curiosity and fascination, which of course also has an impact on purchasing behavior.” The targeted staging of the brand in the salesroom is a win-win situation for both sides and has led to an increase in turnover of up to 50 percent at GLORYFY in some cases. There are many examples of this in Germany and Austria. Whether at progressive, traditional opticians or large premium chain stores such as sehen!wutscher, based in Graz, which is considered Austria’s leading premium optics company with around 700 employees and 110 stores. “We are convinced that we can only offer customers the shopping experience they want if they feel completely at ease with us. We create brand experience worlds that our customers can immerse themselves in”, says Fritz Wutscher jr. “GLORYFY offers technically unique products and the elaborately produced presentation tools make it easy for our employees to present them on the shop floor.”

Another unique selling point of GLORYFY is the optical glazing of the unbreakable sunglasses and sports glasses. Almost all models are also produced with prescription lenses. The optical lenses are also made from the unbreakable cast resin NBFX. Particularly exciting: the prescription lenses look exactly like the Plano lenses that the customer sees in the store – whether mirrored, self-tinting or polarized. The high quality and sophisticated design of the glasses are the result of a detailed production process that involves up to 80 work steps, many of which are carried out by hand. The result is technical masterpieces that are manufactured with a great deal of love and precision. The combination of unbreakable frames and lenses, the highest optical quality (Abbe number 44) and feather-light weight ensures unique comfort and performance whether for everyday wear, sport or travel.

GLORYFY founder and Managing Director Christoph Egger: “We are on the way to perfection! Knowing full well that we will never be completely satisfied, we set ourselves this challenge every day. That’s what drives us!” GLORYFY’s success story is therefore not only based on innovative products, but also on the passion of its employees and the close partnership with independent opticians. This close cooperation enables individual advice and first-class customer service that large corporations often lack.

Find more information about GLORYFY in the SPECTR Brand Profile or on gloryfy.com

Unbreakable frame and lenses: perfect protection and comfort.

GLORYFY founder Christoph Egger and his son and Co-CEO Max.

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still photos RAPHAEL SCHMITZ, portraits GLORYFY

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photos KALEOS

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This September marks a significant milestone for KALEOS, as they celebrate their 10th anniversary. Looking back, their journey has been marked by a natural evolution, driven by creativity and a clear vision. Anniversaries like this feel both celebratory and reflective. For KALEOS, it’s a moment to reconnect with their roots and appreciate all they’ve accomplished. To honor this milestone, KALEOS is releasing a limited edition pair of sunglasses that perfectly encapsulate everything the brand represents. These sunglasses are a tribute to KALEOS’ bold design, quality craftsmanship, and timeless style.

photos KALEOS

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Red Bull SPECT Eyewear combines innovation with expressive design and stands for a way of life characterized by a sense of adventure, spontaneity, joie de vivre and freedom. The sporty eyewear brand appeals to active people of all age groups who don’t want to compromise on style or functionality. The premium sports brand is now presenting new models that promise a unique combination of innovation, functionality and design.

Blue light filter glasses: The game changer for the working world

One highlight is the blue filter collection, which has been specially developed for people who spend a lot of time in front of screens. The glasses are equipped with an integrated blue light filter that reduces the harmful short-wave blue light emitted by digital devices. This not only relieves eye strain but also promotes general well-being, improves sleep and increases physical performance.

Another special feature of the collection is the numerous functional details: from adjustable temple tips and 180° spring hinges to comfortable nose pads, these glasses offer maximum support and comfort. In addition, a wide selection of harmonious colors and shapes ensures that there is a suitable model for every style and taste. Whether classic, sporty or fashion-forward, the collection sets new standards in terms of comfort and design.

Find more information about Red Bull SPECT Eyewear here!

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Alongside the SPECTR fashion shoots, there are also a number of collection shoots with the latest models from selected premium brands that will make the hearts of opticians beat faster. Look forward to top styles from ETNIA BARCELONA, HOFFMANN NATURAL EYEWEAR, ITALIA INDEPENDENT, LOOL, MOREL and YOU MAWO – all captured in breathtaking shoots that are guaranteed to end up on every wish list.

In our new editorial features we highlight products and campaigns from CUTLER AND GROSS, EINSTOFFEN, GLORYFY, J.F. REY, LOOK, MASAO, METROPOLITAN, REIZ and VAVA. Special highlight: the cover! The subtle tones of the SILHOUETTE glasses captured by a vibrant layout – simply beautiful! So, sit back, be inspired and immerse yourself in the most exciting trends of the new season! If you don’t already have the magazine, you can get your own personal copy at Silmo. Look out for our SPECTR trolley – it’s hard to miss!

photography: ULRICH HARTMANN [Berlin], hair & make-up: TOBEY STIES, styling: MARIE LOUISE MÜLLER [all looks by MARIE LOUISE MÜLLER & EMMA THOSS], assistant: MATEUSZ FROLENKO, models: MARIE KÖHN at PLACE MODELS & LASSE BUHL at ELENA MODELS

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The hyphen from the Davidoff A is a signature element through out the collection – usually clearly visible on the front of the glasses.

Titanium and acetate at their finest – alone or in a mix.

Hello Diego, how long have DAVIDOFF EYEWEAR glasses been around?

We launched the first collection at the beginning of 2023.

How would you describe the brand’s philosophy?

DAVIDOFF EYEWEAR embodies the art of enjoying life to the full.

Zino Davidoff’s motto is “Zest for Life”. Does this also apply to eyewear?

The Swiss man with Ukrainian roots founded his company for lifestyle and luxury products back in the 1980s. The self-confessed bon vivant was a globetrotter and always on the lookout for the finer things in life. His credo “Zest for Life” is considered his personal brand legacy and is still at the heart of the luxury brand today.

Is this also reflected in the eyewear collections?

Yes, the models exude a certain charm and are ideal for men who enjoy every moment and appreciate quality. The glasses are stylish and elegant and impress with their classic design and a touch of sophistication that leaves a lasting impression.

But the models are explicitly aimed at men, aren’t they?

Yes, the brand is aimed specifically at the “man of the world” – the personified connoisseur, globetrotter, explorer and all men who appreciate good quality and craftsmanship “Made in Italy”.

Do you rely entirely on production in Italy?

Yes, our eyewear is carefully handcrafted from high-quality materials between the northern Italian cities of Udine, Belluno and Venice with years of expertise.

How important are sunglasses in the collection?

DAVIDOFF EYEWEAR sunglasses play a very important role in the typical “joie de vivre” of the Italian lifestyle. They are the inseparable companions of the DAVIDOFF businessman on his journey around the world, with an unmistakable reminder of the Italian “Dolce Vita”, in the land of style, good food and the good life.

How has the collection changed since the first launch and what is special about the current collection?

The style has definitely become bolder, more modern and more international. The shapes are more dominant from a design perspective, with more pronounced contours, facets and special milling of the acetates, color combinations, new interpretations of the brand logos and iconic elements. The structure of the eyewear collection no longer consists of simple embellishments, but of three-dimensional and structural elements that are both functional and decorative.

Zino Davidoff was an outspoken lover of Paris, is this reflected in the product design?

Definitely. The recently launched third collection includes prescription eyewear that is part of the core Paris line. Our “Paris concept” will also play an important role in the various sunglasses in the upcoming collections. Which materials do you prefer to use? Our range includes models made of titanium, which is light and durable, as well as high-quality acetate. The choice of different materials, their combination and the high quality standard are essential prerequisites for every model in the DAVIDOFF EYEWEAR collection.

What is the most striking distinguishing feature of DAVIDOFF EYEWEAR glasses?

The hyphen in the “A” of the Davidoff logo is our signature logo element and runs through almost the entire collection. The DAVIDOFF hyphen as an eye-catcher can be found on the right and left of the front of the glasses, but also at the end of the acetate temple – an unmistakable feature of every pair of DAVIDOFF EYEWEAR glasses.

What exactly is behind the Iconic Concept?

The Iconic Concept is the highest segment within our collections. Here we see eye-catching models, very “edgy” shapes and contours. The models are characterized by a double lamination on the acetate fronts and a visible metal wire core with an individual pattern, the all-over icon pattern. This icon pattern is only visible on the inside of the temples thanks to a transparent acetate lamination. The model therefore contains very elegant and subtle details that only gradually reveal themselves.

Your collection also includes the Soul Acetate Concept. What distinguishes these glasses?

The evolution of the Soul Acetate Concept literally shows the titanium wire from a different side. It can now be seen from the inside and is surrounded by a transparent acetate lamination. The extension of the temple is solved in a modern way without appearing cumbersome. The transparency of the Mazzucchelli acetate radiates a certain lightness.

Which colorways dominate the current DAVIDOFF EYEWEAR collection?

True to the brand identity, dark shades dominate above all. These colors form a versatile palette that ranges from classic black and brown to cool blue and anthracite shades, offering a rich selection that is both timeless and modern.

Thank you.

photos RAPHAEL SCHMITZ

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photos ANDY WOLF

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The modern cateye

This classic shape never really got away, but this time came with a modernized twist.  The type of frame that (basically) fits all types of faces.

Futuristic and wraparound sunglasses

The type of sunglasses that emphasize the relationship between the facial features and the frame with futuristic vibes guaranteed. Take note of how our #KALEOSPEOPLE are styling them.

Maximalists

All about the bigger the better. Strong statement frames that fit perfectly for any kind of day.

Colorful frames

A summer without colors is even summer? A pair of colorful sunglasses is a staple for those beach days – even if you consider yourself a minimalistic person. 

photos KALEOS

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The first is a unisex panto with keyhole bridge, while the second has a softly contoured rectangular design. Two frames that embody the perfect balance between form and function, reflecting the LOOK heritage in the creation of products that harmoniously combine style and comfort.

The Moda collection visually narrates LOOK’s ability to interpret new trends while at the same time maximizing the brand’s cultural roots through a design distinguished by absolute production quality. The acetate profiles are BOLD, but masterfully wrought to achieve maximum lightness and ensure optimal fit.

The color range draws upon warm, natural shades, including options like the classic havana, elegantly adaptable to any personality and occasion.

Made entirely in Italy at the LOOK production facility, these frames are the product of a sophisticated blending of cutting-edge technology and artisan craftsmanship, demonstrating the company’s commitment to excellence in every detail.

photos LOOK

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As we celebrate this iconic label, we also pay homage to the heroes of eyewear – top opticians worldwide. In a heartfelt tribute, we shine a spotlight on three remarkable independent opticians, each a beacon of expertise and dedication in their craft.

Discover captivating collection shoots and fashion galleries that push the boundaries of style, and delve into insightful interviews with industry insiders, gaining exclusive perspectives from the visionaries shaping the future of fashion and eyewear. Take a glimpse, and enjoy our new magazine issue.

New highlights from the Italian Label

BLACKFIN is a specialist in the design and manufacture of titanium eyewear – this is evident in all collections from the Italian premium brand from the Dolomites. Each collection demonstrates a high degree of product maturity and reflects the identity of the brand. For our current cover and collection shoot, we were able to gather highlights from three BLACKFIN collections. The product selection represents both the BLACKFIN brand and one of the three lines One, Pacific and Atlantic.  […]

photos WILLIAM FERCHICHI,  assistant HYNING GAN,  styling AISYA WASHINGTON assisted by SIBELIS TAVARES & DAKI MURRAY, models JULYA MURRAY at OFFICIAL & COLLIN HYON at Q MANAGEMENT, make-up J. PATRICK at SEE MANAGEMENT, hair DAVID CARLOS CRUZ at ART DEPARTMENT

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This season’s new collection from ANDY WOLF once again shows what the label stands for: vintageinspired frames, detailed craftsmanship and, above all, bold color choices.

Style 5144 is a new feminine butterfly silhouette with a slight cat eye, which comes in four striking colors. Special attention is paid to the new 4816, which is an extra large metal aviator with a 61 lens that follows the motto: big, bigger, oversize! ANDY WOLF is also celebrating a classic that made the hearts of the design team beat faster 10 years ago: 5028 is being launched as a new edition in four limited colors – a classic edgy cat-eye, made of acetate and with a striking design. ANDY WOLFs heart always beats for reverse combination. With 5141 a new reverse combination launches that combines everything the label stands for: a young vintage version of a geometric angled frame with a slight cateye. 5141 comes in expressive two-tone combinations or earthy ombre shades.

The new sunglasses collection features a mix of large, soft and angular shapes, strong acetate, deliberate facets and a wide range of colors, from classic to unusual combinations. Transparent lime green, soft violet or fiery orange give the sunnies a good dose of color and the couple FERN and MAPLE bring fresh shapes to the diverse ANDY WOLF range: unisex FERN is a square frame with a modern cleanedged design, crafted from thick acetate. The feminine partner MAPLE is an oversized rounded square frame with a good amount of retro vibes coming along.

photos ANDY WOLF

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INVU by Swiss Eyewear Group proudly unveils its latest performance eyewear release, designed and engineered for the modern adventurer. At the heart of this new edition is the double injected, medical grade thermoplastic material ensuring ultimate comfort and durability without compromising on weight. A novel ventilation system that also acts as protection from horizontal light ensures that the sunglasses do not fog up, even under the most demanding conditions. Last, but not least, it is possible to enjoy a crystal clear, glare-free, and high contrast visual experience thanks to Swiss Eyewear Group’s proprietary ultra polarized lens.

From the track to the trail and from the court to the course, the newest INVU release is a must have companion for active individuals and outdoor enthusiasts looking for peak performance and innovation from their eyewear. 

photos INVU

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GRAYSON

KALEOS introduce new color combinations and new tones among the news of the current SS24 collection. As already seen in the other past occasions, they have developed new colors of those KALEOS iconic styles, in order to offer a wide variety of news to their loyal customers.

DARNELL

POLLIT

This time, with the launch of new colors, KALEOS decided to recreate slow summer days and some inherent habits everyone does to enjoy the passing of time,theme that has been with them now since the beginning of the year and will continue throughout 2024, this being KALEOS 10th year of brand life.

KAFUKU

photos KALEOS

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photos KALEOS

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With over 3.3 million trees planted through ECO’s One Frame, One Tree program, they continue to pioneer sustainable eyewear as a carbon negative brand.

From seeds to frames?

Their Biobased frames are crafted using castor seed oil, making them lightweight, comfortable – and sustainable.

ECO Eyewear, the carbon-negative eyewear brand, is introducing a new biobased collection for SS24. With eight new styles, and the same amount of matching magnetic sun clip-ons, there is a sustainable choice for everyone.

One of the standout pieces from the five women styles introduced in the collection is MARIGOLD, an angular design with a big personality. This stylish, soft hexagon shape with a slight cat-eye corner, adds a playful twist to any outfit. Another showstopper is FLORA, a rounder cat-eye shape that is as flattering as it is eye-catching.

As for men’s styles, the Biobased collection offers a total of three new rectangular options that are as attention-grabbing as they are environmentally friendly. Drawing inspiration from the 60s, HEATH features a chunkier square frame with a flat browline, showcasing your confident personality. And for those who want to make a lasting impression, ELM, with its thick-rimmed classic square design, is the ideal choice to elevate your eyewear game.

What sets the SS24 collection apart is the signature combination of metal temples seamlessly inserted in the injection Biobased material. Moreover, the collection offers a wide array of vibrant colors, ranging from cooler tones such as Blue Crystal, Olive Gradients, Bright Green, and Teal Blue, to softer spring hues like Peach, Cream, Blush Tort, and Light Pink. And as the main characteristic of this collection, all introduced frames can effortlessly transform into stylish sunglasses with a matching magnetic UV-protective and polarized clip-on.

ECO Eyewear has proudly offered sustainable eyewear since 2009. For more information about their Biobased frames and commitment to sustainability, visit eco-eyewear.com.

photos ECO

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Style 1477 Taut square with multi-level decoration

Style 1477 comes as a metal frame for women in a taut, sophisticated square shape. A multi-levelled eye rim on the upper part and low-set temples, also with a multi-level design, provide additional highlights. The elaborate colouring on the front and the temples harmonizes perfectly with temple tips made of OWP signature acetate, while a spring hinge ensures optimum comfort.

Style 1775 Classic titanium panto

Style 1775 is a titanium frame for women in a classic panto shape. The clean front part is combined with a temple decoration in a sophisticated multi-level coloration. Temple tips made from OWP signature acetate and a high-quality spring hinge round off the modern look.

Style 2226 Feminine panto in a fashionable size

Cool acetate frame in a feminine panto shape and fashionable size. The simple front is given a sophisticated twist with an elegant yet understated metal temple decoration. The color range includes three individual signature acetate colors and a classic black.

Style 2227 A statement in a class of its own

Style 2227 impresses with a sophisticated, round shape that deliberately highlights the lugs. More material and a multi-level, laminated decoration on the inside give the frame a special structure that is visible through transparent monocolors. A fine, Art Deco-inspired temple decoration brings a touch of vintage into play. The design is rounded off with temple tips made from OWP Signature acetate.

OWP men’s styles concentrate on quality materials, technical sophistication and maximum comfort. They are perfect for even the most demanding spectacle wearer, someone who also looks for top quality products when choosing their glasses

Style 7522 Panto for men

Style 7522 comes as a classic panto. The clean front part with embedded metal pin is combined with metal temples with long temple tips. A recessed line design sets sporty accents. The clear lines provide space for a high-end spring hinge and give the frame its high-quality character.

Style 8622 Sporty square for men

Dynamically shaped temples meet a fine-edged stainless-steel front in a taut square shape. Contrasting lines on lugs and temples give the frame a dynamic touch and emphasize its sporty character. A precision spring hinge ensures perfect wearing comfort. Four masculine color variants and a high-quality surface finish complete the look.

photos OWP

The post OWP Releases New Women’s And Men’s Models appeared first on Spectr.

Discover the latest innovation in the MEXX collection for women: The acetate style 2595 with a striking polygonal lens shape. This modern accessory sets new accents with a fashionable lens proportion and a laminated detail in the front. The palette ranges from understated to vividly colorful patterns to suit different preferences. The current trend for polygonal lens shapes gives the wearer a unique and unmistakable look. Immerse yourself in a world of modern aesthetics that perfectly combines comfort and design.

Style 2596

The MEXX ladies’ style 2596 presents itself as a fashionable round acetate frame, which impresses with slightly more material and striking facets on the upper edge of the eye. The color concept includes two mono variants as well as two variants in bright, transparent colors that are excitingly combined with each other. A special highlight is the finely designed temple inlay, which gives the frame an individual touch. The latest trend style skillfully plays with the lens and outer contour to create a unique and fashionable look. Discover a model that perfectly combines style awareness and design innovation.

Style 2597

With style 2597 for men, the current MEXX collection offers a casual square shape in acetate, in matt and shiny color variations, from subtle to exciting. A highlight are the partial, colored laminations on the front back and temples, which give the frame a unique touch. Perfect for style-conscious men who value quality and individual design.

Style 2603

Style 2603 presents itself as a generous and filigree acetate frame in the timeless panto shape, conceptually based on the successful model 2530 and as a second size to model 2586. With subtle metal details on the temples and in a range of new colors, it offers a fresh look. The highlight of this frame is the casual, slightly oversized lens shape, which adds a modern and casual touch to any outfit. An absolute must-have for fashion-conscious women looking for style and comfort.

Style 2809

The new Mexx collection presents a versatile combination frame for women with a fine laminated acetate ring. With its hexagonal shape and fashionable disc proportions, this frame is an eye-catcher. Fine laser patterns on the inside of the temples lend a subtle sophistication. The color palette includes two plain laminations in opaque and translucent as well as two textured versions. The popular hexagon trend is reflected in this style. This model is a successful blend of style and coolness.

Style 2810

MEXX style 2810, a finely crafted stainless steel frame for women in the shape of a crown panto, impresses with its creative interplay of different contours. This style offers two uniformly colored versions as well as two dynamic half/half designs in different shades at the top and bottom. As a special highlight, fine facets on the lugs and temples create shiny accents and give the frame a fascinating three-dimensionality and lively light reflections. This style redefines modern style and brings a fresh perspective to eyewear design.

Style 2811

Discover the latest innovation in the MEXX men’s collection: a striking metal frame in a square style, enhanced by slightly lower temples for a contemporary accent. The subtle half-frame and the half-round temple with long temple covers offer a sophisticated look. Available in a range of strong colorways, these frames are the perfect mix of casual and interesting. MEXX style 2811 is a real highlight for the style-conscious man.

Style 5961

Immerse yourself in the latest collection for MEXX Teens: an exciting metal frame for girls in a hexagonal shape that impresses with its fashionable proportions. The centrally positioned temples and the super fine eye rim create a modern look. Special details such as recessed, partially colored lines on the bridge and temples underline the design. With the spring hinge, the frame also guarantees a high level of comfort.

MEXX Eyes – Glasses for every day. For real people. For people who live life to the fullest, preferring authenticity to perfection.

photos MEXX Eyes

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MOD. 8287

METROPOLITAN is pleased to introduce the latest addition to the collection, model 8287 to be allowed: an acetate frame for women that combines trend and comfort in a generous, feminine panto shape. A high-quality metal logo on the temple shows understatement while the spring hinge guarantees optimum wearing comfort. The color palette includes solid colors, gradients and textured patterns to suit every style. A timeless classic, reinterpreted in a fashionable size – this model is a must for the fashion-conscious wearer.

MOD. 8288

The latest innovation in the METROPOLITAN collection is the women’s style 8288, a modern acetate frame that immediately catches the eye with its generous, fashionable square design. The centrally positioned temples, decorated with a high-quality metal logo, give this frame a touch of glamor. The integrated spring hinge ensures maximum wearing comfort. Available in four colors, from cool matt to shiny variants, this frame make a strong fashion statement. An absolute must-have for every fashion-conscious woman who wants to make a statement.

MOD. 8289

The acetate style 8289 with titanium temples is a perfect fusion of classic design and modern technology. A classic panto shape with keyhole ensures a timeless look. The fashionable sizes and proportions, paired with direct fit titanium temples, offer unrivalled adaptability and comfort. Available in a selection of fashionable, cool colourways, both shiny and matt, this collection interprets the retro classic in a fresh and clean way. A must-have for the modern man.

MOD. 8290

The new METROPOLITAN men’s style 8290 redefines modern style: the urban acetate frame impresses with a soft square shape and strong double bridge. The low-set temples and the larger lens emphasise the fashionable yet very refined design. Equipped with a spring hinge, the model guarantees maximum wearing comfort. Available in cool monocolours, in both shiny and matt finishes, this collection combines fashionable urban sophistication with exceptional wearability.

photos METROPOLITAN

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 “With almost 40 years of sports and lifestyle experience on the part of Red Bull and 75 years of optical expertise at MPG, Red Bull SPECT Eyewear embodies the perfect symbiosis for exceptional eyewear products. Our eyewear is designed in Austria and developed using state-of-the-art Austrian Eyewear Technology with design and innovation input from Red Bull to meet the highest customer demands. They are not only reliable companions for all types of sport, but also an expression of innovation and style outside of sport.”

Dietmar Hermus, General Manager of MPG

The post Red Bull SPECT Eyewear // Energize your eyes with Wing technology appeared first on Spectr.

For the first time, OVVO has transformed the patented, signature material – surgical steel and titanium – into a dynamic world of shapes and curves. These previously flat sheets take new form with flowing contours and sweeping lines, showcasing the endless versatility made possible by this trademark composite.

See the new frames in futuristic scenes generated with the power of AI, blending digital artwork, photography, and imagined textures with bold backgrounds and futuristic forefronts.

Founded in 2011, OVVO Optics creates high-performance, technologically advanced eyewear that meets the highest standards of durability, style, and comfort. Based in the USA and family-owned and operated, each pair is handcrafted in Europe, implementing patented innovations and award-winning designs in a meticulous production process that has been refined over decades.

The post OVVO OPTICS // INSPIRED BY THE FUTURE appeared first on Spectr.

Tortoiseshell – a timeless favorite that never goes out of style. At KALEOS, they‘re enthusiasts of this classic hue, and thrilled to unveil their latest twist on this beloved staple. Their new shade boasts a tortoiseshell acetate base, infused with a subtle hint of red, adding an extra touch of sophistication to the mix.

Discover this elegant yet distinctive addition across their collection, featuring four optical styles and six sunglasses. Whether you’re seeking refined frames for everyday wear or statement sunglasses for those sunny days, KALEOS has something for every taste and occasion. With KALEOS, it’s not just about eyewear; it’s about making a statement.

photos KALEOS

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LOOKKINO, the children’s line by LOOK, presents the latest additions to its MODA collection, comprising four new optical frames that seamlessly merge style and utility while incorporating a touch of contemporary fashion, tailored specifically for the younger generation aged 0 to 14.

Designed with girls aged 6 to 11 in mind, these four optical frames are constructed using NIL, a remarkably robust and lightweight technopolymer exclusive to LOOK. The inclusion of an integrated flex hinge and hypoallergenic adjustable soft-touch temple tips ensures optimal comfort, even during extended periods of wear.

03925.48.W2

03926.48.W4

03928.47.W2

Featuring a diverse array of shapes from round to oval to a subtle butterfly silhouette, the fresh LOOKKINO styles boast a generously proportioned, contemporary front. Drawing inspiration from a chic, feminine color palette, options include peach-pink, purple, fuchsia, and aquamarine, presented in a refined, semi-transparent finish for a touch of understated glamour.

Find more information on LOOK’s Brand Profile or visit lookocchiali.it

The post LOOKKINO Spring/Summer 2024 appeared first on Spectr.

One of the distinguishing features of this collection is the expert milling of the acetate that lightens the frame, ensuring optimal comfort for the wearer. And, for an even more comfortable fit, suitable to all types of faces, special attention was also focused on the shape of the nosepiece.

The new styles in the MODA collection indicate the ongoing evolution of LOOK’s commitment to crafting modern, up-to-date styles that embody excellence and innovation.

LOOK continues to set itself apart in the international eyewear arena, offering its clients high-quality products with cutting-edge design. All of the styles in the MODA collection are traceable because they are designed and manufactured entirely in Italy at the company’s production facility, using the finest technologies available.

photos LOOK

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As ITALIA INDEPENDENT is known for their non-conformist style, the eyewear brand is now reinterpreting their DNA according to the MODO eyewear style and introducing a series of brand new frames for their Spring/Summer 2024 collection. Traditional colors are flanked by the brightest shades and fluorescents. Heritage and craftsmanship as the basis for pushing the boundaries of innovation. A new era of passion, independence, nonconformity begins. The magic is back.

To inaugurate its advertising campaign, ITALIA INDEPENDENT has opted to delve into the realm of Artificial Intelligence. Staying true to the brand’s ethos, the visuals and messaging are poised to leave a lasting impression, resonating with the nostalgic aficionados while also captivating the attention of the new generations.

The assortment comprises eight styles of sunglasses and nine designs for optical frames, totaling one hundred and ten variations. Acetate stands as the primary material, enhanced with intricate touches and, in certain instances, adorned with a metallic finish reminiscent of ’90s racing yacht aesthetics. AZZURRO is one of the most representative models in the collection. It is a unisex model in velvet, denim and camouflage fabric, revisited in a contemporary key in terms of style and technical content.

“ITALIA INDEPENDENT is a brand that wants to immerse people in my world, a reality made of love and great passions in which tradition is intertwined with innovation, and creativity with respect for the roots and values of which the brand is the bearer.”

(Lapo Elkann, Creative Director of ITALIA INDEPENDENT)

photos ITALIA INDEPENDENT

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HEY’s unique approach to form through colors seemed the perfect match for KALEOS to continue developing the brand’s philosophy, “The Beautiful Shape”.

HEY is a Barcelona-based creative studio founded in 2007. They specialize in developing creative strategies and visual languages. Known for their use of color and irreverent visual code, they join forces with KALEOS to create a truly unique piece.

HEY x KALEOS eyewear evokes the playful essence of HEY’s colorful drawings while being technically very complex.

A new construction in the eyewear industry was born – this is a special piece that allows multiple frame compositions.

1296 different sunglasses with only 1 body frame.

This single piece that you can customize with different colors and shapes enhances every kind of mood and personality.

HEY x KALEOS is a collaboration that perfectly incorporates the essence of both brands: focus on shape with an irreverent visual code.

photos HEY x KALEOS

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INVU by SEG has established itself as a true industry leader, constantly pushing the boundaries of frame and lens materials. while ensuring affordability for global consumers. By partnering with EASTMAN, SEG is taking a giant leap towards its commitment to offer enhanced sustainability for a premium consumer experience with clear conscience. EASTMAN and SEG are revolutionizing the world of eyewear fashion, ensuring that looking good and feeling good go hand in hand.

“We are delighted to work with EASTMAN to ensure that fast-moving, affordable fashion and environmental responsibility are not mutually exclusive”, said Jerry Dreifuss, CEO of SEG. “With the launch of this new sustainable collection, INVU continues to deliver on its promise to offer cutting-edge eyewear while prioritizing sustainability.”

SEG chose Tritan Renew as a unique material that combines exceptional, environmentally responsible qualities without imposing manufacturing restrictions. Tritan Renew, which is made with 50% certified recycled content (Recycled content certified by ISCC using mass balance allocation) derived from hard-to-recycle waste, performs like virgin-quality material.

“It is the first sustainable material that offers state-of-the-art optical properties while allowing freedom in design, lens selection and coloring”, Dreifuss said.

This 10th anniversary INVU partnership, EASTMAN and SEG are on a mission to make a real difference. We are passionate about promoting sustainability and driving positive change in the industry. The choice of Tritan Renew reinforces the industry’s recognition of EASTMAN Renew material solutions as the ideal responsible materials for frames and superior polarized sun lenses with a compelling sustainability story. EASTMAN and SEG are dedicated to promoting sustainability and driving positive change in the industry.

“EASTMAN is glad to collaborate with SWISS EYEWEAR GROUP, a global leader in fashion eyewear known for its commitment to innovation and quality”, said Rachel Oakley, eyewear segment leader for EASTMAN plastics division. “We are proud SEG has chosen Tritan Renew as they embark on a more sustainable eyewear journey. By joining our partners utilizing the wide capabilities of molecular recycling technologies, SEG ensures that Tritan Renew remains a reliable and environmentally responsible choice accessible to the greatest number of eyewear consumers.”

EASTMAN is set to open the world’s largest material-to-material molecular recycling facility in Kingsport, Tennessee. The facility has the capacity to recycle approximately 110,000 metric tonnes (MT) of plastics annually. The launch of this plant furthers E EASTMAN’s ability to reach its goal of recycling 225,000 MT of plastic waste annually by 2030.

photos INVU

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ECO consistently relies on sustainable materials in its production, so the collections include recycled metal, bio-acetate, bio-based frames made from rhizinus oil and ocean plastic. However, ECO is not only demanding when it comes to frames, but also consistently uses recycled materials for packaging, cleaning cloths and demo lenses. And if non-recycled material is used, such as in the case of the optician’s gift box, it is made from FSC-certified bamboo.

But that alone is not enough for ECO. Many years ago, the brand launched the “One Frame – One Tree“ campaign. For every pair of glasses sold, ECO plants a tree – 3.3 million to date. The impact is enormous. ECO is not only CO2-neutral, but even CO2-negative.

The glasses do not come with an eco-touch, quite the opposite. The designs range from discreetly classic to strikingly fashionable, especially for female customers. The collection includes frames such as the VIOLAN, which, with its feminine expression and slight oversize, is perfect for all women who want to add a touch of elegance to their look. The collection is even more fashionable when it comes to sunglasses: the CALLUNA model, for example, has a sculptural, rectangular shape with wide, slanted temples. Particularly practical: clip-ons are available for many optical glasses, naturally also made from bio-based material.

photos RAPHAEL SCHMITZ

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The design emerges from the slim thickness of the fronts and the minimal temples, but with a new modern cut. These details give the frames a sophisticated and metropolitan look, perfect for those seeking a current and avant-garde style without being bound by current fashions.

Lightness is an essential feature of the ICONS frames, thanks to the use of high-quality materials such as NIL (Natural Injection Light) for the front, combined with beta-titanium temples. The hypoallergenic soft touch end piece also allows for length adjustment for a customised fit and optimal comfort.

The ICONS collection represents the essence of LOOK’s contemporary style and all the models are traceable because they are designed and manufactured entirely in Italy in the company’s production facility, using the best technologies available.

photos LOOK

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INVU, the renowned fashion eyewear brand, is thrilled to unveil their latest fashion masterpiece. Aptly named after the famous 1950’s song, the INVU Mido release features stunning Swarovski rhinestone embellished temples. The dazzling sparkle of the precious stones is in perfect harmony with the gorgeous frame color combinations of translucent purple, sand and hazel. These sunglasses, with a head turning, soft cat eye front and fashionable heavy temples, are a reflection of elegance and sophistication.

The new release is equipped with the state of the art proprietary ultra polarized lens from Swiss Eyewear Group to ensure unparalleled clarity, reduced glare, and enhanced color perception.

Men’s sunglasses collection
Where vintage meets vogue

Just in time to kick off the new sunglass season, INVU by Swiss Eyewear Group introduces a modern transformation of the vintage navigator. The iconic double bridge, square shaped sunglasses, originally developed for the Navy in the 1940s, are making a triumphant return. While taking inspiration from the original shape, the INVU designers revamped the front shape and used state-of-the-art materials and manufacturing technologies. Naturally, INVU equipped the glasses with their latest gradient ultra polarized lenses for perfect glare-free high definition vision. This new INVU release is the perfect accessory for the next generation of fashion conscious men and women who are seeking a harmonious blend of nostalgia and cutting edge styling.

photos INVU

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At the forefront of the collection are the Heart sunglasses and their optical counterpart, model 4811. Crafted from metal with a flat acetate inner ring, the sunglasses emulate the shape of a heart. Meanwhile, the optical version, constructed from thin metal, exudes delicacy and femininity without veering into kitsch, establishing a connection with classic panto shapes. These pieces stand out as highlights within the collection, reflecting the brand’s fusion of traditional craftsmanship, modern aesthetics, and a commitment to sustainability.

photos ANDY WOLF

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