The premium eyewear segment is known to be characterized by the independent spirit. However, the industry has long been increasingly dominated by large corporations. It is remarkable that GLORYFY, an independent family business, has been able to assert itself so successfully in this environment. The company, based in the idyllic Tyrolean Zillertal, has written an impressive success story. Since it was founded in 2011, GLORYFY has been developing and producing unbreakable glasses made from the patented special plastic NBFX. The eyewear is characterized by sustainable production, technical innovation and functional, contemporary design, setting new standards in the industry.

At the heart of the GLORYFY brand are unbreakable glasses made from the patented cast resin NBFX. This “unbreakable” technology offers the wearer unique protection and incomparable comfort, which clearly sets GLORYFY apart from other providers. In addition to outstanding break resistance, the company also focuses on sustainability. The glasses are manufactured in the company’s own production facility in Schlitters in Tyrol, which enables short transportation routes and fast delivery times.

The successful establishment of GLORYFY is based on several factors. One decisive factor is the focus on high-end specialist retailers and the close cooperation with opticians. Many opticians confirm that it is possible to work with smaller brands in a more individual, partnership-based and service oriented manner. This not only sharpens their own positioning, but also ensures that the customer receives the best possible advice and can experience the technical benefits of the glasses directly. The emotional connection to the brand and the enthusiasm for the innovative products ensure high customer loyalty and a high repurchase rate. There is also a new awareness of quality. Anyone who spends money on glasses wants the best product. “We offer our customers glasses that not only look good, but also offer many clear technical benefits, are durable and are produced sustainably. With all these arguments, we have a strong unique selling point in the eyewear world”, says GLORYFY founder Christoph Egger.

The presentation of all these technical added values at the POS is very important to the Austrian eyewear manufacturer. “Our glasses offer many unique technical features – and these need to be presented. Ideally in a stylish and understandable way, such as with our ‘GLORYFY Wall’. Then you arouse the customer’s curiosity and fascination, which of course also has an impact on purchasing behavior.” The targeted staging of the brand in the salesroom is a win-win situation for both sides and has led to an increase in turnover of up to 50 percent at GLORYFY in some cases. There are many examples of this in Germany and Austria. Whether at progressive, traditional opticians or large premium chain stores such as sehen!wutscher, based in Graz, which is considered Austria’s leading premium optics company with around 700 employees and 110 stores. “We are convinced that we can only offer customers the shopping experience they want if they feel completely at ease with us. We create brand experience worlds that our customers can immerse themselves in”, says Fritz Wutscher jr. “GLORYFY offers technically unique products and the elaborately produced presentation tools make it easy for our employees to present them on the shop floor.”

Another unique selling point of GLORYFY is the optical glazing of the unbreakable sunglasses and sports glasses. Almost all models are also produced with prescription lenses. The optical lenses are also made from the unbreakable cast resin NBFX. Particularly exciting: the prescription lenses look exactly like the Plano lenses that the customer sees in the store – whether mirrored, self-tinting or polarized. The high quality and sophisticated design of the glasses are the result of a detailed production process that involves up to 80 work steps, many of which are carried out by hand. The result is technical masterpieces that are manufactured with a great deal of love and precision. The combination of unbreakable frames and lenses, the highest optical quality (Abbe number 44) and feather-light weight ensures unique comfort and performance whether for everyday wear, sport or travel.

GLORYFY founder and Managing Director Christoph Egger: “We are on the way to perfection! Knowing full well that we will never be completely satisfied, we set ourselves this challenge every day. That’s what drives us!” GLORYFY’s success story is therefore not only based on innovative products, but also on the passion of its employees and the close partnership with independent opticians. This close cooperation enables individual advice and first-class customer service that large corporations often lack.

Find more information about GLORYFY in the SPECTR Brand Profile or on gloryfy.com

Unbreakable frame and lenses: perfect protection and comfort.

GLORYFY founder Christoph Egger and his son and Co-CEO Max.

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still photos RAPHAEL SCHMITZ, portraits GLORYFY

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ANDY WOLF introduces the new ELEVATED concept, designed to bridge the gap between their Core collection and the premium AWearness line. This collection features sleek, thin acetate frames that prioritize comfort while incorporating intricate design elements. Key details like raised rivets, embossed temple inserts, and 3D-shaped temples bring a fresh take on affordable luxury.

The collection debuts with four models, each available as both optical frames and sunglasses, equipped with polarized Zeiss lenses. The styles include AWE01, a timeless panto shape; AWE02, a bold, angular design; AWE03, a round, feminine frame; and AWE04, a vintage-inspired, oversized butterfly shape.

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OVVO introduces six new, creatively designed styles in its *Surgical Steel & Titanium* Collection, showcasing vibrant colors and unique shapes, perfectly timed for the fall season. These new designs explore the balance between aesthetics and craftsmanship, presenting a softer take on OVVO’s signature blend of surgical steel and titanium. Inspired by the season’s shifting colors, the collection incorporates warm, earthy tones.

In keeping with its forward-thinking approach, OVVO’s cutting-edge designs pay tribute to classic eyewear while pushing boundaries with bold, fashion-forward influences. Every frame is meticulously crafted to highlight the versatility of the composite materials, offering lightweight strength, a comfortable fit, and timeless durability.

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Red Bull SPECT Eyewear combines innovation with expressive design and stands for a way of life characterized by a sense of adventure, spontaneity, joie de vivre and freedom. The sporty eyewear brand appeals to active people of all age groups who don’t want to compromise on style or functionality. The premium sports brand is now presenting new models that promise a unique combination of innovation, functionality and design.

Blue light filter glasses: The game changer for the working world

One highlight is the blue filter collection, which has been specially developed for people who spend a lot of time in front of screens. The glasses are equipped with an integrated blue light filter that reduces the harmful short-wave blue light emitted by digital devices. This not only relieves eye strain but also promotes general well-being, improves sleep and increases physical performance.

Another special feature of the collection is the numerous functional details: from adjustable temple tips and 180° spring hinges to comfortable nose pads, these glasses offer maximum support and comfort. In addition, a wide selection of harmonious colors and shapes ensures that there is a suitable model for every style and taste. Whether classic, sporty or fashion-forward, the collection sets new standards in terms of comfort and design.

Find more information about Red Bull SPECT Eyewear here!

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The ALUMIX series is crafted from an extraordinary aluminium and magnesium alloy that is twice as light as titanium, allowing for innovative designs that explore bold new volumes while maintaining the ultra-lightweight feel ideal for prolonged wear. Research and development have been at the heart of the design process, resulting in unique front volumes and refined color combinations. The collection showcases a dynamic range of bold shades like orange, lime green, bluette, oil green, periwinkle, violet, cyclamen coral, and more natural hues like grey, brown, blue, and olive for men. Women’s models feature rich tones such as cherry, plum, aviation, and cocoa sand. In all models, a deep charcoal replaces traditional black, offering a more natural, lived-in look with striking color contrasts.

Exklusiv auf der Pariser Silmo wird die Colour Edition L’INTEMPOREL im Modell »70700« vorgestellt, das vom modernen Trend des „Used-Look“ inspiriert ist. Dieses Modell verfügt über eine innovative Technik, die dem Alumix-Material einen zeitlosen, abgenutzten Effekt verleiht, während es gleichzeitig seine einzigartigen recycelbaren Eigenschaften beibehält.

Die Kollektion führt auch ein neues Scharnierdesign ein, das keine Wartung erfordert und eine reibungslose, gleichmäßige Bewegung gewährleistet, die für eine nahezu unbegrenzte Anzahl von Anwendungen getestet wurde.

Colour Edition L’INTEMPOREL

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Alongside the SPECTR fashion shoots, there are also a number of collection shoots with the latest models from selected premium brands that will make the hearts of opticians beat faster. Look forward to top styles from ETNIA BARCELONA, HOFFMANN NATURAL EYEWEAR, ITALIA INDEPENDENT, LOOL, MOREL and YOU MAWO – all captured in breathtaking shoots that are guaranteed to end up on every wish list.

In our new editorial features we highlight products and campaigns from CUTLER AND GROSS, EINSTOFFEN, GLORYFY, J.F. REY, LOOK, MASAO, METROPOLITAN, REIZ and VAVA. Special highlight: the cover! The subtle tones of the SILHOUETTE glasses captured by a vibrant layout – simply beautiful! So, sit back, be inspired and immerse yourself in the most exciting trends of the new season! If you don’t already have the magazine, you can get your own personal copy at Silmo. Look out for our SPECTR trolley – it’s hard to miss!

photography: ULRICH HARTMANN [Berlin], hair & make-up: TOBEY STIES, styling: MARIE LOUISE MÜLLER [all looks by MARIE LOUISE MÜLLER & EMMA THOSS], assistant: MATEUSZ FROLENKO, models: MARIE KÖHN at PLACE MODELS & LASSE BUHL at ELENA MODELS

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photos ECO

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KIOTONAKAMURA, renowned for its colorful and confident designs, proudly presents their new collection. This debut collection is accompanied by a unique campaign that blends AI-generated images with creative craftsmanship, showcasing the brand’s innovative approach. This is the first time that KIOTONAKAMURA has launched a line of sunglasses on the market alongside prescription frames.

As an in-house brand of MPG – The Eyewear Company, KIOTONAKAMURA seamlessly combines Far Eastern influences with intricate creative details. The extravagant frames are designed to accentuate feminine facial features, highlighting the individuality and personality of the wearer. The various sun and prescription models in this playful collection offer unique designs with special details such as floating effects, colorful accents and unusual color combinations, beautifully shaped embellishments and a balanced, feminine design. Special laminations underline the creativity and diversity of the collection. A captivating eye-catcher, ensuring they stand out in any setting. 

The new Generation kioto campaign honors beauty at every age and celebrates individuality and uniqueness. The diverse models, that are bringing the photo campaign to life, and the equally diverse spectacles show that personal style knows no age limits. Genuine and cutting-edge!

photos KIOTONAKAMURA

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Find more about KIOTONAKAMURA information here!

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1478 is a round, fine-rimmed frame made of stainless steel. The front and back feature a layered, high-rimmed profile that adds elegant details. Colored accents around the eye rims and at the temples offer a contemporary flair.

With 1479 OWP introduces a new women’s style with a fashionable hexagonal shape. The bold metal frame features a distinctive high-rimmed profile and a dual-colored front.

The striking women’s style 1776 features a titanium frame with a modern shape. Its sleek front is paired with elegantly gradient-colored temples for a refined look.

The OWP women’s style 2228 showcases a contemporary shape crafted from OWP’s distinctive acetates. A standout feature is the layered metal detail on the temple, complemented by a mix of matte and glossy finishes in various colors for striking accents.

2229 features an intriguing blend of materials. The extravagant front, crafted from OWP Signature acetate, is expertly paired with delicate metal temples. A fully encircling metal eye rim and color-enhanced temple decorations add extra flair. A high-quality spring hinge perfects the exclusive design.

The bold acetate style 2230 merges contemporary flair with classic elegance. The faceted lug adds distinctive character to the frame, while the temples, featuring a recessed surface and colored accents, make a modern statement.

Style 7523 from the men’s line boasts a sleek acetate front paired with aluminum temples. The temples feature three-dimensional colored accents and metal decorations on the lugs for a laid-back appearance. A precision spring hinge ensures optimal comfort. The design is available in four masculine color variations and is finished with a high-quality surface treatment.

Model 8623 features a square front paired with sleek aluminum temples. It includes an integrated spring hinge for maximum flexibility and comfort. A sporty flair is added by the cool metal decoration on the lug, which extends onto the temple, while colored accents on the temples offer extra highlights.

The post OWP Presents New Styles For Her and For Him appeared first on Spectr.

2598 is a finely swinging, feminine acetate model with a subtle butterfly shape and a color concept that ranges from subtle to eye-catching transparencies. 

2599 is a super fine, modern hexagon model made of acetate. This is one of the highlights of the new MEXX fall/winter collection! Sleek stainless steel temples adorned with an intricate geometric laser pattern on the interior add a touch of style. 

2600 is an acetate model for the fashionable man. The model 2600 stands out with its distinctive crown panto shape and subtly defined keyhole bridge. Designed for trendsetters, it features a versatile color range in both solid and two-tone options.

Model 2601, crafted from acetate, showcases a modern, gently deeper square silhouette for women. Its delicate, slender plastic temples add a relaxed and understated elegance to the overall design.

2602, crafted from acetate with a hint of sporty flair, features a gracefully flowing top line for men. Available in a variety of color options – including multi-colored layered materials, solid shades, and gradients – this model is ideal for achieving a distinctive, personalized style.

Discover the elegant MEXX model 2813 for women, crafted from a single sheet of stainless steel. The lens shape, which is subtly deeper and perfectly balanced, adds a distinct fashion-forward edge. The tone-on-tone temples, featuring extended temple tips, lend a relaxed and stylish finish to the design.

The model 2814 offers a chic, laid-back look with partial side coloring on the front, creating a sophisticated two-tone effect.

The model 2815 showcases a vibrant, youthful color scheme with a recessed colored line along the lugs and temples, complemented by additional interior coloring for a dynamic look.

Model 5694 is the newest entry in the MEXX Teens collection. This trendy acetate frame for girls features a subtly deeper square shape that captures current fashion proportions. 

The model 5963 is a captivating metal frame for girls, featuring a gently rounded square shape that highlights its stylish proportions. The slightly lower temples and ultra-slim eye rim contribute to a contemporary appearance. Unique touches, including recessed, partially colored lines on the bridge and temples, enhance the frame’s design.

Model 5964 for teen boys reinvents the classic panto shape with a fresh twist. Featuring a spring hinge for a consistently comfortable and secure fit, these frames combine practicality with style. The lens shape stands out for its trendsetting appeal, making them both highly wearable and fashion-forward.

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Renowned for its exceptional quality, Mazzucchelli acetate is given a modern twist. Havana shades, horn patterns, and gradients are revitalized through unique color effects that highlight their distinctiveness. The engraved core, visible in frames made with transparent or semi-transparent acetates, adds a touch of subtle, refined elegance. 

A new exploration of color-blocking creates a unique aesthetic with graphic lines of color for a makeup effect. Classic styles are refreshed: black is replaced by twilight patterns, browns are brightened with unexpected accents, and graphic designs on horn float under transparencies that transform its hues. The shading nuances result in beautifully blended color variations. The colors, such as Niagara Blue, Leaf Green, Tango Red, and Passion Fruit, draw inspiration from nature at twilight. Darker, natural tones take the place of black, featuring fluid or geometric patterns that reinterpret natural tortoise shell and horn veins. Gradient acetates and transparent layers capture the light, creating unique, sophisticated shades.

Find out more about LOOK here or check out the SPECTR Brand Profile.

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The timeless style is brought to life by iconic shapes and impresses with a choice of colors that reinterprets the Havana tones of the 1950s and 1970s. Shaded and colored block tones skilfully play with each other and lend the collection a touch of sophistication.

A particular highlight of the ICONS collection is the design, which is characterized by a slim front and minimalist temples with a modern twist. The modern design gives the glasses a sophisticated and cosmopolitan look – ideal for anyone looking for a contemporary and avant-garde style that is not just based on fashion trends.

One of the most important features of the ICON models is their lightness, which is achieved by using high-quality materials such as NIL (Natural Injection Light) for the front and beta titanium for the temples. The hypoallergenic soft-touch end piece not only ensures optimum wearing comfort, but also enables length adjustment and therefore an individual fit for the wearer.

Each model in the ICONS collection is designed and manufactured with the utmost care in Italy and embodies the DNA of LOOK. The quality of the eyewear can be felt and experienced, each frame is a testament to Italian craftsmanship and design.

Mehr Informationen über LOOK in unserem SPECTR Brand Profile oder auf lookocchiali.it

photography SOPHIE DAUM [Hamburg], styling KEVIN &MERVIN DIASOLUA, hair & make-up ERIKA NEUMANN at KULT ARTISTS using NARS COSMETICS, models NIKA at TWO MANAGEMENT & JESSICAat MODELWERK

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MARC O’POLO EYEWEAR embodies clarity through reduction with its new sunglasses styles. The Scandinavian-look designs are characterized by a clean design language. In our collection check, we show selected models from the 18 sunglasses in the collection. The 80s-style shapes are voluminous and bold – from square to panto to hexagon – and appear almost sculptural with a pronounceddeep eye rim and deep bridge.

»506204«, »506211«, »506202«, »506210«

Monochrome, opaque and matt colors reinforce the clear overall look of the collection. The elegant gradient lenses skilfully pick up on the colors of the sunglasses. This creates harmoniously coordinated concepts – frames and lenses tone on tone.

In order not to disturb this harmonious impression and to give the fronts all the attention, the rivet hinges are deliberately offset to one side. Adjacent to this is the new MARC O’POLO temple, which is initially wide and noticeable, but then tapers towards the end of the temple, guaranteeing a high level of comfort.

By using sustainable materials, MARC O’POLO EYEWEAR reduces the ecological footprint of its sunglasses collection: pure, transparent acetate, 76% bio-based, is combined with fine stainless steel.

The MARC O’POLO designs not only impress with their sporty look, but also score with their casual functionality and are easy to wear. The flat lens shapes, matt on the inside and high-gloss on the outside, protect against wind and sun. All in all, a beautiful collection that makes you look forward to summer.

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The hyphen from the Davidoff A is a signature element through out the collection – usually clearly visible on the front of the glasses.

Titanium and acetate at their finest – alone or in a mix.

Hello Diego, how long have DAVIDOFF EYEWEAR glasses been around?

We launched the first collection at the beginning of 2023.

How would you describe the brand’s philosophy?

DAVIDOFF EYEWEAR embodies the art of enjoying life to the full.

Zino Davidoff’s motto is “Zest for Life”. Does this also apply to eyewear?

The Swiss man with Ukrainian roots founded his company for lifestyle and luxury products back in the 1980s. The self-confessed bon vivant was a globetrotter and always on the lookout for the finer things in life. His credo “Zest for Life” is considered his personal brand legacy and is still at the heart of the luxury brand today.

Is this also reflected in the eyewear collections?

Yes, the models exude a certain charm and are ideal for men who enjoy every moment and appreciate quality. The glasses are stylish and elegant and impress with their classic design and a touch of sophistication that leaves a lasting impression.

But the models are explicitly aimed at men, aren’t they?

Yes, the brand is aimed specifically at the “man of the world” – the personified connoisseur, globetrotter, explorer and all men who appreciate good quality and craftsmanship “Made in Italy”.

Do you rely entirely on production in Italy?

Yes, our eyewear is carefully handcrafted from high-quality materials between the northern Italian cities of Udine, Belluno and Venice with years of expertise.

How important are sunglasses in the collection?

DAVIDOFF EYEWEAR sunglasses play a very important role in the typical “joie de vivre” of the Italian lifestyle. They are the inseparable companions of the DAVIDOFF businessman on his journey around the world, with an unmistakable reminder of the Italian “Dolce Vita”, in the land of style, good food and the good life.

How has the collection changed since the first launch and what is special about the current collection?

The style has definitely become bolder, more modern and more international. The shapes are more dominant from a design perspective, with more pronounced contours, facets and special milling of the acetates, color combinations, new interpretations of the brand logos and iconic elements. The structure of the eyewear collection no longer consists of simple embellishments, but of three-dimensional and structural elements that are both functional and decorative.

Zino Davidoff was an outspoken lover of Paris, is this reflected in the product design?

Definitely. The recently launched third collection includes prescription eyewear that is part of the core Paris line. Our “Paris concept” will also play an important role in the various sunglasses in the upcoming collections. Which materials do you prefer to use? Our range includes models made of titanium, which is light and durable, as well as high-quality acetate. The choice of different materials, their combination and the high quality standard are essential prerequisites for every model in the DAVIDOFF EYEWEAR collection.

What is the most striking distinguishing feature of DAVIDOFF EYEWEAR glasses?

The hyphen in the “A” of the Davidoff logo is our signature logo element and runs through almost the entire collection. The DAVIDOFF hyphen as an eye-catcher can be found on the right and left of the front of the glasses, but also at the end of the acetate temple – an unmistakable feature of every pair of DAVIDOFF EYEWEAR glasses.

What exactly is behind the Iconic Concept?

The Iconic Concept is the highest segment within our collections. Here we see eye-catching models, very “edgy” shapes and contours. The models are characterized by a double lamination on the acetate fronts and a visible metal wire core with an individual pattern, the all-over icon pattern. This icon pattern is only visible on the inside of the temples thanks to a transparent acetate lamination. The model therefore contains very elegant and subtle details that only gradually reveal themselves.

Your collection also includes the Soul Acetate Concept. What distinguishes these glasses?

The evolution of the Soul Acetate Concept literally shows the titanium wire from a different side. It can now be seen from the inside and is surrounded by a transparent acetate lamination. The extension of the temple is solved in a modern way without appearing cumbersome. The transparency of the Mazzucchelli acetate radiates a certain lightness.

Which colorways dominate the current DAVIDOFF EYEWEAR collection?

True to the brand identity, dark shades dominate above all. These colors form a versatile palette that ranges from classic black and brown to cool blue and anthracite shades, offering a rich selection that is both timeless and modern.

Thank you.

photos RAPHAEL SCHMITZ

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photos ANDY WOLF

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The modern cateye

This classic shape never really got away, but this time came with a modernized twist.  The type of frame that (basically) fits all types of faces.

Futuristic and wraparound sunglasses

The type of sunglasses that emphasize the relationship between the facial features and the frame with futuristic vibes guaranteed. Take note of how our #KALEOSPEOPLE are styling them.

Maximalists

All about the bigger the better. Strong statement frames that fit perfectly for any kind of day.

Colorful frames

A summer without colors is even summer? A pair of colorful sunglasses is a staple for those beach days – even if you consider yourself a minimalistic person. 

photos KALEOS

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The first is a unisex panto with keyhole bridge, while the second has a softly contoured rectangular design. Two frames that embody the perfect balance between form and function, reflecting the LOOK heritage in the creation of products that harmoniously combine style and comfort.

The Moda collection visually narrates LOOK’s ability to interpret new trends while at the same time maximizing the brand’s cultural roots through a design distinguished by absolute production quality. The acetate profiles are BOLD, but masterfully wrought to achieve maximum lightness and ensure optimal fit.

The color range draws upon warm, natural shades, including options like the classic havana, elegantly adaptable to any personality and occasion.

Made entirely in Italy at the LOOK production facility, these frames are the product of a sophisticated blending of cutting-edge technology and artisan craftsmanship, demonstrating the company’s commitment to excellence in every detail.

photos LOOK

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As we celebrate this iconic label, we also pay homage to the heroes of eyewear – top opticians worldwide. In a heartfelt tribute, we shine a spotlight on three remarkable independent opticians, each a beacon of expertise and dedication in their craft.

Discover captivating collection shoots and fashion galleries that push the boundaries of style, and delve into insightful interviews with industry insiders, gaining exclusive perspectives from the visionaries shaping the future of fashion and eyewear. Take a glimpse, and enjoy our new magazine issue.

New highlights from the Italian Label

BLACKFIN is a specialist in the design and manufacture of titanium eyewear – this is evident in all collections from the Italian premium brand from the Dolomites. Each collection demonstrates a high degree of product maturity and reflects the identity of the brand. For our current cover and collection shoot, we were able to gather highlights from three BLACKFIN collections. The product selection represents both the BLACKFIN brand and one of the three lines One, Pacific and Atlantic.  […]

photos WILLIAM FERCHICHI,  assistant HYNING GAN,  styling AISYA WASHINGTON assisted by SIBELIS TAVARES & DAKI MURRAY, models JULYA MURRAY at OFFICIAL & COLLIN HYON at Q MANAGEMENT, make-up J. PATRICK at SEE MANAGEMENT, hair DAVID CARLOS CRUZ at ART DEPARTMENT

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This season’s new collection from ANDY WOLF once again shows what the label stands for: vintageinspired frames, detailed craftsmanship and, above all, bold color choices.

Style 5144 is a new feminine butterfly silhouette with a slight cat eye, which comes in four striking colors. Special attention is paid to the new 4816, which is an extra large metal aviator with a 61 lens that follows the motto: big, bigger, oversize! ANDY WOLF is also celebrating a classic that made the hearts of the design team beat faster 10 years ago: 5028 is being launched as a new edition in four limited colors – a classic edgy cat-eye, made of acetate and with a striking design. ANDY WOLFs heart always beats for reverse combination. With 5141 a new reverse combination launches that combines everything the label stands for: a young vintage version of a geometric angled frame with a slight cateye. 5141 comes in expressive two-tone combinations or earthy ombre shades.

The new sunglasses collection features a mix of large, soft and angular shapes, strong acetate, deliberate facets and a wide range of colors, from classic to unusual combinations. Transparent lime green, soft violet or fiery orange give the sunnies a good dose of color and the couple FERN and MAPLE bring fresh shapes to the diverse ANDY WOLF range: unisex FERN is a square frame with a modern cleanedged design, crafted from thick acetate. The feminine partner MAPLE is an oversized rounded square frame with a good amount of retro vibes coming along.

photos ANDY WOLF

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INVU by Swiss Eyewear Group proudly unveils its latest performance eyewear release, designed and engineered for the modern adventurer. At the heart of this new edition is the double injected, medical grade thermoplastic material ensuring ultimate comfort and durability without compromising on weight. A novel ventilation system that also acts as protection from horizontal light ensures that the sunglasses do not fog up, even under the most demanding conditions. Last, but not least, it is possible to enjoy a crystal clear, glare-free, and high contrast visual experience thanks to Swiss Eyewear Group’s proprietary ultra polarized lens.

From the track to the trail and from the court to the course, the newest INVU release is a must have companion for active individuals and outdoor enthusiasts looking for peak performance and innovation from their eyewear. 

photos INVU

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GRAYSON

KALEOS introduce new color combinations and new tones among the news of the current SS24 collection. As already seen in the other past occasions, they have developed new colors of those KALEOS iconic styles, in order to offer a wide variety of news to their loyal customers.

DARNELL

POLLIT

This time, with the launch of new colors, KALEOS decided to recreate slow summer days and some inherent habits everyone does to enjoy the passing of time,theme that has been with them now since the beginning of the year and will continue throughout 2024, this being KALEOS 10th year of brand life.

KAFUKU

photos KALEOS

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photos KALEOS

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With over 3.3 million trees planted through ECO’s One Frame, One Tree program, they continue to pioneer sustainable eyewear as a carbon negative brand.

From seeds to frames?

Their Biobased frames are crafted using castor seed oil, making them lightweight, comfortable – and sustainable.

ECO Eyewear, the carbon-negative eyewear brand, is introducing a new biobased collection for SS24. With eight new styles, and the same amount of matching magnetic sun clip-ons, there is a sustainable choice for everyone.

One of the standout pieces from the five women styles introduced in the collection is MARIGOLD, an angular design with a big personality. This stylish, soft hexagon shape with a slight cat-eye corner, adds a playful twist to any outfit. Another showstopper is FLORA, a rounder cat-eye shape that is as flattering as it is eye-catching.

As for men’s styles, the Biobased collection offers a total of three new rectangular options that are as attention-grabbing as they are environmentally friendly. Drawing inspiration from the 60s, HEATH features a chunkier square frame with a flat browline, showcasing your confident personality. And for those who want to make a lasting impression, ELM, with its thick-rimmed classic square design, is the ideal choice to elevate your eyewear game.

What sets the SS24 collection apart is the signature combination of metal temples seamlessly inserted in the injection Biobased material. Moreover, the collection offers a wide array of vibrant colors, ranging from cooler tones such as Blue Crystal, Olive Gradients, Bright Green, and Teal Blue, to softer spring hues like Peach, Cream, Blush Tort, and Light Pink. And as the main characteristic of this collection, all introduced frames can effortlessly transform into stylish sunglasses with a matching magnetic UV-protective and polarized clip-on.

ECO Eyewear has proudly offered sustainable eyewear since 2009. For more information about their Biobased frames and commitment to sustainability, visit eco-eyewear.com.

photos ECO

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Style 1477 Taut square with multi-level decoration

Style 1477 comes as a metal frame for women in a taut, sophisticated square shape. A multi-levelled eye rim on the upper part and low-set temples, also with a multi-level design, provide additional highlights. The elaborate colouring on the front and the temples harmonizes perfectly with temple tips made of OWP signature acetate, while a spring hinge ensures optimum comfort.

Style 1775 Classic titanium panto

Style 1775 is a titanium frame for women in a classic panto shape. The clean front part is combined with a temple decoration in a sophisticated multi-level coloration. Temple tips made from OWP signature acetate and a high-quality spring hinge round off the modern look.

Style 2226 Feminine panto in a fashionable size

Cool acetate frame in a feminine panto shape and fashionable size. The simple front is given a sophisticated twist with an elegant yet understated metal temple decoration. The color range includes three individual signature acetate colors and a classic black.

Style 2227 A statement in a class of its own

Style 2227 impresses with a sophisticated, round shape that deliberately highlights the lugs. More material and a multi-level, laminated decoration on the inside give the frame a special structure that is visible through transparent monocolors. A fine, Art Deco-inspired temple decoration brings a touch of vintage into play. The design is rounded off with temple tips made from OWP Signature acetate.

OWP men’s styles concentrate on quality materials, technical sophistication and maximum comfort. They are perfect for even the most demanding spectacle wearer, someone who also looks for top quality products when choosing their glasses

Style 7522 Panto for men

Style 7522 comes as a classic panto. The clean front part with embedded metal pin is combined with metal temples with long temple tips. A recessed line design sets sporty accents. The clear lines provide space for a high-end spring hinge and give the frame its high-quality character.

Style 8622 Sporty square for men

Dynamically shaped temples meet a fine-edged stainless-steel front in a taut square shape. Contrasting lines on lugs and temples give the frame a dynamic touch and emphasize its sporty character. A precision spring hinge ensures perfect wearing comfort. Four masculine color variants and a high-quality surface finish complete the look.

photos OWP

The post OWP Releases New Women’s And Men’s Models appeared first on Spectr.

Discover the latest innovation in the MEXX collection for women: The acetate style 2595 with a striking polygonal lens shape. This modern accessory sets new accents with a fashionable lens proportion and a laminated detail in the front. The palette ranges from understated to vividly colorful patterns to suit different preferences. The current trend for polygonal lens shapes gives the wearer a unique and unmistakable look. Immerse yourself in a world of modern aesthetics that perfectly combines comfort and design.

Style 2596

The MEXX ladies’ style 2596 presents itself as a fashionable round acetate frame, which impresses with slightly more material and striking facets on the upper edge of the eye. The color concept includes two mono variants as well as two variants in bright, transparent colors that are excitingly combined with each other. A special highlight is the finely designed temple inlay, which gives the frame an individual touch. The latest trend style skillfully plays with the lens and outer contour to create a unique and fashionable look. Discover a model that perfectly combines style awareness and design innovation.

Style 2597

With style 2597 for men, the current MEXX collection offers a casual square shape in acetate, in matt and shiny color variations, from subtle to exciting. A highlight are the partial, colored laminations on the front back and temples, which give the frame a unique touch. Perfect for style-conscious men who value quality and individual design.

Style 2603

Style 2603 presents itself as a generous and filigree acetate frame in the timeless panto shape, conceptually based on the successful model 2530 and as a second size to model 2586. With subtle metal details on the temples and in a range of new colors, it offers a fresh look. The highlight of this frame is the casual, slightly oversized lens shape, which adds a modern and casual touch to any outfit. An absolute must-have for fashion-conscious women looking for style and comfort.

Style 2809

The new Mexx collection presents a versatile combination frame for women with a fine laminated acetate ring. With its hexagonal shape and fashionable disc proportions, this frame is an eye-catcher. Fine laser patterns on the inside of the temples lend a subtle sophistication. The color palette includes two plain laminations in opaque and translucent as well as two textured versions. The popular hexagon trend is reflected in this style. This model is a successful blend of style and coolness.

Style 2810

MEXX style 2810, a finely crafted stainless steel frame for women in the shape of a crown panto, impresses with its creative interplay of different contours. This style offers two uniformly colored versions as well as two dynamic half/half designs in different shades at the top and bottom. As a special highlight, fine facets on the lugs and temples create shiny accents and give the frame a fascinating three-dimensionality and lively light reflections. This style redefines modern style and brings a fresh perspective to eyewear design.

Style 2811

Discover the latest innovation in the MEXX men’s collection: a striking metal frame in a square style, enhanced by slightly lower temples for a contemporary accent. The subtle half-frame and the half-round temple with long temple covers offer a sophisticated look. Available in a range of strong colorways, these frames are the perfect mix of casual and interesting. MEXX style 2811 is a real highlight for the style-conscious man.

Style 5961

Immerse yourself in the latest collection for MEXX Teens: an exciting metal frame for girls in a hexagonal shape that impresses with its fashionable proportions. The centrally positioned temples and the super fine eye rim create a modern look. Special details such as recessed, partially colored lines on the bridge and temples underline the design. With the spring hinge, the frame also guarantees a high level of comfort.

MEXX Eyes – Glasses for every day. For real people. For people who live life to the fullest, preferring authenticity to perfection.

photos MEXX Eyes

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MOD. 8287

METROPOLITAN is pleased to introduce the latest addition to the collection, model 8287 to be allowed: an acetate frame for women that combines trend and comfort in a generous, feminine panto shape. A high-quality metal logo on the temple shows understatement while the spring hinge guarantees optimum wearing comfort. The color palette includes solid colors, gradients and textured patterns to suit every style. A timeless classic, reinterpreted in a fashionable size – this model is a must for the fashion-conscious wearer.

MOD. 8288

The latest innovation in the METROPOLITAN collection is the women’s style 8288, a modern acetate frame that immediately catches the eye with its generous, fashionable square design. The centrally positioned temples, decorated with a high-quality metal logo, give this frame a touch of glamor. The integrated spring hinge ensures maximum wearing comfort. Available in four colors, from cool matt to shiny variants, this frame make a strong fashion statement. An absolute must-have for every fashion-conscious woman who wants to make a statement.

MOD. 8289

The acetate style 8289 with titanium temples is a perfect fusion of classic design and modern technology. A classic panto shape with keyhole ensures a timeless look. The fashionable sizes and proportions, paired with direct fit titanium temples, offer unrivalled adaptability and comfort. Available in a selection of fashionable, cool colourways, both shiny and matt, this collection interprets the retro classic in a fresh and clean way. A must-have for the modern man.

MOD. 8290

The new METROPOLITAN men’s style 8290 redefines modern style: the urban acetate frame impresses with a soft square shape and strong double bridge. The low-set temples and the larger lens emphasise the fashionable yet very refined design. Equipped with a spring hinge, the model guarantees maximum wearing comfort. Available in cool monocolours, in both shiny and matt finishes, this collection combines fashionable urban sophistication with exceptional wearability.

photos METROPOLITAN

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 “With almost 40 years of sports and lifestyle experience on the part of Red Bull and 75 years of optical expertise at MPG, Red Bull SPECT Eyewear embodies the perfect symbiosis for exceptional eyewear products. Our eyewear is designed in Austria and developed using state-of-the-art Austrian Eyewear Technology with design and innovation input from Red Bull to meet the highest customer demands. They are not only reliable companions for all types of sport, but also an expression of innovation and style outside of sport.”

Dietmar Hermus, General Manager of MPG

The post Red Bull SPECT Eyewear // Energize your eyes with Wing technology appeared first on Spectr.

For the first time, OVVO has transformed the patented, signature material – surgical steel and titanium – into a dynamic world of shapes and curves. These previously flat sheets take new form with flowing contours and sweeping lines, showcasing the endless versatility made possible by this trademark composite.

See the new frames in futuristic scenes generated with the power of AI, blending digital artwork, photography, and imagined textures with bold backgrounds and futuristic forefronts.

Founded in 2011, OVVO Optics creates high-performance, technologically advanced eyewear that meets the highest standards of durability, style, and comfort. Based in the USA and family-owned and operated, each pair is handcrafted in Europe, implementing patented innovations and award-winning designs in a meticulous production process that has been refined over decades.

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