Inside Archives - Spectr https://spectr-magazine.com/category/allgemein/inside/ International Eyewear Fashion Magazine Mon, 23 Sep 2024 11:09:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.2 https://spectr-magazine.com/wp-content/uploads/2016/05/Spectr_Logo_black1-1024x1024.gif Inside Archives - Spectr https://spectr-magazine.com/category/allgemein/inside/ 32 32 Spectr Magazie #42 Out Now! https://spectr-magazine.com/spectr-magazie-42-out-now/ Thu, 12 Sep 2024 15:23:39 +0000 https://spectr-magazine.com/?p=92352 The latest – and greatest – issue of SPECTR Magazine is hot off the press and has arrived at 9,000 readers – in German or English. Issue #42 offers everything you need for perfect eyewear inspiration this fall and winter on over 230 pages. Our photographers spared no effort or travel expense for bold fashion […]

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The latest – and greatest – issue of SPECTR Magazine is hot off the press and has arrived at 9,000 readers – in German or English. Issue #42 offers everything you need for perfect eyewear inspiration this fall and winter on over 230 pages. Our photographers spared no effort or travel expense for bold fashion series and the finest collection shoots: from Berlin to New York, from Hamburg to Sardinia and from Munich to Mallorca – all for the most beautiful glasses of the season.

Alongside the SPECTR fashion shoots, there are also a number of collection shoots with the latest models from selected premium brands that will make the hearts of opticians beat faster. Look forward to top styles from ETNIA BARCELONA, HOFFMANN NATURAL EYEWEAR, ITALIA INDEPENDENT, LOOL, MOREL and YOU MAWO – all captured in breathtaking shoots that are guaranteed to end up on every wish list.

In our new editorial features we highlight products and campaigns from CUTLER AND GROSS, EINSTOFFEN, GLORYFY, J.F. REY, LOOK, MASAO, METROPOLITAN, REIZ and VAVA. Special highlight: the cover! The subtle tones of the SILHOUETTE glasses captured by a vibrant layout – simply beautiful! So, sit back, be inspired and immerse yourself in the most exciting trends of the new season! If you don’t already have the magazine, you can get your own personal copy at Silmo. Look out for our SPECTR trolley – it’s hard to miss!

photography: ULRICH HARTMANN [Berlin], hair & make-up: TOBEY STIES, styling: MARIE LOUISE MÜLLER [all looks by MARIE LOUISE MÜLLER & EMMA THOSS], assistant: MATEUSZ FROLENKO, models: MARIE KÖHN at PLACE MODELS & LASSE BUHL at ELENA MODELS

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SPECTR Magazine #41 Out Now! https://spectr-magazine.com/spectr-magazine-41-out-now-2/ Thu, 16 May 2024 09:09:40 +0000 https://spectr-magazine.com/?p=91271 Our new magazine issue SPECTR #41 invites you to immerse yourself in the captivating realm of eyewear, adorned with the allure of Italian craftsmanship and the sleek sophistication of BLACKFIN. Gracing both the cover and back cover, BLACKFIN unveils its latest masterpieces, setting the stage for an exploration of unparalleled design and timeless elegance. As […]

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Our new magazine issue SPECTR #41 invites you to immerse yourself in the captivating realm of eyewear, adorned with the allure of Italian craftsmanship and the sleek sophistication of BLACKFIN. Gracing both the cover and back cover, BLACKFIN unveils its latest masterpieces, setting the stage for an exploration of unparalleled design and timeless elegance.

As we celebrate this iconic label, we also pay homage to the heroes of eyewear – top opticians worldwide. In a heartfelt tribute, we shine a spotlight on three remarkable independent opticians, each a beacon of expertise and dedication in their craft.

Discover captivating collection shoots and fashion galleries that push the boundaries of style, and delve into insightful interviews with industry insiders, gaining exclusive perspectives from the visionaries shaping the future of fashion and eyewear. Take a glimpse, and enjoy our new magazine issue.

New highlights from the Italian Label

BLACKFIN is a specialist in the design and manufacture of titanium eyewear – this is evident in all collections from the Italian premium brand from the Dolomites. Each collection demonstrates a high degree of product maturity and reflects the identity of the brand. For our current cover and collection shoot, we were able to gather highlights from three BLACKFIN collections. The product selection represents both the BLACKFIN brand and one of the three lines One, Pacific and Atlantic[…]

photos WILLIAM FERCHICHI,  assistant HYNING GAN,  styling AISYA WASHINGTON assisted by SIBELIS TAVARES & DAKI MURRAYmodels JULYA MURRAY at OFFICIAL & COLLIN HYON at Q MANAGEMENT, make-up J. PATRICK at SEE MANAGEMENThair DAVID CARLOS CRUZ at ART DEPARTMENT

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SPECTR Magazine #40 Out Now! https://spectr-magazine.com/spectr-magazine-40-out-now/ Mon, 08 Jan 2024 11:59:51 +0000 https://spectr-magazine.com/?p=89612 Everything online or what?! It’s no secret that we at SPECTR Magazine have launched the FAVR digital platform. For us, this completely different way of working is an important and very welcome enrichment, as the demands on the Internet are completely different. SPECTR is all about photo shoots, layout, printing and editorial depth. In this […]

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Everything online or what?!

It’s no secret that we at SPECTR Magazine have launched the FAVR digital platform. For us, this completely different way of working is an important and very welcome enrichment, as the demands on the Internet are completely different. SPECTR is all about photo shoots, layout, printing and editorial depth. In this context, we would like to point out the specials in the current issue, e.g. on the topics of 3D printing or sustainable eyewear. In our fashion spreads, our photographers from Berlin to New York showcase the most beautiful eyewear from the categories of titanium, acetate, color blocking and much more. At FAVR, on the other hand, we focus on search engine optimization, user experience, digital leads, call-to-actions and a good customer journey. The different target group – FAVR addresses the consumer – also requires a different way of thinking in almost all areas. We admit that building digital relevance and traffic has challenged us, but also trained us.

After 40 issues of SPECTR magazine and almost 4 years of the FAVR platform, we are convinced that the digital and analog worlds are increasingly converging. The right strategy is important in order to achieve individual goals. We would therefore like to encourage all opticians to actively and passionately shape their future on all channels.

Moreover, the hype surrounding artificial intelligence has long since reached the visual level, and the possibilities seem limitless. Who hasn’t tried to create images with “prompts”? However, the results are often a bit of a surprise package. The cover shoot for SPECTR Magazine #40, although created digitally, is something completely different. It features virtual models who have come together to represent EINSTOFFEN models. Ava and Edgar were brought to life from pixels by our friends at the Verce agency. While Ava has previous experience in SPECTR, Edgar is brand new. Both may not exist in real life, but they are nevertheless precisely designed virtual personalities with their own characteristics. Flexible in their portrayal, unlike today’s AI characters, they can effortlessly wear different outfits and strike any pose they wish.

The fusion of virtual models and real glasses proves to be a perfect synergy. Everything here is well thought out and staged – be it the gesture, the clothing, every nuance of the pose or the background. Compared to artificial intelligence, the use of virtual models offers the advantage that both the planning and the product, in this case the EINSTOFFEN glasses, can be displayed with the highest precision. The fine milling of the frames in particular can be depicted in great detail on this basis and thus come into their own. It may seem ironic that the EINSTOFFEN’s motto “Raw and Noble” meets virtual models here, but at the same time Ava and Edgar embody this spirit perfectly. We believe that the future will not be characterized exclusively by artificial intelligence, virtual models or classic photography, but by a clever mix of all aspects. Above any dogmatic approach, we believe in presenting eyewear and brands in the best possible way.

Raw & Noble // Explore The Depth Of EINSTOFFEN’s Evolving Vision

SPECTR Magazine’s latest cover presents EINSTOFFEN. In the 40th issue of the international eyewear fashion magazine the Swiss eyewear brand exhibits a new campaign under the title “Raw & Noble” portrayed in an exclusive collection shoot by New York photographer William Ferchichi for SPECTR Magazine. The fresh narrative is in line with the established premium ethos of EINSTOFFEN. In this interview, Ramon Studer talks about the opening of the St. Gallen brand store, the cornerstones and inspirations of the new campaign and its impact an the design ethos and product details. An EINSTOFFEN deep dive with Ramon Studer.

Hello Ramon, you have just opened your new store in St. Gallen, which is also a reflection of your brand. Can you tell us more about it?

Of course we can. We opened our brand store in St. Gallen in December. We found a wonderful location in a listed commercial building in the old town of St. Gallen, close to the Abbey Library and many small restaurants and cafés. You can literally feel the history of the city in the rooms. As all the furniture is also listed, we had to concentrate on restoration during the conversion in order to retain as much of the old charm as possible. Nevertheless, the store will still look fresh because we have used modern elements in the right places.

This fits in well with your new campaign, which is being launched with the claim Raw & Noble. What do “Raw” and “Noble” embody for you?

The “raw” refers to the Alps and the raw nature. The Alps are a wild and untamed landscape, characterized by high mountains, deep valleys and raging rivers. In the design language, the raw is expressed through materials such as acetate, wood and titanium, through irregular shapes and surfaces, but also through clear lines and structures. “Noble” refers to the elegance and  […]

photos WILLIAM FERCHICHI,  hair DAMIAN MONZILLO at CELESTINE,  make-up MAGDALENA MAJOR at SEE MANAGEMENT,  models DASHA MALENTINA at W360 MANAGEMENT & BRUNON KAMINSKI at WILHELMINA

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SPECTR Magazine #39 Out Now! https://spectr-magazine.com/spectr-magazine-39-out-now/ Mon, 18 Sep 2023 11:20:30 +0000 https://spectr-magazine.com/?p=86564 The value of authenticity in a world of overkill We live in a time when our choices as consumers are increasingly ethical. We want to know who makes the products, how they are made, and whether the companies involved are socially responsible. Authentic brands tell their story openly and transparently. They communicate not only their […]

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The value of authenticity in a world of overkill

We live in a time when our choices as consumers are increasingly ethical. We want to know who makes the products, how they are made, and whether the companies involved are socially responsible. Authentic brands tell their story openly and transparently. They communicate not only their materials and technologies, but also their corporate culture and efforts to have a positive impact on society and the environment. In our new SPECTR Magazine issue #39 we are pleased to once again feature many exceptionally authentic brands with unique positioning. For our cover and collection shoot of this new issue, we have a fine selection of eyewear from a total of five YOU MAWO collections, including a very special design – the »AI One« – probably the first mass-produced eyewear designed with the help of artificial intelligence.

Sculptural Artwork // YOU MAWO 2023 Highlights

YOU MAWO is one of the pioneers of 3D printing technology and has specialized in the customization of eyewear since its inception. The young company continues to push the boundaries of what is possible. The brand now offers a wide range of models in different collections.

The Design Lab Collection conceptually explores a wide range of themes. It shows the creative possibilities and is a playground for the YOU MAWO design team. This is where particularly unusual forms are created, such as the new YOU MAWO masterpiece, the »AI One«. The »AI One« is a very special pair of glasses, not only visually, but also in terms of the design process – because it was designed with the help of artificial intelligence. The AI does not replace the creative human, but serves as an interface to a wealth of inspiration. In the design process, multi-layered impressions are exploratively translated into designs. The glasses seem to have been born out of a dream – and in a way, they are. Traditional eyewear forms have been consistently questioned and recreated, such as a diagonally inclined bridge that also forms a keyhole. Typical of YOU MAWO, the approach is driven by curiosity and openness to new technologies […]

photography Ulrich  Hartmann [Hamburg], hair & make-up Gaye Hiettestyling Jakob Schaeferassistant Theo Frolenkomale model Luke Volker at M4models

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Embrace the Future! // SPECTR Magazine #38 Out Now! https://spectr-magazine.com/embrace-the-future-spectr-magazine-38-out-now/ Tue, 23 May 2023 12:20:28 +0000 https://spectr-magazine.com/?p=85712 The future has come even faster than we thought… or feared. “Artificial Intelligence” is the buzzword of the year and as media addicts we already interact with AI every day, and we are also a bit enamored of technology, so for our new magazine issue SPECTR #38 we teamed up again with our virtual fashion […]

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The future has come even faster than we thought… or feared. “Artificial Intelligence” is the buzzword of the year and as media addicts we already interact with AI every day, and we are also a bit enamored of technology, so for our new magazine issue SPECTR #38 we teamed up again with our virtual fashion model Ava Verce created by a pioneering CGI studio specialised in the creation of realistic virtual models for the fashion industry. So our eyewear collection shoot for BLACKIN once again proves how to subtly merge two worlds: Virtual and actual reality.

Virtual Ava presents a bold statement piece of BLACKFIN’s new eyewear highlights on the front cover whereas fashion photographer Ulrich Hartmann completes the surreal scenery with real models on the back cover of the magazine and an ensuing beautiful collection shoot.

The Blue Hour // Blackfin 2023 Highlights

BLACKFIN is increasingly establishing itself in the premium eyewear segment. Originally started as a titanium eyewear specialist relying on masterful craftsmanship, the brand from the Italian Dolomites does not need to shy away from fashionable comparisons these days. The model range includes more and more avant-garde designs, all of which are also likely to feel at home on the catwalk – this is especially true for the sunglasses setting clear accents.

Sunglasses SS 2023 Collection

BLACKFIN’s brand new sunglasses collection uniquely combines modern style with technical innovation – especially through the exclusive processing of BLACKFIN’s signature material titanium. Through the use of high-tech micromechanical processes, each front is made from a solid 3 mm titanium block. The edge of the fronts is thereby chiseled with micrometer precision to define the elegant, deeper-set lines that decorate the entire frame. This intricate processing emphasizes the technical character of the collection and gives each model a unique design.

The combination of matte hues and glossy details reflects BLACKFIN’s craftsmanship in coloring, one of the most demanding stages of the manufacturing process, which is performed exclusively by skilled artisans at BLACKFIN’s Black Shelter. Another stylish detail is the lightadaptive lenses, which allow the glasses to be worn comfortably in all light conditions – even indoors. All models in the BLACKFIN sun collection are hypoallergenic, 100% biocompatible and nickel-free. They feature tilting nosepads made of medical grade PVC and adjustable Swordfish temple tips in an ergonomic design […]

cgi cover artwork VERCE, photography ULRICH HARTMANN, hair & make-up LYDIA CASTEJON, styling JAKOB SCHAEFER, models LORENA DIEM at MUNICH MODELS & ALEXANDER STOLLER at PLACE MODELS

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New SPECTR Magazine Out! Welcome issue #37. https://spectr-magazine.com/new-spectr-magazine-out-welcome-issue-37/ Fri, 06 Jan 2023 11:18:03 +0000 https://spectr-magazine.com/?p=84570 As every year, SPECTR kicks off with a new, freshly printed magazine issue featuring state-of-the-art fashion and collection shoots from around the world, interviews with industry greats, fascinating brand profiles, and much more. The cover of this issue is this time adorned by SILHOUETTE and their new The Wave models, which are an expression of […]

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As every year, SPECTR kicks off with a new, freshly printed magazine issue featuring state-of-the-art fashion and collection shoots from around the world, interviews with industry greats, fascinating brand profiles, and much more. The cover of this issue is this time adorned by SILHOUETTE and their new The Wave models, which are an expression of the brand’s mindset. Brand Director Atissa Tadjadod gives an insight in an exclusive interview underlined with a special fashion collection shoot. We hope you enjoy browsing through SPECTR Magazine issue #37 and wish you a good start into the new year!

Empowered by Lightness // New Collections From SILHOUETTE

SILHOUETTE glasses have been synonymous with lightness since their inception. Unsurprisingly, this central tenet of their products also plays an important role in the premium brand’s new campaign in Austria. The new collections, LaLigne and The Wave are a perfect expression of SILHOUETTE‘s mindset, as brand director Atissa Tadjadod explains in our exclusive SPECTR interview.

Hi Atissa, you adjusted the brand image of your company in the past year. What is the new Motto?

“Empowered by lightness.” This claim is the basis of our marketing communications. It expresses our vision clearly, but it’s also very multifaceted.

What’s behind this newly discovered lightness? The topic of “light eyewear” isn’t really something new for SILHOUETTE, after all.

That’s true. Lightness has always been the core and also the most important aspect of our products. Each of pair of our glasses is noticeably unnoticeable right after you put it on. Now, though, we’re integrated this idea of lightness into our marketing communications in order to give this functional aspect of our products more of an emotional impact. We want to express lightness in many different ways, using it to bring more emotion to our brand. The new campaign we bring up some unfamiliar perspectives, presenting our products in a totally new and more modern Look […]

photography WILIAM FERCHICHI  photo assistant AIDAN TAN  styling ANISSA SILVAS  style assistant MAX DONAHUE  hair ANIKE RABIU  make-up KYLE SHEEHAN  models ZUZANNA KACZMAREK at NEW YORK MODELS & JACE CARSTENS at MARILYN NY

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SPECTR Magazine #36 x LINDBERG https://spectr-magazine.com/magazine-36/ https://spectr-magazine.com/magazine-36/#respond Wed, 14 Sep 2022 12:40:16 +0000 https://spectr-magazine.com/?p=83408 Summer ’22 gradually leaves us carrying something new and surprising for all of us – And so does the eyewear industry! Sunglasses and optical eyewear trends are redeveloping and SPECTR has the latest styles and trends of the coming season for you. Say Hi to SPECTR Magazine issue #36 featuring new minimalist styles by Danish […]

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Summer ’22 gradually leaves us carrying something new and surprising for all of us – And so does the eyewear industry! Sunglasses and optical eyewear trends are redeveloping and SPECTR has the latest styles and trends of the coming season for you. Say Hi to SPECTR Magazine issue #36 featuring new minimalist styles by Danish eyewear brand LINDBERG presented in an exclusive fashion shoot and well placed on this issue’s magazine cover.

»Joshua«

“OFF THE WALL” –

LINDBERG – LUXURIOUS EXCLUSIVITY WITH FULL INCLUSIVITY

LINDBERG is what we think of as a quintessentially Scandinavian brand – after all, the label likely did more to shape Scandinavian eyewear design than any other. One might even say that Scandinavian eyewear design was developed by and alongside LINDBERG itself. That might be enough for some, but LINDBERG’s progressive nature doesn’t allow it to simply rest on its laurels. As a result, the Danish brand has continued to carefully balance classical minimalist styles with the development of modern technical features for decades.

Many of these technical features have melded into LINDBERG’s DNA over the years. For example, the screwless hinges are as much a part of guaranteeing each model’s quality, lightness, and comfort as the selection of top-notch materials and fine artisanal craftsmanship.

Comfort plays a particularly important role for the luxury label – one that every customer worldwide is entitled to. Their tried-and-true modular system makes it possible to adjust every frame to the needs of each customer individually.

This shows how LINDBERG doesn’t just treat inclusivity as a buzzword, but rather as a commitment and a promise to every customer. For example, the temple inclination, width of the nose bridge, and the length and shape of the temples can be adjusted individually. The result: Eyewear that always fits comfortably, even during physical activity. It’s an expression of their slogan – Fit For Life.

So, how does SPECTR do justice to this topic? Simple. We do it by choosing the motto “What Moves You?” for our title story. There’s a lot of movement in the shoot, only the glasses hold their place. Once more, photographer Ulrich Hartmann skillfully sets the scene with LINDBERG’s 2022 frames, showing us clearly how LINDBERG eyewear is, despite its functionality, a fashion statement above all else.

photography ULRICH HARTMANN [Berlin]
model PAULINA & JOHANN at TWO MANAGEMENT
hair & make-up MELANIE HOPPE using CHANEL & ORIBE
styling JAKOB SCHÄFER
photo assistant MATEUSZ FROLENKO

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SPECTR #35 Out – BLACKFIN 2022 Highlights https://spectr-magazine.com/spectr-35-blackfin/ https://spectr-magazine.com/spectr-35-blackfin/#respond Thu, 12 May 2022 13:53:40 +0000 http://relaunch.spectr-magazine.com/spectr-35-blackfin/ “Smooth Operator” Italian brand BLACKFIN not only scores a Collection Shoot in our new magazine issue SPECTR #35, but also supplies the star products for the SPECTR cover. It’s well earned, because the designer label represents technical innovation and constant creativity like no other. The new company headquarters, the Black Shelter, symbolizes the progressive DNA of the premium manufacturer from South Tyrol. BLACKFIN walks […]

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»Pebble Beach« & »Eagle Head«

“Smooth Operator”

Italian brand BLACKFIN not only scores a Collection Shoot in our new magazine issue SPECTR #35, but also supplies the star products for the SPECTR cover. It’s well earned, because the designer label represents technical innovation and constant creativity like no other. The new company headquarters, the Black Shelter, symbolizes the progressive DNA of the premium manufacturer from South Tyrol. BLACKFIN walks a fine line between tradition and modernity; between technology and fashion. What’s more, the label does not picture these spheres as exclusive – BLACKFIN exists at their intersection. It’s summarized in the company slogan Neomadeinitaly that serves as a daily motivation in the Italian town of Agordo.

The common denominator across all collections is the label’s mastery of titanium. Titanium is part of a belief system at BLACKFIN. To a point where the entire company ethos is based on the lightweight material, which the Italians source exclusively from Japan. The masterful processing of titanium has now become second nature to BLACKFIN. As a result, the label is able to handcraft extremely lightweight frames with high-value designs. In this issue’s photo shoot, we focus on new models from the One, Razor and Sun collections.


One

Starting with One, it’s the main collection that subsumes the essence of the brand. One revolves around frames with modern and geometric designs. Made of pure titanium, adorned with a sense of uniqueness via hand-picked colorways. Speaking of colors, BLACKFIN designers can draw from a wide range of options thanks to the label’s proprietary dyeing processes.


Razor

Next up, the Razor collection takes the advantages of titanium to the next level in even slimmer and lighter frames. Crafted from 1 mm titanium, the models are manufactured using special micromechanical processes. As an added feature, the new, one-piece hinge once again exemplifies the unique blend between function and design. The Razor collection renders classic and timeless shapes in a modern design accentuated by an extensive color palette: from luminous hues to shiny gold and deep black, BLACKFIN showcases titanium in all its variations.


Sun

Because this is our summer issue, sunglasses are a must-have. With this in mind, the Sun collection echoes the stylistic signature of the One line as a direct link to the core concept behind BLACKFIN. But with added sun protection! Plus, the daring shapes and progressive forms of the sun line go beyond the design parameters of their optical counterparts. This becomes obvious by looking at standouts like the feminine »Palm Cove« and the unisex style »Zen« that grace this issue’s threepage cover. We call it Neomadeinitaly with a special twist. Or in this case, ready for summer!


photography ULRICH HARTMANN [Berlin]
assistant SOPHIE SCHWARZENBERGER
styling VIRGINIA KRAUSE
hair & make-up JANETTE PETERS
models KOBE BOATENG at KULTMODELS, DORA FRANZ at IZAIO & “DRAMA” THE CAT

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SPECTR #34 Out Now Featuring LINDBERG Sun Titanium https://spectr-magazine.com/spectr-34-lindberg/ Mon, 10 Jan 2022 13:52:32 +0000 http://relaunch.spectr-magazine.com/?p=77612 LINDBERG Sun Titanium Collection Takes Classics Into The Future Eyewear models from Scandinavian designer label LINDBERG not only grace the cover of our latest magazine issue SPECTR #34. They are also the eyecatchers of this collection shoot, for which Ulrich Hartmann was on the road with his team in wintry Berlin. The stars of the […]

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LINDBERG Sun Titanium Collection Takes Classics Into The Future

Eyewear models from Scandinavian designer label LINDBERG not only grace the cover of our latest magazine issue SPECTR #34. They are also the eyecatchers of this collection shoot, for which Ulrich Hartmann was on the road with his team in wintry Berlin. The stars of the show: pieces from LINDBERG’s new Sun Titanium Collection.

1980s High Tech Soul

Wearers across the globe cherish LINDBERG’s signature blend between minimalistic, on-point designs and boundary-pushing mastery crafting some of the world’s most advanced titanium frames. In our previous issue of SPECTR, we showcased the Thintanium collection of incredibly light (a mere 3.0 grams!) and technically advanced frames.

This evolutionary thread now finds its direct continuation in the Sun Titanium Collection of 1980s-inspired sunglasses.

“The new designs utilize the signature features of our Thintanium collection. The thin titanium frame grants the designs a future retro feel that is sure to make a statement.”

Henrik Lindberg, Founder, CEO, and Creative Director


Retro Style Meets Futuristic Craftsmanship

Executed in lightweight and premium titanium, frames in the Sun Titanium Collection interpret staples of 1980s eyewear design in LINDBERG’s signature reduced-to-the-max style. Expect oversized and petite versions of quintessential frame designs like aviators, cat eyes, squares, and round frames. One of the standouts: Athletic ‘shield’ sunglasses – think the kind of full-front wraparounds now brought back by fashion influencers – in a unique, two-lens construction.

“What would otherwise be a one-lens design has been split in two with a very narrow bridge, given it the shield appearance while still having the flexibility of having two lenses. Truly state of the art eyewear!

Henrik Lindberg

Further pushing the boundaries, the Sun Titanium Collection is built on customization. For the ultimate precise fit, wearers can customize the length of the temples and adjust the bridge and nose pads to their exact specifications. Every frame is custom-made and hand finished. For added value, the frames implement LINDBERG’s proprietary screwless hinges alongside premium Zeiss lenses with anti-reflex coating for full UV-protection. Want extra sun protection? Sure! Select models also include effective and timelessly cool looking side shield elements. Speaking of cool, finer details include acetate or composite elements combined with the refined elegance of titanium.

Meet the three stars of this issue’s cover shoot: The »8801« embodies the futuristic take on shield sunglasses in LINDBERG’s two-lens design and a pronounced rim. For a classic aviator with a high-tech soul, check out the »8802« in a luxury, ultra-light titanium finish. Another future classic is the »8803«: Laced with gold accents across bridge and temples, the square, never boring frame is definitive magazine cover material. And since the cover is not enough, we’re showcasing more styles from LINDBERG’s new offering here in a dedicated collection shoot.

With so many personalized choices, it’s up to wearers to find their perfect match.

“Style is all about perspective and for sunglasses it’s no different – that’s why the essence of the LINDBERG sun collection is diverse points of view. With the endless possibilities of custom sunglasses, no look is out of reach!”

Henrik Lindberg

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Spectr #33 Out Now featuring Lindberg’s New Lightness https://spectr-magazine.com/spectr-33-lindberg/ Tue, 17 Aug 2021 15:56:30 +0000 http://relaunch.spectr-magazine.com/?p=75401 Duality is a constant theme in all walks of life: man and woman, black and white, Yin and Yang, right and wrong… Expressed in digital terms, it all translates into 0s and 1s. What makes duality special is the fact that one extreme cannot exist without the other. These seemingly contradictory elements are in a […]

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Duality is a constant theme in all walks of life: man and woman, black and white, Yin and Yang, right and wrong… Expressed in digital terms, it all translates into 0s and 1s. What makes duality special is the fact that one extreme cannot exist without the other. These seemingly contradictory elements are in a reciprocal relationship with each other, and together, they constitute the whole of existence in a never-ending cycle. So duality does not equal separation. Much rather, it holds our world together. Because on the level of individual atoms, the positive and negative charges create coherence and stability.

The theme of duality is rendered artistically in the new gorgeous cover shoot for our brand new magazine issue SPECTR #33 featuring Danish designer label LINDBERG. The graphic design explores a black-and-white duality that enhances the stylish form language of the frames. With that said, the absence of colors in no way dampens the impact of the superior designs and materials of LINDBERG frames. It much rather enhances them, because duality makes the world go round.  

»5501« & »5507«


LINDBERG Launches the Thintanium Collection

In the eyewear universe, the future does not arrive overnight. It’s invented gradually, one collection at a time. For the next evolution, Scandinavian designer label LINDBERG is counting on its constant commitment to technical innovation to take titanium eyewear to the next level. Introducing: thintanium, a brand-new and patent-pending eyewear collection by LINDBERG. Manufactured 100% in Denmark by the brand’s in-house experts, this new line is possibly the thinnest full-plate titanium eyewear collection in the world.

As Henrik Lindberg, Founder, CEO, and Creative Director explained thintanium:

“The name says a lot already – something very thin and made of the unique element of titanium. LINDBERG’s DNA concentrates on unique designs, unique technical solutions, and of course, working with unique materials. The search to always be optimized by creating, designing, constructing, and producing the impossible drives the company from the beginning to where we are today.”

Also keep in mind that LINDBERG not only commands the technical know-how to push the possibilities of titanium to new levels. The Scandinavian designer label also cultivates the cutting-edge and minimalistic aesthetics to set the tone for the future of eyewear fashion. As a result, the frames may look essentially rimless but still accentuate their outlines in fascinating color schemes. And thanks to high-tech engineering, the hypoallergenic titanium glasses may weigh as little as 3.0 grams, but still maintain their robust integrity for everyday wear. The ultra-thin models feature a brand new, fully integrated screwless hinge, which is a prominent visual element in the design.

For extra fashion appeal, thintanium models can also be fitted with tinted lenses to turn them into statement pieces. In this Collection Shoot for SPECTR, photographer Ulrich Hartmann and team imagine the new LINDBERG thintanium collection in a ‘Duality’ theme. It came out so great, we also gave it the cover of our latest SPECTR Magazine issue #33. The future of eyewear has landed (once again)!

»5508«
»5501« & »5506«
»5508«
»5505«
»5507« & »5501«
»5507«
»5507«
»5508«

photography ULRICH HARTMANN
styling SHIMA KHAZEI at BORNTHISWAY AGENCY
make-up FABIENNE HOPPE
hair TINA PACHTA
models CAMILLE T. at SEEDS & CARL at KULT MODELS
assistant JULIUS WOREL


Find more information about LINDBERG here!


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SPECTR #32 Out Now! – BLACKFIN S/S 2021 https://spectr-magazine.com/spectr-32-blackfin/ Tue, 25 May 2021 12:43:09 +0000 http://relaunch.spectr-magazine.com/?p=74129 “Serenity” Serenity – the state of being calm, peaceful, and untroubled – is a precious good these days. Because with a sense of calm and inner peace, even the most challenging circumstances in life can be met appropriately. That holds true for both private and business pursuits. In professional life, serenity is more than just […]

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“Serenity”

Serenity – the state of being calm, peaceful, and untroubled – is a precious good these days. Because with a sense of calm and inner peace, even the most challenging circumstances in life can be met appropriately. That holds true for both private and business pursuits. In professional life, serenity is more than just a state of mind or attitude. Attaining serenity in a business setting is actually hard work. After all, remaining calm in the business world requires a certain sense of resilience; a talent for enduring even the most adverse situations unscathed. For proof that cultivating a thick skin is a priority in our current day and age, just consider the past year. From the perspective of independent opticians, 2020 brought plenty of adversity: Including business lockdowns, hygiene guidelines, declining footfall, supply chain problems, etc. This fast-changing situation clearly favored those opticians who had already made moves before the pandemic to become less dependent on walk-in customers in their brick-and-mortar stores while keeping connected to their clientele, online and offline.

Our new magazine issue SPECTR #32 is showcasing aspects that help strengthen resilience, focuses on sustainable partnerships between opticians and brands, unveils new and digital approaches for optical stores, presents the premium and luxury product segment dealing with crises, features rewarding brand insights, new eyewear collection highlights and fashion-focused shoots in London, Sardinia, Lisbon, Berlin, and more…

Doing well on front and back cover, BLACKFIN represents this magazine issue under the motto “Serenity” and highlights new stunning men’s and women’s styles in a Collection Shoot envisioned by photographer Ulrich Hartmann on location in Berlin. 



Italian eyewear label BLACKFIN has built an international reputation for lightweight titanium glasses and sunglasses. Always with an eye for craftsmanship, quality and design – true to the company motto ‘neomadeinitaly’. For Spring/Summer 2021, the independent label presents new styles across a more specialized and structured product portfolio. The concept: While titanium expertise remains the foundation for BLACKFIN, expect a more unique positioning within collections Blackfin OneBlackfin AuraBlackfin Razor and Blackfin Aero.  

Virtually try on »Severson« here!
Virtually try on »Severson« & »Joan« here!
Virtually try on »West Derby« here!
Virtually try on »West Derby« here!
Virtually try on »Claire« here!

BLACKFIN RAZOR

The Razor line represents the full BLACKFIN design DNA in an even lighter version. The secret? All the slim, ultra-light frames are crafted from titanium sheet just 1 mm thick. The patented one-piece hinge secures a comfortable fit, while playful colorways add subtlety. For SS21, the evolution continues with the roomy »Fresno« men’s style featuring a sculpted nosepiece, plus the feminine »Claire« model that morphs from round to angular shape in fascinating ways.

Virtually try on »Fresno« here!
Virtually try on »Aero« & »Aero Vector« here!

BLACKFIN AERO

Let’s start with a complete novelty: After two years of research and design, BLACKFIN introduces the Aero line of rimless styles in twenty lens shapes and as many colors. Each Aero frame is crafted from a 0.7 mm thin sheet of beta titanium for the bridge – ensuring absolute frame stability – and 0.5 mm thin temples for flexibility and comfortable fit. Another novelty is the patented lens fastener, while the proven Tilt Pad nose pads have been updated to suit the aesthetics of these ultra-light and stylish rimless frames.  

Virtually try on »Aero Vector« here!

BLACKFIN ONE

Staying true to the brand’s DNA, the BLACKFIN One collection welcomes new optical styles this season: The men’s and women’s frames are marked by trendy shapes enhanced by playful color palettes that contrast metallic and pastel shades. What’s more, the SS21 sunglasses collection raises the bar by showcasing bold styles, executed in ultra-high-quality Japanese titanium. The sculpted outlines and striking volumes make a strong impression in classic shapes, but remain lightweight and easy to wear thanks to BLACKFIN’s titanium soul.

Virtually try on »Joan« here!
Virtually try on »Kami« here!

BLACKFIN AURA

This season, BLACKFIN is also taking the Aura collection of titanium frames, enhanced by cellulose acetate rims, to the next level. One of the standouts is the feminine »Saint Lazar« model. Anchored on a beta titanium structure, the generously sized round frame radiates glamour-tech flair in the combination of acetate contours and metal frame. Technical, sensual, and with that special ‘aura’.

Virtually try on »Saint Lazar« here!
Virtually try on »Walden« here!

photography ULRICH HARTMANN
styling OLIVIER MOHRIŃGE
make-up MONICA KARSAI
hair LISA BREITFELD
models CHARLIE at MIHA MODEL MANAGEMENT, KONSTANTIN at IZAIO
retouch ALINA FILIPENKO
location BERLIN


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SPECTR In Motion: “Let There Be Light” https://spectr-magazine.com/let-there-be-light/ Fri, 15 Jan 2021 10:19:08 +0000 http://relaunch.spectr-magazine.com/?p=71610 SPECTR Magazine issue #31 is out and with it lots of great new photo spreads! Like for example “Let There Be Light” featuring AD LIB, ALAIN MIKLI, BLACKFIN, J.F. REY, KOMONO, MODO, NIRVAN JAVAN and STARCK EYES. photography & video GOODBYEFUTURE creative direction & styling BERNARD WERKMEISTER hair & make-up LENA GEHRIG models ELLI SCHWENK […]

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SPECTR Magazine issue #31 is out and with it lots of great new photo spreads! Like for example “Let There Be Light” featuring AD LIB, ALAIN MIKLI, BLACKFIN, J.F. REY, KOMONO, MODO, NIRVAN JAVAN and STARCK EYES.

photography & video GOODBYEFUTURE
creative direction & styling BERNARD WERKMEISTER
hair & make-up LENA GEHRIG
models ELLI SCHWENK & LAURA LUNDGREEN at LOUISA MODELS
location MUNICH


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SPECTR MAGAZINE #31 Out Now! https://spectr-magazine.com/issue-31-out-now/ Wed, 13 Jan 2021 15:07:56 +0000 http://relaunch.spectr-magazine.com/?p=71457 “Commitment” In the making of the 31st issue of SPECTR, we were committed to avoiding the ‘c-word’ at all cost. It’s all over the news anyhow. But we are ready to talk about what the year 2020 has done to people. That’s because the coronavirus crisis has not only caused dramatic disruptions in the world […]

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“Commitment”

In the making of the 31st issue of SPECTR, we were committed to avoiding the ‘c-word’ at all cost. It’s all over the news anyhow. But we are ready to talk about what the year 2020 has done to people. That’s because the coronavirus crisis has not only caused dramatic disruptions in the world economy. It has also led to a change of thought in many areas – and we’re here to see the positives. For instance, restrictions on international travel have led many people to discover the beauty at their immediate doorstep. Going for nature walks instead of dancing the night away at clubs, investing in experiences instead of stuff, and rediscovering what is really essential. The past year also had a dramatic impact on consumer behaviors: Status pieces and luxury items had a tough time. Meanwhile, products that are functional and sustainable experienced an unprecedented surge. It seems that more and more consumers are making conscious decisions on what they purchase; with a preference for minimalistic and local goods, made by companies that are thoughtful and have strong commitment.

Under the motto “Commitment” our new issue bears witness to this paradigm shift. That’s why our cover shoot of gorgeous LINDBERG frames may resemble a large family trip out into the countryside. And as in several of this issue’s photo shoots, we are reframing our focus on what’s really essential: the actual eyewear.

Still, a couple of interesting questions remain open: Once the crisis is over, will humanity revert to the old ‘normal’ or does the new mindset stand a chance to prevail? And what lessons does the year 2020 present to the eyewear industry? How can brands and opticians find ways to emerge even stronger from these changes? One thing that’s already certain is that meta themes such as fairness, transparency, consolidation and lean practices will remain for all of us. Opticians are already forced to adapt to a changed reality, for example by scheduling appointments for customers under strict health guidelines, while discovering that this kind of advance notice also has its advantages.


“Noblesse Oblige” – LINDBERG 2021 Highlights

Scandinavian designer label LINDBERG maintains its momentum into 2021 with a number of great designs. The Danish brand is taking its new models on a journey through time while playing with a number of different geometries: soft and round shapes reminiscent of the 1990s but also on-trend angular, polygonal outlines. The common denominator behind all these releases? Timeless design with that signature LINDBERG minimalism.

One of the driving design criteria for LINDBERG’s team was to achieve a balance between the frame and the wearer’s facial features. For inspiration, the label looked into the realm of architecture, where a built structure aims to add beauty and functionality to a natural landscape. Much in the same way, eyeglasses are supposed to combine style, comfort and a sense of balance in order to enhance the natural beauty of their users.

The new collection expands on the other 16 classic collections in the LINDBERG portfolio. As the brand moves into 2021, the main pillars of the brand DNA remain fully intact: minimalist design, technical innovation, craftsmanship and individual customization options.

In this Collection Shoot for SPECTR, photographer Ulrich Hartmann and team showcase the new models in a natural ambiance. Playing with the narrative of achieving a symbiosis between landscape, architecture and beauty, the photo shoot adds gorgeous stylistics and a coherent selection of protagonists. You may notice tones of red as a dominant factor in the visual language, from the shoes all the way to hairstyles. What’s more, the premium eyewear designs from LINDBERG blended into the setting just so wonderfully, we couldn’t resist showcasing them on the cover again.

»9745«
»9746«
»6587« & »9751«

»9628« & »Arnold«
»9849« & »9752«
»9753«
»9848« & »9628«
»9752«, »9752« & »Rui«
»9753«

photos ULRICH HARTMANN
video ASTRID GLEICHMANN
assistant MAX BÖTTGER
hair & make-up STEFANIE MELLIN
styling & all looks VONUWE
styling assistant ATIENO WOLTERS
models LINUS at PMA, CASPER at IZAIO, GIAN at LICHTKIND, ROBINA at M4MODELS, JONA at MIRRRS
retouch ANNA DALEGE
location WWW.EMMA-EMMELIE.DE

»9752«, »Rui« & »9752«
»9750«
»2453«, »Arnold« & »Esben«
»9745«

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“Awakening” – SPECTR MAGAZINE Turns 10! https://spectr-magazine.com/awakening-spectr-magazine-turns-30/ Tue, 15 Sep 2020 13:46:24 +0000 http://relaunch.spectr-magazine.com/?p=69575 Spectr Magazine issue #30 Out Now! What a year. Back when we printed our previous issue, the world was still paralyzed and in shock during lockdown. Brands and opticians were facing many daunting questions. Where is it all headed? Will my sales pick back up? Will I be able to retain my customers? Now, about […]

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Spectr Magazine issue #30 Out Now!

What a year. Back when we printed our previous issue, the world was still paralyzed and in shock during lockdown. Brands and opticians were facing many daunting questions. Where is it all headed? Will my sales pick back up? Will I be able to retain my customers? Now, about four months later, the situation has not changed dramatically, at least on paper. The pandemic is still ravaging, as certain parts of the world are facing high infection rates. Meanwhile, some regions that appeared to have overcome the virus are now facing the real threat of a second wave. But what has changed is people’s overall perception of the situation. The New Reality has become… normal. Statistics have lost their terror. Perhaps also because they no longer dominate coverage of the pandemic (depending on where you live). And perhaps because politicians and citizens have learned how to cope with this reality.

glasses: LINDBERG »8586« // photography: Diane Betties

Aside from large events and gatherings of great numbers of people indoors, lots of things have come back to life. Opticians are selling eyewear again, many with a positive outlook while patiently observing the new rules about hygiene. Brands are also noticing their business resurging. The overall mood in the industry is more relaxed. That’s why we have decided to use our new magazine issue – SPECTR #30 – as an opportunity to celebrate our tenth anniversary. Yes, SPECTR is officially ten years old, or better yet, young! An entire decade is a big milestone for an independent magazine, and we’re looking back at tons of history. Over the course of 30 issues, we have printed more than 6,000 photos and countless lines of copy to accompany the world’s most gorgeous eyewear. But we want to celebrate in a more quiet and subdued manner, much like the new kinds of festivities in the real world. Instead of loud gestures, we want to take the time to focus on editorial content and the actual eyewear, as well as the people behind it. Let’s keep moving forward and showcase what the future has in store, namely tons of new interviews and photo shoots!

For this current issue, we’ve conducted numerous high-profile interviews and asked designers and company founders about their personal and entrepreneurial experiences of the coronavirus crisis. And it’s no surprise that many of them tend to respond in a rather calm fashion to the new situation. Some even welcome it, because the mandatory time-out has provided them with an opportunity to reflect on their actions and thinking. Overall, sustainability is emerging as the current mega trend and appropriate response to the situation. This focus on sustainability features front and center across interviews with ROLF, GÖTTI, SALT., LOOK, ECO, LE SPECS, GLORYFY, ØRGREEN, HAFFMANS & NEUMEISTER and HOFFMANN NATURAL EYEWEAR while each brand finds its own angle to approach the subject. And we’re curious to explore every single one of them. We hope that you’ll enjoy our anniversary issue.


The Digital Approach:
Eyewear Highlights 2020/2021

This autumn will be hot – at least when it comes to new eyewear and sunglasses models from premium labels. Many of the best eyewear designers have been working hard on new styles. Here we present to you a bulk of eyewear models – opticals and sunnies –, which you can simultaneously see in the current issue #30 of SPECTR Magazine.

Sunnies:

Click here to see all >>>>>

Opticals:

Click here to see all >>>>>

In the new issue of SPECTR you will find QR codes for over 150 products. Just in time for the magazine release we have digitized these glasses and present them on FAVR – Premium Eyewear Finder. Try it out: just use the camera of your smartphone or tablet to scan the QR Code and dive into our digital cosmos. Here you will not only find many photos of the individual glasses, product information and a virtual try-on. We also show you the top opticians in your area where you can get these glasses. Of course, we would also like to recommend our Online Style-Guide (Optical / Sun), which will help you find the right glasses for you.


10 Years Anniversary

For a little trip down memory lane, we’re taking a tour of all our magazine covers over the years. Because over the past ten years, we have been working closely with the best photographers, stylists, hair and make-up artists, models, eyewear designers and company founders to make the magic happen every single issue. Time to say thank you for all your support and creative passion. And also thanks to our loyal readers for their attention and feedback, which we implemented sometimes, not always 😉 On that note, thank you for ten years of SPECTR. We could not have done it without your input and look forward to writing the next chapter with you!

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SPECTR MAGAZINE #29 Out Now! https://spectr-magazine.com/spectr-magazine-29-out-now/ Fri, 22 May 2020 11:19:33 +0000 http://relaunch.spectr-magazine.com/spectr-magazine-29-out-now/ “New Reality” – Digitalization To Go Asked about the impact of the pandemic on our society, politicians like to resort to the term ‘new reality’. Much of what used to be considered normal in previous years has ceased to be normal – and we need to accept the fact that a return to ‘business as […]

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“New Reality” – Digitalization To Go

Asked about the impact of the pandemic on our society, politicians like to resort to the term ‘new reality’. Much of what used to be considered normal in previous years has ceased to be normal – and we need to accept the fact that a return to ‘business as usual’ will be very difficult in the future; probably impossible. Every aspect of our business is being recalibrated and reevaluated. Independent eyewear brands and opticians also need to explore ways in which they can adapt their business models to the new reality, the current context. As a major disadvantage, many of these players are not occupying a steady role in consumers’ digital inspiration and product discovery processes. This becomes fatal as soon as the brick-and-mortar stores are forced into inactivity by social curbs. For this reason, the current crisis will most likely benefit the big players and chain stores in our industry; businesses that have embraced full-on digital strategies for years now. At the same time, a silver lining of the crisis consists of the fact that it could lead consumers to place more emphasis on sustainable and value-adding products. This can also coincide with solidarity for small, independent and individually minded retailers, which includes optical stores. Nevertheless, the ongoing crisis will strongly accelerate processes that have been on the horizon for years and will drastically open up new technological possibilities. COVID-19 is an unprecedented challenge for the entire optical industry. We are committed to meeting these challenges head-on, because at the end of the day, the future is more exciting than ever.

We are happy to announce that – despite the current crazy and difficult time for everyone – our new magazine issue SPECTR issue #29 has made it yet again to our desks and into optician boutiques carrying the motto “New Reality”. With the cover and collection shoot “Out Into The World” we present the BLACKFIN highlights from the three collections Blackfin One, Blackfin Aura and Blackfin Razor.


“Out Into The World” – BLACKFIN’s Play Of Colors

Shaped by hand but made from the heart: What may sound like poetry is the brand philosophy of Italian label BLACKFIN from the Southern Dolomite mountains. Born in the small mountain village of Agordo, the brand retains strong local roots, while also maintaining a steady connection to Japan to source some of the world’s finest titanium. From this material – and a healthy dose of passion – BLACKFIN has been making more than eyewear for over a decade now, but intricate works of art. Through it all, some brand principles remain etched in (Dolomite mountain) stone: For instance the allergy-neutral character of the frames, thanks to the use of titanium as a skin-friendly resource. What’s more, all frames are inherently non-toxic and biocompatible. They are also entirely free of traces of nickel and other heavy metals. 

BLACKFIN, Blackfin One »Bayou« & »Anfield«

Blackfin One

Teeming with BLACKFIN’s design DNA, the Blackfin One label identifies the label’s main collection. Colors take the center stage and adds intricate detail to all styles.

BLACKFIN, Blackfin One »Winter Harbor«
BLACKFIN, Blackfin One »Flower Cave«

BLACKFIN, Blackfin One »Norden«
BLACKFIN, Blackfin One »Lynn Haven«
BLACKFIN, Blackfin One »Ventura«


Aside from the consistent choice of materials, penchant for high-tech and manual production process, other constants behind the brand are BLACKFIN’s focus on design and color palette. Guided by expertise and unique sense of style, the Italian designers have proven their mastery in adding a layer of detail to their fabulous titanium frames via constantly updated colorways.

On-trend colors also play a key role in BLACKFIN’s latest collection: In the latest Blackfin One line, the color palette is the common denominator between a broad range of men’s, women’s, and unisex styles. All without compromising staple features such as the signature temple tips for a perfect fit or the ultra-flexible beta-titanium temples. 


BLACKFIN, Blackfin Razor »Zara«
BLACKFIN, Blackfin Razor »Annie«

Blackfin Razor

In search of retro flavor? Look no further than the Razor collection with its signature bridge. The three-dimensional shape of the nose bridge underlines the vintage look. For added style, the line implements monochromatic metal colorways, while contrasting the outside metal with color pops on the inside. The new one-piece hinges constitute another technical breakthrough that elevates the design in all its rich detail.


The current Aura line also offers an interplay of materials and nuances: These beta-titanium frames have been fitted with Italian cellulose acetate that is sensitive to UV-light.

And in the Razor collection, the difference lies in the manufacturing, with all frames crafted from ultra-thin, 1mm beta titanium sheets via a special micro-mechanical process created exclusively for the series. Again, color plays a key role here, not necessarily by popping into view as the main eyecatcher but via a series of monochromatic hues. The verdict: Overall, these new additions to the BLACKFIN legacy create just the kind of break from the norm and colorful, joyful contrast that we all can use at the moment.


BLACKFIN, Aura »Florida Bay«

Blackfin Aura

Blackfin Aura is the new line of beta-titanium frames blended with acetate elements. These optical eyeglasses play with sunlight. While all elements blend together naturally, the overall look achieves the perfect balance between tech and glamour.


photography ULRICH HARTMANN
styling DAVOR JELUSIC
hair & make-up MELANIE HOPPE
models THERESA GENTH & NICK FALKE at MODELWERK
assistant MOMO RADHI
post production MARKO PERAK

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SPECTR #28 Out Now! https://spectr-magazine.com/spectr28-authenticity-lindberg/ Tue, 07 Jan 2020 11:15:54 +0000 http://relaunch.spectr-magazine.com/?p=64316 “Plain Truth – Dressed But Still Naked” Say hello to our new magazine issue SPECTR #28, which is out now carrying the motto “Authenticity”! On a fundamental level, authenticity is right at the intersection between things as they seem, and as they actually are. We call things ‘authentic’ when both aspects – seeming and being – […]

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“Plain Truth – Dressed But Still Naked”

Say hello to our new magazine issue SPECTR #28, which is out now carrying the motto “Authenticity”! On a fundamental level, authenticity is right at the intersection between things as they seem, and as they actually are. We call things ‘authentic’ when both aspects – seeming and being – are in alignment. At the same time, authenticity is not a qualitative judgement or evaluation of content. Things that carry a negative connotation can still be authentic, as long as their negative attributes are openly visible on the outside. Nevertheless, authenticity tends to carry mainly positive, pleasant connotations nowadays. Why exactly? Perhaps because humans, in their interactions with others, have the basic desire to know what they’re dealing with. So interacting with an authentic person offers the assurance of a true, genuine experience, as opposed to someone who’s faking it. The acronym WYSIWYG, ‘What You See Is What You Get’, sums it up perfectly. Everything is exactly as it seems. And our society rewards authenticity as a valued character trait; not just for people, but also for brands and products. This demand reflects a deep longing for something real and truthful.

LINDBERG Highlights for 2020

Our main theme figures prominently in the visuals of our cover photo shoot ‘Plain Truth – Dressed But Still Naked’. It’s no accident that the images feature glasses by designer eyewear label LINDBERG. The Danish brand, together with several other labels in this issue, reflect a sense of authenticity that goes beyond product characteristics and marketing and comes from a real place. And that makes all the difference. Because anyone can copy shapes and materials. But the core values of a brand are unique.

Danish eyewear label LINDBERG is part of the country’s legacy for timeless designs and materials with a penchant for constant innovation. The premium label’s philosophy includes a sense of reductionism; casting aside all non-essential elements. That’s why LINDBERG frames function entirely without rivets, screws or welds. Together with the exclusive use of premium materials, often involving titanium, this reductionist agenda results in the label’s signature ultra-lightweight and award-winning design. Aside from state-of-the-art technology, LINDBERG’s latest collection also makes a strong statement by updating proven design principles with a refined, modern aesthetic.

WEBSITE

BRAND PROFILE

INSTAGRAM

FACEBOOK

For the customer, the designer label’s new collection offers a treasure trove of possibilities, thanks to the modular structure of the new line. Tailor-made to order, each LINDBERG frame is individually crafted by experts, allowing customers to combine the right features into their personal perfect frame. The theme ‘Plain Truth – Dressed But Still Naked’ applies both to the understated and lightweight LINDBERG frames as well as the ambiance of the photo shoot. In order to help navigate the new offering, the Danish brand has created the following collections:

strip3p titanium:

Streamlined and ultra-lightweight – to the point where models in the strip 3p collection are almost invisible. But in order to add a strong presence to the frames, LINDBERG relies on tinted lenses and rather extravagant shapes in a blend of advanced craftsmanship and minimalistic design.

acetanium:

Innovative designs, in which the acetate front is in harmony with the semi-polished titanium temples. The ingenious titanium reinforcement of the acetate bridge has allowed LINDBERG to create the slimmest and most elegant acetate bridge ever seen. The result is an acetate look in an unprecedented lightness at only 5.5 grams per frame.

strip titanium:

A unique blend of acetate and titanium at a high level craftsmanship. The resulting designs are award-winning as well as visually striking, marked by ultra light weight and adjustability to the individual wearer.

n.o.w. titanium:

This collection blends an ultra-thin composite front section with ultra-light titanium temples in a minimalist design that weights only 2.3 grams per frame. The extra lightweight front segments are also available in transparent material with color gradients.

air titanium rim:

This collection embodies the LINDBERG core values of timeless and minimalistic design. LINDBERG’s designers have revisited 1992, when the LINDBERG air titanium rim debuted. They added a stylish edge by evolving vintage motifs of distinctive outlines into a refined look. In some models, the titanium frame is encompassed by an acetate coating, which adds a modern-style dimensionality to the shapes.

photos SACHA TASSILO HÖCHSTETTER
assistant NOEMI VEROLLA
styling TRANG CAO
hair & make-up LENA GEHRING
models LINUS WEBER, ANELIA MOOR & STEPHANIE GROLL at MODELWERK, FLORIAN SCHWAB at TUNE MODELS

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SPECTR #27 x Hoffmann Natural Eyewear https://spectr-magazine.com/natural-treasures/ Mon, 09 Sep 2019 08:46:17 +0000 http://relaunch.spectr-magazine.com/?p=61960 [vc_row][vc_column][mk_fancy_title font_family=”Georgia, serif” font_type=”safefont”] Natural Treasures Are The Real Beauty [/mk_fancy_title][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][/vc_column][vc_column width=”1/2″][vc_column_text css=”.vc_custom_1568020476740{margin-bottom: 0px !important;}”]Isaac Newton once said, “nature is pleased with simplicity. And nature is no dummy”. With that in mind and the fundamental idea that, at the end of the day, all that matters boils down to essentials, we’re happy to announce […]

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[vc_row][vc_column][mk_fancy_title font_family=”Georgia, serif” font_type=”safefont”]

Natural Treasures Are The Real Beauty

[/mk_fancy_title][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][/vc_column][vc_column width=”1/2″][vc_column_text css=”.vc_custom_1568020476740{margin-bottom: 0px !important;}”]Isaac Newton once said, “nature is pleased with simplicity. And nature is no dummy”. With that in mind and the fundamental idea that, at the end of the day, all that matters boils down to essentials, we’re happy to announce the release of SPECTR Magazine issue #27, which is published this week and carries the simple motto “Essentials“! Because, indeed, it’s always about putting the objects of our desire front and center – Eyewear first![/vc_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1571746378272{margin-bottom: 0px !important;}”]Needless to say, the focus on essentials also fits in with our cover shoot, for which we traveled to the natural wilderness of Germany’s Brandenburg region to find the perfect backdrop for showcasing frames by HOFFMANN NATURAL EYEWEAR. Back to nature, back to essentials. And what could be better for this than HOFFMANN’s stylishly composed, hand-crafted models dazzling with their softly nuanced colorways, clear form language and bold grain structure, which can only be painted by mother nature…?[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_single_image image=”61853″ img_size=”full” add_caption=”yes” onclick=”link_image”][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][/vc_column][vc_column width=”1/2″][vc_column_text css=”.vc_custom_1566914283894{margin-bottom: 0px !important;}”]

At HOFFMANN NATURAL EYEWEAR, optical craftsmanship meets buffalo horn. Design and experience work hand in hand. And a passion for frame design meets environmental consciousness. The resulting frames are not just expertly made, but also (naturally) beautiful!

[/vc_column_text][/vc_column][vc_column width=”1/4″][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1567156072716{margin-bottom: 0px !important;}”]For more than 40 years, German brand HOFFMANN NATURAL EYEWEAR has been cultivating its own frames with a natural finish, based on a unique blend of tradition, progress, and craftsmanship. But they’re not traditionalists set in their own ways. They are constantly engaged with the zeitgeist and the latest advancements in eyewear technology. At the same time, the brand never loses sight of its own roots and company values such as natural materials, sustainability, quality, as well authenticity and style.

HOFFMANN NATURAL EYEWEAR represents artisanal craftsmanship, a perfect symbiosis between a variety of horn sheets and other natural ingredients molded into unique frame styles. It’s all true to the company motto: Made by hand – made in Germany. Every single frame created in Germany’s Eifel region is a robust, one-of-a-kind original, skillfully enhancing the wearer’s individuality. The frames are constant companions through the everyday hustle. Wearers especially appreciate the natural feel of the frames, thanks to their natural components as well as high comfort of wear that renders them noticeably different, but hardly noticeable.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_separator][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_title_box font_family=”none”]

WEBSITE

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BRAND PROFILE

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INSTAGRAM

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FACEBOOK

[/mk_title_box][/vc_column][/vc_row][vc_row][vc_column][vc_separator][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1567156067113{margin-bottom: 0px !important;}”]HOFFMANN is dedicated to appreciating the treasures of nature, using resources sparingly and responsibly while also advocating environmental protection. It’s all fundamental to the company’s underlying philosophy. As a result, sustainable processes are not a new chapter but deeply engrained in day-to-day work. For instance, all shavings from horn carving are used as natural fertilizer in agriculture and vineyards.

Focused, reductionistic and with an eye on essentials, HOFFMANN NATURAL EYEWEAR has raised the bar with lots of passion, investments into product development, and skilled processes in crafting unique natural frames. Through it all, the brand has cultivated the value of taking the right amount of time to do things right. A rare privilege in today’s stress-filled times, but so very essential to the creative process.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][mk_gallery images=”61879,61881,61875,61873,61871,61869,61867,61865,61861,61859,61857,61855,61851,61849,61847,61845″ disable_title=”true”][/vc_column][/vc_row][vc_row][vc_column][vc_separator][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1566914642300{margin-bottom: 0px !important;}”]

photos JAKOB WIECHMANN
assistant JORIS FELIX PATZSCHKE
production FABRIKA
styling, creative direction & set design HANIBALL SALIBA
hair & make-up RABEA at NINA KLEIN
models FREYA & LINUS at PROMOD, JASSICA at MEGA MODELS

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Wanted: Content Creator https://spectr-magazine.com/wanted-content-creator/ Thu, 16 May 2019 11:29:40 +0000 http://relaunch.spectr-magazine.com/?p=60498 With a German and an English edition, SPECTR is a globally recognised print- and online magazine in the field of high-quality eyewear fashion. Premium eyewear labels are positioned in our media. Our focus is on the fashionable staging of the products and we design our media, especially the print magazine, with a lot of love […]

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With a German and an English edition, SPECTR is a globally recognised print- and online magazine in the field of high-quality eyewear fashion. Premium eyewear labels are positioned in our media. Our focus is on the fashionable staging of the products and we design our media, especially the print magazine, with a lot of love and passion. We would also like our new employee to show this commitment to his or her work.
We are looking for a committed, pro-active employee on a full-time basis.
The tasks include:
* Support with magazine planning
* Creation of editorial articles for print and online
* Support for photo and film productions (organisation, casting, booking, production)
* General organizational activities
* Handling of products, contact to brands and photographers
What we are looking for
* Pro-active work and a positive, friendly attitude
* Absolute text security in German language with modern writing style. Unconventional, but professional is desired.
* Very good knowledge of English
* Fashion sense and an eye for the good picture
* Advanced computer skills (word processing, spreadsheet). Knowledge of Photoshop is also desirable.
Due to SPECTR’s exposed position as a high-quality, modern medium, the applicant should fit in well with this product.
Our office is located in the Belgian Quarter, our photo studio in Ehrenfeld. Both locations offer a pleasant working atmosphere in the most attractive areas of Cologne.
It would be desirable to start work on 01.06.2019.
Interested? Please contact press@spectr-magazine.com with the subject “content creator”

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“Transformation” – SPECTR Turns 25! https://spectr-magazine.com/transformation/ Thu, 13 Dec 2018 16:36:34 +0000 http://2019.spectr-magazine.com/?p=39769 [vc_row][vc_column][vc_single_image image=”57663″ img_size=”full”][mk_fancy_title tag_name=”h3″ size=”23″ font_family=”Georgia, serif” font_type=”safefont”]We’re proud to present our new print issue SPECTR #25![/mk_fancy_title][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1546876502122{margin-bottom: 0px !important;}”]Technological revolution, digital transformation, augmented reality or artificial intelligence. These fields are dominating the economic discourse and will find their way into the optical industry. Soon consumers will be able to view virtual representations of eyewear models fitted to a […]

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[vc_row][vc_column][vc_single_image image=”57663″ img_size=”full”][mk_fancy_title tag_name=”h3″ size=”23″ font_family=”Georgia, serif” font_type=”safefont”]We’re proud to present our new print issue SPECTR #25![/mk_fancy_title][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1546876502122{margin-bottom: 0px !important;}”]Technological revolutiondigital transformation, augmented reality or artificial intelligence. These fields are dominating the economic discourse and will find their way into the optical industry. Soon consumers will be able to view virtual representations of eyewear models fitted to a virtual avatar on their smartphones – seamlessly from all angles and perspectives – and order their perfect pair of glasses at the touch of a button to be shipped via drone delivery. The question is not if this is going to happen, but when. The changes are coming, and they will be profound. At the same time, humans yearn for time-honored customs, for constants.[/vc_column_text][mk_fancy_title tag_name=”h3″ size=”23″ font_family=”Georgia, serif” font_type=”safefont”]

SPECTR Magazine turns 25 and comes – as always – fresh and authentic, and true to our style but still with a new livery. Transformation is the keyword of our newest magazine issue with which we want to bridge the gap between established traditions and the bright new future – portrayed in our cover photo shoot featuring the current line of LINDBERG models.

Check out the little motion preview!

[/mk_fancy_title][vc_column_text css=”.vc_custom_1546964168185{margin-bottom: 0px !important;}”]We hope you’ll find our 230 brand-new magazine pages inspiring – for both choosing the right eyewear model and also contemplating your own transformation in this bright new future. Remember: The time for change is now. As always.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_video link=”https://vimeo.com/309294361″][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][mk_gallery images=”57678,57680,57682,57684,57686,57688,57690,57694,57696,57698″ style=”style3″][/vc_column][/vc_row][vc_row][vc_column][vc_separator][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][/vc_column][vc_column width=”1/2″][vc_column_text css=”.vc_custom_1553775733005{margin-bottom: 0px !important;}”]photos STEFAN DONGUS
assistant JANA LUDWIG
artwork CARO ROSS
hair & make-up LARS RÜFFERT
talents AURA at IZAIO, ALINA & LOUIS at ICONIC[/vc_column_text][/vc_column][/vc_row]

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“WEAR IT LOUD” – SPECTR Presents 11 Top Designer Labels At Paris Fashion Show https://spectr-magazine.com/wear-it-loud/ Wed, 31 Oct 2018 10:13:18 +0000 http://2019.spectr-magazine.com/?p=39188 [vc_row][vc_column width=”1/6″][/vc_column][vc_column blend_mode=”luminosity” width=”2/3″][vc_separator][vc_column_text disable_pattern=”false” css=”.vc_custom_1541676088748{margin-bottom: 0px !important;}”]Which venue offers better space for creative content creation than fashion capital Paris during the international optical trade show Silmo where new design and fashion trends hit the eyewear industry and excite not only brands and opticians but also enthusiasts, connoisseurs and fashion lovers? Long story short, SPECTR Magazine is about […]

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[vc_row][vc_column width=”1/6″][/vc_column][vc_column blend_mode=”luminosity” width=”2/3″][vc_separator][vc_column_text disable_pattern=”false” css=”.vc_custom_1541676088748{margin-bottom: 0px !important;}”]Which venue offers better space for creative content creation than fashion capital Paris during the international optical trade show Silmo where new design and fashion trends hit the eyewear industry and excite not only brands and opticians but also enthusiasts, connoisseurs and fashion lovers? Long story short, SPECTR Magazine is about to start the next print magazine season and joined those special and inspiring vibes during Silmo 2018 with an exclusive photo shoot and film production in a Parisian showroom! With six male models on location we documented new glasses from eleven top design labels – from ANDY WOLF to VAVA. Stay tuned for print issue #25, which will be released at the beginning of January![/vc_column_text][vc_separator][/vc_column][vc_column width=”1/6″][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_video link=”https://vimeo.com/297991586″ autoplay=”true” loop=”true”][vc_empty_space][/vc_column][/vc_row]

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SPECTR Presents “Paradigm Lost” https://spectr-magazine.com/spectr-presents-paradigm-lost/ Thu, 04 Oct 2018 13:13:04 +0000 http://2019.spectr-magazine.com/?p=38730 [vc_row][vc_column][vc_column_text css=”.vc_custom_1538659050144{margin-bottom: 0px !important;}”] We shot this video during the photo shoot “Paradigm Lost” for print issue #24. The idea for this morbid production, which is reminiscent of a mental institution, only came to us during the shoot with the labels ECO, HAFFMANS & NEUMEISTER, IC! BERLIN & L.A. EYEWORKS. It wasn’t exactly easy for […]

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[vc_row][vc_column][vc_column_text css=”.vc_custom_1538659050144{margin-bottom: 0px !important;}”]

We shot this video during the photo shoot “Paradigm Lost” for print issue #24. The idea for this morbid production, which is reminiscent of a mental institution, only came to us during the shoot with the labels ECO, HAFFMANS & NEUMEISTER, IC! BERLIN & L.A. EYEWORKS. It wasn’t exactly easy for our two protagonists to stay serious about the whole thing. But somehow they managed not to smile – the golden rule for every SPECTR production.

[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_video link=”https://vimeo.com/292994892″][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1538660506309{margin-bottom: 0px !important;}”]photos STEFAN DONGUS
production FRIEDERIKE COENEN
assistant JANA LUDWIG
styling ROLF BUCK
hair & make-up SIVILLACK at NICOLA WEIDEMANN
models FINN MATZ at CORE & LEO at SPIN[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_gallery interval=”3″ images=”38740,38741,38751,38737,38765,38736″ img_size=”full”][vc_gallery interval=”3″ images=”38766,38752,38743,38750,38738,38744″ img_size=”full”][/vc_column][/vc_row]

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SPECTR Presents “Cathy & Patty” By Atila Girgin https://spectr-magazine.com/38432/ Wed, 19 Sep 2018 14:44:15 +0000 http://2019.spectr-magazine.com/?p=38432 [vc_row][vc_column][vc_column_text css=”.vc_custom_1537368238106{margin-bottom: 0px !important;}”]Since pictures literally speak louder than words, please enjoy the little movie clip dedicated to the photo series “Cathy & Patty” by Raphael Schmitz for our latest print magazine issue #24![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_video link=”https://vimeo.com/287396006″][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1537367833069{margin-bottom: 0px !important;}”]photos RAPHAEL SCHMITZ creative direction ATILA GIRGIN at WERK2 styling MARTINA NELLES hair & make-up KERSTIN HÜSGES models […]

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[vc_row][vc_column][vc_column_text css=”.vc_custom_1537368238106{margin-bottom: 0px !important;}”]Since pictures literally speak louder than words, please enjoy the little movie clip dedicated to the photo series “Cathy & Patty” by Raphael Schmitz for our latest print magazine issue #24![/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_video link=”https://vimeo.com/287396006″][/vc_column][/vc_row][vc_row][vc_column][vc_empty_space][vc_column_text css=”.vc_custom_1537367833069{margin-bottom: 0px !important;}”]photos RAPHAEL SCHMITZ
creative direction ATILA GIRGIN at WERK2
styling MARTINA NELLES
hair & make-up KERSTIN HÜSGES
models CATHY MARANCA at PMA MODELS & PATTY RUISSEN at NO TOYS MODELS
postproduction TIM WACHNOWSKI
location RENESSE[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_gallery interval=”3″ images=”38436,38437,38438,38439,38440,38441,38442,38443,38444″ img_size=”full”][/vc_column][/vc_row]

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SPECTR #24 – Coming Soon! https://spectr-magazine.com/spectr-24-coming-soon/ Wed, 22 Aug 2018 12:31:30 +0000 http://2019.spectr-magazine.com/?p=37809 [vc_row][vc_column][vc_video link=”https://vimeo.com/285986152″][vc_empty_space][vc_column_text]Only three weeks left till the new SPECTR issue might hit your mailbox! Exciting stories and elaborate photo shoots are waiting for you, just like our cover story featuring the new GÖTTI Perspective glasses! Check out the little sneak peek – you’ll probably be mad about the stunning frames and hopefully the new SPECTR Magazine ;-)[/vc_column_text][vc_empty_space][vc_single_image image=”37824″ img_size=”full”][/vc_column][/vc_row]

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[vc_row][vc_column][vc_video link=”https://vimeo.com/285986152″][vc_empty_space][vc_column_text]Only three weeks left till the new SPECTR issue might hit your mailbox! Exciting stories and elaborate photo shoots are waiting for you, just like our cover story featuring the new GÖTTI Perspective glasses! Check out the little sneak peek – you’ll probably be mad about the stunning frames and hopefully the new SPECTR Magazine ;-)[/vc_column_text][vc_empty_space][vc_single_image image=”37824″ img_size=”full”][/vc_column][/vc_row]

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Facing North – A Visual Journey Through Space And Time https://spectr-magazine.com/facing-north/ Wed, 07 Mar 2018 16:26:54 +0000 http://2019.spectr-magazine.com/?p=35860 [vc_row][vc_column][vc_video link=”https://vimeo.com/259007269″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]In co-operation with copenhagen specs 2018 we hosted a campaign visual award. More than 50 brands applied for this award and sent in their current campaign visuals – really nice images showing wonderful glasses. No wonder it was a hard job for our jury consisting of 15 renowned opticians and fashion photographers to evaluate the campaign visuals […]

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[vc_row][vc_column][vc_video link=”https://vimeo.com/259007269″][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]In co-operation with copenhagen specs 2018 we hosted a campaign visual award. More than 50 brands applied for this award and sent in their current campaign visuals – really nice images showing wonderful glasses. No wonder it was a hard job for our jury consisting of 15 renowned opticians and fashion photographers to evaluate the campaign visuals and select the 20 finalists. The reward for the winning brands was a section in our 12-minute movie FACING NORTH.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_separator][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]

Feel free to download the video and show it in your store!

[/vc_column_text][mk_button dimension=”two” size=”medium” url=”https://www.dropbox.com/s/mm3ydnywy8j23d3/Facing_North_Final.mp4?dl=0″ target=”_blank” align=”center”]Download[/mk_button][/vc_column][/vc_row][vc_row][vc_column][vc_separator][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”35861″ img_size=”full”][/vc_column][vc_column width=”1/2″][vc_column_text]THE STORY

While presenting wonderful eyewear in 20 chapters, our six actors are travelling through space and time. They always feel under surveillance and have to change their identities permanently. Who’s your friend? Who’s your enemy? You never know … in FACING NORTH the spectator encounters a world that reminds of a science-fiction agent novel. The music and the numerous architecture footage from both on-ground and drone cameras emphasize the threatening atmosphere, all while delivering a silent and design-oriented background for the presented eyewear.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_column_text]

THE LOOKBOOK

Are you interested in all presented frames? Download our FACING NORTH Lookbook.

[/vc_column_text][mk_button dimension=”two” size=”medium” url=”https://www.dropbox.com/s/2p39j23ikcac3r2/FacingNorth_Lookbook.pdf?dl=0″ target=”_blank” align=”right”]Download[/mk_button][/vc_column][vc_column width=”1/2″][vc_single_image image=”35864″ img_size=”full”][/vc_column][/vc_row][vc_row][vc_column][/vc_column][/vc_row]

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SPECTR Magazine #21 Out Now https://spectr-magazine.com/spectr-magazine-21-now/ Wed, 20 Sep 2017 10:28:53 +0000 http://2019.spectr-magazine.com/?p=33968 [vc_row][vc_column][vc_column_text]The very best in the world of eyewear, elaborately staged photo series and exclusive interviews with the world’s most renowned eyeglass designers – that’s what SPECTR stands for since seven years. SPECTR becomes officially of legal age with our new issue #21 and provides the exclusive design talk with fashion legend Yohji Yamamoto, collection shoots with Lindberg, […]

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[vc_row][vc_column][vc_column_text]The very best in the world of eyewear, elaborately staged photo series and exclusive interviews with the world’s most renowned eyeglass designers – that’s what SPECTR stands for since seven years. SPECTR becomes officially of legal age with our new issue #21 and provides the exclusive design talk with fashion legend Yohji Yamamoto, collection shoots with Lindberg, Salt. and Blackfin, together with photo shoots in New York, São Paulo, Munich, Berlin, Milan, Hamburg… and much more.[/vc_column_text][/vc_column][/vc_row]

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The Eyewear Quiz by SPECTR https://spectr-magazine.com/eyewear-quiz/ Wed, 14 Jun 2017 13:31:59 +0000 http://2019.spectr-magazine.com/?p=33059 You think you know everything about eyewear? Important brands, iconic styles, glasses we know from movies and TV series and every bit of history? Why not prove it in our SPECTR quiz? Take your time for the 45 questions, don’t cheat and find out which expert level you’ve reached. You can share your commitment, add #spectrquiz … and […]

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You think you know everything about eyewear? Important brands, iconic styles, glasses we know from movies and TV series and every bit of history? Why not prove it in our SPECTR quiz? Take your time for the 45 questions, don’t cheat and find out which expert level you’ve reached. You can share your commitment, add #spectrquiz … and with a little luck you can win one of three sunglasses by Cazal, Markus T and Modo.

 

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THE SPECTR BICYCLE | a special cooperation with up cycles https://spectr-magazine.com/the-spectr-bicycle-a-special-cooperation-with-up-cycles/ Tue, 28 Mar 2017 10:06:31 +0000 http://2019.spectr-magazine.com/?p=32027 [vc_row][vc_column][vc_custom_heading text=”THE SPECTR BICYCLE ” font_container=”tag:h2|text_align:center” google_fonts=”font_family:Libre%20Baskerville%3Aregular%2Citalic%2C700|font_style:400%20regular%3A400%3Anormal”][vc_custom_heading text=”a special cooperation with up cycles” font_container=”tag:h5|text_align:center” google_fonts=”font_family:Old%20Standard%20TT%3Aregular%2Citalic%2C700|font_style:400%20regular%3A400%3Anormal” link=”url:http%3A%2F%2Fupcycles-wunschrad.de||”][mk_gallery images=”31944,31943″ column=”2″ image_size=”full”][vc_row_inner][vc_column_inner width=”1/2″][/vc_column_inner][vc_column_inner width=”1/2″][vc_custom_heading text=”Every now and then, it’s helpful to set our sights beyond the world of eyewear design and do some “out of the box” thinking. After all, you never know what might happen… This was […]

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[vc_row][vc_column][vc_custom_heading text=”THE SPECTR BICYCLE ” font_container=”tag:h2|text_align:center” google_fonts=”font_family:Libre%20Baskerville%3Aregular%2Citalic%2C700|font_style:400%20regular%3A400%3Anormal”][vc_custom_heading text=”a special cooperation with up cycles” font_container=”tag:h5|text_align:center” google_fonts=”font_family:Old%20Standard%20TT%3Aregular%2Citalic%2C700|font_style:400%20regular%3A400%3Anormal” link=”url:http%3A%2F%2Fupcycles-wunschrad.de||”][mk_gallery images=”31944,31943″ column=”2″ image_size=”full”][vc_row_inner][vc_column_inner width=”1/2″][/vc_column_inner][vc_column_inner width=”1/2″][vc_custom_heading text=”Every now and then, it’s helpful to set our sights beyond the world of
eyewear design and do some “out of the box” thinking. After all, you
never know what might happen… This was the case when, at the end of
last year, we crossed paths with the three guys behind upcoming bicycle
brand up cycles. After getting on with them like a house on fire, it
didn’t take long for a new idea to take shape: enter the SPECTR Bicycle!” font_container=”tag:h6|text_align:left” google_fonts=”font_family:Old%20Standard%20TT%3Aregular%2Citalic%2C700|font_style:400%20regular%3A400%3Anormal”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/2″][vc_column_text]

First of all, here’s what you need to know about the bike smiths. Julien Bezoge, Jérémy Laurent, and Stephan Helms have two major things in common: a passion for bicycles and deep commitment to a sustainable lifestyle. In April 2015, the three joined forces and founded up cycles wunschrad. Instead of manufacturing brand-new cycles from scratch, the three decided to leverage spare parts from quality vintage bikes – for instance French bicycle frames from the 1970s – into one of-a-kind refurbished masterpieces. Looking at the final results, we instantly saw that the three knew their craft. After all, tinkering with old bikes has been their long-time hobby. Julien was formerly the head of a workshop in London, before working on the development of bamboo-based bikes in France. At the same time, Stephan built a business sourcing and reselling vintage bikes in Cologne, Germany. And before Jérémy joined the two in Cologne, he was in charge of refurbishing used spare parts at workshops in Paris and Glasgow. In other words, up cycles is a match made in heaven, and whenever the three take on a new project, they also make sure that it fits the new owner’s personal style and budget.

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After all, the customized bikes are more than mere means of transportation. They are what the Germans call a “Wunschrad” – a “dream bicycle” – and a perfect blend of style, design, and sustainable mobility. Taking care of the environment is part of the company’s founding mission, and also extends into the way the three owners buy food and clothing. “We want to live conscious, mindful, and sustainable lives. Ultimately, this not only improves our own quality of life, but also benefits the environment.” A true one-of-a-kind piece of engineering, the SPECTR Bicycle was custom-made for our magazine from the highest grade historic components. The frame dates back to the 1970s and comes directly from the private collection of French pro bike racer Raymon Poulidor. The saddle and handles are made by Brooks, one of the UK’s leading manufacturers of genuine leather saddles and accessories. The mud guards are crafted from bamboo and the 7-speed internally geared hub comes replete with reverse gear.

We here at SPECTR are proud to work with such resourceful partners, and we’re ready to spread the love: Wanna win this great bicycle? Try your luck here!

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RETROSPECTIVE | COPENHAGEN https://spectr-magazine.com/retrospective-copenhagen/ Sat, 18 Mar 2017 19:26:31 +0000 http://2019.spectr-magazine.com/?p=31886 [vc_row][vc_column][vc_custom_heading text=”SHORT TRIP TO COPENHAGEN AND VISIT OF COPENHAGEN SPECS” font_container=”tag:h2|text_align:center” google_fonts=”font_family:Libre%20Baskerville%3Aregular%2Citalic%2C700|font_style:400%20italic%3A400%3Aitalic”][vc_custom_heading text=”A RETROSPECTIVE” font_container=”tag:h4|text_align:center” google_fonts=”font_family:Cabin%3Aregular%2Citalic%2C500%2C500italic%2C600%2C600italic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal”][mk_gallery images=”31897,31890,31896″ image_size=”full” orderby=”post__in”][vc_row_inner][vc_column_inner width=”1/2″][vc_custom_heading text=”IN MARCH 2017, I PACKED MY BAG AND FLEW TO COPENHAGEN. THE BEAUTIFUL CAPITAL OF DENMARK WHERE BRANDS LIKE ‘ØRGREEN’ AND ‘FLEYE’ ARE BASED AND WHERE THE FAIR ‘COPENHAGEN SPECS’ TAKES PLACE. ” font_container=”tag:h6|text_align:right” google_fonts=”font_family:Cabin%3Aregular%2Citalic%2C500%2C500italic%2C600%2C600italic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text] […]

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[vc_row][vc_column][vc_custom_heading text=”SHORT TRIP TO COPENHAGEN AND VISIT OF COPENHAGEN SPECS” font_container=”tag:h2|text_align:center” google_fonts=”font_family:Libre%20Baskerville%3Aregular%2Citalic%2C700|font_style:400%20italic%3A400%3Aitalic”][vc_custom_heading text=”A RETROSPECTIVE” font_container=”tag:h4|text_align:center” google_fonts=”font_family:Cabin%3Aregular%2Citalic%2C500%2C500italic%2C600%2C600italic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal”][mk_gallery images=”31897,31890,31896″ image_size=”full” orderby=”post__in”][vc_row_inner][vc_column_inner width=”1/2″][vc_custom_heading text=”IN MARCH 2017, I PACKED MY BAG AND FLEW TO COPENHAGEN. THE BEAUTIFUL CAPITAL OF DENMARK WHERE BRANDS LIKE ‘ØRGREEN’ AND ‘FLEYE’ ARE BASED AND WHERE THE FAIR ‘COPENHAGEN SPECS’ TAKES PLACE. ” font_container=”tag:h6|text_align:right” google_fonts=”font_family:Cabin%3Aregular%2Citalic%2C500%2C500italic%2C600%2C600italic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text]

This month, the SPECTR AWARD and copenhagen specs were on my agenda. Having received over 90 applications for the award, it was quite the challenge to view and analyze all data. So many great frames and interesting brands. Our committee consisted of the fashion expert and communication consultant Heidi Kincaid, the optician Claas Witzel from specs berlin and my humble self. Trust me, it wasn’t an easy decision to pick out the winners in the two categories optical glasses and sunglasses. It was much easier to surprise the winners SALT. and VANNI at copenhagen specs with a bottle of champaign and confetti. Morten and I were pretty happy to put a big smile on David’s and Michele’s face. Maybe you’ve seen already the pictures at Instagram or Facebook? (Yip, I seem always to look at the wrong camera…)

And, by the way, if you haven’t attended copenhagen specs, you’ve really missed a great show! As the fair supports independent eyewear businesses, many interesting brands were on-site. Furthermore, one was able to attend lectures about the topics all around eyewear – I would say, educational goals achieved! And well, you’ve also missed out on great talks, good food and taking a look at Morten’s awesome branded shoes.

Let’s hope, he wears them next year again! Therefore, don’t forget to save the date: March 3-4, 2018.

A.S. 

[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner width=”1/2″][/vc_column_inner][vc_column_inner width=”1/2″][vc_custom_heading text=”“If Copenhagen were a person, that person would be generous, beautiful, elderly, but with a flair. A human being that has certain propensities for quarrelling, filled with imagination and with appetite for the new and with respect for the old – somebody who takes good care of things and of people.“ Connie Nielsen” font_container=”tag:h6|text_align:right” google_fonts=”font_family:Cabin%3Aregular%2Citalic%2C500%2C500italic%2C600%2C600italic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal”][/vc_column_inner][/vc_row_inner][vc_row_inner][vc_column_inner][mk_gallery images=”31905,31906,31907,31908″ column=”4″ image_size=”full”][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row]

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OPTICIAN CONTEST https://spectr-magazine.com/optician-contest/ Tue, 28 Feb 2017 11:44:36 +0000 http://2019.spectr-magazine.com/?p=31512 [vc_row][vc_column][mk_gallery images=”31514,31515,31517″ image_size=”full”][/vc_column][/vc_row][vc_row][vc_column width=”1/6″][vc_column_text][/vc_column_text][/vc_column][vc_column width=”2/3″][vc_custom_heading text=”Dear folks, ” font_container=”tag:h2|text_align:center” google_fonts=”font_family:Libre%20Baskerville%3Aregular%2Citalic%2C700|font_style:400%20regular%3A400%3Anormal”][vc_column_text] y’all know, we wanted everybody to have a fun time with this contest. It was deliberately to run the whole thing for 2 weeks, so everybody would have the chance to advertise for themselves in a proper manner. We wanted to give everybody enough time […]

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[vc_row][vc_column][mk_gallery images=”31514,31515,31517″ image_size=”full”][/vc_column][/vc_row][vc_row][vc_column width=”1/6″][vc_column_text][/vc_column_text][/vc_column][vc_column width=”2/3″][vc_custom_heading text=”Dear folks, ” font_container=”tag:h2|text_align:center” google_fonts=”font_family:Libre%20Baskerville%3Aregular%2Citalic%2C700|font_style:400%20regular%3A400%3Anormal”][vc_column_text]

y’all know, we wanted everybody to have a fun time with this contest. It was deliberately to run the whole thing for 2 weeks, so everybody would have the chance to advertise for themselves in a proper manner. We wanted to give everybody enough time not only activate their fan base but also to gain a new one with this contest. It should have been a blast for everybody. Sadly, we (and also some of you guys) had to notice some striking anomalies – especially after checking the voting record. Since they were so significant, we’ve decided to neglect the voting and do it old school. That way, luck decides who the winner is. Please, don’t be sad, how things turned out – we know that you all put a lot of effort in making the contest public and at the end, we hope that you had a fun time after all.

Now drumroll please… and congratulations to the three winners! As you can see in the video posted below, “Optiker am Dom” has made the first place and therefore won the SPECTR shooting at their optical store. “Colibri” and “Golden Eyes” have made the second and third place, and therefore won a 1-year subscription of the magazine.

A big thank you to all opticians that have attended the contest – we were pretty amazed by your spirit and stamina.

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RETROSPECTIVE | VOL. II https://spectr-magazine.com/retrospective-vol-ii-2/ Mon, 13 Feb 2017 14:51:26 +0000 http://2019.spectr-magazine.com/?p=31187 [vc_row][vc_column][vc_custom_heading text=”100% OPTICAL IN LONDON” font_container=”tag:h2|text_align:center” google_fonts=”font_family:Libre%20Baskerville%3Aregular%2Citalic%2C700|font_style:400%20italic%3A400%3Aitalic”][vc_custom_heading text=”A RETROSPECTIVE” font_container=”tag:h4|text_align:center” google_fonts=”font_family:Cabin%3Aregular%2Citalic%2C500%2C500italic%2C600%2C600italic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal”][mk_gallery images=”31259,31262,31279,31280″ column=”4″ image_size=”full”][vc_row_inner][vc_column_inner width=”1/2″][vc_custom_heading text=”EARLIER THIS MONTH, I HOPPED ON A PLANE TO GO TO LONDON. I EXPECTED RAIN AND LONDON OFFERED ME RAIN. BESIDES THAT, LONDON OFFERED ME SUNSHINE AND THE 100% OPTICAL AS WELL. SIPPING A CUP OF TEA AND TAKING A […]

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[vc_row][vc_column][vc_custom_heading text=”100% OPTICAL IN LONDON” font_container=”tag:h2|text_align:center” google_fonts=”font_family:Libre%20Baskerville%3Aregular%2Citalic%2C700|font_style:400%20italic%3A400%3Aitalic”][vc_custom_heading text=”A RETROSPECTIVE” font_container=”tag:h4|text_align:center” google_fonts=”font_family:Cabin%3Aregular%2Citalic%2C500%2C500italic%2C600%2C600italic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal”][mk_gallery images=”31259,31262,31279,31280″ column=”4″ image_size=”full”][vc_row_inner][vc_column_inner width=”1/2″][vc_custom_heading text=”EARLIER THIS MONTH, I HOPPED ON A PLANE TO GO TO LONDON. I EXPECTED RAIN AND LONDON OFFERED ME RAIN. BESIDES THAT, LONDON OFFERED ME SUNSHINE AND THE 100% OPTICAL AS WELL. SIPPING A CUP OF TEA AND TAKING A LOOK AT GREAT BRANDS. THE WEEKEND COULD HAVE BEEN WORSE. ” font_container=”tag:h6|text_align:right” google_fonts=”font_family:Cabin%3Aregular%2Citalic%2C500%2C500italic%2C600%2C600italic%2C700%2C700italic|font_style:400%20regular%3A400%3Anormal”][vc_column_text]

Did you know that 100% OPTICAL started in a basement with round about 20 brands? That was a couple of years ago, nowadays 100% OPTICAL is the largest optical event in the UK, bringing together over 8,000 professionals to learn, network and discover the latest products, technologies and solutions on an international stage. Honestly, quite a lot was going on at the show. Lectures and workshops regarding all kind of eyesight-themes. And well of course, a pretty breath taking fashion show. A lot of dancing was involved. Dancing with glasses… I didn’t know that this was a thing until I was in London.  Next year, 100% OPTICAL will celebrate its fifth anniversary. Can’t wait to see with what plans they come up to create a show with a new and fresh look.

A.S.

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