Alongside the SPECTR fashion shoots, there are also a number of collection shoots with the latest models from selected premium brands that will make the hearts of opticians beat faster. Look forward to top styles from ETNIA BARCELONA, HOFFMANN NATURAL EYEWEAR, ITALIA INDEPENDENT, LOOL, MOREL and YOU MAWO – all captured in breathtaking shoots that are guaranteed to end up on every wish list.

In our new editorial features we highlight products and campaigns from CUTLER AND GROSS, EINSTOFFEN, GLORYFY, J.F. REY, LOOK, MASAO, METROPOLITAN, REIZ and VAVA. Special highlight: the cover! The subtle tones of the SILHOUETTE glasses captured by a vibrant layout – simply beautiful! So, sit back, be inspired and immerse yourself in the most exciting trends of the new season! If you don’t already have the magazine, you can get your own personal copy at Silmo. Look out for our SPECTR trolley – it’s hard to miss!

photography: ULRICH HARTMANN [Berlin], hair & make-up: TOBEY STIES, styling: MARIE LOUISE MÜLLER [all looks by MARIE LOUISE MÜLLER & EMMA THOSS], assistant: MATEUSZ FROLENKO, models: MARIE KÖHN at PLACE MODELS & LASSE BUHL at ELENA MODELS

The post Spectr Magazie #42 Out Now! appeared first on Spectr.

As we celebrate this iconic label, we also pay homage to the heroes of eyewear – top opticians worldwide. In a heartfelt tribute, we shine a spotlight on three remarkable independent opticians, each a beacon of expertise and dedication in their craft.

Discover captivating collection shoots and fashion galleries that push the boundaries of style, and delve into insightful interviews with industry insiders, gaining exclusive perspectives from the visionaries shaping the future of fashion and eyewear. Take a glimpse, and enjoy our new magazine issue.

New highlights from the Italian Label

BLACKFIN is a specialist in the design and manufacture of titanium eyewear – this is evident in all collections from the Italian premium brand from the Dolomites. Each collection demonstrates a high degree of product maturity and reflects the identity of the brand. For our current cover and collection shoot, we were able to gather highlights from three BLACKFIN collections. The product selection represents both the BLACKFIN brand and one of the three lines One, Pacific and Atlantic.  […]

photos WILLIAM FERCHICHI,  assistant HYNING GAN,  styling AISYA WASHINGTON assisted by SIBELIS TAVARES & DAKI MURRAY, models JULYA MURRAY at OFFICIAL & COLLIN HYON at Q MANAGEMENT, make-up J. PATRICK at SEE MANAGEMENT, hair DAVID CARLOS CRUZ at ART DEPARTMENT

The post SPECTR Magazine #41 Out Now! appeared first on Spectr.

It’s no secret that we at SPECTR Magazine have launched the FAVR digital platform. For us, this completely different way of working is an important and very welcome enrichment, as the demands on the Internet are completely different. SPECTR is all about photo shoots, layout, printing and editorial depth. In this context, we would like to point out the specials in the current issue, e.g. on the topics of 3D printing or sustainable eyewear. In our fashion spreads, our photographers from Berlin to New York showcase the most beautiful eyewear from the categories of titanium, acetate, color blocking and much more. At FAVR, on the other hand, we focus on search engine optimization, user experience, digital leads, call-to-actions and a good customer journey. The different target group – FAVR addresses the consumer – also requires a different way of thinking in almost all areas. We admit that building digital relevance and traffic has challenged us, but also trained us.

After 40 issues of SPECTR magazine and almost 4 years of the FAVR platform, we are convinced that the digital and analog worlds are increasingly converging. The right strategy is important in order to achieve individual goals. We would therefore like to encourage all opticians to actively and passionately shape their future on all channels.

Moreover, the hype surrounding artificial intelligence has long since reached the visual level, and the possibilities seem limitless. Who hasn’t tried to create images with “prompts”? However, the results are often a bit of a surprise package. The cover shoot for SPECTR Magazine #40, although created digitally, is something completely different. It features virtual models who have come together to represent EINSTOFFEN models. Ava and Edgar were brought to life from pixels by our friends at the Verce agency. While Ava has previous experience in SPECTR, Edgar is brand new. Both may not exist in real life, but they are nevertheless precisely designed virtual personalities with their own characteristics. Flexible in their portrayal, unlike today’s AI characters, they can effortlessly wear different outfits and strike any pose they wish.

The fusion of virtual models and real glasses proves to be a perfect synergy. Everything here is well thought out and staged – be it the gesture, the clothing, every nuance of the pose or the background. Compared to artificial intelligence, the use of virtual models offers the advantage that both the planning and the product, in this case the EINSTOFFEN glasses, can be displayed with the highest precision. The fine milling of the frames in particular can be depicted in great detail on this basis and thus come into their own. It may seem ironic that the EINSTOFFEN’s motto “Raw and Noble” meets virtual models here, but at the same time Ava and Edgar embody this spirit perfectly. We believe that the future will not be characterized exclusively by artificial intelligence, virtual models or classic photography, but by a clever mix of all aspects. Above any dogmatic approach, we believe in presenting eyewear and brands in the best possible way.

Raw & Noble // Explore The Depth Of EINSTOFFEN’s Evolving Vision

SPECTR Magazine’s latest cover presents EINSTOFFEN. In the 40th issue of the international eyewear fashion magazine the Swiss eyewear brand exhibits a new campaign under the title “Raw & Noble” portrayed in an exclusive collection shoot by New York photographer William Ferchichi for SPECTR Magazine. The fresh narrative is in line with the established premium ethos of EINSTOFFEN. In this interview, Ramon Studer talks about the opening of the St. Gallen brand store, the cornerstones and inspirations of the new campaign and its impact an the design ethos and product details. An EINSTOFFEN deep dive with Ramon Studer.

Hello Ramon, you have just opened your new store in St. Gallen, which is also a reflection of your brand. Can you tell us more about it?

Of course we can. We opened our brand store in St. Gallen in December. We found a wonderful location in a listed commercial building in the old town of St. Gallen, close to the Abbey Library and many small restaurants and cafés. You can literally feel the history of the city in the rooms. As all the furniture is also listed, we had to concentrate on restoration during the conversion in order to retain as much of the old charm as possible. Nevertheless, the store will still look fresh because we have used modern elements in the right places.

This fits in well with your new campaign, which is being launched with the claim Raw & Noble. What do “Raw” and “Noble” embody for you?

The “raw” refers to the Alps and the raw nature. The Alps are a wild and untamed landscape, characterized by high mountains, deep valleys and raging rivers. In the design language, the raw is expressed through materials such as acetate, wood and titanium, through irregular shapes and surfaces, but also through clear lines and structures. “Noble” refers to the elegance and  […]

photos WILLIAM FERCHICHI,  hair DAMIAN MONZILLO at CELESTINE,  make-up MAGDALENA MAJOR at SEE MANAGEMENT,  models DASHA MALENTINA at W360 MANAGEMENT & BRUNON KAMINSKI at WILHELMINA

The post SPECTR Magazine #40 Out Now! appeared first on Spectr.

We live in a time when our choices as consumers are increasingly ethical. We want to know who makes the products, how they are made, and whether the companies involved are socially responsible. Authentic brands tell their story openly and transparently. They communicate not only their materials and technologies, but also their corporate culture and efforts to have a positive impact on society and the environment. In our new SPECTR Magazine issue #39 we are pleased to once again feature many exceptionally authentic brands with unique positioning. For our cover and collection shoot of this new issue, we have a fine selection of eyewear from a total of five YOU MAWO collections, including a very special design – the »AI One« – probably the first mass-produced eyewear designed with the help of artificial intelligence.

Sculptural Artwork // YOU MAWO 2023 Highlights

YOU MAWO is one of the pioneers of 3D printing technology and has specialized in the customization of eyewear since its inception. The young company continues to push the boundaries of what is possible. The brand now offers a wide range of models in different collections.

The Design Lab Collection conceptually explores a wide range of themes. It shows the creative possibilities and is a playground for the YOU MAWO design team. This is where particularly unusual forms are created, such as the new YOU MAWO masterpiece, the »AI One«. The »AI One« is a very special pair of glasses, not only visually, but also in terms of the design process – because it was designed with the help of artificial intelligence. The AI does not replace the creative human, but serves as an interface to a wealth of inspiration. In the design process, multi-layered impressions are exploratively translated into designs. The glasses seem to have been born out of a dream – and in a way, they are. Traditional eyewear forms have been consistently questioned and recreated, such as a diagonally inclined bridge that also forms a keyhole. Typical of YOU MAWO, the approach is driven by curiosity and openness to new technologies […]

photography Ulrich  Hartmann [Hamburg], hair & make-up Gaye Hiette, styling Jakob Schaefer, assistant Theo Frolenko, male model Luke Volker at M4models

The post SPECTR Magazine #39 Out Now! appeared first on Spectr.

LOOK has more than 40 years of history to look back on as a brand. The result of their decades of experience is a high product quality and the kind of reliability that makes it tempting to stick to tried and tested successes. Despite that, the Italian brand is still breaking new ground and rebranding itself. The concept for 2023 is based on their campaign motto NOI (we). The products of the Bold collection, which we were able to stage in this collection shoot, reflect this, as we explored in our interview with Head of Marketing Marco de Fina.

Hello Marco, LOOK has been a top Italian eyewear brand for decades. What distinguishes the brand from its competitors?

LOOK is a brand that, from the very beginning, wanted to bring an avantgarde vision that united style and technique to the eyewear market. An evolved vision of the product to really meet the wearer’s needs – from the perfect fit to the lightness of the product. It’s designed for prolonged everyday use. Our focus on quality along with our dedication to ethical production has always distinguished us from other brands. We practice what we preach.

You’ve already creatively realigned yourselves in the last two years. Now, you are rebranding yourself. What does that look like?

Rather than a rebranding I’d rather call it a natural evolution of our brand. In an increasingly competitive market, it’s important to be more incisive – more direct. LOOK is evolving to find a new approach to the market in terms of design, communication, and image. We’re incorporating a cooler edge, but without losing the now famous and established aspects of the way we produce our frames.

So, you’re doing away with “Made in Italia” in the brand, but domestic production remains a basic constant at LOOK, doesn’t it?

Absolutely! Our production is 100 percent Italian and always will be. We just wanted to be more direct and incisive. “Made in Italia” is one of our values, but it’s certainly not the only one. Because of this, we are switching our focus to talk about LOOK as a much bigger symbol to represent our values, ethics, corporate philosophy, vision and mission. We’ll still always emphasize “Made in Italia” in a dedicated section for our established customers and for everyone who wants to get to know us.

Have the basic values and philosophy of LOOK changed in any way?

No, or rather, they are even stronger than before. LOOK’s core value is family. We produce frames ranging from the kids segment to adults – representing the whole family. That also truly represents the type of company we are – one that is family-owned. The owners of LOOK are the Tormen Family, now in their second generation. We’ve stayed true to the values that have made us successful over these 40 years, such as customer care and innovation, and we will carry those forward.

This year, you are putting the company itself at the center of your campaign – NOI. What is behind this?

Thank you for this question, this new image is something we really like to talk about. You’re absolutely right, it does put the company front and center! The company is the people, NOI (we) – all the employees of LOOK. Of course, people also includes our customers, our end users. NOI puts people at the center and does so with a modern yet also simple style.

For our collection shoot, you sent us four models from the Bold collection. The name suggests striking styles, yet the individual models are quite wearable. What distinguishes the Bold collection?

These four models represent a new LOOK milestone. The volume of the frames lends them a certain importance without giving up the unmistakable and recognized lightness of our product. They feature a cool design that brings a sense of novelty to our sample collection while carrying forward an already established product by LOOK – the famous NILs.

What materials do you work with in this collection?

Our materials are definitely a strong point. In this collection we use a combination of our NIL, the injection molding technopolymer and XINOX, our steel that is 30 percent more flexible than traditional steel without sacrificing its natural strength.

Another special feature is the campaign’s color concept. What is special about it?

Color in this collection is strongly linked to the modern tastes of the adult, mature consumer – one who is secure in his choices. At the same time, it is a versatile product in the sense of the color rendition that NIL allows. That gave us the opportunity to refine our colors for cooler matte tones and more elegant glossy effects. It truly is a new product! We also proposed a special color for each model, featuring color asymmetry in the temples. Here, one is colored with a bright hue and the other, together with the front, is completely matte black. It adds a touch of diversity that gives the frame a cool and modern look.

Find more information about LOOK in our Brand Profile or on www.lookocchiali.it

photography ULRICH HARTMANN, hair & make-up LYDIA CASTEJON, styling JAKOB SCHAEFER, models JESSICA at PMA & ALDIN at MODELWERK

The post LOOK // NOI – We Are Bold appeared first on Spectr.

Virtual Ava presents a bold statement piece of BLACKFIN’s new eyewear highlights on the front cover whereas fashion photographer Ulrich Hartmann completes the surreal scenery with real models on the back cover of the magazine and an ensuing beautiful collection shoot.

The Blue Hour // Blackfin 2023 Highlights

BLACKFIN is increasingly establishing itself in the premium eyewear segment. Originally started as a titanium eyewear specialist relying on masterful craftsmanship, the brand from the Italian Dolomites does not need to shy away from fashionable comparisons these days. The model range includes more and more avant-garde designs, all of which are also likely to feel at home on the catwalk – this is especially true for the sunglasses setting clear accents.

Sunglasses SS 2023 Collection

BLACKFIN’s brand new sunglasses collection uniquely combines modern style with technical innovation – especially through the exclusive processing of BLACKFIN’s signature material titanium. Through the use of high-tech micromechanical processes, each front is made from a solid 3 mm titanium block. The edge of the fronts is thereby chiseled with micrometer precision to define the elegant, deeper-set lines that decorate the entire frame. This intricate processing emphasizes the technical character of the collection and gives each model a unique design.

The combination of matte hues and glossy details reflects BLACKFIN’s craftsmanship in coloring, one of the most demanding stages of the manufacturing process, which is performed exclusively by skilled artisans at BLACKFIN’s Black Shelter. Another stylish detail is the lightadaptive lenses, which allow the glasses to be worn comfortably in all light conditions – even indoors. All models in the BLACKFIN sun collection are hypoallergenic, 100% biocompatible and nickel-free. They feature tilting nosepads made of medical grade PVC and adjustable Swordfish temple tips in an ergonomic design […]

cgi cover artwork VERCE, photography ULRICH HARTMANN, hair & make-up LYDIA CASTEJON, styling JAKOB SCHAEFER, models LORENA DIEM at MUNICH MODELS & ALEXANDER STOLLER at PLACE MODELS

The post Embrace the Future! // SPECTR Magazine #38 Out Now! appeared first on Spectr.

“OFF THE WALL” –

LINDBERG – LUXURIOUS EXCLUSIVITY WITH FULL INCLUSIVITY

LINDBERG is what we think of as a quintessentially Scandinavian brand – after all, the label likely did more to shape Scandinavian eyewear design than any other. One might even say that Scandinavian eyewear design was developed by and alongside LINDBERG itself. That might be enough for some, but LINDBERG’s progressive nature doesn’t allow it to simply rest on its laurels. As a result, the Danish brand has continued to carefully balance classical minimalist styles with the development of modern technical features for decades.

Many of these technical features have melded into LINDBERG’s DNA over the years. For example, the screwless hinges are as much a part of guaranteeing each model’s quality, lightness, and comfort as the selection of top-notch materials and fine artisanal craftsmanship.

Comfort plays a particularly important role for the luxury label – one that every customer worldwide is entitled to. Their tried-and-true modular system makes it possible to adjust every frame to the needs of each customer individually.

This shows how LINDBERG doesn’t just treat inclusivity as a buzzword, but rather as a commitment and a promise to every customer. For example, the temple inclination, width of the nose bridge, and the length and shape of the temples can be adjusted individually. The result: Eyewear that always fits comfortably, even during physical activity. It’s an expression of their slogan – Fit For Life.

So, how does SPECTR do justice to this topic? Simple. We do it by choosing the motto “What Moves You?” for our title story. There’s a lot of movement in the shoot, only the glasses hold their place. Once more, photographer Ulrich Hartmann skillfully sets the scene with LINDBERG’s 2022 frames, showing us clearly how LINDBERG eyewear is, despite its functionality, a fashion statement above all else.

photography ULRICH HARTMANN [Berlin]
model PAULINA & JOHANN at TWO MANAGEMENT
hair & make-up MELANIE HOPPE using CHANEL & ORIBE
styling JAKOB SCHÄFER
photo assistant MATEUSZ FROLENKO

The post SPECTR Magazine #36 x LINDBERG appeared first on Spectr.

For our Collection Shoot in Sardinia, you sent us some current models from LOOK-made in Italia. Giordano, what exactly are the main talking points here? 

Giordano: We want to show you how LOOK-made in Italia is combining research, production know how and functional design in unique and exclusivity according to a cross-up selling concept. In this concept, the adult product segment is defined through the material as a marker of quality either premium or high-end.

Some of the featured products are from the MATERIKA line. What distinguishes MATERIKA in general?

In MATERIKA, the aptitude of LOOK-made in Italia for design research is elevated to a higher level. There is a direct dialogue between the objectives of the designer and the production department. Technology and craftsmanship come together to give rise to new concepts in the high-end eyewear segment, where the study of materials and driving innovation remain the focus of each project.

How does the Strato collection fit into the MATERIKA approach?

Strato is part of the new Alumix collection, within the experimental section of MATERIKA. This new experience renews the choices our company made in the past, for instance to best represent one of our distinctive materials.  

Speaking of materials, Alumix is the dominant choice in the collection?

Yes, it’s a special alloy of aluminum and magnesium. Super-light and high-performance and shaped according to completely exclusive processing criteria.

From a design perspective, what are the special features of Strato?

Strato models are characterized by a contemporary design, focusing on details and the idea of a stratification that enhances the richness of the workmanship. Numerous mechanical steps alternate with calculated craftsmanship, creating a story of processes combined with accuracy and precision. 

Creativity is thereby translated into attractive glasses of absolute aesthetic novelty.

You also play with ‘contrasting finishes’. What’s the story behind that?

The concept is to apply the expertise of the company’s research on Alumix to the theme of contrast, understood as a harmonious dialogue between different thicknesses and surfaces. The aim is to satisfy the attentive eye of the observer, through a perception of enveloping tactility.

What is the color concept behind Strato?

Not only are the colors completely new, but there is also a revolutionary color concept in Strato. 

In how far?

The colors range from ruby red to virtual green. From signal yellow to graphite black to the more reassuring midnight blue or slate grey. But the colors never appear flat or dull. The saturation of acid green or amethyst violet, for example, is diluted in both matted and metallic nuances. It is exciting to see how the tangible differences in the surface can be grasped by rotating the glasses and changing the point of observation. 

Next in our Collection Shoot, Aurea is a special capsule collection. Marco, how does this collection fit into your line-up?

Marco: Aurea is a limited-edition capsule collection. A project that was created to make tangible the visual experience of the NEW RINASCIMENTO image campaign. In fact, we decided to communicate our values not only through our image but by translating them into product, which represents our core business. We can say that Aurea is the fruit of NEW RINASCIMENTO.

What was the starting point?

Aurea was born from an apparently simple concept. The development started from identifying the common denominator within nature, understood in its totality. Nature as an environment but also as human nature. The connection that man has always sought with nature. We identified it in the ‘golden ratio’, the highest expression of harmony. It’s a sincere bond with the ‘beauty’ that has always existed in nature.

For which target group is this concept designed?

Aurea is a product in the adult premium and high-end segments of LOOK – made in Italia.

How many styles are part of the collection?

The capsule consists of four frames, two men’s and two women’s, designed by LOOK-made in Italia designers Giuseppe De Riva and Augusto Valentini. Aurea will also create two entire collections for the adult premium and adult high-end segments, completing the development of LOOK-made in Italia acetate frames.

How can the design language of Aurea be described?

It is a language that speaks of refined Italian creativity. Everything originates from the desire to represent beauty following a simple concept that we can summarize with the word harmony.

What materials and colors do you play with in this capsule collection?

First of all, Aurea is a full acetate product in which our expertise has been used to experiment. The color games range from transparencies to detailed coloring processes to express the creativity underlying the project to the fullest. For example, in the »Aurea 4530« model, the concept of ‘overlapping lightness’ is introduced. The acetate material is processed in such a way as to look like a stratification of colors, where each layer has its own specific aesthetic function. 

As a brand with its own manufacturing, you also have a great influence on the ecological footprint of your eyewear. What steps are you taking to keep it low?

First of all, we focus our research on choosing the best raw materials. Without them, you cannot make excellent products. For us, this is mandatory. We research and develop materials internally, for instance Alumix. These materials have a very low environmental impact during extraction and create a sustainable product life cycle. They are recyclable countless times and without losing any of their mechanical properties, which guarantees continued product performance with a low footprint.

Thank you both for the interview.

photos NARÈNTE [LUCIO ARU + FRANCO ERRE]
casting NARÈNTE
styling VERONICA RUGGERI
hair & make-up DANIELA DESSÌ
models MARTHA MASSIEL at THE CLAW MODELS & FILIPPO PINNA at BRAVE MODELS 
assistant ALESSIA GRECO 

The post New Styles from LOOK – Made in Italia appeared first on Spectr.

“Smooth Operator”

Italian brand BLACKFIN not only scores a Collection Shoot in our new magazine issue SPECTR #35, but also supplies the star products for the SPECTR cover. It’s well earned, because the designer label represents technical innovation and constant creativity like no other. The new company headquarters, the Black Shelter, symbolizes the progressive DNA of the premium manufacturer from South Tyrol. BLACKFIN walks a fine line between tradition and modernity; between technology and fashion. What’s more, the label does not picture these spheres as exclusive – BLACKFIN exists at their intersection. It’s summarized in the company slogan Neomadeinitaly that serves as a daily motivation in the Italian town of Agordo.

[ VIRTUAL TRY-ON ]

[ OPTICIANS ]

[ INSTAGRAM ]

The common denominator across all collections is the label’s mastery of titanium. Titanium is part of a belief system at BLACKFIN. To a point where the entire company ethos is based on the lightweight material, which the Italians source exclusively from Japan. The masterful processing of titanium has now become second nature to BLACKFIN. As a result, the label is able to handcraft extremely lightweight frames with high-value designs. In this issue’s photo shoot, we focus on new models from the One, Razor and Sun collections.

One

Starting with One, it’s the main collection that subsumes the essence of the brand. One revolves around frames with modern and geometric designs. Made of pure titanium, adorned with a sense of uniqueness via hand-picked colorways. Speaking of colors, BLACKFIN designers can draw from a wide range of options thanks to the label’s proprietary dyeing processes.

Razor

Next up, the Razor collection takes the advantages of titanium to the next level in even slimmer and lighter frames. Crafted from 1 mm titanium, the models are manufactured using special micromechanical processes. As an added feature, the new, one-piece hinge once again exemplifies the unique blend between function and design. The Razor collection renders classic and timeless shapes in a modern design accentuated by an extensive color palette: from luminous hues to shiny gold and deep black, BLACKFIN showcases titanium in all its variations.

Sun

Because this is our summer issue, sunglasses are a must-have. With this in mind, the Sun collection echoes the stylistic signature of the One line as a direct link to the core concept behind BLACKFIN. But with added sun protection! Plus, the daring shapes and progressive forms of the sun line go beyond the design parameters of their optical counterparts. This becomes obvious by looking at standouts like the feminine »Palm Cove« and the unisex style »Zen« that grace this issue’s threepage cover. We call it Neomadeinitaly with a special twist. Or in this case, ready for summer!

photography ULRICH HARTMANN [Berlin]
assistant SOPHIE SCHWARZENBERGER
styling VIRGINIA KRAUSE
hair & make-up JANETTE PETERS
models KOBE BOATENG at KULTMODELS, DORA FRANZ at IZAIO & “DRAMA” THE CAT

The post SPECTR #35 Out – BLACKFIN 2022 Highlights appeared first on Spectr.

Eyewear models from Scandinavian designer label LINDBERG not only grace the cover of our latest magazine issue SPECTR #34. They are also the eyecatchers of this collection shoot, for which Ulrich Hartmann was on the road with his team in wintry Berlin. The stars of the show: pieces from LINDBERG’s new Sun Titanium Collection.

1980s High Tech Soul

Wearers across the globe cherish LINDBERG’s signature blend between minimalistic, on-point designs and boundary-pushing mastery crafting some of the world’s most advanced titanium frames. In our previous issue of SPECTR, we showcased the Thintanium collection of incredibly light (a mere 3.0 grams!) and technically advanced frames.

This evolutionary thread now finds its direct continuation in the Sun Titanium Collection of 1980s-inspired sunglasses.

“The new designs utilize the signature features of our Thintanium collection. The thin titanium frame grants the designs a future retro feel that is sure to make a statement.”

Henrik Lindberg, Founder, CEO, and Creative Director

Retro Style Meets Futuristic Craftsmanship

Executed in lightweight and premium titanium, frames in the Sun Titanium Collection interpret staples of 1980s eyewear design in LINDBERG’s signature reduced-to-the-max style. Expect oversized and petite versions of quintessential frame designs like aviators, cat eyes, squares, and round frames. One of the standouts: Athletic ‘shield’ sunglasses – think the kind of full-front wraparounds now brought back by fashion influencers – in a unique, two-lens construction.

“What would otherwise be a one-lens design has been split in two with a very narrow bridge, given it the shield appearance while still having the flexibility of having two lenses. Truly state of the art eyewear!

Henrik Lindberg

Further pushing the boundaries, the Sun Titanium Collection is built on customization. For the ultimate precise fit, wearers can customize the length of the temples and adjust the bridge and nose pads to their exact specifications. Every frame is custom-made and hand finished. For added value, the frames implement LINDBERG’s proprietary screwless hinges alongside premium Zeiss lenses with anti-reflex coating for full UV-protection. Want extra sun protection? Sure! Select models also include effective and timelessly cool looking side shield elements. Speaking of cool, finer details include acetate or composite elements combined with the refined elegance of titanium.

Meet the three stars of this issue’s cover shoot: The »8801« embodies the futuristic take on shield sunglasses in LINDBERG’s two-lens design and a pronounced rim. For a classic aviator with a high-tech soul, check out the »8802« in a luxury, ultra-light titanium finish. Another future classic is the »8803«: Laced with gold accents across bridge and temples, the square, never boring frame is definitive magazine cover material. And since the cover is not enough, we’re showcasing more styles from LINDBERG’s new offering here in a dedicated collection shoot.

With so many personalized choices, it’s up to wearers to find their perfect match.

“Style is all about perspective and for sunglasses it’s no different – that’s why the essence of the LINDBERG sun collection is diverse points of view. With the endless possibilities of custom sunglasses, no look is out of reach!”

Henrik Lindberg

The post SPECTR #34 Out Now Featuring LINDBERG Sun Titanium appeared first on Spectr.

For the last few decades, SILHOUETTE has commanded a position among the world’s premium eyewear labels. Through it all, the Austrian company has delivered the constant level of quality and innovation to act as one of the main players among independent eyewear brands. 

For a full showcase of excellence, we have hand-picked several standout models from four different SILHOUETTE collections. The level of design is always top-notch, the main differentiator is the range of materials employed by SILHOUETTE. What’s more, the frames all share the same longevity, high comfort of wear as well as amazing lightweight.

Virtually try on SILHOUETTE on FAVR!

Let’s take a closer look: In the Momentum Select Collection, SILHOUETTE applies stylish touches of black and gold. Both of these colors, although from different ends of the spectrum, work in unison to create stylish accents. Elegance meets true luxury. The rimless models receive a true style upgrade through the ultra-thin black Accent Ring. Taking things over the top, the extraordinary lens shapes make a self-confident style statement.

The Greek goddess of the dawn served as the namesake to the Eos View Collection. These full-rim frames conjure images of first light in their translucent colorways and color accents. The shape-in-shape effect provides these models with a three-dimensional character that is enhanced by carefully appointed color nuances. The comfortable Eos View models not only make a great impression in the early morning hours when the sun rises but can be counted on 24/7 for overwhelming lightness and depth of color. 

Transparency is the operative term in the Infinity View Collection. These models dazzle viewers with their lightness, translucency, and lofty appearance. From a design perspective, the one-piece look is the true standout: The lenses and frames seem to blend together without visible or noticeable transitions. The borderless polyamide shield is secured by titanium temples that allow for easy customization to individual wearers.

Finally, the models in the Lite Arcs Collection all share the signature cut-outs in the upper bridge above the lenses. The effect is created via delicate laser cuts. These titanium half-rim frames serve as a modern interpretation of Nylor frames and make a strong statement with their purist design and clean form language. Conformable for all-day wear. Stylish through day and night with that special SILHOUETTE design DNA.

SILHOUETTE
Momentum Select

Up to date in terms of fashion styles: rimless styles with ultrathin acetate rings in a premium black-gold colorway.

SILHOUETTE
Eos View

Full-frame glasses in translucent colors and a striking threedimensionality thanks to shap-ein-shape designs.

SILHOUETTE
Infinity View

Polyamide shields and titanium temples with a one-piece appearance: lenses and frames blend together nearly seamlessly.

SILHOUETTE
Lite Arcs

Half-frame glasses from high-tech titanium and components from SPX®+ in a purist design with clean form language.

photography ANDREA KADLER
models CELIA & FABIAN at SPIN MODEL MANAGEMENT
hair & make-up ARMIN VOGL at CLOSE UP AGENCY
videography NAVINA CLEVER
styling assistance SVEA BECKEDORF
retouch FRANCISCO BELTRAN
location HAMBURG

Find out more about SILHOUETTE here or visit their SPECTR Brand Profile here! There are many more designer eyewear brands featured on the platform. 

The post Silhouette 2021 Highlights appeared first on Spectr.

Twenty years have passed since when, back in September 2001, for the very first time, ETNIA BARCELONA presented the most colourful collection the market had ever seen. David Pellicer, CEO and owner of the company, still fondly recalls the surprise in peoples’ faces when they first saw those frames coloured in chessboard checks, yellows, blues, greens, oranges. 

“Back then, the eyewear market was totally unfamiliar with such pulsating colours. The collection broke all moulds, was a total disruptor.”

David Pellicer, CEO & owner of ETNIA BARCLONA

Over the last 20 years, the brand has seen meteoric growth. It has crafted its own history, working with global artists to create adventures that bridge from Japan to New York, to Africa. The Barcelona firm has supplied opticians with designer eyewear, unique color concepts and the very best service in terms of speed of delivery and warrantee commitment.

To David Pellicer, it is clear that it is not merely a question of offering a top-quality product, but also of helping the optician in all ways possible to ensure a completely trouble-free service. One of the main ways in which the firm has stolen a lead over the other independent players is that it boasts its own, fully automated production facilities. Thus it is able to control quality, costs, and indeed the entire value chain, offering a speed of delivery unachievable by other market players.

Ever since 2018, sustainability has been one of the firm’s mainstays: it has reduced the amount of single-use plastics it employs and ensures all packaging material is eco-friendly. Etnia Barcelona is one of the few eyewear firms to have opted right from the outset to use completely plastic-free, pure mineral glass lenses which, moreover, offer superior visual qualities. Thanks to the HD technology of the Barberini lenses it uses, ETNIA’s clients are privileged to be able to see enhanced primary colours with up to 70 times greater clarity. The colour experience is vital to ETNIA. 

Equally important to the firm is the work of the ETNIA BARCELONA Foundation which, ever since 2016, has sought to guarantee the care of the visual health of people at risk of social exclusion. It offers universal access to eye tests, prescription glasses, diagnostics and visual therapy to the most vulnerable. Not only does the foundation operate in the Greater Barcelona area, with its diverse social contexts, but also in the third world, in countries such as Senegal, where the Foundation has set up a community optician which, in addition, supports the role played by women in local society. Over these last 5 years, the foundation has offered support to over 25,000 families. 

Lastly, the firm is refurbishing its Barcelona offices this year, with a particular eye to the sustainability of the building and the health of those who work in it. It seeks to create a space that will inspire and multiply the talent of its team, in line with one of the firm’s current obsessions: to generate a culture that fosters a sense of belonging, of ownership, in short, an environment designed to retain talent. 

We send our warmest congratulations on this special occasion with a dedicated fashion shoot with the latest ETNIA BARCELONA frames.

photography SACHA TASSILO HÖCHSTETTER
styling KONSTANTINOS GKOUMPETIS
hair & make-up ALEXANDRA LEDERER
model KATLEEN K. at MUNICH MODELS

The post 20 Years Etnia Barcelona appeared first on Spectr.

The theme of duality is rendered artistically in the new gorgeous cover shoot for our brand new magazine issue SPECTR #33 featuring Danish designer label LINDBERG. The graphic design explores a black-and-white duality that enhances the stylish form language of the frames. With that said, the absence of colors in no way dampens the impact of the superior designs and materials of LINDBERG frames. It much rather enhances them, because duality makes the world go round.  

LINDBERG Launches the Thintanium Collection

In the eyewear universe, the future does not arrive overnight. It’s invented gradually, one collection at a time. For the next evolution, Scandinavian designer label LINDBERG is counting on its constant commitment to technical innovation to take titanium eyewear to the next level. Introducing: thintanium, a brand-new and patent-pending eyewear collection by LINDBERG. Manufactured 100% in Denmark by the brand’s in-house experts, this new line is possibly the thinnest full-plate titanium eyewear collection in the world.

As Henrik Lindberg, Founder, CEO, and Creative Director explained thintanium:

“The name says a lot already – something very thin and made of the unique element of titanium. LINDBERG’s DNA concentrates on unique designs, unique technical solutions, and of course, working with unique materials. The search to always be optimized by creating, designing, constructing, and producing the impossible drives the company from the beginning to where we are today.”

Also keep in mind that LINDBERG not only commands the technical know-how to push the possibilities of titanium to new levels. The Scandinavian designer label also cultivates the cutting-edge and minimalistic aesthetics to set the tone for the future of eyewear fashion. As a result, the frames may look essentially rimless but still accentuate their outlines in fascinating color schemes. And thanks to high-tech engineering, the hypoallergenic titanium glasses may weigh as little as 3.0 grams, but still maintain their robust integrity for everyday wear. The ultra-thin models feature a brand new, fully integrated screwless hinge, which is a prominent visual element in the design.

For extra fashion appeal, thintanium models can also be fitted with tinted lenses to turn them into statement pieces. In this Collection Shoot for SPECTR, photographer Ulrich Hartmann and team imagine the new LINDBERG thintanium collection in a ‘Duality’ theme. It came out so great, we also gave it the cover of our latest SPECTR Magazine issue #33. The future of eyewear has landed (once again)!

photography ULRICH HARTMANN
styling SHIMA KHAZEI at BORNTHISWAY AGENCY
make-up FABIENNE HOPPE
hair TINA PACHTA
models CAMILLE T. at SEEDS & CARL at KULT MODELS
assistant JULIUS WOREL

Find more information about LINDBERG here!

The post Spectr #33 Out Now featuring Lindberg’s New Lightness appeared first on Spectr.

LOOK

In terms of style, LOOK celebrates current trends in frame designs crafted from two highly innovative materials. The first is Cello, which is short for ‘cellulose acetate’ as a vegetable-based compound offering a warm surface feel and flexible shape options with a shiny finish. Second in line is Xinox, an ultralight high-tech steel that ensures superior shape retention and the over 30 percent more flexibility than conventional steel. And needless to stay, the gorgeous eyeglasses and sunnies in the LOOK collection are anything but conventional as well.

MATERIKA

As the label’s high-end collection, MATERIKA combines exclusive design with a healthy dose of technicality and know-how. Materika is an acronym for MAterial, TEchnology, RIcerca (Research), and CApability. The eye-catching designs walk the line between innovation and sustainability, supported by two unique materials: Alumix as a high-potent blend of aluminium and magnesium for ultra-lightweight and non-allergenic frames. And also Hititanium, a raw material imported from Japan and four times more resistant than regular titanium. With that said, MATERIKA eyewear is built to last – and stylish enough to outlast fleeting trends with minimalist, timeless shapes.  

Find out more about LOOK – MADE IN ITALIA here or check out their Brand Profile at SPECTR.

photography, styling & casting NARÈNTE // LUCIO ARU + FRANCO ERRE [Sardinia]
hair & make-up DANIELA DESSÌ
models ANNILEA VITELLI & RAFAL URBANSKI at LA REPRESENTS

The post “The Choice Is Yours” // The two faces of Look – Made in Italia appeared first on Spectr.

Prepare for the unexpected! What if someone took a scalpel to gorgeous eyewear and literally sliced through the frames? Welcome to the new FACE À FACE collection, in which the design team led by artistic director Pascal Jaulent plays with the Art of Deconstruction. The resulting frames are indeed both: artful and deconstructed. Presented here in a photo shoot by Ulrich Hartmann, the Radical Cutouts collection surprises with new twists on familiar shapes. For added impact, FACE À FACE implements powerful color pops. But better see for yourself in this collection shoot.

Virtually try on »Bocca Palma 2« here!

Virtually try on »Bocca Palma 1« here!

The »Bocca Palma« is inspired by the architecture of 1950s Florida, but the classic frame is deconstructed into something new and exciting. The large panto shape evokes floral color hues, paired with flashes of bright orange and soothing transparent acetate. The result is a harmonious, balanced sunny.

It’s all about masterful contrasts in the »Shift« model. The transparent acetate front clashes with a colored geometric block in electric blue. The five-piece hinges connect to black temples for dramatic effect and a post-industrial aesthetic. Reminiscent of the Eighties, but very much at home today

Virtually try on »Split 1« here

Virtually try on »Split 2« here!

Are you watching closely? At first sight, the »Split« is a gorgeous sunglasses frame with slight cat eye inspirations. But then you notice the lenses, sliced away at the end pieces. Plus, the colorway of the Made in Italy acetate in milky blue against blue granita temples with quartz flashes, sliced through with electric yellow. A special piece in a special collection.

Virtually try on »Shift 1« & »Bocca Tweet 1« here!

Remember the 8-Bit pixel effect of the original »Bocca« model? Here’s the hardware update: The »Bocca Tweet« combines the blocky graphic accents of the original – for instance on the temples – with a cubic construction language and clashing colorways in cobalt blue and fluorescent yellow. Like any surprising tweet, this one has a good chance of going viral this season!

The post FACE A FACE // Radical Cutouts appeared first on Spectr.

Based in the storied French Jura region, L’AMY can look back at a history of more than 200 years of influencing the eyewear industry. In the 1980s, L’AMY became one of the first companies to manufacture eyewear under license for fashion labels. Today, the French company operates under the name L’AMY LUXE and has evolved far beyond the licensing business. Instead, the focus is on full-fledged luxury goods with brand-new approaches. We sat down with CEO Dominique Alba to learn about the company’s goals and motivations in exploring new horizons. Welcome to a must-read for independent opticians.

Hi Dominique, L’AMY is one of the big names in the eyewear industry. The company can look back on a heritage that goes back more than 200 years. What drove the founder back then?

L’AMY has always been driven by technology and innovation. The history of L’AMY is a venture of technicians and engineers who, gradually in the early 1960s, started integrating design with marketing.

Your company hails from the French Jura region. The area is still considered as an incubator for high-quality eyewear development and production. Historically, what was the contribution from L’AMY?

I do believe we are the most innovative company in our industry, but also the most high-end. In the same company group, we have Maison Henry Jullien which received the coveted label of Enterprise du Patrimoine Vivant. Also the McLaren license as a multiple award winner as the most innovative collection on the market. That allows us to offer optical stores the two most wanted segments of the luxury market: excellence in craftsmanship and innovation with no limits.

We’ll cover these two lines separately. Starting with L’AMY, what were the relevant milestones in the company’s history?

L’AMY commands a long and exciting history. Milestones in terms of manufacturing include our first ‘modern’ factory in 1883 or the state-of-the-art galvanic treatment factory in 1986. Production know-how runs deep in our DNA.

Starting in the 1980s, L’AMY specialized in the licensing business. Which major brands were part of the portfolio at that time?

I believe Lacoste is the brand with which L’AMY had the longest partnership and the best achievements. But we had many collaborations. It would be easier to list the brands which do not have eyewear licenses.

You have since abandoned these licensing deals. Did other corporations in the industry become too powerful? 

Yes, that is one reason. But I am convinced that for many years, a positioning that is too ‘generalist’ no longer aligned with the fast-moving market.

So license brands don’t seem to be that attractive to you anymore?

The license itself is not a competitive edge neither for L’AMY nor for the optician. In the meantime, the end consumer has evolved. That goes for customers’ knowledge of the brands, but also of the products, and even the marketing. We think that the status of ‘generalist’ is obsolete.

And what’s the future?

We are convinced that the years to come will be the years of focus and differentiation.

Has the market in general changed and the old concepts just don’t work as well anymore?

No, concepts are still a key factor for success, regardless of their age. What does matter is that the concept is perceived as relevant by the consumer.

That is a shift, indeed. In your opinion, which changes have had the greatest impact in the last ten years?

We can see three big changes: The first is the merger of big eyewear corporations, aiming at controlling the retailer and the consumer.

And the others?

Then we have the end of the era of fashion luxury licensing with the creation of in-house eyewear divisions aimed at controlling the entire value chain from production to consumer. And finally we see the emergence of new technologies like 3D-printing, virtual try-on, connected devices, smart lenses.

What’s the impact?

These structural changes within the market did not fully change the current landscape yet, but they are doing it deeply and lastingly. Eyewear companies have been the first to be impacted, but the heaviest impact will be on the optical stores which will have to focus on very clear strategies and offers for the consumer.

That might be a huge challenge. Part of your focus was the takeover of the Maison Henry Jullien in 2017. The brand is celebrating its 100th anniversary this year and stands for traditional luxury. What was the motivation behind the acquisition?

Henry Jullien is the last manufacture in the world that produces eyewear with this level of attention to detail and quality. At this level, this is not craftsmanship, it is art. At Henry Jullien, time is a value. Consider that it requires no less than 279 manual steps to manufacture a frame. This relationship to time, this artistic path, this willingness towards ensuring durability of the product, resonates strongly with a wide community of consumers. That makes Maison Henry Jullien a very modern company, fully connected to the main value perceptions of a big part of the population. Being so aligned to its time after one century is truly a small miracle. And a genuine source of enthusiasm for the team.

Was the acquisition also accompanied by a change in strategic direction?

Yes, it was. We decided to focus on the market of true luxury for three reasons.

Which are?

First, the true luxury segment has been registering the highest growth rate for the past 30 years. Second, this segment happened to be the most resilient to the crises over the last two centuries, as proven in the current pandemic crisis.

And third, this is a market that offers a high potential in eyewear because it has not been strongly serviced by the optical stores over the last decades, unlike many other fields within goods and services.

How come the luxury segment seems to be more crisis-proof than other price categories?

We can witness it for two centuries and clearly since the 1929 crisis. This segment has decreased much less than others, and, after each crisis, has started over way faster than all other segments. It targets 20 percent of the worldwide population. The wealthiest, the most educated, the most knowledgable. As a result, it’s the most resistant.

Your approach is very forward looking.

Yes, we believe that this segment offers an important, sustainable and differentiating growth driver both for the opticians and our company.

In 2019, you launched McLaren, a very technical label and a licensed brand. What’s different this time compared to the licensing business in decades past?

Innovation, innovation and innovation. This collection is really unique because of its technological content, but also by its absolutely stunning design.

Now, with Henry Jullien and McLaren as the only two remaining brands, you have streamlined your portfolio and concentrated fully on the luxury segment. Along with this development, you changed your name to L’AMY LUXE. Sounds like it also comes with an obligation, right?

Yes, it does and that is the reason why we stated it so clearly. It is not a short-term strategy or a marketing gimmick. It marks a strong and long-term strategic change.

What is the common denominator between these the two brands, which at first glance are very different?

To briefly summarize, there are two big luxury markets – and I am not talking about fashion – as of today and over the last two centuries. The first luxury market includes technological innovation and the avant-garde product. The result is an engineered product. The second luxury market describes craftsman products with an impressive level of attention to detail. The result here is an artist product.

So you can divide consumers into two segments?

Whatever the field you study, you will find this duality, also very well represented among the population. You can also recognize as a big advantage that each consumer from the luxury segment can be, at the same time, attracted by both types of products. You can have the most technological advanced music device at home and own a Steinway piano in your salon.

What does that mean for the optical industry?

This is exactly our proposal to the opticians. With only two brands you offer to your customers the best of the two worlds and you position yourself as the optical store of reference in your catchment area.

Will you continue to focus exclusively on these two brands in the future?

We will add several brands in the coming years, maybe one in 2021.

According to which criteria?

With the same strategic intent and the same positioning. We want to be the reference company in the world of luxury. The real one, not the fashion business.

At this level, only independent opticians come into question. How important are they for you?

They obviously are our primary targets, but I would dare to say we are a supplier who can, and has to, allow them to set up a differentiated, resilient and sustainable strategy. We can help them not only to resist but also to develop themselves in the years to come. I would also add that our size should comfort them. We are not a mega group which is going to give them instructions.

What developments do you see headed to the eyewear industry in the next ten years? Will there be further takeovers and consolidation?

Yes, the consolidation is going to continue because distribution structures are going to evolve as we have seen in many other fields. The big brands want to directly control the end consumer. They have already started. On the other hand, the technologies will modify the competitive environment, especially in the optical lens segment.

With that said, how can smaller and medium-sized brands still maintain their position in the future?

Staying focused and not trying, as in the past, to directly compete with the giants on the market. Back in the day when in France, the big hypermarkets decided to sell bread, everybody thought that the bakeries were about to disappear. The good bakers did not and they currently are among the top three or more profitable retailers.

How did they manage that?

Simply because they decided not to compete on prices and units but only on quality. I could mention dozens of examples like that in all the countries of the world.

That’s a ray of hope for independent opticians. How prepared are you at L’AMY LUXE for this future?

Luxury is a state of mind. Therefore it is essential that the whole company is focused on the same and only objective. Paradoxically it is easier to achieve that than working on several segments at the same time. However, that means to work on the entire chain and on each detail. This is what we started doing for several months and have to keep on doing in the coming years.

What role does the optician play in this?

We will succeed only with opticians in a balanced relationship and a common intent.

So you consider yourselves – together with the independent opticians – as well-positioned for the future?

My feeling is that the luxury segment will be, whatever happens, one of the more profitable segments for the independent optical stores in the coming years. With or without L’AMY LUXE. And we will do our utmost to ensure that it will be with L’AMY LUXE. After all, we almost invented the concept (laughs).

Thank you for these valuable insights, Dominique.

The post L’AMY // FOCUS ON TRUE LUXURY appeared first on Spectr.

Serenity – the state of being calm, peaceful, and untroubled – is a precious good these days. Because with a sense of calm and inner peace, even the most challenging circumstances in life can be met appropriately. That holds true for both private and business pursuits. In professional life, serenity is more than just a state of mind or attitude. Attaining serenity in a business setting is actually hard work. After all, remaining calm in the business world requires a certain sense of resilience; a talent for enduring even the most adverse situations unscathed. For proof that cultivating a thick skin is a priority in our current day and age, just consider the past year. From the perspective of independent opticians, 2020 brought plenty of adversity: Including business lockdowns, hygiene guidelines, declining footfall, supply chain problems, etc. This fast-changing situation clearly favored those opticians who had already made moves before the pandemic to become less dependent on walk-in customers in their brick-and-mortar stores while keeping connected to their clientele, online and offline.

Our new magazine issue SPECTR #32 is showcasing aspects that help strengthen resilience, focuses on sustainable partnerships between opticians and brands, unveils new and digital approaches for optical stores, presents the premium and luxury product segment dealing with crises, features rewarding brand insights, new eyewear collection highlights and fashion-focused shoots in London, Sardinia, Lisbon, Berlin, and more…

Doing well on front and back cover, BLACKFIN represents this magazine issue under the motto “Serenity” and highlights new stunning men’s and women’s styles in a Collection Shoot envisioned by photographer Ulrich Hartmann on location in Berlin. 

Italian eyewear label BLACKFIN has built an international reputation for lightweight titanium glasses and sunglasses. Always with an eye for craftsmanship, quality and design – true to the company motto ‘neomadeinitaly’. For Spring/Summer 2021, the independent label presents new styles across a more specialized and structured product portfolio. The concept: While titanium expertise remains the foundation for BLACKFIN, expect a more unique positioning within collections Blackfin One, Blackfin Aura, Blackfin Razor and Blackfin Aero.  

BLACKFIN RAZOR

The Razor line represents the full BLACKFIN design DNA in an even lighter version. The secret? All the slim, ultra-light frames are crafted from titanium sheet just 1 mm thick. The patented one-piece hinge secures a comfortable fit, while playful colorways add subtlety. For SS21, the evolution continues with the roomy »Fresno« men’s style featuring a sculpted nosepiece, plus the feminine »Claire« model that morphs from round to angular shape in fascinating ways.

BLACKFIN AERO

Let’s start with a complete novelty: After two years of research and design, BLACKFIN introduces the Aero line of rimless styles in twenty lens shapes and as many colors. Each Aero frame is crafted from a 0.7 mm thin sheet of beta titanium for the bridge – ensuring absolute frame stability – and 0.5 mm thin temples for flexibility and comfortable fit. Another novelty is the patented lens fastener, while the proven Tilt Pad nose pads have been updated to suit the aesthetics of these ultra-light and stylish rimless frames.  

BLACKFIN ONE

Staying true to the brand’s DNA, the BLACKFIN One collection welcomes new optical styles this season: The men’s and women’s frames are marked by trendy shapes enhanced by playful color palettes that contrast metallic and pastel shades. What’s more, the SS21 sunglasses collection raises the bar by showcasing bold styles, executed in ultra-high-quality Japanese titanium. The sculpted outlines and striking volumes make a strong impression in classic shapes, but remain lightweight and easy to wear thanks to BLACKFIN’s titanium soul.

BLACKFIN AURA

This season, BLACKFIN is also taking the Aura collection of titanium frames, enhanced by cellulose acetate rims, to the next level. One of the standouts is the feminine »Saint Lazar« model. Anchored on a beta titanium structure, the generously sized round frame radiates glamour-tech flair in the combination of acetate contours and metal frame. Technical, sensual, and with that special ‘aura’.

photography ULRICH HARTMANN
styling OLIVIER MOHRIŃGE
make-up MONICA KARSAI
hair LISA BREITFELD
models CHARLIE at MIHA MODEL MANAGEMENT, KONSTANTIN at IZAIO
retouch ALINA FILIPENKO
location BERLIN

The post SPECTR #32 Out Now! – BLACKFIN S/S 2021 appeared first on Spectr.

In the new SS21 collection MODO reflects the theme of their new campaign Harmonious Contrasts and releases a great number of new models, all true to the brand tagline, “Lasting Lightness since 1990”. Aside from light weight in all frames, the brand with roots in the US, Italy and Sweden also continues its timeless aesthetic and heritage as an independent eyewear brand. MODO also masterfully maintains the balance between a continuous brand DNA and progressive expansion of its collections – a delicate and demanding task. But as the new styles in the collection clearly demonstrate, it’s a continuous evolution of MODO design. The new styles are marked by strong form language and tactile surfaces.

Take a second look! The »4103« adds a fascinating twist to classic square prescription styles. This new Paper-Thin Titanium style features texturized TR90 rims in bold black, accentuating the timeless form language. For a secure fit, the ultra-lightweight unisex frame features an updated screwless hinge design and anatomic nose pads.

Virtually try on model »4103« here.

In many models, the designers play with dual coloring technology for harmonious contrasts. Functional design remains a focus, for instance with the new screwless hinge design that hides the hinge from side view. But overall, the new SS21 collection also charts a new and fresher design direction – and we love it. In this Collection Shoot, Diane Betties showcases select models in the Berlin studio with her team, true to MODO’s brand DNA: classic but at the same time fresh and modern, expressive but still understated. The frames flatter our female models and lend an avant-garde aura, without ever crossing the line and becoming ‘too much’. And we want more!

Light as a feather, elegant with subtle color pops. The Paper-thin Titanium Rimless is the essence of MODO minimalistic design with slightly oversized lenses and ultra-light beta-titanium elements. For extra style, the new colored embellishments on temples, hinges, and nose bridge complement the wearer’s personality.

Virtually try on model »4609D« here.

A gorgeous butterfly frame so light, it floats above the face. With the »4611E« model MODO combines all the advantages of the Paper-thin Titanium Rimless line into a stylish package. Crafted from ultra-light beta-titanium, the feminine cat eye shape follows the MODO tradition for minimalist design while adding attractive color pops on the rims, temples, and nose bridge. The perfect blend of all-day comfort and personal, flattering style.

Virtually try on model »4611E« here.

Round and profound. The »4543« model takes a classic round frame into the future. That’s because the unisex prescription frame features a curved beta-titanium bridge to balance the gorgeous lenses with their beautiful Burgundy rims. Despite the bold outlines, the overall frame is thin and ultra-lightweight thanks to the construction from premium titanium.

Virtually try on model »4543« here.

Premium form language rendered in royal blue. The »4433« model is a smart take on classic square eyeglasses. Futuristic details like the angular welded nose bridge and precision-engineered screwless hinges make this a future-proof prescription frame. What’s more, the Paper-Thin Ultra frame combines ultra-thin beta-titanium temples with reduced TR90 rims, making it light as a feather.

Virtually try on model »4433« here.

If you want to find out more about the Harmonious Contrasts collection head over to MODO. 

Brand Profile at Spectr. 

And don’t forget to visit FAVR where MODO is of course also to be found!

The post MODO // Harmonious Contrasts appeared first on Spectr.

SPECTR Magazine issue #31 is out and with it lots of great new photo spreads! Like for example “Let There Be Light” featuring AD LIB, ALAIN MIKLI, BLACKFIN, J.F. REY, KOMONO, MODO, NIRVAN JAVAN and STARCK EYES.

photography & video GOODBYEFUTURE
creative direction & styling BERNARD WERKMEISTER
hair & make-up LENA GEHRIG
models ELLI SCHWENK & LAURA LUNDGREEN at LOUISA MODELS
location MUNICH

The post SPECTR In Motion: “Let There Be Light” appeared first on Spectr.

In the making of the 31st issue of SPECTR, we were committed to avoiding the ‘c-word’ at all cost. It’s all over the news anyhow. But we are ready to talk about what the year 2020 has done to people. That’s because the coronavirus crisis has not only caused dramatic disruptions in the world economy. It has also led to a change of thought in many areas – and we’re here to see the positives. For instance, restrictions on international travel have led many people to discover the beauty at their immediate doorstep. Going for nature walks instead of dancing the night away at clubs, investing in experiences instead of stuff, and rediscovering what is really essential. The past year also had a dramatic impact on consumer behaviors: Status pieces and luxury items had a tough time. Meanwhile, products that are functional and sustainable experienced an unprecedented surge. It seems that more and more consumers are making conscious decisions on what they purchase; with a preference for minimalistic and local goods, made by companies that are thoughtful and have strong commitment.

Under the motto “Commitment” our new issue bears witness to this paradigm shift. That’s why our cover shoot of gorgeous LINDBERG frames may resemble a large family trip out into the countryside. And as in several of this issue’s photo shoots, we are reframing our focus on what’s really essential: the actual eyewear.

Still, a couple of interesting questions remain open: Once the crisis is over, will humanity revert to the old ‘normal’ or does the new mindset stand a chance to prevail? And what lessons does the year 2020 present to the eyewear industry? How can brands and opticians find ways to emerge even stronger from these changes? One thing that’s already certain is that meta themes such as fairness, transparency, consolidation and lean practices will remain for all of us. Opticians are already forced to adapt to a changed reality, for example by scheduling appointments for customers under strict health guidelines, while discovering that this kind of advance notice also has its advantages.

“Noblesse Oblige” – LINDBERG 2021 Highlights

Scandinavian designer label LINDBERG maintains its momentum into 2021 with a number of great designs. The Danish brand is taking its new models on a journey through time while playing with a number of different geometries: soft and round shapes reminiscent of the 1990s but also on-trend angular, polygonal outlines. The common denominator behind all these releases? Timeless design with that signature LINDBERG minimalism.

One of the driving design criteria for LINDBERG’s team was to achieve a balance between the frame and the wearer’s facial features. For inspiration, the label looked into the realm of architecture, where a built structure aims to add beauty and functionality to a natural landscape. Much in the same way, eyeglasses are supposed to combine style, comfort and a sense of balance in order to enhance the natural beauty of their users.

The new collection expands on the other 16 classic collections in the LINDBERG portfolio. As the brand moves into 2021, the main pillars of the brand DNA remain fully intact: minimalist design, technical innovation, craftsmanship and individual customization options.

In this Collection Shoot for SPECTR, photographer Ulrich Hartmann and team showcase the new models in a natural ambiance. Playing with the narrative of achieving a symbiosis between landscape, architecture and beauty, the photo shoot adds gorgeous stylistics and a coherent selection of protagonists. You may notice tones of red as a dominant factor in the visual language, from the shoes all the way to hairstyles. What’s more, the premium eyewear designs from LINDBERG blended into the setting just so wonderfully, we couldn’t resist showcasing them on the cover again.

photos ULRICH HARTMANN
video ASTRID GLEICHMANN
assistant MAX BÖTTGER
hair & make-up STEFANIE MELLIN
styling & all looks VONUWE
styling assistant ATIENO WOLTERS
models LINUS at PMA, CASPER at IZAIO, GIAN at LICHTKIND, ROBINA at M4MODELS, JONA at MIRRRS
retouch ANNA DALEGE
location WWW.EMMA-EMMELIE.DE

The post SPECTR MAGAZINE #31 Out Now! appeared first on Spectr.

Founded in 1995, French eyewear label FACE À FACE is specialized in creating refined and perfectly shaped frames for stylish women with lots of charisma and a sense of humor. Ever since the first BOCCA collection released, the company has built a reputation that celebrates feminine sensuality and takes inspiration from the artistic works of Salvador Dalí . The FACE À FACE head designer and co-founder renders eyewear in the image of pure femininity, Dalí ’s artwork as well as the voluptuous lips of Hollywood actress Mae West.

The new BOCCA limited edition keeps this tradition alive with a masterful blend of premium materials and the dynamic design DNA behind FACE À FACE. The result is a perfect combination between jewelry and high-end eyewear. The collection of must-have glasses oscillates between optical frames and sunglasses, all realized with the same sense of artistic inspiration.

The common denominator between all these shapes is the ultra-feminine temple design with a sexy temple tip at the end, sometimes colorful, other times understated, and even adorned with precious metal. Then again, that’s where the similarities end: As this collection shoot powerfully documents, the new collection is full of individual styles in a perfect symbiosis between art and eyewear design and between jewelry and upscale frame designs. In other words, something for every face.

Find out more about the brand here: www.faceaface-paris.com/

Brand Profile at SPECTR. Have a look at all the FACE À FACE models we have on FAVR!

The post FACE À FACE // Spectacle Jewelry or spectacular Art? appeared first on Spectr.

At the turn of our current millennium, a certain spot in the Balearic Islands emerged as an epicenter of art, fashion and party-friendly lifestyle. Early on, independent eyewear label ETNIA BARCELONA was among the first to absorb this tremendous creative energy. In 2003, the island vibe manifested in the legendary IBIZA eyewear collection true to the label’s standout style. At a time when subtle, dark color palettes dominated eyewear design, ETNIA launched a range full of color pops and vibrant accents that have since become a calling card for the brand. As a special feature, the rich color hues of ETNIA’s frames really come to life under the blacklight ambiance of Ibiza’s nightclubs.

About 17 years have passed and ETNIA is doubling down with the IBIZA VOL.2 collection. As a tribute to the original, the line once again seeks to capture the spirit of the island and its festive ambiance in rich, energetic colorways. The models in the collection combine culture and tradition with an avantgarde approach, reflected in combinations such as classic Havana patterns applied onto layers of striking neon. The craftsmanship is also top-notch as always: While the frames are crafted from premium Mazzucchelli acetate, mineral lenses are provided by Barberini for that upscale finish. In an exclusive SPECTR collection shoot, photographer Rachel Jiam showcases select models from the current collection. The outcome? Looks amazing! Not just on the beaches of Ibiza.

photos RACHEL JIAM
hair & make-up TAMARA SAUER
styling MIMI KRTINIC
model CARMEN at MIRRRS MODELS

If you fancy some new eyewear and don’t know where to start, check out FAVR and discover all your favourite models on one spot!

The post NEON! – ETNIA BARCELONA’s Ibiza Vol.2 appeared first on Spectr.

photography FLORIAN RENNER [London]
models HUYEN at IZAIO MANAGEMENT, LENNY MUELLER at MODELWERK, LAIDE AYEGBENI at IZAIO MANAGEMENT, AZHAR S at KULT MODELS & ANGIE TUTLEWSKI at VIVA MODELS

The post MORE THAN FAVRITES appeared first on Spectr.

Asked about the impact of the pandemic on our society, politicians like to resort to the term ‘new reality’. Much of what used to be considered normal in previous years has ceased to be normal – and we need to accept the fact that a return to ‘business as usual’ will be very difficult in the future; probably impossible. Every aspect of our business is being recalibrated and reevaluated. Independent eyewear brands and opticians also need to explore ways in which they can adapt their business models to the new reality, the current context. As a major disadvantage, many of these players are not occupying a steady role in consumers’ digital inspiration and product discovery processes. This becomes fatal as soon as the brick-and-mortar stores are forced into inactivity by social curbs. For this reason, the current crisis will most likely benefit the big players and chain stores in our industry; businesses that have embraced full-on digital strategies for years now. At the same time, a silver lining of the crisis consists of the fact that it could lead consumers to place more emphasis on sustainable and value-adding products. This can also coincide with solidarity for small, independent and individually minded retailers, which includes optical stores. Nevertheless, the ongoing crisis will strongly accelerate processes that have been on the horizon for years and will drastically open up new technological possibilities. COVID-19 is an unprecedented challenge for the entire optical industry. We are committed to meeting these challenges head-on, because at the end of the day, the future is more exciting than ever.

We are happy to announce that – despite the current crazy and difficult time for everyone – our new magazine issue SPECTR issue #29 has made it yet again to our desks and into optician boutiques carrying the motto “New Reality”. With the cover and collection shoot “Out Into The World” we present the BLACKFIN highlights from the three collections Blackfin One, Blackfin Aura and Blackfin Razor.

“Out Into The World” – BLACKFIN’s Play Of Colors

Shaped by hand but made from the heart: What may sound like poetry is the brand philosophy of Italian label BLACKFIN from the Southern Dolomite mountains. Born in the small mountain village of Agordo, the brand retains strong local roots, while also maintaining a steady connection to Japan to source some of the world’s finest titanium. From this material – and a healthy dose of passion – BLACKFIN has been making more than eyewear for over a decade now, but intricate works of art. Through it all, some brand principles remain etched in (Dolomite mountain) stone: For instance the allergy-neutral character of the frames, thanks to the use of titanium as a skin-friendly resource. What’s more, all frames are inherently non-toxic and biocompatible. They are also entirely free of traces of nickel and other heavy metals. 

Blackfin One

Teeming with BLACKFIN’s design DNA, the Blackfin One label identifies the label’s main collection. Colors take the center stage and adds intricate detail to all styles.

Aside from the consistent choice of materials, penchant for high-tech and manual production process, other constants behind the brand are BLACKFIN’s focus on design and color palette. Guided by expertise and unique sense of style, the Italian designers have proven their mastery in adding a layer of detail to their fabulous titanium frames via constantly updated colorways.

On-trend colors also play a key role in BLACKFIN’s latest collection: In the latest Blackfin One line, the color palette is the common denominator between a broad range of men’s, women’s, and unisex styles. All without compromising staple features such as the signature temple tips for a perfect fit or the ultra-flexible beta-titanium temples. 

Blackfin Razor

In search of retro flavor? Look no further than the Razor collection with its signature bridge. The three-dimensional shape of the nose bridge underlines the vintage look. For added style, the line implements monochromatic metal colorways, while contrasting the outside metal with color pops on the inside. The new one-piece hinges constitute another technical breakthrough that elevates the design in all its rich detail.

The current Aura line also offers an interplay of materials and nuances: These beta-titanium frames have been fitted with Italian cellulose acetate that is sensitive to UV-light.

And in the Razor collection, the difference lies in the manufacturing, with all frames crafted from ultra-thin, 1mm beta titanium sheets via a special micro-mechanical process created exclusively for the series. Again, color plays a key role here, not necessarily by popping into view as the main eyecatcher but via a series of monochromatic hues. The verdict: Overall, these new additions to the BLACKFIN legacy create just the kind of break from the norm and colorful, joyful contrast that we all can use at the moment.

Blackfin Aura

Blackfin Aura is the new line of beta-titanium frames blended with acetate elements. These optical eyeglasses play with sunlight. While all elements blend together naturally, the overall look achieves the perfect balance between tech and glamour.

photography ULRICH HARTMANN
styling DAVOR JELUSIC
hair & make-up MELANIE HOPPE
models THERESA GENTH & NICK FALKE at MODELWERK
assistant MOMO RADHI
post production MARKO PERAK

The post SPECTR MAGAZINE #29 Out Now! appeared first on Spectr.

[vc_row][vc_column][vc_separator][/vc_row]

[vc_row][vc_column width=”1/4″][mk_title_box font_family=”none”]

WEBSITE

[/mk_title_box][/vc_column][vc_column width=”1/4″][mk_title_box font_family=”none”]

BRAND PROFILE

[/mk_title_box][/vc_column][vc_column width=”1/4″][mk_title_box font_family=”none”]

INSTAGRAM

[/mk_title_box][/vc_column][vc_column width=”1/4″][mk_title_box font_family=”none”]

FACEBOOK

[/mk_title_box][/vc_column][/vc_row]

[vc_row][vc_column][vc_separator][/vc_row]

[vc_row][vc_column][mk_gallery images=”65376,65374,65378″][/vc_column][/vc_row]

[vc_row][vc_column][mk_fancy_title font_family=”Georgia, serif” font_type=”safefont”]

THE SHELL

[/mk_fancy_title][/vc_column]

Hi Max, with the Shell Collection you have truly created something special. How has it been received so far?

Just fantastic! Our sales teams was very enthusiastic when we presented this new concept. This initial positive response has been confirmed at Silmo by our customers who really loved the three models.

Would you say Shell is a typical J.F. REY project?

Yes, I would say that. J.F. REY’s design approach is definitely not locked into always creating the same style, the same codes. We use a lot of different high-grade materials which all offer their own way of being shaped because of their various material properties. The common denominator of our models is creativity. We try to design frames that always surprise and amaze. With the possibility of bending stainless steel, I think the Shell concept is built to be surprising at first sight.

What exactly is surprising about the design?

With the »JF2884« and the »JF2885«, we designed two round frames in two different sizes. These shapes are soft and delicate. The third one, the »JF2886«, is a large square. Butterfly shaped, with personality and strong character. All styles are for women.

[mk_gallery images=”65381,65383″ column=”2″ image_size=”full” disable_title=”true”]

How did you come up with the idea of the double frame design? Have you been inspired by products outside the eyewear market?

As its name suggests, the concept has been designed in the spirit of a shell. I spend a lot of time in natural environments practicing sports in the mountains and by the sea. And I’m always amazed by the perfection of shapes, of colors, of the harmony that creates nature. Everything is just in front of our eyes and it’s an inexhaustible source of inspiration. The shell represents the idea of protection, of toughness and softness at the same time. It’s a harmonious cocoon for the eyes. A few years ago, Jean-François Rey worked on shell frames for men; shells crafted from acetate or metal, for instance in the FACTORY concept. The idea here was to transpose this approach for women.

What are the visual effects of this concept?

It depends from which angle you look at them. You will notice thinness and round shapes in the front or side view. But turn a little and you will see all the depth and the volume of the frame. This is the real particularity of the concept. It’s a hidden visual effect, not visible immediately.

Usually volume comes with heavy weight. How is that in the Shell line?

The thinness of the curves in stainless steel allows exactly this wedding between volume and lightness. Moreover, the concept uses extremely thin metal temples without any end tips. That is part of the design but also adds to the overall lightness.

J.F. REY »JF2886«

«

What’s special about the material?

To obtain such a fineness and lightweight in the design, we selected finest quality of stainless steel.

What about your choice of color palette?

J.F. REY is known for its very colorful color charts that can be shocking and always unexpected. It’s the color DNA of our brand. But for the Shell concept, we have chosen a sophisticated combination playing with different shades of gold, for instance a shiny or patinated effect, and pure colors that blend elegantly with the lofty constructions. The handmade colorization highlights the elegance and the precious style of the frame.

Sunglasses often have unusual designs, but optical frames tend to be more reserved.  The designs in the Shell line are very striking, nothing for wallflowers, right?

Yes, indeed. Its’ a way to wear oversized and remarkable shapes without hiding your eyes. These frames are definitely destined for women who consider prescription glasses as a jewel. Striking but just enough to supplement the pearls in the shell.

Thanks for the interview.

[vc_row][vc_column][vc_separator]

[vc_row][vc_column][vc_separator][/vc_row]

The post J.F. Rey – Outstanding Design Attack appeared first on Spectr.

[/vc_row][vc_row][vc_column][mk_gallery images=”64917,65023,64904″][/vc_column][/vc_row]

[vc_row][vc_column width=”1/4″][mk_title_box font_family=”none”]

WEBSITE

[/mk_title_box][/vc_column][vc_column width=”1/4″][mk_title_box font_family=”none”]

BRAND PROFILE

[/mk_title_box][/vc_column][vc_column width=”1/4″][mk_title_box font_family=”none”]

INSTAGRAM

[/mk_title_box][/vc_column][vc_column width=”1/4″][mk_title_box font_family=”none”]

FACEBOOK

[/mk_title_box][/vc_column]

[/vc_row][vc_row][vc_column][mk_gallery images=”64919,64938,64936,65021,64909,65025″][/vc_column][/vc_row]

[vc_row][vc_column][vc_column_text css=”.vc_custom_1578416133701{margin-bottom: 0px !important;}”]

[vc_row][vc_column][mk_fancy_title font_family=”Georgia, serif” font_type=”safefont”]

A Collaborative Constellation Of Design

[/mk_fancy_title][/vc_column]

Hello Harry, as the lead designer at IC! BERLIN you have the last word in the creative process. But what about the design workflow in a collaboration?

Collaborative projects are uniquely different. When working together with another brand, I encourage a free-flowing concept phase. From the point of ideation to the execution of the design, both sides interact openly and decisions in most cases are made through mutual agreement and collective problem solving. If the communication breaks down, then so does the product. What’s important for me is ensuring a trusting and understanding relationship in a collaborative constellation.

How did the opportunity to cooperate with Mercedes-Benz arise?

MB showed interest by approaching us at the Milan eyewear fair. We both share common visions in design and brand, so a collaboration seemed inevitable. After visiting their headquarters and taking a deep dive in the Mercedes-Benz design philosophy, we were excited about the prospect of creating an eyewear collection together.

What sealed the deal for you?

It is IC! BERLIN’s strategy to work with other German brands, particularly names that are pioneers in their field. Mercedes-Benz is constantly innovating not just in the automotive industry but also across a number of ‘beyond the car’ disciplines. Mercedes-Benz is fascinating in terms of conceptual work and design approach, particularly within the realm of interaction. Their style identity evokes an emotional reaction that adds to a unique user experience. The biggest challenge was, how could this be translated to eyewear? Also, the idea of blending handmade precision with innovative expertise was a highly motivating factor.

[mk_gallery images=”64998,64993″ column=”2″ image_size=”full” disable_title=”true”]

Were there any restrictions set by MB that you had to abide by?

Actually no. The design philosophy and guidelines set by Mercedes-Benz made the project briefing clear and intuitive. Both design teams shared common goals and expectations. Aesthetically, the frames needed to relate to the design language of Mercedes-Benz while also upholding the key design attributes of IC! BERLIN.

Speaking of attributes, which three keywords describe the collection perfectly?

Engineered. Sensual. Performance.

The collection implements three MB lines: Mercedes-Benz Style, AMG and Mercedes-Benz Classic. How did you transfer the peculiarity of each line to the eyewear models?

Good question. Mercedes-Benz Style is the conceptual and multifaceted side of MB, and gave us the freedom to explore, innovate and create a showpiece that pushes the boundaries of eyewear. We play with light and material combinations to achieve an evocative performance shield. Mercedes-AMG represents high performance, precision and efficiency. The frame embraces these key attributes through its use of quality materials and lightweight comfortable fitting. The sheet metal frame is combined with a textured rubberized bridge detail picking up the signature AMG color accents and grill aesthetics. The lenses used are performance driving lenses giving an optimum vision experience to the user. Mercedes-Benz Classic frames are timeless sunglass pieces that pick up the shapes and lines from the brand’s historic identity. The styles are classic and understated.

[mk_gallery images=”65001,65003″ column=”2″ image_size=”full” disable_title=”true”]

What type of customer did you have in mind for these models?

Anyone who wants the Mercedes-Benz experience. If you want high quality hand-made craftmanship from Berlin in combination with high-performance and the exhilarating ride you would get from driving a Mercedes, then this collection is for you.

Does your choice of materials also reference Mercedes-Benz as an automobile manufacturer?

Yes, we picked material combinations that help highlight contrasts in material finishes. For example, matt and glossy combinations achieved by using rubber and polished stainless steel helped give a depth in material impression within the designs. Another goal from the start was to use performance lenses specialized in improving vision while driving in all weather conditions, because the frame should be considered as a tool for driving as well as a lifestyle piece.

What’s your personal favorite in the new line?

The »AMG 01«. This sunglass model encapsulates the essential features of the line through product detailing and overall styling. It’s a bold and energetic sunglass, making it a satisfying experience to wear. I am delighted with the outcome and believe the key elements of AMG automobiles are visible in its aesthetics.

Thanks for the interview, Harry.

ic! berlin x Mercedes-Benz »MB 02«, »MB 01« & »MB 03«

[vc_row][vc_column][vc_separator]

[vc_row][vc_column][vc_separator][/vc_row]

The post ic! berlin x Mercedes-Benz appeared first on Spectr.

BARTON PERREIRA Is Setting Sail

[/mk_fancy_title][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1578398035418{margin-bottom: 0px !important;}”]Explaining the role of BARTON PERREIRA in the eyewear universe is like bringing sand to the beach. Totally unnecessary. What is super necessary, though, is finding a nice backdrop to showcase their latest collection. Which is why we revved up our yacht and dropped anchor 400 sea miles East of the Cypriot coast. At high sea on the luxury yacht, BARTON PERREIRA’s upscale eyewear really sparkled. And as the icing on the cake, designer and co-founder Patty Perreira found the time to season our photographic journey to the Mediterranean with exclusive insights on the latest collection.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_separator][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_title_box font_family=”none”]

WEBSITE

[/mk_title_box][/vc_column][vc_column width=”1/4″][mk_title_box font_family=”none”]

BRAND PROFILE

[/mk_title_box][/vc_column][vc_column width=”1/4″][mk_title_box font_family=”none”]

INSTAGRAM

[/mk_title_box][/vc_column][vc_column width=”1/4″][mk_title_box font_family=”none”]

FACEBOOK

[/mk_title_box][/vc_column][/vc_row][vc_row][vc_column][vc_separator][/vc_column][/vc_row]
[vc_row][vc_column][vc_column_text css=”.vc_custom_1578416133701{margin-bottom: 0px !important;}”]

Hi Patty, thanks for sending us off to Cyprus with some lovely new eyewear. Let’s start with a fundamental question: What would you say is the special appeal of BARTON PERREIRA eyewear?

BARTON PERREIRA has a commitment to style, handcrafted artistry, impeccable service and the use of premium quality materials. We strive to continuously craft timeless, sophisticated eyewear and work with select artisans that embrace our same values. BARTON PERREIRA was built with the goal of redefining the eyewear industry.

That’s an ambitious goal. How do you make it happen?

Through innovative technology, unparalleled design and impeccable craftsmanship. Every frame is architecturally sculpted by hand in Japan by best-in-class artisans using only high-quality materials. Through generations of expertise and a meticulous manufacturing process focused on perfecting every detail from the frame’s foundation to its deep, glossy finish, every frame is executed with precision, fit and design.

In past collections you have drawn inspiration from a variety of genres, while art influences often figured prominently. What is the inspiration behind your new collection?

Style is timeless. It’s less about trends but what accentuates your personal style. This collection is an homage to culture, style and generations. It’s a classic, yet modern collection that complements anyone, anywhere and of any age.

To what extent does your home base in Venice play a role in your new collection?

I am a native Angeleno. Venice Beach is home. It is where I live and work. Venice is forever evolving and it has a very strong core and DNA that I connect with. I think there is a California attitude in my design aesthetic.

With this California perspective in mind, do you pursue a specific design language in the new collection, for instance when it comes to shapes?

Shapes are key. It is important for me to design shapes that flatter people’s faces. We can play with angles and proportions to create balance and accentuate features.

Let’s talk about color palettes. In your acetate models, the use of beautiful, transparent materials in subtle colors is immediately noticeable. What do you like most about them?

I like the way light passes through transparent colors. I also like that the internal hardware beneath is exposed, which creates an architectural feel. When transparent frames are beveled, there is an interesting depth and dimension to them.

Speaking of interesting depth, your penchant for bestowing exotic names on your frames has been a constant feature. Do they all have a common origin?

Sometimes, but not always. It really depends on my mood and the character of each frame.

On some models you also like to play with material combinations. What is the appeal to you as a designer?

I love to combine materials. Titanium is great to pair with acetate to keep frames lightweight. I also love to add enamel and foil print textures to create unique color combinations and add dimension. Some new technologies have become available which have also allowed me to design interesting details.

Thanks for sharing your insights with SPECTR, Patty.

[/vc_column_text][/vc_column][/vc_row]

[vc_row][vc_column][vc_separator][/vc_column][/vc_row]

[mk_gallery images=”64643″ column=”1″ image_size=”full” disable_title=”true”][vc_row][vc_column][vc_column_text css=”.vc_custom_1578393909602{margin-bottom: 0px !important;}”]

“The handsome shape and dropped endpiece appeal to me. The larger size offers great coverage from the sun.”

[vc_row][vc_column][vc_separator][/vc_column][/vc_row]

[mk_gallery images=”64651″ column=”1″ image_size=”full” disable_title=”true”][vc_row][vc_column][vc_column_text css=”.vc_custom_1578393909602{margin-bottom: 0px !important;}”]

[mk_gallery images=”64649″ column=”1″ image_size=”full” disable_title=”true”][vc_row][vc_column][vc_column_text css=”.vc_custom_1578393909602{margin-bottom: 0px !important;}”]

“There is a retro-elegance to the »Harmonia« that I love. The unique lens shape has a slightly butterfly aviator feel. It is ultra-light on the face and the jewel-tone lens palette is beautiful.”

[vc_row][vc_column][vc_separator][/vc_column][/vc_row]

[mk_gallery images=”64645″ column=”1″ image_size=”full” disable_title=”true”][vc_row][vc_column][vc_column_text css=”.vc_custom_1578393909602{margin-bottom: 0px !important;}”]

“I am drawn to angular shapes. »Tucker« and »Sotera« look great as a sunglass and as an optical frame. They are timeless designs that are both ageless and genderless.”

[vc_row][vc_column][vc_separator][/vc_column][/vc_row]

[mk_gallery images=”64641,64639″ column=”2″ image_size=”full” disable_title=”true”]

[mk_gallery images=”64647″ column=”1″ image_size=”full” disable_title=”true”][vc_row][vc_column][vc_column_text css=”.vc_custom_1578393909602{margin-bottom: 0px !important;}”]

“I love the »Courtier« so much that we made it in two sizes. There is a legacy quality to the design and craftsmanship of this sunglass model.”

[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_separator][/vc_column][/vc_row]

The post New BARTON PERREIRA Highlights appeared first on Spectr.

“The Invitation”

[/mk_fancy_title][/vc_column][/vc_row][vc_row][vc_column][vc_column_text css=”.vc_custom_1578398035418{margin-bottom: 0px !important;}”]MODO is celebrating its 30^th brand anniversary true to the theme ‘Lasting lightness since 1990’ – and SPECTR is joining the party. For three decades, the brand with offices in New York, Milan and Stockholm has been crafting quality eyewear. In February 2020, MODO will be releasing a select number of anniversary styles, and our photographer Tobias Wirth captured an early glimpse in a shoot at his Berlin studio. The design is still very much rooted in subtraction – less is more. But despite their understated style, the frames still retain a sense of luxury across these collections:[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_separator][/vc_column][/vc_row][vc_row][vc_column width=”1/4″][mk_title_box font_family=”none”]

WEBSITE

[/mk_title_box][/vc_column][vc_column width=”1/4″][mk_title_box font_family=”none”]

BRAND PROFILE

[/mk_title_box][/vc_column][vc_column width=”1/4″][mk_title_box font_family=”none”]

INSTAGRAM

[/mk_title_box][/vc_column][vc_column width=”1/4″][mk_title_box font_family=”none”]

FACEBOOK

[/mk_title_box][/vc_column][/vc_row][vc_row][vc_column][vc_separator][/vc_column][/vc_row]
[vc_row][vc_column][vc_column_text css=”.vc_custom_1578416133701{margin-bottom: 0px !important;}”]The new R1000 + Titanium Collection is quintessential MODO style. It continues the label’s ‘paper-thin’ philosophy in one of the thinnest plastic fronts on the market. R1000 remains MODO’s best-selling collection, and the acetate look now evolves via the addition of technology, innovation and clean lines.[/vc_column_text][/vc_column][/vc_row]

[vc_row][vc_column][vc_column_text css=”.vc_custom_1578416133701{margin-bottom: 0px !important;}”]Meanwhile, the Paper-Thin Rimless Collection exemplifies MODO’s signature lightness. The beta titanium frame with a mono block bridge, screwless hinges and anti-slip rubber temple tips is rendered in a vivid color palette.[/vc_column_text][/vc_column][/vc_row]

[vc_row][vc_column][vc_column_text css=”.vc_custom_1578416133701{margin-bottom: 0px !important;}”]The sunnies in the Paper-Thin Sun Collection effortlessly blend design, performance, and protection thanks to the combination of MODO’s beta-titanium light construction and HCD (high chromatic definition) sun lenses for sharp optics in sharp-looking styles.[/vc_column_text][/vc_column][/vc_row]

[vc_row][vc_column][vc_column_text css=”.vc_custom_1578416133701{margin-bottom: 0px !important;}”]Rounding out a worthy anniversary celebration, MODO continues its social outreach with the ‘Buy a Frame – Help a Child See’ campaign that has already helped 1 million children in India through an ongoing partnership with the non-profit Seva Foundation. Happy Anniversary![/vc_column_text][/vc_column][/vc_row]

[mk_gallery images=”64594″ column=”1″ image_size=”full” disable_title=”true”][vc_row][vc_column][vc_column_text css=”.vc_custom_1578393909602{margin-bottom: 0px !important;}”]
[mk_gallery images=”64587″ column=”1″ image_size=”full” disable_title=”true”][vc_row][vc_column][vc_column_text css=”.vc_custom_1578393909602{margin-bottom: 0px !important;}”]
[mk_gallery images=”64596″ column=”1″ image_size=”full” disable_title=”true”][vc_row][vc_column][vc_column_text css=”.vc_custom_1578393909602{margin-bottom: 0px !important;}”]
[mk_gallery images=”64598″ column=”1″ image_size=”full” disable_title=”true”][vc_row][vc_column][vc_column_text css=”.vc_custom_1578393909602{margin-bottom: 0px !important;}”]
[mk_gallery images=”64600″ column=”1″ image_size=”full” disable_title=”true”][vc_row][vc_column][vc_column_text css=”.vc_custom_1578393909602{margin-bottom: 0px !important;}”]

[/vc_column_text][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_separator][/vc_column][/vc_row]

The post Modo Turns 30! appeared first on Spectr.

Say hello to our new magazine issue SPECTR #28, which is out now carrying the motto “Authenticity”! On a fundamental level, authenticity is right at the intersection between things as they seem, and as they actually are. We call things ‘authentic’ when both aspects – seeming and being – are in alignment. At the same time, authenticity is not a qualitative judgement or evaluation of content. Things that carry a negative connotation can still be authentic, as long as their negative attributes are openly visible on the outside. Nevertheless, authenticity tends to carry mainly positive, pleasant connotations nowadays. Why exactly? Perhaps because humans, in their interactions with others, have the basic desire to know what they’re dealing with. So interacting with an authentic person offers the assurance of a true, genuine experience, as opposed to someone who’s faking it. The acronym WYSIWYG, ‘What You See Is What You Get’, sums it up perfectly. Everything is exactly as it seems. And our society rewards authenticity as a valued character trait; not just for people, but also for brands and products. This demand reflects a deep longing for something real and truthful.

LINDBERG Highlights for 2020

Our main theme figures prominently in the visuals of our cover photo shoot ‘Plain Truth – Dressed But Still Naked’. It’s no accident that the images feature glasses by designer eyewear label LINDBERG. The Danish brand, together with several other labels in this issue, reflect a sense of authenticity that goes beyond product characteristics and marketing and comes from a real place. And that makes all the difference. Because anyone can copy shapes and materials. But the core values of a brand are unique.

Danish eyewear label LINDBERG is part of the country’s legacy for timeless designs and materials with a penchant for constant innovation. The premium label’s philosophy includes a sense of reductionism; casting aside all non-essential elements. That’s why LINDBERG frames function entirely without rivets, screws or welds. Together with the exclusive use of premium materials, often involving titanium, this reductionist agenda results in the label’s signature ultra-lightweight and award-winning design. Aside from state-of-the-art technology, LINDBERG’s latest collection also makes a strong statement by updating proven design principles with a refined, modern aesthetic.

WEBSITE

BRAND PROFILE

INSTAGRAM

FACEBOOK

For the customer, the designer label’s new collection offers a treasure trove of possibilities, thanks to the modular structure of the new line. Tailor-made to order, each LINDBERG frame is individually crafted by experts, allowing customers to combine the right features into their personal perfect frame. The theme ‘Plain Truth – Dressed But Still Naked’ applies both to the understated and lightweight LINDBERG frames as well as the ambiance of the photo shoot. In order to help navigate the new offering, the Danish brand has created the following collections:

strip3p titanium:

Streamlined and ultra-lightweight – to the point where models in the strip 3p collection are almost invisible. But in order to add a strong presence to the frames, LINDBERG relies on tinted lenses and rather extravagant shapes in a blend of advanced craftsmanship and minimalistic design.

acetanium:

Innovative designs, in which the acetate front is in harmony with the semi-polished titanium temples. The ingenious titanium reinforcement of the acetate bridge has allowed LINDBERG to create the slimmest and most elegant acetate bridge ever seen. The result is an acetate look in an unprecedented lightness at only 5.5 grams per frame.

strip titanium:

A unique blend of acetate and titanium at a high level craftsmanship. The resulting designs are award-winning as well as visually striking, marked by ultra light weight and adjustability to the individual wearer.

n.o.w. titanium:

This collection blends an ultra-thin composite front section with ultra-light titanium temples in a minimalist design that weights only 2.3 grams per frame. The extra lightweight front segments are also available in transparent material with color gradients.

air titanium rim:

This collection embodies the LINDBERG core values of timeless and minimalistic design. LINDBERG’s designers have revisited 1992, when the LINDBERG air titanium rim debuted. They added a stylish edge by evolving vintage motifs of distinctive outlines into a refined look. In some models, the titanium frame is encompassed by an acetate coating, which adds a modern-style dimensionality to the shapes.

The post SPECTR #28 Out Now! appeared first on Spectr.

“Reflections of Desire” by Jilt Studio

[/mk_fancy_title][vc_column_text css=”.vc_custom_1572534021565{margin-bottom: 0px !important;}”]Jilt Studio came up with a nice movie project showcasing several eyewear brands in an abstract, modern and spacy surrounding. Massada, one of our favorite brands, is part of this campaign and we’re happy to share it with you![/vc_column_text][vc_empty_space][mk_fancy_title color=”#494949″ size=”12″ font_family=”none”]director — JILT MEEDER
photography — MARTHE HENNINK 
dop — REINOUT STEENHUIZEN 
gaffer — GREGOOR VAN DE KAMP 
hair&make-up — BASTIEN ZORZETTO at HOUSE OF ORANGE
styling — IM FONG LIU 
colorist — BART VOORSLUIS
compositing — MARIUS KLEIJN
models — MARLIN & LOET at TOUCHÉ MODELS[/mk_fancy_title][/vc_column][vc_column width=”1/2″][vc_single_image image=”63211″ img_size=”full” add_caption=”yes” onclick=”link_image”][/vc_column][/vc_row][vc_row][vc_column][vc_video link=”https://vimeo.com/370030728″][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_single_image image=”63209″ img_size=”full” add_caption=”yes” onclick=”link_image”][/vc_column][vc_column width=”1/2″][vc_single_image image=”63213″ img_size=”full” add_caption=”yes” onclick=”link_image”][/vc_column][/vc_row]

The post New Eyewear Movie featuring Massada & more appeared first on Spectr.