The premium eyewear segment is known to be characterized by the independent spirit. However, the industry has long been increasingly dominated by large corporations. It is remarkable that GLORYFY, an independent family business, has been able to assert itself so successfully in this environment. The company, based in the idyllic Tyrolean Zillertal, has written an impressive success story. Since it was founded in 2011, GLORYFY has been developing and producing unbreakable glasses made from the patented special plastic NBFX. The eyewear is characterized by sustainable production, technical innovation and functional, contemporary design, setting new standards in the industry.

At the heart of the GLORYFY brand are unbreakable glasses made from the patented cast resin NBFX. This “unbreakable” technology offers the wearer unique protection and incomparable comfort, which clearly sets GLORYFY apart from other providers. In addition to outstanding break resistance, the company also focuses on sustainability. The glasses are manufactured in the company’s own production facility in Schlitters in Tyrol, which enables short transportation routes and fast delivery times.

The successful establishment of GLORYFY is based on several factors. One decisive factor is the focus on high-end specialist retailers and the close cooperation with opticians. Many opticians confirm that it is possible to work with smaller brands in a more individual, partnership-based and service oriented manner. This not only sharpens their own positioning, but also ensures that the customer receives the best possible advice and can experience the technical benefits of the glasses directly. The emotional connection to the brand and the enthusiasm for the innovative products ensure high customer loyalty and a high repurchase rate. There is also a new awareness of quality. Anyone who spends money on glasses wants the best product. “We offer our customers glasses that not only look good, but also offer many clear technical benefits, are durable and are produced sustainably. With all these arguments, we have a strong unique selling point in the eyewear world”, says GLORYFY founder Christoph Egger.

The presentation of all these technical added values at the POS is very important to the Austrian eyewear manufacturer. “Our glasses offer many unique technical features – and these need to be presented. Ideally in a stylish and understandable way, such as with our ‘GLORYFY Wall’. Then you arouse the customer’s curiosity and fascination, which of course also has an impact on purchasing behavior.” The targeted staging of the brand in the salesroom is a win-win situation for both sides and has led to an increase in turnover of up to 50 percent at GLORYFY in some cases. There are many examples of this in Germany and Austria. Whether at progressive, traditional opticians or large premium chain stores such as sehen!wutscher, based in Graz, which is considered Austria’s leading premium optics company with around 700 employees and 110 stores. “We are convinced that we can only offer customers the shopping experience they want if they feel completely at ease with us. We create brand experience worlds that our customers can immerse themselves in”, says Fritz Wutscher jr. “GLORYFY offers technically unique products and the elaborately produced presentation tools make it easy for our employees to present them on the shop floor.”

Another unique selling point of GLORYFY is the optical glazing of the unbreakable sunglasses and sports glasses. Almost all models are also produced with prescription lenses. The optical lenses are also made from the unbreakable cast resin NBFX. Particularly exciting: the prescription lenses look exactly like the Plano lenses that the customer sees in the store – whether mirrored, self-tinting or polarized. The high quality and sophisticated design of the glasses are the result of a detailed production process that involves up to 80 work steps, many of which are carried out by hand. The result is technical masterpieces that are manufactured with a great deal of love and precision. The combination of unbreakable frames and lenses, the highest optical quality (Abbe number 44) and feather-light weight ensures unique comfort and performance whether for everyday wear, sport or travel.

GLORYFY founder and Managing Director Christoph Egger: “We are on the way to perfection! Knowing full well that we will never be completely satisfied, we set ourselves this challenge every day. That’s what drives us!” GLORYFY’s success story is therefore not only based on innovative products, but also on the passion of its employees and the close partnership with independent opticians. This close cooperation enables individual advice and first-class customer service that large corporations often lack.

Find more information about GLORYFY in the SPECTR Brand Profile or on gloryfy.com

Unbreakable frame and lenses: perfect protection and comfort.

GLORYFY founder Christoph Egger and his son and Co-CEO Max.

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still photos RAPHAEL SCHMITZ, portraits GLORYFY

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photos KALEOS

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ANDY WOLF introduces the new ELEVATED concept, designed to bridge the gap between their Core collection and the premium AWearness line. This collection features sleek, thin acetate frames that prioritize comfort while incorporating intricate design elements. Key details like raised rivets, embossed temple inserts, and 3D-shaped temples bring a fresh take on affordable luxury.

The collection debuts with four models, each available as both optical frames and sunglasses, equipped with polarized Zeiss lenses. The styles include AWE01, a timeless panto shape; AWE02, a bold, angular design; AWE03, a round, feminine frame; and AWE04, a vintage-inspired, oversized butterfly shape.

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This September marks a significant milestone for KALEOS, as they celebrate their 10th anniversary. Looking back, their journey has been marked by a natural evolution, driven by creativity and a clear vision. Anniversaries like this feel both celebratory and reflective. For KALEOS, it’s a moment to reconnect with their roots and appreciate all they’ve accomplished. To honor this milestone, KALEOS is releasing a limited edition pair of sunglasses that perfectly encapsulate everything the brand represents. These sunglasses are a tribute to KALEOS’ bold design, quality craftsmanship, and timeless style.

photos KALEOS

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OVVO introduces six new, creatively designed styles in its *Surgical Steel & Titanium* Collection, showcasing vibrant colors and unique shapes, perfectly timed for the fall season. These new designs explore the balance between aesthetics and craftsmanship, presenting a softer take on OVVO’s signature blend of surgical steel and titanium. Inspired by the season’s shifting colors, the collection incorporates warm, earthy tones.

In keeping with its forward-thinking approach, OVVO’s cutting-edge designs pay tribute to classic eyewear while pushing boundaries with bold, fashion-forward influences. Every frame is meticulously crafted to highlight the versatility of the composite materials, offering lightweight strength, a comfortable fit, and timeless durability.

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Red Bull SPECT Eyewear combines innovation with expressive design and stands for a way of life characterized by a sense of adventure, spontaneity, joie de vivre and freedom. The sporty eyewear brand appeals to active people of all age groups who don’t want to compromise on style or functionality. The premium sports brand is now presenting new models that promise a unique combination of innovation, functionality and design.

Blue light filter glasses: The game changer for the working world

One highlight is the blue filter collection, which has been specially developed for people who spend a lot of time in front of screens. The glasses are equipped with an integrated blue light filter that reduces the harmful short-wave blue light emitted by digital devices. This not only relieves eye strain but also promotes general well-being, improves sleep and increases physical performance.

Another special feature of the collection is the numerous functional details: from adjustable temple tips and 180° spring hinges to comfortable nose pads, these glasses offer maximum support and comfort. In addition, a wide selection of harmonious colors and shapes ensures that there is a suitable model for every style and taste. Whether classic, sporty or fashion-forward, the collection sets new standards in terms of comfort and design.

Find more information about Red Bull SPECT Eyewear here!

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The ALUMIX series is crafted from an extraordinary aluminium and magnesium alloy that is twice as light as titanium, allowing for innovative designs that explore bold new volumes while maintaining the ultra-lightweight feel ideal for prolonged wear. Research and development have been at the heart of the design process, resulting in unique front volumes and refined color combinations. The collection showcases a dynamic range of bold shades like orange, lime green, bluette, oil green, periwinkle, violet, cyclamen coral, and more natural hues like grey, brown, blue, and olive for men. Women’s models feature rich tones such as cherry, plum, aviation, and cocoa sand. In all models, a deep charcoal replaces traditional black, offering a more natural, lived-in look with striking color contrasts.

Exklusiv auf der Pariser Silmo wird die Colour Edition L’INTEMPOREL im Modell »70700« vorgestellt, das vom modernen Trend des „Used-Look“ inspiriert ist. Dieses Modell verfügt über eine innovative Technik, die dem Alumix-Material einen zeitlosen, abgenutzten Effekt verleiht, während es gleichzeitig seine einzigartigen recycelbaren Eigenschaften beibehält.

Die Kollektion führt auch ein neues Scharnierdesign ein, das keine Wartung erfordert und eine reibungslose, gleichmäßige Bewegung gewährleistet, die für eine nahezu unbegrenzte Anzahl von Anwendungen getestet wurde.

Colour Edition L’INTEMPOREL

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Alongside the SPECTR fashion shoots, there are also a number of collection shoots with the latest models from selected premium brands that will make the hearts of opticians beat faster. Look forward to top styles from ETNIA BARCELONA, HOFFMANN NATURAL EYEWEAR, ITALIA INDEPENDENT, LOOL, MOREL and YOU MAWO – all captured in breathtaking shoots that are guaranteed to end up on every wish list.

In our new editorial features we highlight products and campaigns from CUTLER AND GROSS, EINSTOFFEN, GLORYFY, J.F. REY, LOOK, MASAO, METROPOLITAN, REIZ and VAVA. Special highlight: the cover! The subtle tones of the SILHOUETTE glasses captured by a vibrant layout – simply beautiful! So, sit back, be inspired and immerse yourself in the most exciting trends of the new season! If you don’t already have the magazine, you can get your own personal copy at Silmo. Look out for our SPECTR trolley – it’s hard to miss!

photography: ULRICH HARTMANN [Berlin], hair & make-up: TOBEY STIES, styling: MARIE LOUISE MÜLLER [all looks by MARIE LOUISE MÜLLER & EMMA THOSS], assistant: MATEUSZ FROLENKO, models: MARIE KÖHN at PLACE MODELS & LASSE BUHL at ELENA MODELS

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photos ECO

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photos KALEOS

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KIOTONAKAMURA, renowned for its colorful and confident designs, proudly presents their new collection. This debut collection is accompanied by a unique campaign that blends AI-generated images with creative craftsmanship, showcasing the brand’s innovative approach. This is the first time that KIOTONAKAMURA has launched a line of sunglasses on the market alongside prescription frames.

As an in-house brand of MPG – The Eyewear Company, KIOTONAKAMURA seamlessly combines Far Eastern influences with intricate creative details. The extravagant frames are designed to accentuate feminine facial features, highlighting the individuality and personality of the wearer. The various sun and prescription models in this playful collection offer unique designs with special details such as floating effects, colorful accents and unusual color combinations, beautifully shaped embellishments and a balanced, feminine design. Special laminations underline the creativity and diversity of the collection. A captivating eye-catcher, ensuring they stand out in any setting. 

The new Generation kioto campaign honors beauty at every age and celebrates individuality and uniqueness. The diverse models, that are bringing the photo campaign to life, and the equally diverse spectacles show that personal style knows no age limits. Genuine and cutting-edge!

photos KIOTONAKAMURA

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Find more about KIOTONAKAMURA information here!

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1478 is a round, fine-rimmed frame made of stainless steel. The front and back feature a layered, high-rimmed profile that adds elegant details. Colored accents around the eye rims and at the temples offer a contemporary flair.

With 1479 OWP introduces a new women’s style with a fashionable hexagonal shape. The bold metal frame features a distinctive high-rimmed profile and a dual-colored front.

The striking women’s style 1776 features a titanium frame with a modern shape. Its sleek front is paired with elegantly gradient-colored temples for a refined look.

The OWP women’s style 2228 showcases a contemporary shape crafted from OWP’s distinctive acetates. A standout feature is the layered metal detail on the temple, complemented by a mix of matte and glossy finishes in various colors for striking accents.

2229 features an intriguing blend of materials. The extravagant front, crafted from OWP Signature acetate, is expertly paired with delicate metal temples. A fully encircling metal eye rim and color-enhanced temple decorations add extra flair. A high-quality spring hinge perfects the exclusive design.

The bold acetate style 2230 merges contemporary flair with classic elegance. The faceted lug adds distinctive character to the frame, while the temples, featuring a recessed surface and colored accents, make a modern statement.

Style 7523 from the men’s line boasts a sleek acetate front paired with aluminum temples. The temples feature three-dimensional colored accents and metal decorations on the lugs for a laid-back appearance. A precision spring hinge ensures optimal comfort. The design is available in four masculine color variations and is finished with a high-quality surface treatment.

Model 8623 features a square front paired with sleek aluminum temples. It includes an integrated spring hinge for maximum flexibility and comfort. A sporty flair is added by the cool metal decoration on the lug, which extends onto the temple, while colored accents on the temples offer extra highlights.

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2598 is a finely swinging, feminine acetate model with a subtle butterfly shape and a color concept that ranges from subtle to eye-catching transparencies. 

2599 is a super fine, modern hexagon model made of acetate. This is one of the highlights of the new MEXX fall/winter collection! Sleek stainless steel temples adorned with an intricate geometric laser pattern on the interior add a touch of style. 

2600 is an acetate model for the fashionable man. The model 2600 stands out with its distinctive crown panto shape and subtly defined keyhole bridge. Designed for trendsetters, it features a versatile color range in both solid and two-tone options.

Model 2601, crafted from acetate, showcases a modern, gently deeper square silhouette for women. Its delicate, slender plastic temples add a relaxed and understated elegance to the overall design.

2602, crafted from acetate with a hint of sporty flair, features a gracefully flowing top line for men. Available in a variety of color options – including multi-colored layered materials, solid shades, and gradients – this model is ideal for achieving a distinctive, personalized style.

Discover the elegant MEXX model 2813 for women, crafted from a single sheet of stainless steel. The lens shape, which is subtly deeper and perfectly balanced, adds a distinct fashion-forward edge. The tone-on-tone temples, featuring extended temple tips, lend a relaxed and stylish finish to the design.

The model 2814 offers a chic, laid-back look with partial side coloring on the front, creating a sophisticated two-tone effect.

The model 2815 showcases a vibrant, youthful color scheme with a recessed colored line along the lugs and temples, complemented by additional interior coloring for a dynamic look.

Model 5694 is the newest entry in the MEXX Teens collection. This trendy acetate frame for girls features a subtly deeper square shape that captures current fashion proportions. 

The model 5963 is a captivating metal frame for girls, featuring a gently rounded square shape that highlights its stylish proportions. The slightly lower temples and ultra-slim eye rim contribute to a contemporary appearance. Unique touches, including recessed, partially colored lines on the bridge and temples, enhance the frame’s design.

Model 5964 for teen boys reinvents the classic panto shape with a fresh twist. Featuring a spring hinge for a consistently comfortable and secure fit, these frames combine practicality with style. The lens shape stands out for its trendsetting appeal, making them both highly wearable and fashion-forward.

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Renowned for its exceptional quality, Mazzucchelli acetate is given a modern twist. Havana shades, horn patterns, and gradients are revitalized through unique color effects that highlight their distinctiveness. The engraved core, visible in frames made with transparent or semi-transparent acetates, adds a touch of subtle, refined elegance. 

A new exploration of color-blocking creates a unique aesthetic with graphic lines of color for a makeup effect. Classic styles are refreshed: black is replaced by twilight patterns, browns are brightened with unexpected accents, and graphic designs on horn float under transparencies that transform its hues. The shading nuances result in beautifully blended color variations. The colors, such as Niagara Blue, Leaf Green, Tango Red, and Passion Fruit, draw inspiration from nature at twilight. Darker, natural tones take the place of black, featuring fluid or geometric patterns that reinterpret natural tortoise shell and horn veins. Gradient acetates and transparent layers capture the light, creating unique, sophisticated shades.

Find out more about LOOK here or check out the SPECTR Brand Profile.

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The timeless style is brought to life by iconic shapes and impresses with a choice of colors that reinterprets the Havana tones of the 1950s and 1970s. Shaded and colored block tones skilfully play with each other and lend the collection a touch of sophistication.

A particular highlight of the ICONS collection is the design, which is characterized by a slim front and minimalist temples with a modern twist. The modern design gives the glasses a sophisticated and cosmopolitan look – ideal for anyone looking for a contemporary and avant-garde style that is not just based on fashion trends.

One of the most important features of the ICON models is their lightness, which is achieved by using high-quality materials such as NIL (Natural Injection Light) for the front and beta titanium for the temples. The hypoallergenic soft-touch end piece not only ensures optimum wearing comfort, but also enables length adjustment and therefore an individual fit for the wearer.

Each model in the ICONS collection is designed and manufactured with the utmost care in Italy and embodies the DNA of LOOK. The quality of the eyewear can be felt and experienced, each frame is a testament to Italian craftsmanship and design.

Mehr Informationen über LOOK in unserem SPECTR Brand Profile oder auf lookocchiali.it

photography SOPHIE DAUM [Hamburg], styling KEVIN &MERVIN DIASOLUA, hair & make-up ERIKA NEUMANN at KULT ARTISTS using NARS COSMETICS, models NIKA at TWO MANAGEMENT & JESSICAat MODELWERK

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MARC O’POLO EYEWEAR embodies clarity through reduction with its new sunglasses styles. The Scandinavian-look designs are characterized by a clean design language. In our collection check, we show selected models from the 18 sunglasses in the collection. The 80s-style shapes are voluminous and bold – from square to panto to hexagon – and appear almost sculptural with a pronounceddeep eye rim and deep bridge.

»506204«, »506211«, »506202«, »506210«

Monochrome, opaque and matt colors reinforce the clear overall look of the collection. The elegant gradient lenses skilfully pick up on the colors of the sunglasses. This creates harmoniously coordinated concepts – frames and lenses tone on tone.

In order not to disturb this harmonious impression and to give the fronts all the attention, the rivet hinges are deliberately offset to one side. Adjacent to this is the new MARC O’POLO temple, which is initially wide and noticeable, but then tapers towards the end of the temple, guaranteeing a high level of comfort.

By using sustainable materials, MARC O’POLO EYEWEAR reduces the ecological footprint of its sunglasses collection: pure, transparent acetate, 76% bio-based, is combined with fine stainless steel.

The MARC O’POLO designs not only impress with their sporty look, but also score with their casual functionality and are easy to wear. The flat lens shapes, matt on the inside and high-gloss on the outside, protect against wind and sun. All in all, a beautiful collection that makes you look forward to summer.

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Hello Frank, your name gives it away, you are closely associated with the company Koberg & Tente. How long have you been personally involved with eyewear?

In a medium-sized family business, you grow up with your parents’ business – that’s how it was for me and how it is for my daughters. I regularly worked in the company while I was still at school. After graduating, I sold the Spanish sports eyewear brand Eassun in German-speaking countries on my own to gain my own experience in the industry. Finding or creating products that customers are enthusiastic about buying and reselling has driven me ever since.

How would you describe Koberg & Tente’s philosophy?

Koberg & Tente has changed again and again in over 75 years on the market. For me, value and sustainability are very important. We want to offer eyewear for different target groups without compromising our core values. So we don’t rely on expensive licensed brands, but create high-quality products in different collections for the respective target groups. In doing so, we always take sustainability into account in terms of ecology, economy and social issues.

You launched the KOBERG brand ten years ago. What motivated you to do this?

KOBERG was the first collection that we produced (again) in Germany. We worked very closely with the designers and the producer. We wanted to produce glasses without compromise that meet our standards for high-quality eyewear fashion, that we stand behind with our name and that we also like to wear ourselves.

What can you do with KOBERG that you couldn’t do before?

We have a very personal relationship with Alex Picicci from Deoma AG, who is responsible for most of KOBERG’s production. Together we look for the best solutions to transform the design into a perfect product.

What characterizes KOBERG as a brand?

KOBERG is “normal” in the best sense of the word. KOBERG doesn’t need flashy colors or extravagant shapes. We love a clear, simple design language that still makes a statement.

Is there nevertheless a special design DNA, something that makes your glasses recognizable?

Yes, at the beginning our designer developed a screwless cylindrical hinge, which was the most important design element. We then looked for a more delicate solution for the titanium models and transformed the cylinder into a small plate. What remained, however, was the special, colorful accent on the hinge.

What target group are you addressing with KOBERG?

Customers who are not looking for a well-known license name, but who value a high-quality product manufactured in Germany. Customers who like it straightforward but still want to make a statement.

You also want to make a statement with your special visual language. What does it stand for?

It stands for the identity of the brand. It is timeless, but still relevant. It’s purist, but doesn’t do without rough edges. The fact that it is not loud does not mean that it is reserved. It stands out from the general noise. And all of this corresponds to the product, the idea behind KOBERG and the resulting consequence: to produce something that lasts.

In this context, you also talk about “living sustainability”. What does this mean and on what levels does it take place in your company?

For us, sustainability is not just another project, but we always try to scrutinize all processes to see how we can make them more sustainable. This could be the transport route to us or shipping to the customer, the product packaging, the trade fair appearance or even the question of soap and towels in the company.

Let’s start with production. Why is “Made in Germany” important to you? Where are KOBERG glasses made?

The stainless steel and titanium frames are mainly manufactured by Deoma AG in Gerlingen, while the acetate fronts also come from a manufacturer in southern Germany. We do the final assembly, inspection and packaging ourselves in Münster.

Does that also make you faster?

Not always, unfortunately. But definitely much more flexible. We store the raw frames here and can reproduce them depending on sales figures without having to adhere to minimum quantities.

You recently built a new assembly hall in Münster. What is special about it?

The production hall is built as far as possible from natural materials. Sure, it also needs a few steel beams, but all the walls are timber frame construction and insulated with natural wood fibers. Instead of plasterboard, we used clay panels, which were then plastered with a clay-straw mixture in several layers.

To what extent do the materials you used – acetate, stainless steel and titanium – meet your sustainability requirements?

Basically, all three materials are easily recyclable. Cellulose acetate, for example, decomposes in one to three years, whereas a PET bottle takes 450 years. And the amount of material used for spectacle frames is not particularly high. It is much better for the environment to realign all processes than to use a specific material. We analyzed this a few years ago in a project with students from the University of Münster.

Your claim to sustainability is also reflected in the procurement of accessories, isn’t it?

Exactly! We only use components from manufacturers in southern Germany and paints from Switzerland. And we source our acetate panels from Italy. Importing from Japan, where there are also great sheets, makes no sense for us.

What does KOBERG’s packaging look like?

First of all, the glasses are not packed in a plastic bag, but in a linen bag. The customer can keep this and continue to use it or return it to us so that it can be reused. The KOBERG case is made of cardboard because we don’t like artificial leather or plastic.

In what other areas are you practicing sustainability?

We have currently discovered two new areas that we can improve: Firstly, we designed our trade fair stand for opti so that everything can be reused. In recent years, it has always hurt us to see how much was simply thrown away on the exhibition grounds after Sunday evening, from carpets to entire exhibition stands.
And we are currently tackling the issue of support panels with some of our friends. Otherwise, at best they end up in the yellow bag and are incinerated. Since January, some manufacturers have been labelling PMMA support panels accordingly and sending them directly to a recycler via jointly organized logistics so that they can be returned to the cycle unmixed.

Last but not least: What is more important for KOBERG in the future, brand and design or sustainability?

The brand stands for both and should continue to do so in the future: timeless, wearable design with a certain expressiveness while taking our sustainability goals into account. In the case of KOBERG in particular, it is the local production in Germany, the resulting short transportation routes, the flexible warehousing to avoid overproduction, the ecological packaging, the support glass recycling, the timeless design in outstanding quality for many years of use and, last but not least, the easily recyclable materials for the “end of life”. I look forward to a more conscious consumer behavior in favor of long-lasting products and a hopefully flattening fast fashion trend.

Thank you.

photos KOBERG

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photos KALEOS

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The still young brand ZOO EYEWEAR comes from the heart of Swabia and offers a wide range of design features and concepts. You can tell from the glasses that the team behind the brand with the “Z” can draw on decades of experience in the industry. An interview with Adam Smith, International Marketing.

Hello Adam, ZOO EYEWEAR is still a young brand. How long have you been around?

After a delayed start due to the Covid-19 virus and the lockdown, ZOO EYEWEAR has been on the market since 2022 and has had an exciting journey since then.

How did you come up with the name ZOO?

It mainly has a visual background. Our ZOO logo shows two temples and two lenses, i.e. a complete frame. But we also take a semantic approach, so each of our collections has a “Z” in its name.

Where does ZOO EYEWEAR come from?

Part of the ZOO team has been working in eyewear design and production for decades and has its roots near Stuttgart.

Is the location in Baden-Württemberg an advantage?

Since each of our collections is produced where the technical requirements are met and our ideas are implemented with high quality and precision, the location is of secondary importance.

What is the philosophy behind the brand?

Our credo is to implement technical and material features in eyewear frames that are lightweight and fit well.

Which materials meet these requirements?

We generally work with the following materials in our collections: titanium, stainless steel, BioZ and TXZ.

The positive properties of stainless steel and especially titanium as a high-quality material are generally known in eyewear manufacturing. What is TXZ and what advantages does it offer?

TXZ is a recyclable material made from transparent polyamide that was developed by the Swiss company EMS-Chemie, from whom we also source the material. The material is produced by injection molding and generates significantly less waste during production than acetate frames, for example.

And what is behind BioZ?

BioZ is based on a bioplastic made from renewable raw materials. The main component is lignin, also known as “liquid wood”, a waste product from paper production. Together with starch, cellulose, organic additives, minerals, polyester, natural waxes and fibers, the material BioZ is created, which can also be processed into sturdy glasses using the injection molding process.

In addition to the materials, you also strive for environmentally conscious production processes. How, for example?

We focus on energy-efficient production processes, waste recycling and the use of environmentally friendly packaging materials.

Are there any styles that we see particularly often in your collections and that are typical of your brand?

No, we are open to all styles in our collections as long as they fit in with the ZOO concept.

How many collections are there at ZOO EYEWEAR?

We currently have five collections, which are regularly refreshed with new designs.

There are also innovative design features in your collections, some of which are inspired by nature. What are they?

The animal world as a synonym for ZOO knows no boundaries. Here is an overview of our five collections: The models in the holZbiene collection are made from sustainable BioZ and colored with food dyes. The oZelot collection features two different shapes in one frame. gaZelle and Zebu – the design feature of these two sub-collections is a clasp that connects the upper part to the lower edge of the frame and is reminiscent of the horns of a gazelle or a zebu. In the Zwerggecko collection the nose pads and temple tips are covered with a gecko material. The gecko material, which we source from near Stuttgart, prevents the frame from slipping.

ZOO EYEWEAR sounds “colorful”. Does that also apply to your colorways?

We like to play with colors and offer a wide range of color options in our collections.

What is the relationship between prescription frames and sunglasses?

Our collections mainly consist of prescription frames. In the Zebu collection, we have opted for a sun or fun version for some models.

Who do you particularly appeal to with your products? What does the typical ZOO EYEWEAR customer look like?

We address all people who value modern, wearable, lightweight and well-fitting glasses.

Thank you very much.

photos RAPHAEL SCHMITZ

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The hyphen from the Davidoff A is a signature element through out the collection – usually clearly visible on the front of the glasses.

Titanium and acetate at their finest – alone or in a mix.

Hello Diego, how long have DAVIDOFF EYEWEAR glasses been around?

We launched the first collection at the beginning of 2023.

How would you describe the brand’s philosophy?

DAVIDOFF EYEWEAR embodies the art of enjoying life to the full.

Zino Davidoff’s motto is “Zest for Life”. Does this also apply to eyewear?

The Swiss man with Ukrainian roots founded his company for lifestyle and luxury products back in the 1980s. The self-confessed bon vivant was a globetrotter and always on the lookout for the finer things in life. His credo “Zest for Life” is considered his personal brand legacy and is still at the heart of the luxury brand today.

Is this also reflected in the eyewear collections?

Yes, the models exude a certain charm and are ideal for men who enjoy every moment and appreciate quality. The glasses are stylish and elegant and impress with their classic design and a touch of sophistication that leaves a lasting impression.

But the models are explicitly aimed at men, aren’t they?

Yes, the brand is aimed specifically at the “man of the world” – the personified connoisseur, globetrotter, explorer and all men who appreciate good quality and craftsmanship “Made in Italy”.

Do you rely entirely on production in Italy?

Yes, our eyewear is carefully handcrafted from high-quality materials between the northern Italian cities of Udine, Belluno and Venice with years of expertise.

How important are sunglasses in the collection?

DAVIDOFF EYEWEAR sunglasses play a very important role in the typical “joie de vivre” of the Italian lifestyle. They are the inseparable companions of the DAVIDOFF businessman on his journey around the world, with an unmistakable reminder of the Italian “Dolce Vita”, in the land of style, good food and the good life.

How has the collection changed since the first launch and what is special about the current collection?

The style has definitely become bolder, more modern and more international. The shapes are more dominant from a design perspective, with more pronounced contours, facets and special milling of the acetates, color combinations, new interpretations of the brand logos and iconic elements. The structure of the eyewear collection no longer consists of simple embellishments, but of three-dimensional and structural elements that are both functional and decorative.

Zino Davidoff was an outspoken lover of Paris, is this reflected in the product design?

Definitely. The recently launched third collection includes prescription eyewear that is part of the core Paris line. Our “Paris concept” will also play an important role in the various sunglasses in the upcoming collections. Which materials do you prefer to use? Our range includes models made of titanium, which is light and durable, as well as high-quality acetate. The choice of different materials, their combination and the high quality standard are essential prerequisites for every model in the DAVIDOFF EYEWEAR collection.

What is the most striking distinguishing feature of DAVIDOFF EYEWEAR glasses?

The hyphen in the “A” of the Davidoff logo is our signature logo element and runs through almost the entire collection. The DAVIDOFF hyphen as an eye-catcher can be found on the right and left of the front of the glasses, but also at the end of the acetate temple – an unmistakable feature of every pair of DAVIDOFF EYEWEAR glasses.

What exactly is behind the Iconic Concept?

The Iconic Concept is the highest segment within our collections. Here we see eye-catching models, very “edgy” shapes and contours. The models are characterized by a double lamination on the acetate fronts and a visible metal wire core with an individual pattern, the all-over icon pattern. This icon pattern is only visible on the inside of the temples thanks to a transparent acetate lamination. The model therefore contains very elegant and subtle details that only gradually reveal themselves.

Your collection also includes the Soul Acetate Concept. What distinguishes these glasses?

The evolution of the Soul Acetate Concept literally shows the titanium wire from a different side. It can now be seen from the inside and is surrounded by a transparent acetate lamination. The extension of the temple is solved in a modern way without appearing cumbersome. The transparency of the Mazzucchelli acetate radiates a certain lightness.

Which colorways dominate the current DAVIDOFF EYEWEAR collection?

True to the brand identity, dark shades dominate above all. These colors form a versatile palette that ranges from classic black and brown to cool blue and anthracite shades, offering a rich selection that is both timeless and modern.

Thank you.

photos RAPHAEL SCHMITZ

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photos ANDY WOLF

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The modern cateye

This classic shape never really got away, but this time came with a modernized twist.  The type of frame that (basically) fits all types of faces.

Futuristic and wraparound sunglasses

The type of sunglasses that emphasize the relationship between the facial features and the frame with futuristic vibes guaranteed. Take note of how our #KALEOSPEOPLE are styling them.

Maximalists

All about the bigger the better. Strong statement frames that fit perfectly for any kind of day.

Colorful frames

A summer without colors is even summer? A pair of colorful sunglasses is a staple for those beach days – even if you consider yourself a minimalistic person. 

photos KALEOS

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The first is a unisex panto with keyhole bridge, while the second has a softly contoured rectangular design. Two frames that embody the perfect balance between form and function, reflecting the LOOK heritage in the creation of products that harmoniously combine style and comfort.

The Moda collection visually narrates LOOK’s ability to interpret new trends while at the same time maximizing the brand’s cultural roots through a design distinguished by absolute production quality. The acetate profiles are BOLD, but masterfully wrought to achieve maximum lightness and ensure optimal fit.

The color range draws upon warm, natural shades, including options like the classic havana, elegantly adaptable to any personality and occasion.

Made entirely in Italy at the LOOK production facility, these frames are the product of a sophisticated blending of cutting-edge technology and artisan craftsmanship, demonstrating the company’s commitment to excellence in every detail.

photos LOOK

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As we celebrate this iconic label, we also pay homage to the heroes of eyewear – top opticians worldwide. In a heartfelt tribute, we shine a spotlight on three remarkable independent opticians, each a beacon of expertise and dedication in their craft.

Discover captivating collection shoots and fashion galleries that push the boundaries of style, and delve into insightful interviews with industry insiders, gaining exclusive perspectives from the visionaries shaping the future of fashion and eyewear. Take a glimpse, and enjoy our new magazine issue.

New highlights from the Italian Label

BLACKFIN is a specialist in the design and manufacture of titanium eyewear – this is evident in all collections from the Italian premium brand from the Dolomites. Each collection demonstrates a high degree of product maturity and reflects the identity of the brand. For our current cover and collection shoot, we were able to gather highlights from three BLACKFIN collections. The product selection represents both the BLACKFIN brand and one of the three lines One, Pacific and Atlantic.  […]

photos WILLIAM FERCHICHI,  assistant HYNING GAN,  styling AISYA WASHINGTON assisted by SIBELIS TAVARES & DAKI MURRAY, models JULYA MURRAY at OFFICIAL & COLLIN HYON at Q MANAGEMENT, make-up J. PATRICK at SEE MANAGEMENT, hair DAVID CARLOS CRUZ at ART DEPARTMENT

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This season’s new collection from ANDY WOLF once again shows what the label stands for: vintageinspired frames, detailed craftsmanship and, above all, bold color choices.

Style 5144 is a new feminine butterfly silhouette with a slight cat eye, which comes in four striking colors. Special attention is paid to the new 4816, which is an extra large metal aviator with a 61 lens that follows the motto: big, bigger, oversize! ANDY WOLF is also celebrating a classic that made the hearts of the design team beat faster 10 years ago: 5028 is being launched as a new edition in four limited colors – a classic edgy cat-eye, made of acetate and with a striking design. ANDY WOLFs heart always beats for reverse combination. With 5141 a new reverse combination launches that combines everything the label stands for: a young vintage version of a geometric angled frame with a slight cateye. 5141 comes in expressive two-tone combinations or earthy ombre shades.

The new sunglasses collection features a mix of large, soft and angular shapes, strong acetate, deliberate facets and a wide range of colors, from classic to unusual combinations. Transparent lime green, soft violet or fiery orange give the sunnies a good dose of color and the couple FERN and MAPLE bring fresh shapes to the diverse ANDY WOLF range: unisex FERN is a square frame with a modern cleanedged design, crafted from thick acetate. The feminine partner MAPLE is an oversized rounded square frame with a good amount of retro vibes coming along.

photos ANDY WOLF

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INVU by Swiss Eyewear Group proudly unveils its latest performance eyewear release, designed and engineered for the modern adventurer. At the heart of this new edition is the double injected, medical grade thermoplastic material ensuring ultimate comfort and durability without compromising on weight. A novel ventilation system that also acts as protection from horizontal light ensures that the sunglasses do not fog up, even under the most demanding conditions. Last, but not least, it is possible to enjoy a crystal clear, glare-free, and high contrast visual experience thanks to Swiss Eyewear Group’s proprietary ultra polarized lens.

From the track to the trail and from the court to the course, the newest INVU release is a must have companion for active individuals and outdoor enthusiasts looking for peak performance and innovation from their eyewear. 

photos INVU

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GRAYSON

KALEOS introduce new color combinations and new tones among the news of the current SS24 collection. As already seen in the other past occasions, they have developed new colors of those KALEOS iconic styles, in order to offer a wide variety of news to their loyal customers.

DARNELL

POLLIT

This time, with the launch of new colors, KALEOS decided to recreate slow summer days and some inherent habits everyone does to enjoy the passing of time,theme that has been with them now since the beginning of the year and will continue throughout 2024, this being KALEOS 10th year of brand life.

KAFUKU

photos KALEOS

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photos KALEOS

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