Nova | VisionPlus Magazine https://visionplusmag.com Tue, 24 Jan 2023 05:36:10 +0000 en-US hourly 1 https://wordpress.org/?v=6.6.2 Vision Rx Lab Launches Nova Ai Lenses Crafted With Artificial Intelligence https://visionplusmag.com/uncategorized/vision-rx-lab-launches-nova-ai-lenses-crafted-with-artificial-intelligence/ Fri, 20 Jan 2023 07:01:27 +0000 https://visionplusmag.com/?p=109869  Nova offers a comfortable optical experience for the discerning consumers, with personalised progressive lenses built for each individual’s distinctive style of seeing, powered by the latest cutting-edge optical technology and AI.

Vision Rx Lab has successfully tapped the power of current Artificial Intelligence to create Nova Ai lenses – the new generation progressive lenses, which comes with a high level of precision and exceptional customisation, achieved through its cutting-edge technologies. Vision Rx Lab’s mission is to bring the best innovations in eyewear solutions and with this endeavour it introduced the new age Nova Ai lenses to its patrons in the Middle East at the VisionPlus Expo 2022 in Dubai. 


‘Ocular Dynamics’ is the term used to describe the visual method employed to observe the environment. The link between the eye-head motions is how ‘ocular dynamics’ is assessed in order to comprehend the distinctive manner that each person sees. ‘Ocular Dynamics’ is employed from a young age, yet it changes over time as our oculomotor system develops and reacts to environmental stimuli. To guarantee a precise and trustworthy diagnosis, Nova Ai incorporates the analysis and interpretation of ocular dynamics.

The supporting ecosystem conducts a thorough study to gather data on prescription, wear position, and selected frame. The development of progressive lenses depends on the interpretation of data. The wearer receives unfettered natural vision that is customised to their style of looking, with a visual solution provided with complete data and the utmost meticulousness possible with ‘Metamorph technology’ for a truly individualised visual experience.

The high-end customised progressive lenses so designed with Nova Ai technology come with outstanding features to delight the wearers. The advanced Binocular Balancing System balances and minimises the blurriness on both sides of the corridor. Maxi View Technology offers a wide amount of natural vision, and Bespoke Visual Fields which is achieved through Ocular Dynamics.


Digital Profile technology enables a comfortable position when using handheld devices. Digi-Contour technology provides a contrast-rich image with a wider field of vision, while Slim-tech is the technology behind its excellent aesthetics and lightness. Multi Aspheric Technology and Aberration Filter System 2.0 reduce aberrations, and its improved near vision with optimised inset correctly aligns the reading zone.

Nova Ai is the technological gift that the consumer has been waiting for, if they want highly customised lenses with the best possible visual quality using the most recent technological developments and precise instruments like VR devices. 




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Nova Satin Klear UV Is Nominated In VisionPlus Awards https://visionplusmag.com/happening/nova-satin-klear-uv-is-nominated-in-visionplus-awards/ Fri, 08 Oct 2021 09:54:43 +0000 https://visionplusmag.com/?p=101432 The nominations of VisionPlus Awards (Arabia) 2021 were announced recently, where the final shortlisted entries were put out for voting by the optical fraternity in MENA region.

Nova Satin Klear UV one of the five entries nominated in the Most Popular Lens Coating/Value Add Category.


 

Satin Klear UV coating is an enhance d value coating where reflection from lens surfaces are drastically reduced enabling 99,8% of light to pass through the lens along with the protection from UV reflected from the back surface of the lens for a more comfortable, clear and crisp vision.


The nominations were selected by the special Jury comprising five of the most prominent optical retailers in the Middle East. Each entry was rated by them on varied critrea that was unique to each category.

Following the nominations, eye care practitioners and opticians in the MENA region get a chance to VOTE online or through printed Ballot Sheets. Voting has commenced on Sep 01, 2021 and will continue until Oct 15, 2021.

VOTE and help your favourite products win!!

The winners will be announced at the VisionPlus EXPO 2021 — an all new international optical exhibition being hosted in Dubai on 26-27-28 Oct 2021 | Festival Arena Exhibition Centre, Dubai. For details, visit www.vpexpodubai.com  

 

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Nova UHD Customized Free Form Progressive Is Nominated In VisionPlus Awards https://visionplusmag.com/happening/nova-uhd-customized-free-form-progressive-is-nominated-in-visionplus-awards/ Tue, 05 Oct 2021 12:38:11 +0000 https://visionplusmag.com/?p=101323 The nominations of VisionPlus Awards (Arabia) 2021 were announced recently, where the final shortlisted entries were put out for voting by the optical fraternity in MENA region.

Nova UHD Customized Free Form Progressive one of the five entries nominated in the Most Popular Lenses (Progressive) Category.


Nova UHD is a premium free form progressive lenses developed with the latest state of the art technology providing feel of natural vision and excellent aesthetics.Nova UHD is created for those seeking finer things in life. This exclusive design is meant for the discerning few.


The nominations were selected by the special Jury comprising five of the most prominent optical retailers in the Middle East. Each entry was rated by them on varied critrea that was unique to each category.

Following the nominations, eye care practitioners and opticians in the MENA region get a chance to VOTE online or through printed Ballot Sheets. Voting has commenced on Sep 01, 2021 and will continue until Oct 15, 2021.

VOTE and help your favourite products win!!

The winners will be announced at the VisionPlus EXPO 2021 — an all new international optical exhibition being hosted in Dubai on 26-27-28 Oct 2021 | Festival Arena Exhibition Centre, Dubai. For details, visit www.vpexpodubai.com  

 

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Nova Anti-Fog Cloth For Clear Vision https://visionplusmag.com/business/nova-anti-fog-cloth-for-clear-vision/ Mon, 23 Nov 2020 08:38:19 +0000 https://visionplusmag.com/?p=68825 Nova Eyewear, the flagship brand of Vision Rx Lab, brings a much-needed solution for spectacle wearers during the on-going pandemic who are facing difficulty in clear vision when pairing glasses with masks for protection, which could often lead to fogging of lenses.

The latest innovation from the kitty of the global brand, Nova Anti-Fog Cloth helps to keep glasses fog-free for long hours with every use. This easy to carry cloth works with 2 simple steps of steaming up the lenses by exhaling air and then wiping it for 10 seconds with the special anti-fog cloth for keeping the glasses fog-free. It could be used on existing glasses and is effective on all kinds of lenses and coatings. Also, a single cloth of Nova Anti-Fog is effective up to 450 uses within a year if used with care.

This innovative Nova Anti-Fog cloth is available in a box of 24 pieces for retail display and selling and would be available to the end consumer for purchase in single cloth pouches.

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Nova Eyewear Launches Nova Blumax Zero Power Glasses https://visionplusmag.com/business/nova-eyewear-launches-nova-blumax-zero-power-glasses/ Thu, 29 Oct 2020 10:02:48 +0000 https://visionplusmag.com/?p=67768 Nova Eyewear from the house of Vision Rx Lab launches Nova Blumax Zero Power Glasses, ready-to-wear glasses with a revolutionary lens material that helps to protect from HEV Blue light and harmful UV rays.

Nova Eyewear from the house of Vision Rx Lab introduces Nova Blumax Zero Power Glasses. Following the current pandemic, there has been a jump in digital activity with limited mobility and greater safety leading to remote working, online learning, digital entertainment and online purchases etc, entailing prolonged exposure to harmful HEV blue light emitted by digital screens.

For optimum protection from the ill effects of blue-light exposure, this is an easy solution for those without eye power.

This range of ready to wear glasses come in fashionable frames pre-fitted with Blumax lenses, a revolutionary lens material that helps to protect from HEV Blue Light and the harmful UV rays. One can instantly wear it for protection on the purchase, without having to wait for any lens fitting process. 

Also taking note of the differing requirements and preferences of wearers, this range has separate categories for men, women, teens and unisex to choose from. Thus wearers have multiple choice when choosing their protective pair of eyewear for healthy vision.

 

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Nova Eyewear Launches A Safety Range Kit To Battle Covid-19 https://visionplusmag.com/business/nova-eyewear-launches-a-safety-range-kit-to-battle-covid19/ Tue, 16 Jun 2020 08:20:09 +0000 https://visionplusmag.com/?p=52622 The current Corona Virus pandemic calls for greater protection and safety for our eyes. With all major health bodies issue directives that besides nose and mouse, eyes too could be a gateway for transmission of the Covid-19 virus, eye-protection becomes a necessity.

With its years of expertise in vision solutions and protection, Nova Eyewear, the global brand from the house of Vision Rx Lab, has stepped forward to cater to the pressing need of optimum eye protection and safety as the world enters the phase of unlocking. It has introduced a diverse range of safety eyewear under Nova Safety range, manufactured with cutting-edge technology and best of lens materials to help shield the eyes not only from the hazardous environment but also from biological hazards such as infections caused due to Covid-19, whether indoors or outdoors.

Till recently eyewear was usually considered as an essential for vision correction and protection from harmful UV rays and blue-lights. But with the onset of COVID- 19 pandemic, various health advisories has highlighted the need to protect the eyes whilst maintaining basic hygiene and avoiding touching one’s face and eyes for protection. Experts from the eyewear industry have proposed the use of safety goggles with the minimum required coverage as appropriate protection for the eyes.

As per industry safety standards, Nova Safety range of eyewear comes with unique protective design in fluid repellent material to provide perfect coverage for the eyes. Additionally, the anti-fog coating keeps lenses fog-free even when wearing masks, providing wearers clear vision and optimum protection from any infections or harmful agents. One of the key challenges faced by those wearing masks with glasses is fogging of glasses which pose considerable risk to the wearers. The advanced coating HC AF (Hard Coat Anti Fog lenses) applied on both sides of lenses in Nova Safety range gives wearer fog-free comfortable vision, as it resists fog/fine particles and chemicals from accumulating on lens surfaces and with water sheeting properties it ensures best quality and performance for the indoor or outdoor environment.

Further keeping the diverse needs and preference of the consumers, the brand’s safeguard range comes in two categories, Nova Safety Premium Goggles for industrial purpose and stylish Nova Safeguard glasses along with fashionable face masks for day to day activities.

Blending the best in frame technology with lens technology, Nova Safety Premium Goggles effectively takes care of eye protection and visual clarity. The frames come in TR90 material, a Swiss technology thermoplastic material known for high resilience, flexibility and feather-light comfort, which makes it suitable for industrial work. Powered with advanced lens technology in a wide range of prescriptions coupled with high resistance lens material and extra coverage, makes Nova Safety an ideal choice for ensuring safety for the eyes from hazardous work environment as well as infections. Available in different frame designs and shapes, this BSI certified safety range has been designed for various industrial purposes such as Iron & Steel/Ingot Manufacturing Industry, Gas Processing/Pharmaceutical Industry, Gas Processing/Pharmaceutical, and General Surgery/Laser Equipments etc.

For those who prefer style combined with safety for regular activities, Nova offers the Nova Safeguard range which comes in a more sleek design with UV protection, while embodying all unique features of its safety range such as anti-fog coating, high impact resistant lenses, perfectly covered design and fluid repellent material, making it an effective barrier to germs for optimum eye protection, being available in both indoor and outdoor designs. Also for complete face protection, Nova Safeguard is clubbed together with Nova Face Masks which have 5 layer purification system for protection and is carefully designed for all weather conditions keeping breathability and comfort in mind, allowing wearers to step out with proper face safety in style.

A wide range of Nova Safety eyewear at every price point is available at all leading optical stores in India and other countries.

 

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We Want To Scale Up Our Business In The Middle East… https://visionplusmag.com/interview/we-want-to-scale-up-our-business-in-the-middle-east-1/ Fri, 06 Mar 2020 07:08:50 +0000 http://visionplusmag.com/?p=51440 Pammi Jamalpuria, VP – Corporate Marketing, Vision Rx Lab with her vast experience talks to VisionPlus about the flagship brand Nova Eyewear and the plan ahead for 
Vision Rx Lab

Nova Eyewear, the flagship brand for Vision Rx Lab, effectively addresses the need for vision correction and protection without compromising on aesthetics. Pammi Jamalpuria from Vision Rx Lab talks about what the brand has achieved in the last few years and the future plans for the brand.

VisionPlus (VP): Tell us about Nova Eyewear and how has its portfolio evolved in 
the last five years?
Pammi Jamalpuria (PJ):
Over the last five years Nova Eyewear has been expanding its portfolio with the latest in lens designs, materials, coatings, sunglasses and frames along with complete spectacle range to meet the varying visual needs and preferences for leading a dynamic lifestyle today, thus firmly establishing itself as a brand offering complete eyewear solution in its kitty.

Today the brand offers various categories of lenses which cater to different visual requirements such as relief from eye-fatigue, for sports, for the office environment, driving and progressives for different visual needs in latest frame styles and designs. Thus the consumers have ample options when it comes to choosing the right pair of eyewear for clear and healthy vision without compromising 
on aesthetics from a 
single brand.

The brand also roped in Bollywood diva, Jacqueline Fernandez as the global brand ambassador for Nova Eyewear in the wake of the completion of a decade of the brand in 2018. Since then, she has been promoting Nova Eyewear’s latest range of lenses, powered sunglasses and frames along with complete spectacle range internationally with élan, thus helping to popularize the brand and helping consumers to become more familiar with its product range.

VP: What are the three 
top differentiators for 
Nova Eyewear?
PJ:
Nova Eyewear brings 
the latest innovations in eyewear solutions. It is one such unique brand which effectively addresses the need for vision correction and protection without compromising on aesthetics by providing the best eye-care products which are both high on technology and fashion. Furthermore, Nova Eyewear lenses are 100% digitally processed and comes with options for customisations 
to meet individual needs 
and preferences.

Also, Nova Eyewear is a brand which actively maintains its brand visibility with interesting consumer-centric campaigns and digital activations.

VP: Nova UHD: Tell us something more about this product. It has been nominated for the coveted VisionPlus Awards (Arabia) 
as well. How do you feel about that?
PJ:
Nova UHD is the latest innovation in progressive lens category from Vision Rx Lab, which is designed considering today’s digital habits. Its digital profile technology ensures a longer vertical area making for a far more comfortable posture for near vision lens wearers.

The ergonomics have been designed for better adaptation and comfortable vision while reading and using digital devices. ‘Optireal’ measures the individual’s actual wearing habits to assess the required personalised refractive correction for the lens and deliver the exact requirement.

We are glad that this product has been well received in the market and also been acknowledged at the VisionPlus Awards (Arabia).

VP: Moving on to your profile at Vision Rx Lab. Tell us about the challenges that you faced when you led Nova Eyewear to a revamped strategy to 
go global.
PJ:
All along it has been an exciting journey to build Nova Eyewear from a nascent stage to place of prominence today. The trade segment dynamics are a bit different from consumer segment dynamics; it is very interesting to learn to make the two click. Leading the brand, brick to brick was quite challenging and overall it was a great 
learning process.

Having established Nova Eyewear in the B2B segment, the consumer market is now being pursued with exciting brand promotions with brand ambassador Jacqueline Fernandez and robust digital and influencer engagements from time to time.

VP: What is in the pipeline for Nova Eyewear and Vision Rx Lab in the years to come?
PJ:
We want to scale-up our business in the Middle-East through strategic branding and promotions. We would create consumer affiliation for our flagship brand Nova Eyewear through attractive campaigns with our brand ambassador and 360-degree marketing activation to increase footfalls and boost business growth.

VP: Digitalisation in the industry today is inevitable but there are different methods by which each organisation is adapting. What are the different options that Vision Rx Lab sees for itself in this aspect?
PJ:
We live in an age where digital technology has revolutionized almost every aspect of our lives. Digital technology has made a big impact on the optical industry as well.

Equipped with the latest cutting edge technology in digital surfacing, coating & tinting, Vision Rx Lab produces the best lenses 
that conform to ISO, CE 
and FDA standards.

The entire process of lens generation at our lab is fully automated involving the use of state-of-the-art robotic technology supervised by expert professionals to deliver efficient services. Even processes like Quality Control and Packing are now automated for quick turnaround time. It also maintains a 24×7 online lens ordering portal which allows customers to place orders anytime from anywhere.

VP: Tell us about the workplace culture and the activities that you have to keep your staff happy and motivated.
PJ:
We have a work culture which nurtures individuals to flourish in their respective fields of interest and also provide deserving candidates with international exposure.

VP: Any message for 
our readers.
PJ:
Your eyes are the window to your world so take adequate care with regular eye check-ups and solutions required for vision correction and protection.

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A Peak Into Nova Eyewear’s 2020 Campaign https://visionplusmag.com/uncategorized/region/global/a-peak-into-nova-eyewears-2020-campaign/ Tue, 28 Jan 2020 12:10:30 +0000 https://visionplusmag.com/?p=50479 Nova Eyewear gives a sneak peek into its 2020 campaign with Jacqueline Fernandez

Nova Eyewear, the global eyewear brand from the house of Vision Rx Lab and the forerunner of complete eyewear range, spanning lenses, frames and sunglasses, has come up with its new campaign with its Jacqueline Fernandez for the year 2020.

In this new campaign, with Nova Eyewear being repositioned as ‘Complete Eyewear’, Jacqueline sports the new categories in lenses, frames and sunglasses with great élan and effectively showcases the availability of the wide range of vision solutions in fashionable frames under one single brand.

Through this campaign Nova Eyewear continues to position itself a one-stop solution for all visual needs, offering an array of world-class vision solution technologies for lenses combined with the latest in fashionable frames and sunglasses to the consumers.
The campaign also highlights the brand’s latest offering for consumers such as Nova Combos, wherein lenses and frames come in a single package, thus allowing consumers to purchase frames and lenses together at a single price.

Nova’s new campaign along with its latest collection in frames and sunglasses are hitting the stores across India since Jan this year.

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VRX Global Innovation Summit 2020 https://visionplusmag.com/uncategorized/region/global/vrx-global-innovation-summit-2020/ Thu, 28 Nov 2019 10:14:17 +0000 https://visionplusmag.com/?p=49258 Vision Rx Lab hosts its annual forum to foster sustainable business development in changing times

In the age of disruption powered by digital and technological advancements, an informed consumer market and intense market competition, the key to sustained business is Innovation.

Innovation has been the central point of discussion at VRX Global Innovation Summits, and this year too Vision Rx Lab presented its latest innovations in a product line, marketing and services to its 65 global partners gathered at Leela Ambience Hotel in Gurgaon for a two-day conference held on Nov 11-12, 2019.

In the opening presentation Lalit Kumar Gupta, CBO, Vision Rx Lab, stressed on the need to counter commoditization through innovation, “In a world where everything is digitized businesses need to pursue innovation to disrupt their own business model before the competition does. Without innovative strategies, companies will lose their competitive advantage in an increasingly commoditized world. Hence for sustainable business, it is necessary to add value with innovation in products and services”.

VRX Global Summit 2020

Vision Rx Lab unveiled the latest innovations in protective lens material and AR coating categories needed for today’s active lifestyle. For optimal UV protection, Vision Rx Lab introduced UV Max, an advanced lens material which completely cut out harmful UV Rays up to 400 nm ensuring greater comfort and protection for wearers.

In the AR coating category, Satin Klear UV is the latest in the kitty, which is one of the most advanced and transparent AR in the market with 99.6% transmittance and exceptional resistance to high temperature. Satin Klear UV reduces annoying ghost images that often appear in other AR, allowing maximum transparency, which makes them almost invisible not only to the user but also to their interlocutors.

VRX Global Summit 2020

In lens designs, a preview of soon to be launched products was given to the partners, which would offer increased comfort and exceptional optics to the wearers. Alongside the new products, the new marketing campaign for its flagship brand Nova, featuring its global brand ambassador Jacqueline Fernandez was unravelled at this Summit. In this new campaign, with Nova being repositioned as ‘Complete Eyewear’, Jacqueline sports the new categories in lenses, frames and sunglasses with great élan and effectively showcases the availability of the wide range of vision solutions in fashionable frames under one single brand. The other two attractions of the Nova’s product marketing included ‘Nova Combos’ which offers fashionable Nova Frames with Nova Lenses at a single price and ‘Try on App’, an app-based tool which provides customers a virtual preview on how they look as they click on their choice of frames and sunglasses on the app screen.

VRX Global Summit 2020

Also since innovation doesn’t just mean new product development but also entails how business decisions and initiatives are taken to keep up with the changing times, an informative and invigorating Panel Discussion was part of this Summit, focusing on the topic “Emerging Trends that are Redefining the Global Retail Business and its Challenges”, inviting a fruitful exchange of pragmatic ideas and solutions among the participants on the current issues faced by optical retail partners. The panellists comprising of eminent players across the globe and professionals from the eyewear industry shared their perspectives on the changes experienced by the optical industry with the advent of digital revolution, and how businesses are now being reinvented to stay ahead in the growing competitive market and thus, in turn, enlightening the audience on the subject altogether.

The partners were also given a tour of the fully integrated lab of Vision Rx in Gurgaon equipped with the latest cutting edge technology in digital surfacing, remote edging, coating & tinting processes. With two more new labs in place, the production facility of the lab has grown in size to a total of 1,80,000 sq.ft, complete with the new high-speed edging machines in the lab it is now possible to deliver higher volumes in much lesser time. The entire process of lens generation at the lab is fully automated involving the use of state-of-the-art robotic technology supervised by expert professionals to deliver efficient services.

VRX Global Summit 2020

The two -day conference in Gurgaon was followed by an exciting tour to Jodhpur in Rajasthan. The global partners of Vision Rx Lab were hosted at two luxury heritage properties, Taj Umaid Bhawan Palace and Taj Hari Mahal, where they were treated to a royal experience of rich Indian culture and traditions through a series of cultural programmes, exotic culinary offerings and enriching sights of the city’s historic spots and landmarks in the last leg of VRX Global Summit.

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Nova Drive : Special Lenses For Round-The-Clock Driving https://visionplusmag.com/lens-talk/nova-drive-special-lenses-for-round-the-clock-driving/ Tue, 09 Jul 2019 03:10:30 +0000 https://visionplusmag.com/?p=43729 The global eyewear brand Nova from the house of Vision Rx Lab brings a versatile visual solution to those who drive every day with launch of its latest product, Nova Drive

Powered with Panoramic Vision Enhancement Technology it allows wearers to enjoy extended fields of clear vision while on the road. It also offers wide and stable intermediate/near vision areas for
executing near vision task inside the car and at the same time ensures better vision in all light conditions.

The advanced design of the Nova Drive lenses take into account the range of the pupil sizes in different light conditions resulting in a highly optimised surface contour, maximising visual efficiency. As a result, the wearer gets comfortable vision with Nova Drive lenses in all light conditions.

Moreover these special lenses come with Satin Aktiv coating which helps to deflect UV rays, reduces the blinding effect caused by nightly glares and direct sunlight, allowing maximal entry of specific light waves which create the best sensitivity during day & night, providing sharpest vision with high contrast round the clock.

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