Carrera Eyewear has been tapped for an official eyewear partnership with the 2023 Coachella Valley Music and Arts Festival taking place over two consecutive weekends, April 14 to 16 and April 21 to 23, in Indio, California.
A house brand of the Safilo group, Carrera will be the only featured eyewear brand on the festival grounds; present with a partner tent to connect and engage with thousands of festivalgoers while offering an immersive brand experience, including a sunglasses try-on station, and the new Carrera Woman Collection, the Italian eyewear brand’s debut women’s-centered offering.
The 13-model collection is characterized by distinctive design elements coming from the Carrera brand heritage, from the iconic C logo at the temples to the metal trim on the frame fronts.Â
